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AO World PlcAO..LCompetitor analysis, valuation and peers

United Kingdom · GBP·Consumer Discretionary›Internet Retail
Momentum weak 38
Mkt cap
$687M
US dollars, full cap
Free float
55%
of shares outstanding
$/day
$1.05M
20-day average traded
Fwd P/E
13.3×
forward earnings
ROIC−WACC
+9.8 pp
WACC 13.5%
Hurdle
+8 pp
Req g minus delivered
Official | Implied
Baa2 / BBB-
agencies · bond market
Next earnings
18 days
24 Nov 2026
Close · GBP£92.50
1D-0.5%
1W+2.7%
1M+3.6%
3M-6.1%
6M+6.3%
YTD-18.3%
1Y-11.7%
ATR %4.6%
52w lowhigh21.2% off high

What AO World does

No business profile yet.

AO World at a glance

Size AO World (AO..L) is a United Kingdom Consumer Discretionary company (Internet Retail) with a market value of $687M, the 261st largest of 363 United Kingdom companies the cockpit tracks. Shares closed at £92.50 on 6 Nov 2026.

Performance Over six months the shares gained 6.3%, against +3.8% for the median peer and +3.6% for the United Kingdom market (cap-weighted) — 9th highest of 21 in its peer set.

Growth Revenue grew 11.3% over the last twelve months (peer median -4.9%); the operating margin is 3.9% (peer median 2.2%).

Valuation It trades at 13.3× forward earnings against a peer median of 24.7× (4th cheapest of 15).

Price implies For today's price to make sense, revenue must grow about 3% a year for seven years (Req g). Recent delivered growth is -5%, so the hurdle is +8 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.

Capital Return on invested capital runs 9.8 points above its cost of capital (13.5% WACC).

Credit AO World has 5 bonds outstanding ($3.55B), rated Baa2 by the agencies and trading like BBB- at a weighted spread of 162 bp.

Next results Next results expected around 24 Nov 2026 (exchange calendar; dates can move).

Relative performance

10011011 May 202611 Aug 20266 Nov 2026AO..L 108Peer median 102
Six months, rebased to 100: AO World against the median of its 20 peers (local-currency closes).

AO World financials

Reported figures in GBP; fiscal year ends 2026-03-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue£1.27B£1.27B£1.14B£1.04B£1.14B
Revenue growth—+11%+9%-9%—
Gross profit£316M£314M£273M£241M£236M
EBITDA£78.8M£79.0M£70.9M£59.8M£45.6M
Net income£35.9M£35.9M£10.5M£24.7M-£2.60M
Free cash flow£91.2M£91.2M£47.9M£53.3M£18.8M
Capital expenditure£6.00M£6.00M£8.90M£8.30M£2.20M
Total debtn/a£64.8M£63.3M£70.9M£95.3M

Quarterly statements and history in the cockpit →

AO World competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-25%0%+25%+50%0%+20%2678601113ASCGRPN99970026403964300792WOOFTHG300592HFGINDIAMARTKITS002127MSTCLTDAHGMANYAVAR3182AO..L6-month return →1-month return →
Up and to the right = strong over both horizons. AO World is the large dot.

Fundamentals: revenue growth against valuation

-20%0%+20%25×50×75×2678601113GRPN3964300792WOOF300592HFGINDIAMARTKITS002127301088MANYAVAR3182AO..LRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. AO World is the large dot.

Capital: growth delivered against growth the price implies

0%+50%+100%0%50%100%ASCGRPN0026403964300792WOOF300592HFGINDIAMARTKITSMSTCLTD3182AO..LGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. AO World is the large dot.

