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← CockpitCompetitor Analysis › 002127.SZ NanJi E-Commerce Co., LTD. Class AOpen in the cockpit ↗

NanJi E-Commerce Co., LTD. Class A002127.SZCompetitor analysis, valuation and peers

China · CNY·Consumer Discretionary›Internet Retail

Chinese brand-licensing company that rents out its "Nanjiren"/South Pole apparel brand to third-party makers and sellers for royalties.

≈ A Chinese licensing-only apparel brand, like IZOD/Cherokee's ownerMomentum strong 79
Mkt cap
$1.05B
US dollars, full cap
Free float
71%
of shares outstanding
$/day
$21.1M
20-day average traded
Fwd P/E
29.9×
forward earnings
ROIC−WACC
-18.4 pp
WACC 6.4%
Hurdle
+15 pp
Req g minus delivered
Next earnings
161 days
16 Apr 2027
Close · CNYCN¥2.99
1D-0.7%
1W+9.5%
1M+2.4%
3M-5.7%
6M-1.3%
YTD-11.3%
1Y-15.3%
ATR %3.7%
52w lowhigh21.3% off high

What NanJi E-Commerce does

Chinese brand-licensing company that rents out its "Nanjiren"/South Pole apparel brand to third-party makers and sellers for royalties.

Collects licensing fees from sellers who put the Nanjiren brand on goods sold through online platforms, so income follows the sellers' sales rather than its own inventory. Because the licensed goods are made by others, product quality and platform rules affect the brand.

In one line: A Chinese licensing-only apparel brand, like IZOD/Cherokee's owner.

Products and services

  • Brand licensing royalties
  • Quality-control/supply-chain services

Customers

  • Third-party apparel/home-goods manufacturers
  • Online sellers on Tmall/JD

Where it sits in the supply chain

  • Consumer Discretionary
  • Brand licensing
  • Apparel/home-goods brand licensing

What could go right

  • Brand licensing volume growth

What could go wrong

  • Brand dilution from loose quality control
  • E-commerce platform dependency

Moat: narrow (brand). Recognized value brand licensed widely, though licensing model has weak quality control.

Headquarters: Shanghai, China · Founded: 1998 · Employees: 306

Named competitors

NanJi E-Commerce at a glance

Size NanJi E-Commerce (002127.SZ) is a China Consumer Discretionary company (Internet Retail) with a market value of $1.05B, the 2204th largest of 4,839 China companies the cockpit tracks. Shares closed at CN¥2.99 on 6 Nov 2026.

Performance Over six months the shares fell 1.3%, against +5.7% for the median peer and -16.4% for the China market (cap-weighted) — 9th lowest of 21 in its peer set.

Growth Revenue fell 27.6% over the last twelve months (peer median +3.4%); the operating margin is -12.3% (peer median 3.4%).

Valuation It trades at 29.9× forward earnings against a peer median of 24.8× (6th most expensive of 16).

Price implies For today's price to make sense, revenue must grow about 6% a year for seven years (Req g). Recent delivered growth is -9%, so the hurdle is +15 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.

Capital Return on invested capital runs 18.4 points below its cost of capital (6.4% WACC).

Next results Next results expected around 16 Apr 2027 (exchange calendar; dates can move).

Relative performance

9010011011 May 202611 Aug 20266 Nov 2026Peer median 105002127.SZ 98
Six months, rebased to 100: NanJi E-Commerce against the median of its 20 peers (local-currency closes).

NanJi E-Commerce financials

Reported figures in CNY; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
RevenueCN¥2.13BCN¥2.60BCN¥3.36BCN¥2.68BCN¥3.30B
Revenue growth—-23%+25%-19%—
Gross profitCN¥293MCN¥331MCN¥503MCN¥414MCN¥565M
EBITDAn/aCN¥12.4M-CN¥214MCN¥92.1MCN¥129M
Net income-CN¥250M-CN¥282M-CN¥237MCN¥112M-CN¥298M
Free cash flowCN¥201MCN¥81.0M-CN¥136MCN¥440MCN¥311M
Capital expenditureCN¥10.4MCN¥7.40MCN¥2.98MCN¥12.5MCN¥321M
Total debtCN¥21.3MCN¥162MCN¥174MCN¥215MCN¥104M

Quarterly statements and history in the cockpit →

NanJi E-Commerce competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%0%+20%INDIAMART300592AHGMANYAVARTHGWOOF003010300792RVLV3964LQDTLUXE002640AOREAL2678601113ASCGRPN9997002127.SZ6-month return →1-month return →
Up and to the right = strong over both horizons. NanJi E-Commerce is the large dot.

Fundamentals: revenue growth against valuation

0%+50%+100%0×100×200×INDIAMART300592MANYAVARWOOF003010300792RVLVLUXEREAL2678002127.SZRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. NanJi E-Commerce is the large dot.

