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Etsy, Inc.ETSYCompetitor analysis, valuation and peers

United States · USD·Consumer Discretionary›Internet Retail

Online marketplace for handmade, vintage and craft goods connecting independent sellers with buyers globally.

Momentum leader 91
Mkt cap
$7.75B
US dollars, full cap
Free float
99%
of shares outstanding
$/day
$324M
20-day average traded
Fwd P/E
19.7×
forward earnings
ROIC−WACC
n/a
WACC 11.3%
Hurdle
+2 pp
Req g minus delivered
Next earnings
111 days
25 Feb 2027
Close · USD$89.93
1D-1.8%
1W+1.1%
1M+19.7%
3M+11.8%
6M+39.7%
YTD+62.2%
1Y+49.2%
ATR %4.8%
Beta1.07
52w lowhigh8.1% off high

What Etsy does

Online marketplace for handmade, vintage and craft goods connecting independent sellers with buyers globally.

Never owns the goods: it takes a fee on each sale, a small fee per listing and a cut of the payments it processes, and sells sellers paid placement in search results, which has become a major source of income. Sellers are mostly tiny shops, so growth depends on keeping buyers returning. Depop and Reverb run on the same fee model as separate marketplaces.

Products and services

  • Etsy marketplace
  • Etsy Ads (seller advertising)
  • Depop (resale fashion)
  • Reverb (musical instruments)

Customers

  • Independent/small sellers
  • Consumers seeking unique/handmade goods

Where it sits in the supply chain

  • E-commerce
  • Online marketplace (niche/handmade)
  • Advertising & seller services

What could go right

  • Gift/unique-item demand
  • Cross-sell across Depop/Reverb

What could go wrong

  • Slowing buyer growth/engagement
  • Competition from low-cost marketplaces (Temu, Shein)

Moat: narrow (network effects, brand). Curated brand and seller community built over years is a niche defense, though it is not deeply sticky.

Headquarters: Brooklyn, New York, US · Founded: 2005 · Employees: 2,375

Named competitors

Etsy at a glance

Size Etsy (ETSY) is a United States Consumer Discretionary company (Internet Retail) with a market value of $7.75B, the 908th largest of 3,117 United States companies the cockpit tracks. Shares closed at $89.93 on 6 Nov 2026.

Performance Over six months the shares gained 39.7%, against +7.6% for the median peer and -1.1% for the United States market (cap-weighted) — 3rd highest of 12 in its peer set.

Growth Revenue grew 0.7% over the last twelve months (peer median +11.3%); the operating margin is 18.1% (peer median 6.8%).

Valuation It trades at 19.7× forward earnings against a peer median of 19.6× (5th most expensive of 10).

Price implies For today's price to make sense, revenue must grow about 13% a year for seven years (Req g). Recent delivered growth is +11%, so the hurdle is +2 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.

Credit Etsy has 3 bonds outstanding ($2.35B).

Short interest Short interest is 13.1% of the free float (15 Oct 2026).

Next results Next results expected around 25 Feb 2027 (exchange calendar; dates can move).

Relative performance

10012014016011 May 202611 Aug 20266 Nov 2026ETSY 150Peer median 108
Six months, rebased to 100: Etsy against the median of its 11 peers (local-currency closes).

Etsy financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$2.87B$2.88B$2.81B$2.75B$2.57B
Revenue growth—+3%+2%+7%—
Gross profit$2.09B$2.07B$2.04B$1.93B$1.82B
EBITDA$592M$479M$516M$467M$486M
Net income$987M$163M$303M$308M-$694M
Free cash flow$565M$639M$709M$666M$653M
Capital expenditure$33.4M$54.7M$43.5M$39.9M$37.2M
Total debt$3.08B$3.12B$2.43B$2.44B$2.43B

Quarterly statements and history in the cockpit →

Etsy competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%+40%-20%0%+20%ZALGLBE4755CHWYVIPS3092NYKAA47324385300209CPNGETSY6-month return →1-month return →
Up and to the right = strong over both horizons. Etsy is the large dot.

