Loading…
China's leading internet search engine, also developing autonomous driving (Apollo Go robotaxi) and generative AI (Ernie Bot).
China's leading internet search engine, also developing autonomous driving (Apollo Go robotaxi) and generative AI (Ernie Bot).
Advertisers pay for search placement and ads across Baidu's apps, and that still funds the company, while AI Cloud sells computing power and model access to businesses and Apollo Go earns fares from robotaxi riders. Founder Robin Li holds the majority of votes through shares with extra voting rights.
In one line: China's Google (search + AI + self-driving).
Moat: narrow (network effects, data, scale). Leading Chinese search engine and largest robotaxi fleet, though facing AI-driven search disruption.
Headquarters: Beijing, China · Founded: 2000 · Employees: 33,500
Size Bidu-sw (9888.HK) is a Hong Kong Communication Services company (Internet Software/Services) with a market value of $26.4B, the 62nd largest of 891 Hong Kong companies the cockpit tracks. Shares closed at HK$78.20 on 6 Nov 2026.
Performance Over six months the shares fell 43.0%, against +2.0% for the median peer and -13.4% for the Hong Kong market (cap-weighted) — lowest of 7 in its peer set.
Growth Revenue fell 0.8% over the last twelve months (peer median +15.2%); the operating margin is 7.0% (peer median 27.7%).
Valuation It trades at 14.5× forward earnings against a peer median of 14.3× (4th cheapest of 7).
Capital Return on invested capital runs 5.8 points below its cost of capital (8.5% WACC).
Next results Next results expected around 16 Nov 2026 (exchange calendar; dates can move).
| TTM | FY2025 | FY2024 | FY2023 | FY2022 | |
|---|---|---|---|---|---|
| Revenue | HK$142B | HK$140B | HK$144B | HK$149B | HK$144B |
| Revenue growth | — | -3% | -3% | +3% | — |
| Gross profit | HK$58.1B | HK$61.4B | HK$72.7B | HK$76.9B | HK$69.5B |
| EBITDA | HK$17.2B | HK$27.1B | HK$39.0B | HK$40.7B | HK$40.6B |
| Net income | -HK$4.78B | HK$5.06B | HK$25.1B | HK$21.7B | HK$8.10B |
| Free cash flow | n/a | -HK$16.4B | HK$14.2B | HK$28.1B | HK$20.8B |
| Capital expenditure | n/a | HK$14.6B | HK$8.95B | HK$12.5B | HK$9.76B |
| Total debt | HK$130B | HK$108B | HK$84.4B | HK$93.1B | HK$103B |
The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.
| Company | Market cap | 6M return | Revenue growth | Op. margin | Forward P/E | Req g |
|---|---|---|---|---|---|---|
| Bidu-sw 9888.HK | $26.4B | -43% | -1% | 7% | 14.5× | n/a |
| Tencent 0700.HK | $482B | -11% | +16% | 32% | 12.5× | 6.4% |
| Baba-w 9988.HK | $266B | -25% | +8% | 4% | 16.4× | n/a |
| Alphabet Inc. (Class A) GOOGL | $3.47T | -29% | +22% | 33% | 20.5× | 18.5% |
| Mobvista Incorporation 1860.HK | $2.05B | -43% | +26% | 4% | 19.6× | -1.1% |
Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.
| Measure | 9888.HK | Peer median | Rank in peer set |
|---|---|---|---|
| 1-month return | -7.7% | +1.7% | 2nd lowest of 7 |
| 6-month return | -43.0% | +2.0% | lowest of 7 |
| Distance from 52-week high | -51.5% | -33.5% | 3rd lowest of 7 |
| Revenue growth (TTM) | -0.8% | +15.2% | lowest of 7 |
| Operating margin | 7.0% | 27.7% | 2nd lowest of 7 |
| Forward P/E | 14.5× | 14.3× | 4th cheapest of 7 |
| ROIC minus cost of capital | -5.8 pp | +10.4 pp | lowest of 7 |
| EV / EBITDA | 10.0× | 13.4× | 3rd cheapest of 7 |
| Net debt / EBITDA | -3.6× | -1.1× | 2nd least indebted of 7 |
| Company | Market | Market cap | 6M return | Revenue growth | Op. margin | Forward P/E | Req g | Delivered g |
|---|---|---|---|---|---|---|---|---|
| Bidu-sw 9888.HK | Hong Kong | $26.4B | -43% | -1% | 7% | 14.5× | n/a | n/a |
| Liberty Media FWONA | United States | $27.3B | +18% | +12% | 12% | 51.0× | 29.0% | +31.4% |
| Reddit RDDT | United States | $18.4B | -39% | +62% | 29% | 15.0× | 18.0% | +57.3% |
| Tencent Music Entertainment 1698.HK | Hong Kong | $13.9B | -2% | +16% | 29% | 11.0× | 0.6% | +1.7% |
| Nexon 3659.T | Japan | $13.8B | +10% | +15% | 26% | 22.4× | -9.1% | +10.1% |
| Pinterest PINS | United States | $10.9B | -11% | +15% | 6% | 8.8× | 16.2% | +20.1% |
| Match MTCH | United States | $8.88B | +6% | 0% | 30% | 13.6× | 1.8% | +7.8% |