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Mercari Inc4385.TCompetitor analysis, valuation and peers

Japan · JPY·Consumer Discretionary›Internet Retail

Runs Japan's largest consumer-to-consumer flea-market app for buying and selling secondhand goods.

≈ Japan's eBay/PoshmarkMomentum weak 34
Mkt cap
$3.76B
US dollars, full cap
Free float
67%
of shares outstanding
$/day
$48.1M
20-day average traded
Fwd P/E
15.6×
forward earnings
ROIC−WACC
+7.3 pp
WACC 6.1%
Hurdle
n/a
no reverse DCF
Next earnings
97 days
11 Feb 2027
Close · JPY¥3,583
1D-5.7%
1W+0.1%
1M+0.9%
3M-16.2%
6M-5.1%
YTD+13.0%
1Y+49.8%
ATR %4.5%
52w lowhigh29.9% off high

What Mercari does

Runs Japan's largest consumer-to-consumer flea-market app for buying and selling secondhand goods.

Charges sellers a commission when an item sells, so income follows the value of goods traded, and earns separately on Merpay payments and credit. Founder Shintaro Yamada still leads it. The US marketplace has been funded by profit from Japan.

In one line: Japan's eBay/Poshmark.

Products and services

  • Mercari marketplace (Japan)
  • Merpay (fintech/payments)
  • Mercari US (secondhand marketplace)

Customers

  • Individual consumers buying/selling secondhand goo

Where it sits in the supply chain

  • Internet/e-commerce
  • C2C marketplace
  • Marketplace app + payments (Merpay)

What could go right

  • Secondhand/resale consumption growth
  • Merpay cross-sell into fintech

What could go wrong

  • US business subscale versus domestic
  • Fraud/trust and safety costs

Moat: narrow (network effects, brand). Largest C2C marketplace brand in Japan; buyers and sellers cluster where listings and traffic already are.

Headquarters: Tokyo, Japan · Founded: 2013 · Employees: 2,065

Named competitors

Mercari at a glance

Size Mercari (4385.T) is a Japan Consumer Discretionary company (Internet Retail) with a market value of $3.76B, the 305th largest of 1,379 Japan companies the cockpit tracks. Shares closed at ¥3,583 on 6 Nov 2026.

Performance Over six months the shares fell 5.1%, against +7.8% for the median peer and +1.8% for the Japan market (cap-weighted) — 6th lowest of 21 in its peer set.

Growth Revenue grew 19.0% over the last twelve months (peer median +11.1%); the operating margin is 19.3% (peer median 7.6%).

Valuation It trades at 15.6× forward earnings against a peer median of 23.0× (2nd cheapest of 18).

Capital Return on invested capital runs 7.3 points above its cost of capital (6.1% WACC).

Next results Next results expected around 11 Feb 2027 (exchange calendar; dates can move).

Relative performance

10012011 May 202611 Aug 20266 Nov 2026Peer median 1084385.T 93
Six months, rebased to 100: Mercari against the median of its 20 peers (local-currency closes).

Mercari financials

Reported figures in JPY; fiscal year ends 2026-06-30. TTM = trailing twelve months.
TTMFY2026FY2025FY2024FY2023
Revenue¥229B¥229B¥193B¥187B¥172B
Revenue growth—+19%+3%+9%—
Gross profit¥169B¥168B¥138B¥130B¥114B
EBITDA¥47.1B¥47.1B¥29.4B¥20.9B¥19.5B
Net income¥35.4B¥35.4B¥26.1B¥13.5B¥13.1B
Free cash flow-¥10.9B-¥10.9B-¥12.2B-¥43.5B-¥36.4B
Capital expenditure¥5.10B¥5.10B¥300M¥155M¥580M
Total debt¥274B¥274B¥199B¥193B¥161B

Quarterly statements and history in the cockpit →

Mercari competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%+40%0%+20%30020947323092VIPSGLBEZALETSYGIC4755REALCHWYLUXELQDTNYKAARVLV003010MANYAVARAHG002127INDIAMART4385.T6-month return →1-month return →
Up and to the right = strong over both horizons. Mercari is the large dot.

Fundamentals: revenue growth against valuation

0%+50%+100%0×100×200×47323092VIPSGLBEREALLUXENYKAA003010MANYAVAR0021274385.TRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Mercari is the large dot.

