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← CockpitCompetitor Analysis › UPST Upstart Holdings, Inc.Open in the cockpit ↗

Upstart Holdings, Inc.UPSTCompetitor analysis, valuation and peers

United States · USD·Financials›Finance/Rental/Leasing

AI-driven lending platform that underwrites consumer loans and connects borrowers to bank and credit union lenders.

Momentum laggard 19
Mkt cap
$2.17B
US dollars, full cap
Free float
86%
of shares outstanding
$/day
$110M
20-day average traded
P/B
2.44×
price to book
ROE
8.0%
delivered
Implied ROE
37.8%
what the price asks
Next earnings
102 days
16 Feb 2027
Close · USD$21.89
1D-1.1%
1W-4.9%
1M-9.5%
3M-27.5%
6M-24.4%
YTD-49.9%
1Y-47.6%
ATR %6.4%
Beta2.77
52w lowhigh58.0% off high

What Upstart does

AI-driven lending platform that underwrites consumer loans and connects borrowers to bank and credit union lenders.

Earns fees from the banks and credit unions that fund the loans, paid when a borrower is matched and when loans are serviced, rather than interest on its own book, so loan volumes and interest rates matter most. Some loans are held on its own balance sheet or sold to institutional investors, making funding availability a limit on growth.

Products and services

  • AI underwriting models
  • Personal loan marketplace
  • Auto/small-business loan products

Customers

  • Bank/credit union lending partners
  • Consumer borrowers

Where it sits in the supply chain

  • Financials
  • AI/ML lending underwriting technology
  • Loan marketplace/origination platform

What could go right

  • Bank funding partner growth
  • Loan volume growth in a lower-rate environment

What could go wrong

  • Funding partner concentration/pullback risk
  • Credit performance volatility of AI models in downturns

Moat: narrow (data, IP / patents). Underwriting models trained on large loan performance datasets aim to outperform traditional FICO-based scoring.

Headquarters: San Mateo, California, US · Founded: 2012 · Employees: 1,405

Named competitors

Upstart at a glance

Size Upstart (UPST) is a United States Financials company (Finance/Rental/Leasing) with a market value of $2.17B, the 1743rd largest of 3,117 United States companies the cockpit tracks. Shares closed at $21.89 on 6 Nov 2026.

Performance Over six months the shares fell 24.4%, against -7.4% for the median peer and -1.1% for the United States market (cap-weighted) — 3rd lowest of 21 in its peer set.

Growth Revenue grew 38.6% over the last twelve months (peer median +16.8%); the operating margin is 4.6% (peer median 19.4%).

Valuation It trades at 2.44× book value against a peer median of 1.75× (7th most expensive of 21).

Price implies The share price implies a return on equity of about 37.8%; Upstart delivers 8.0%, so the price asks more than the business earns today.

Credit Upstart has 3 bonds outstanding ($1.62B).

Short interest Short interest is 27.6% of the free float (15 Oct 2026).

Next results Next results expected around 16 Feb 2027 (exchange calendar; dates can move).

Relative performance

8010012011 May 202611 Aug 20266 Nov 2026Peer median 93UPST 76
Six months, rebased to 100: Upstart against the median of its 20 peers (local-currency closes).

Upstart financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$1.34B$1.04B$637M$514M$842M
Revenue growth—+64%+24%-39%—
Gross profitn/a$1.02Bn/an/an/a
EBITDA$87.6M$67.5M-$160M-$236M-$105M
Net income$65.1M$53.6M-$129M-$240M-$109M
Free cash flow-$187M-$148M$185M-$162M-$684M
Capital expenditure$22.6M$18.4M$9.99M$12.1M$22.9M
Total debt$2.09B$1.90B$1.45B$1.10B$1.09B

Quarterly statements and history in the cockpit →

Upstart competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%+40%-10%0%+10%CTOS8424AADHARHFC8570ECPGUWMCCGCL8425AGMCREDITACC1606EZPWIFCIIIFLMTROCHOLAHLDNGSAMMAANCAP089860UPST6-month return →1-month return →
Up and to the right = strong over both horizons. Upstart is the large dot.

Fundamentals: return on equity against price-to-book

-10%0%10%20%10×20×30×CTOS8424AADHARHFC8570ECPGUWMCCGCL8425AGMCREDITACC1606EZPWIFCIZIP002031IIFLMTROCHOLAHLDNGSAMMAANCAP089860UPSTReturn on equity →Price / book →
A bank or insurer earning more on its equity usually trades at a higher multiple of book; points far above the trend are priced for more. Upstart is the large dot.

Capital: ROE delivered against the ROE the price implies

0%20%40%60%0%25%50%CTOS84248570ECPGUWMCCGCL8425AGMZIP002031IIFLMTROUPSTROE delivered →ROE the price implies →
Above the diagonal = the price asks for a higher return on equity than the business earns today. Upstart is the large dot.

