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← CockpitCompetitor Analysis › 300209.SZ Xingyun Technology Co., Ltd. Class AOpen in the cockpit ↗

Xingyun Technology Co., Ltd. Class A300209.SZCompetitor analysis, valuation and peers

China · CNY·Consumer Discretionary›Internet Retail

Chinese cross-border e-commerce seller of home, electronics and consumer goods on Amazon, AliExpress and Shopee.

≈ A China-based cross-border marketplace seller, Anker-adjacentMomentum strong 62
Mkt cap
$3.15B
US dollars, full cap
Free float
86%
of shares outstanding
$/day
$280M
20-day average traded
Fwd P/E
n/m
no positive forecast
ROIC−WACC
+0.9 pp
WACC 12.9%
Hurdle
n/a
no reverse DCF
Close · CNYCN¥22.75
1D-6.0%
1W+5.2%
1M-32.6%
3M-18.8%
6M+30.2%
YTD+317.4%
1Y+285.6%
ATR %11.5%
52w lowhigh44.5% off high

What Xingyun Technology does

Chinese cross-border e-commerce seller of home, electronics and consumer goods on Amazon, AliExpress and Shopee.

Buys goods from suppliers and sells them as a third-party seller on Amazon, AliExpress and Shopee, so its revenue is retail sales, with marketplace fees and fulfilment costs coming out of margin. Renamed from Youkeshu Technology in 2026.

In one line: A China-based cross-border marketplace seller, Anker-adjacent.

Products and services

  • Cross-border e-commerce sales (home/electronics/goods)
  • E-commerce supporting software/services
  • Hardware terminals & accessories

Customers

  • Global online consumers via Amazon/AliExpress/Shop

Where it sits in the supply chain

  • E-commerce
  • Cross-border retail
  • Marketplace selling…
  • Supporting software/hardware services

What could go right

  • Global e-commerce/cross-border shopping growth

What could go wrong

  • Amazon/platform policy and fee changes
  • Tariff/trade-policy risk on China-origin goods
  • Renamed from Youkeshu Technology in 2026 - thin track record under new name

Moat: none (distribution). Marketplace reseller model with limited brand power; margins set largely by platform fees and product sourcing costs.

Headquarters: Changsha, China · Founded: 2000 · Employees: 123

Named competitors

Xingyun Technology at a glance

Size Xingyun Technology (300209.SZ) is a China Consumer Discretionary company (Internet Retail) with a market value of $3.15B, the 821st largest of 4,839 China companies the cockpit tracks. Shares closed at CN¥22.75 on 6 Nov 2026.

Performance Over six months the shares gained 30.2%, against +6.8% for the median peer and -16.4% for the China market (cap-weighted) — 5th highest of 21 in its peer set.

Growth Revenue grew 977.7% over the last twelve months (peer median +10.5%); the operating margin is 22.7% (peer median 7.6%).

Valuation It trades at 16.9× enterprise value to sales against a peer median of 2.3× (2nd most expensive of 21).

Capital Return on invested capital runs 0.9 points above its cost of capital (12.9% WACC).

Relative performance

10015011 May 202611 Aug 20266 Nov 2026300209.SZ 109Peer median 105
Six months, rebased to 100: Xingyun Technology against the median of its 20 peers (local-currency closes).

Xingyun Technology financials

Reported figures in CNY; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
RevenueCN¥1.26BCN¥145MCN¥387MCN¥464MCN¥774M
Revenue growth—-63%-17%-40%—
Gross profitCN¥544MCN¥15.2MCN¥45.0M-CN¥9.00MCN¥196M
EBITDAn/a-CN¥95.4M-CN¥124M-CN¥291M-CN¥168M
Net incomeCN¥258M-CN¥83.2MCN¥56.8M-CN¥485M-CN¥367M
Free cash flow-CN¥2.11B-CN¥166M-CN¥40.9M-CN¥67.6M-CN¥39.8M
Capital expenditureCN¥2.18BCN¥2.08MCN¥48,470CN¥246,053CN¥3.27M
Total debtCN¥1.54BCN¥47.6MCN¥5.02MCN¥322MCN¥363M

Quarterly statements and history in the cockpit →

Xingyun Technology competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%+40%-20%0%+20%43854732GICREAL3092VIPSLUXEGLBELQDTRVLV003010ZALETSYMANYAVAR4755AHGCHWY002127INDIAMART300592300209.SZ6-month return →1-month return →
Up and to the right = strong over both horizons. Xingyun Technology is the large dot.