Mercari competitors and peer comparison

Head to head with its named competitors (4385.T vs 4755.T vs 4689.T vs EBAY)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Mercari 4385.T$3.76B-5%+19%19%15.6×n/a
Rakuten 4755.T$8.59B-18%+11%6%n/a-2.0%
Ly Corporation 4689.T$23.2B+31%+8%15%18.5×0.8%
eBay EBAY$53.5B+14%+15%21%18.4×15.4%
Zozo 3092.T$6.41B+8%+6%30%19.6×-5.0%

How Mercari compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Mercari against its 20 peers (data as of 6 Nov 2026)
Measure4385.TPeer medianRank in peer set
1-month return+0.9%+3.5%7th lowest of 21
6-month return-5.1%+7.8%6th lowest of 21
Distance from 52-week high-29.9%-23.7%9th lowest of 21
Revenue growth (TTM)+19.0%+11.1%6th highest of 21
Operating margin19.3%7.6%6th highest of 21
Forward P/E15.6×23.0×2nd cheapest of 18
ROIC minus cost of capital+7.3 pp+6.2 pp8th highest of 17
EV / EBITDA14.5×12.9×5th most expensive of 13
Net debt / EBITDA1.9×-0.1×2nd most indebted of 15

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Mercari 4385.TJapan$3.76B-5%+19%19%15.6×n/an/a
Xingyun Technology 300209.SZChina$3.15B+30%+978%23%n/an/an/a
USS 4732.TJapan$5.34B+8%+11%52%18.7×-0.8%+8.7%
Zozo 3092.TJapan$6.41B+8%+6%30%19.6×-5.0%+9.2%
Vipshop Holdings Ltd Sponsored ADR VIPSUnited States$6.55B-4%+2%7%5.4×-20.3%0.0%
Global-e Online GLBEUnited States$7.22B+44%+31%14%30.9×23.4%+47.8%
Zalando ZAL.DEGermany$7.64B+42%+18%4%19.6×7.6%+9.1%
Etsy ETSYUnited States$7.75B+40%+1%18%19.7×12.8%+10.8%
Global Industrial GICUnited States$1.77B+59%+10%8%22.4×1.3%+6.0%
Rakuten 4755.TJapan$8.59B-18%+11%6%n/a-2.0%+11.4%
RealReal REALUnited States$1.61B+25%+18%0%47.8×n/an/a
Chewy CHWYUnited States$9.07B-2%+6%3%24.1×16.8%+12.0%
LuxExperience B.V. Sponsored ADR LUXEUnited States$1.40B+20%+111%-6%194.0×n/an/a
Liquidity Services LQDTUnited States$1.37B+21%+5%9%24.8×16.2%+18.3%
FSN E-Commerce Ventures NYKAA.NSIndia$10.7B+31%+28%5%209.2×n/an/a
Revolve RVLVUnited States$1.32B-11%+15%6%20.4×n/an/a
Guangzhou Ruoyuchen Technology 003010.SZChina$1.31B-8%+75%10%23.0×1.7%+24.7%
Vedant Fashions MANYAVAR.NSIndia$1.22B+6%+2%32%29.6×21.4%+21.5%
Akso Health Group Sponsored ADR AHGUnited States$1.14B-34%-6%-29%n/an/an/a
NanJi E-Commerce 002127.SZChina$1.05B-1%-28%-12%29.9×6.4%-9.0%
IndiaMART InterMESH INDIAMART.NSIndia$985M-26%+12%34%17.0×8.2%+18.6%

Questions

Who are Mercari's main competitors?
Named competitors: Rakuten Rakuma (4755.T), LY Corporation (Yahoo Auctions) (4689.T), eBay (EBAY), ZOZO (fashion resale) (3092.T). The cockpit's measured peer set (industry) also includes Xingyun Technology (300209.SZ), USS (4732.T), Zozo (3092.T), Vipshop Holdings Ltd Sponsored ADR (VIPS), Global-e Online (GLBE), Zalando (ZAL.DE).
Is Mercari expensive compared with its peers?
On forward p/e it trades at 15.6× against a peer median of 23.0×, 2nd cheapest of 18 in its peer set.
How has Mercari stock performed?
Over six months to 6 Nov 2026 the shares returned -5.1% against +7.8% for the median peer; over one year +49.8%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.