Upstart competitors and peer comparison

Head to head with its named competitors (UPST vs SOFI vs AFRM vs PGY)
CompanyMarket cap6M returnRevenue growthROEPrice / bookImplied ROE
Upstart UPST$2.17B-24%+39%8%2.44×37.8%
SOFI SOFI$21.0B+3%+38%7%1.86×27.5%
Affirm AFRM$23.1B+6%+32%45%4.19×73.6%
Pagaya Technologies PGY$1.47B+15%+11%29%2.36×42.8%
LendingTree TREE$520M-5%+23%51%2.05×27.3%
Oportun Financial OPRT$520M+97%0%9%1.20×13.0%

How Upstart compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Upstart against its 20 peers (data as of 6 Nov 2026)
MeasureUPSTPeer medianRank in peer set
1-month return-9.5%-3.4%3rd lowest of 21
6-month return-24.4%-7.4%3rd lowest of 21
Return on equity8.0%13.0%10th lowest of 21
Price / book2.44×1.75×7th most expensive of 21
Trailing P/E37.1×15.5×4th most expensive of 19
ROE the price implies37.8%21.0%3rd most demanding of 21
ROE delivered8.0%12.9%8th lowest of 17

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthROEPrice / bookImplied ROEDelivered ROE
Upstart UPSTUnited States$2.17B-24%+39%8%2.44×37.8%8.0%
Custom Truck One Source CTOSUnited States$2.12B-4%+6%4%2.58×26.7%3.7%
Fuyo General Lease 8424.TJapan$2.34B-6%+19%5%0.72×4.8%4.5%
Aadhar Housing Finance AADHARHFC.NSIndia$1.99B-14%+18%16%2.48×31.1%n/a
AEON Financial Service 8570.TJapan$1.95B-9%+8%5%0.67×5.2%4.9%
Encore Capital ECPGUnited States$2.42B+36%+29%31%2.24×21.7%30.5%
UWM UWMCUnited States$2.44B-56%+16%2%2.67×32.8%2.1%
Capri Global Capital CGCL.NSIndia$2.44B+20%+53%18%2.90×21.5%17.9%
Mizuho Leasing 8425.TJapan$2.45B-13%+16%13%0.77×6.0%13.3%
Federal Agricultural Mortgage AGMUnited States$1.90B0%+31%13%1.56×14.0%13.5%
CreditAccess Grameen CREDITACC.NSIndia$1.84B-27%+17%20%1.95×20.5%19.7%
China Development Bank Financial Leasing 1606.HKHong Kong$2.66B+4%-5%13%0.40×4.5%12.6%
EZCORP EZPWUnited States$1.75B-15%+29%15%1.51×11.5%14.7%
IFCI IFCI.NSIndia$1.75B-4%-3%2%1.85×36.2%n/a
Zip ZIP.AXAustralia$1.74B-17%+24%17%3.74×66.6%16.8%
Greatoo Intelligent Equipment 002031.SZChina$1.68B-11%-20%-13%6.07×54.9%-13.5%
IIFL Finance IIFL.NSIndia$2.83B+35%+36%18%1.73×23.7%17.6%
Metro Bank MTRO.LUnited Kingdom$1.63B+22%+1%4%0.94×12.1%4.3%
Cholamandalam Financial CHOLAHLDNG.NSIndia$2.89B-17%+18%17%1.77×26.2%n/a
Sammaan Capital SAMMAANCAP.NSIndia$1.61B-13%-60%-35%0.80×14.2%n/a
LOTTE rental 089860.KSSouth Korea$1.56B+74%+4%8%1.34×6.3%7.7%

Upstart bonds and credit

Upstart has 3 bonds outstanding with $1.62B face value.

Every bond, yield and spread in the cockpit →

Questions

Who are Upstart's main competitors?
Named competitors: LendingClub (private or unlisted), SoFi Technologies (SOFI), Affirm Holdings (AFRM), Pagaya Technologies (PGY), LendingTree (TREE), Oportun Financial (OPRT). The cockpit's measured peer set (industry) also includes Custom Truck One Source (CTOS), Fuyo General Lease (8424.T), Aadhar Housing Finance (AADHARHFC.NS), AEON Financial Service (8570.T), Encore Capital (ECPG), UWM (UWMC).
Is Upstart expensive compared with its peers?
On price / book it trades at 2.44× against a peer median of 1.75×, 7th most expensive of 21 in its peer set. The share price implies a return on equity of about 37.8%; Upstart delivers 8.0%, so the price asks more than the business earns today.
How has Upstart stock performed?
Over six months to 6 Nov 2026 the shares returned -24.4% against -7.4% for the median peer; over one year -47.6%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.