AO World competitors and peer comparison

How AO World compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

AO World against its 20 peers (data as of 6 Nov 2026)
MeasureAO..LPeer medianRank in peer set
1-month return+3.6%-1.4%6th highest of 21
6-month return+6.3%+3.8%9th highest of 21
Distance from 52-week high-21.2%-26.7%7th highest of 21
Revenue growth (TTM)+11.3%-4.9%5th highest of 21
Operating margin3.9%2.2%8th highest of 21
Forward P/E13.3×24.7×4th cheapest of 15
Growth the price implies (Req g, 7 yrs)3.0%19.9%4th least demanding of 16
Growth delivered (Del g)-5.3%+3.9%7th lowest of 16
Hurdle (Req g minus delivered)+8.3 pp+6.7 pp8th most demanding of 16
ROIC minus cost of capital+9.8 pp-3.2 pphighest of 18
EV / EBITDA6.3×8.9×2nd cheapest of 9
Net debt / EBITDA-0.2×1.6×5th least indebted of 13
Bond spread162 bpn/a—

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
AO World AO..LUnited Kingdom$687M+6%+11%4%13.3×3.0%-5.3%
ASKUL 2678.TJapan$682M+2%-20%-5%29.2×n/an/a
Yiwu Huading Nylon 601113.SSChina$670M-28%-5%1%41.2×n/an/a
ASOS ASC.LUnited Kingdom$670M+88%-15%-1%n/a1.2%-5.5%
Groupon GRPNUnited States$630M-13%+2%2%33.7×27.5%-18.9%
Belluna 9997.TJapan$629M+22%+5%8%n/an/an/a
Global Top E-Commerce 002640.SZChina$757M-12%-6%1%n/a33.4%-19.8%
Aucnet 3964.TJapan$824M+12%+12%15%15.5×0.1%+21.6%
Hangzhou Onechance Tech Crop 300792.SZChina$839M-32%-19%9%46.2×19.9%-3.7%
Petco Health & Wellness WOOFUnited States$848M+5%-1%3%12.5×6.6%+3.9%
THG THG.LUnited Kingdom$877M+30%+10%-1%n/an/an/a
Huakai Yibai Technology 300592.SZChina$966M+27%-11%7%15.7×3.4%+132.3%
HelloFresh HFG.DEGermany$483M-28%-13%0%9.7×24.1%+12.5%
IndiaMART InterMESH INDIAMART.NSIndia$985M-26%+12%34%17.0×8.2%+18.6%
Kits Eyecare KITS.TOCanada$462M+64%+21%4%85.5×28.3%+21.9%
NanJi E-Commerce 002127.SZChina$1.05B-1%-28%-12%29.9×6.4%-9.0%
MSTC MSTCLTD.NSIndia$439M+30%+21%58%n/a34.9%-13.9%
Rumere 301088.SZChina$422M-16%-25%1%20.3×30.8%-6.9%
Akso Health Group Sponsored ADR AHGUnited States$1.14B-34%-6%-29%n/an/an/a
Vedant Fashions MANYAVAR.NSIndia$1.22B+6%+2%32%29.6×21.4%+21.5%
Oisix 3182.TJapan$368M+17%-5%3%12.1×-6.6%+20.2%

AO World bonds and credit

AO World has 5 bonds outstanding with $3.55B face value. The agencies rate it Baa2; its bonds trade like BBB-. Weighted yield 6.00%, a spread of 162 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Which companies are AO World's closest peers?
The cockpit's peer set: ASKUL (2678.T), Yiwu Huading Nylon (601113.SS), ASOS (ASC.L), Groupon (GRPN), Belluna (9997.T), Global Top E-Commerce (002640.SZ), Aucnet (3964.T), Hangzhou Onechance Tech Crop (300792.SZ).
Is AO World expensive compared with its peers?
On forward p/e it trades at 13.3× against a peer median of 24.7×, 4th cheapest of 15 in its peer set. For today's price to make sense, revenue must grow about 3% a year for seven years (Req g). Recent delivered growth is -5%, so the hurdle is +8 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.
How has AO World stock performed?
Over six months to 6 Nov 2026 the shares returned +6.3% against +3.8% for the median peer; over one year -11.7%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.