Capital: growth delivered against growth the price implies

0%+50%+100%0%50%100%INDIAMART300592MANYAVARWOOF0030103007923964002640AO002127.SZGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. NanJi E-Commerce is the large dot.

NanJi E-Commerce competitors and peer comparison

Head to head with its named competitors (002127.SZ vs 600398.SS vs 002563.SZ)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
NanJi E-Commerce 002127.SZ$1.05B-1%-28%-12%29.9×6.4%
HLA 600398.SS$4.47B-6%+7%11%14.3×-13.1%
Zhejiang Semir Garment 002563.SZ$2.42B-1%+4%7%14.8×-8.1%

How NanJi E-Commerce compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

NanJi E-Commerce against its 20 peers (data as of 6 Nov 2026)
Measure002127.SZPeer medianRank in peer set
1-month return+2.4%-1.4%8th highest of 21
6-month return-1.3%+5.7%9th lowest of 21
Distance from 52-week high-21.3%-26.3%8th highest of 21
Revenue growth (TTM)-27.6%+3.4%lowest of 21
Operating margin-12.3%3.4%2nd lowest of 21
Forward P/E29.9×24.8×6th most expensive of 16
Growth the price implies (Req g, 7 yrs)6.4%7.4%6th least demanding of 13
Growth delivered (Del g)-9.0%+11.1%3rd lowest of 13
Hurdle (Req g minus delivered)+15.4 pp+1.3 pp4th most demanding of 13
ROIC minus cost of capital-18.4 pp-2.4 pp3rd lowest of 16

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
NanJi E-Commerce 002127.SZChina$1.05B-1%-28%-12%29.9×6.4%-9.0%
IndiaMART InterMESH INDIAMART.NSIndia$985M-26%+12%34%17.0×8.2%+18.6%
Huakai Yibai Technology 300592.SZChina$966M+27%-11%7%15.7×3.4%+132.3%
Akso Health Group Sponsored ADR AHGUnited States$1.14B-34%-6%-29%n/an/an/a
Vedant Fashions MANYAVAR.NSIndia$1.22B+6%+2%32%29.6×21.4%+21.5%
THG THG.LUnited Kingdom$877M+30%+10%-1%n/an/an/a
Petco Health & Wellness WOOFUnited States$848M+5%-1%3%12.5×6.6%+3.9%
Guangzhou Ruoyuchen Technology 003010.SZChina$1.31B-8%+75%10%23.0×1.7%+24.7%
Hangzhou Onechance Tech Crop 300792.SZChina$839M-32%-19%9%46.2×19.9%-3.7%
Revolve RVLVUnited States$1.32B-11%+15%6%20.4×n/an/a
Aucnet 3964.TJapan$824M+12%+12%15%15.5×0.1%+21.6%
Liquidity Services LQDTUnited States$1.37B+21%+5%9%24.8×16.2%+18.3%
LuxExperience B.V. Sponsored ADR LUXEUnited States$1.40B+20%+111%-6%194.0×n/an/a
Global Top E-Commerce 002640.SZChina$757M-12%-6%1%n/a33.4%-19.8%
AO World AO..LUnited Kingdom$687M+6%+11%4%13.3×3.0%-5.3%
RealReal REALUnited States$1.61B+25%+18%0%47.8×n/an/a
ASKUL 2678.TJapan$682M+2%-20%-5%29.2×n/an/a
Yiwu Huading Nylon 601113.SSChina$670M-28%-5%1%41.2×n/an/a
ASOS ASC.LUnited Kingdom$670M+88%-15%-1%n/a1.2%-5.5%
Groupon GRPNUnited States$630M-13%+2%2%33.7×27.5%-18.9%
Belluna 9997.TJapan$629M+22%+5%8%n/an/an/a

Questions

Who are NanJi E-Commerce's main competitors?
Named competitors: Heilan Home (600398.SS), Semir Garment (002563.SZ). The cockpit's measured peer set (industry) also includes IndiaMART InterMESH (INDIAMART.NS), Huakai Yibai Technology (300592.SZ), Akso Health Group Sponsored ADR (AHG), Vedant Fashions (MANYAVAR.NS), THG (THG.L), Petco Health & Wellness (WOOF).
Is NanJi E-Commerce expensive compared with its peers?
On forward p/e it trades at 29.9× against a peer median of 24.8×, 6th most expensive of 16 in its peer set. For today's price to make sense, revenue must grow about 6% a year for seven years (Req g). Recent delivered growth is -9%, so the hurdle is +15 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.
How has NanJi E-Commerce stock performed?
Over six months to 6 Nov 2026 the shares returned -1.3% against +5.7% for the median peer; over one year -15.3%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.