Fundamentals: revenue growth against valuation

0%+200%+400%+600%+800%0×5×10×15×43854732GIC3092VIPSLUXERVLV003010MANYAVARAHG002127300209.SZRevenue growth (TTM) →EV / Sales →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Xingyun Technology is the large dot.

Xingyun Technology competitors and peer comparison

Head to head with its named competitors (300209.SZ vs 300866.SZ vs 301606.SZ)
CompanyMarket cap6M returnRevenue growthOp. marginEV / SalesReq g
Xingyun Technology 300209.SZ$3.15B+30%+978%23%16.9×n/a
Anker Innovations Technology 300866.SZ$8.83B-11%+22%11%1.5×5.8%
Ugreen 301606.SZ$4.13B-23%+50%9%2.1×n/a

How Xingyun Technology compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Xingyun Technology against its 20 peers (data as of 6 Nov 2026)
Measure300209.SZPeer medianRank in peer set
1-month return-32.6%+3.0%lowest of 21
6-month return+30.2%+6.8%5th highest of 21
Distance from 52-week high-44.5%-26.3%2nd lowest of 21
Revenue growth (TTM)+977.7%+10.5%highest of 21
Operating margin22.7%7.6%5th highest of 21
EV / Sales16.9×2.3×2nd most expensive of 21
ROIC minus cost of capital+0.9 pp+7.1 pp5th lowest of 17

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginEV / SalesReq gDelivered g
Xingyun Technology 300209.SZChina$3.15B+30%+978%23%16.9×n/an/a
Mercari 4385.TJapan$3.76B-5%+19%19%3.0×n/an/a
USS 4732.TJapan$5.34B+8%+11%52%6.5×-0.8%+8.7%
Global Industrial GICUnited States$1.77B+59%+10%8%1.2×1.3%+6.0%
RealReal REALUnited States$1.61B+25%+18%0%2.5×n/an/a
Zozo 3092.TJapan$6.41B+8%+6%30%4.3×-5.0%+9.2%
Vipshop Holdings Ltd Sponsored ADR VIPSUnited States$6.55B-4%+2%7%0.2×-20.3%0.0%
LuxExperience B.V. Sponsored ADR LUXEUnited States$1.40B+20%+111%-6%0.4×n/an/a
Global-e Online GLBEUnited States$7.22B+44%+31%14%6.1×23.4%+47.8%
Liquidity Services LQDTUnited States$1.37B+21%+5%9%2.4×16.2%+18.3%
Revolve RVLVUnited States$1.32B-11%+15%6%0.8×n/an/a
Guangzhou Ruoyuchen Technology 003010.SZChina$1.31B-8%+75%10%1.9×1.7%+24.7%
Zalando ZAL.DEGermany$7.64B+42%+18%4%0.5×7.6%+9.1%
Etsy ETSYUnited States$7.75B+40%+1%18%3.0×12.8%+10.8%
Vedant Fashions MANYAVAR.NSIndia$1.22B+6%+2%32%7.9×21.4%+21.5%
Rakuten 4755.TJapan$8.59B-18%+11%6%0.8×-2.0%+11.4%
Akso Health Group Sponsored ADR AHGUnited States$1.14B-34%-6%-29%82.3×n/an/a
Chewy CHWYUnited States$9.07B-2%+6%3%0.7×16.8%+12.0%
NanJi E-Commerce 002127.SZChina$1.05B-1%-28%-12%2.3×6.4%-9.0%
IndiaMART InterMESH INDIAMART.NSIndia$985M-26%+12%34%3.8×8.2%+18.6%
Huakai Yibai Technology 300592.SZChina$966M+27%-11%7%0.8×3.4%+132.3%

Questions

Who are Xingyun Technology's main competitors?
Named competitors: Anker Innovations (300866.SZ), UGREEN Group (301606.SZ), Baozun (private or unlisted). The cockpit's measured peer set (industry) also includes Mercari (4385.T), USS (4732.T), Global Industrial (GIC), RealReal (REAL), Zozo (3092.T), Vipshop Holdings Ltd Sponsored ADR (VIPS).
Is Xingyun Technology expensive compared with its peers?
On ev / sales it trades at 16.9× against a peer median of 2.3×, 2nd most expensive of 21 in its peer set.
How has Xingyun Technology stock performed?
Over six months to 6 Nov 2026 the shares returned +30.2% against +6.8% for the median peer; over one year +285.6%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.