Fundamentals: revenue growth against valuation

0%+10%+20%+30%0×100×200×ZALGLBECHWYVIPS3092NYKAA47324385CPNGETSYRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Etsy is the large dot.

Capital: growth delivered against growth the price implies

-20%0%+20%+40%-20%0%20%40%ZALGLBE4755CHWYVIPS3092ETSYGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Etsy is the large dot.

Etsy competitors and peer comparison

Head to head with its named competitors (ETSY vs AMZN vs EBAY vs SHOP.TO)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Etsy ETSY$7.75B+40%+1%18%19.7×12.8%
Amazon AMZN$2.80T-5%+15%13%26.3×n/a
eBay EBAY$53.5B+14%+15%21%18.4×15.4%
Shopify SHOP.TO$193B+38%+32%18%67.4×54.0%
PDD Holdings Inc. Sponsored ADR PDD$117B-16%+14%22%7.5×n/a

How Etsy compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Etsy against its 11 peers (data as of 6 Nov 2026)
MeasureETSYPeer medianRank in peer set
1-month return+19.7%+3.4%2nd highest of 12
6-month return+39.7%+7.6%3rd highest of 12
Distance from 52-week high-8.1%-29.9%3rd highest of 12
Revenue growth (TTM)+0.7%+11.3%lowest of 12
Operating margin18.1%6.8%5th highest of 12
Forward P/E19.7×19.6×5th most expensive of 10
Growth the price implies (Req g, 7 yrs)12.8%-0.8%3rd most demanding of 8
Growth delivered (Del g)+10.8%+9.2%4th highest of 8
Hurdle (Req g minus delivered)+2.0 pp-13.4 pp2nd most demanding of 8
EV / EBITDA14.4×12.0×3rd most expensive of 7
Net debt / EBITDA1.3×0.4×2nd most indebted of 9

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Etsy ETSYUnited States$7.75B+40%+1%18%19.7×12.8%+10.8%
Zalando ZAL.DEGermany$7.64B+42%+18%4%19.6×7.6%+9.1%
Global-e Online GLBEUnited States$7.22B+44%+31%14%30.9×23.4%+47.8%
Rakuten 4755.TJapan$8.59B-18%+11%6%n/a-2.0%+11.4%
Chewy CHWYUnited States$9.07B-2%+6%3%24.1×16.8%+12.0%
Vipshop Holdings Ltd Sponsored ADR VIPSUnited States$6.55B-4%+2%7%5.4×-20.3%0.0%
Zozo 3092.TJapan$6.41B+8%+6%30%19.6×-5.0%+9.2%
FSN E-Commerce Ventures NYKAA.NSIndia$10.7B+31%+28%5%209.2×n/an/a
USS 4732.TJapan$5.34B+8%+11%52%18.7×-0.8%+8.7%
Mercari 4385.TJapan$3.76B-5%+19%19%15.6×n/an/a
Xingyun Technology 300209.SZChina$3.15B+30%+978%23%n/an/an/a
Coupang CPNGUnited States$29.2B-4%+7%-3%55.9×n/an/a

Etsy bonds and credit

Etsy has 3 bonds outstanding with $2.35B face value.

Every bond, yield and spread in the cockpit →

Questions

Who are Etsy's main competitors?
Named competitors: Amazon Handmade (AMZN), eBay (EBAY), Shopify-powered stores (SHOP.TO), Temu (PDD) (PDD). The cockpit's measured peer set (industry) also includes Zalando (ZAL.DE), Global-e Online (GLBE), Rakuten (4755.T), Chewy (CHWY), Vipshop Holdings Ltd Sponsored ADR (VIPS), Zozo (3092.T).
Is Etsy expensive compared with its peers?
On forward p/e it trades at 19.7× against a peer median of 19.6×, 5th most expensive of 10 in its peer set. For today's price to make sense, revenue must grow about 13% a year for seven years (Req g). Recent delivered growth is +11%, so the hurdle is +2 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.
How has Etsy stock performed?
Over six months to 6 Nov 2026 the shares returned +39.7% against +7.6% for the median peer; over one year +49.2%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.