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SOFISOFICompetitor analysis, valuation and peers

United States · USD·Financials›Finance/Rental/Leasing

Online personal-finance company offering loans, banking and investing, plus banking-tech for other fintechs.

Momentum neutral 50
Mkt cap
$21.0B
US dollars, full cap
Free float
98%
of shares outstanding
$/day
$935M
20-day average traded
P/B
1.86×
price to book
ROE
7.3%
delivered
Implied ROE
27.5%
what the price asks
Next earnings
87 days
1 Feb 2027
Close · USD$16.21
1D+1.1%
1W-3.3%
1M+3.8%
3M-10.5%
6M+2.9%
YTD-38.1%
1Y-46.1%
ATR %5.3%
Beta2.53
52w lowhigh50.5% off high

What SOFI does

Online personal-finance company offering loans, banking and investing, plus banking-tech for other fintechs.

Earns from three places: interest on loans and deposits at its bank, fees for originating loans that it then sells on to investors, and software fees from fintech clients on Galileo and Technisys. Owning a bank, bought with Golden Pacific in 2022, lets it fund loans with member deposits instead of borrowing from the market.

Products and services

  • Lending (student, personal, home loans)
  • SoFi Money / banking (national bank charter)
  • SoFi Invest
  • Galileo & Technisys (banking-as-a-service tech)
  • Credit card

Customers

  • young professionals / mass-affluent consumers
  • other fintechs (via Galileo/Technisys)

Where it sits in the supply chain

  • Consumer finance
  • Digital bank / lender
  • Lending, deposits/banking, tech…

What could go right

  • Member growth / cross-sell into banking
  • Loan platform / capital-light origination fees

What could go wrong

  • Credit cycle / consumer loan losses
  • Interest rate sensitivity

Moat: narrow (brand, switching costs, regulatory licence). National bank charter and a bundled member ecosystem create some stickiness versus pure-play fintechs.

Headquarters: San Francisco, California, US · Founded: 2011 · Employees: 6,100

Named competitors

SOFI at a glance

Size SOFI (SOFI) is a United States Financials company (Finance/Rental/Leasing) with a market value of $21.0B, the 481st largest of 3,117 United States companies the cockpit tracks. Shares closed at $16.21 on 6 Nov 2026.

Performance Over six months the shares gained 2.9%, against -1.6% for the median peer and -1.1% for the United States market (cap-weighted) — 9th highest of 21 in its peer set.

Growth Revenue grew 37.6% over the last twelve months (peer median +11.7%); the operating margin is 22.8% (peer median 26.2%).

Valuation It trades at 1.86× book value against a peer median of 1.65× (9th most expensive of 21).

Price implies The share price implies a return on equity of about 27.5%; SOFI delivers 7.4%, so the price asks more than the business earns today.

Short interest Short interest is 17.0% of the free float (15 Oct 2026).

Next results Next results expected around 1 Feb 2027 (exchange calendar; dates can move).

Relative performance

9010011012011 May 202611 Aug 20266 Nov 2026Peer median 102SOFI 100
Six months, rebased to 100: SOFI against the median of its 20 peers (local-currency closes).

SOFI financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$6.11B$4.77B$3.77B$2.91B$1.76B
Revenue growth—+27%+29%+65%—
Gross profit$3.99B$2.91B$2.17B$1.82B$891M
EBITDA$1.68B$932M$629M$991M$76.1M
Net income$738M$481M$499M-$301M-$320M
Free cash flown/a$1.27B$1.11B$431M$104M
Capital expendituren/a$251M$164M$121M$104M
Total debt$3.98B$2.09B$3.30B$5.36B$5.63B

Quarterly statements and history in the cockpit →

SOFI competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%+40%-10%0%+10%+20%SYFAFRMSHRIRAMFINKSPIGPNAERCHOLAFINTATACAP8591PAYTMMUTHOOTFIN8593PFCALLYIRFCRKTAYVRECLTDFCFS8439SOFI6-month return →1-month return →
Up and to the right = strong over both horizons. SOFI is the large dot.

Fundamentals: return on equity against price-to-book

10%20%30%40%20×40×SYFAFRMSHRIRAMFINKSPIGPNAERCHOLAFINTATACAP8591PAYTMMUTHOOTFIN8593PFCALLYIRFCRKTAYVRECLTDFCFSSOFIReturn on equity →Price / book →
A bank or insurer earning more on its equity usually trades at a higher multiple of book; points far above the trend are priced for more. SOFI is the large dot.

Capital: ROE delivered against the ROE the price implies

0%20%40%60%0%25%50%75%SYFAFRMSHRIRAMFINKSPIGPNAERCHOLAFINTATACAP8591PAYTMMUTHOOTFIN8593IRFCSOFIROE delivered →ROE the price implies →
Above the diagonal = the price asks for a higher return on equity than the business earns today. SOFI is the large dot.

SOFI competitors and peer comparison

Head to head with its named competitors (SOFI vs XYZ vs AFRM vs UPST)
CompanyMarket cap6M returnRevenue growthROEPrice / bookImplied ROE
SOFI SOFI$21.0B+3%+38%7%1.86×27.5%
Block XYZ$51.7B+14%+7%2%2.26×36.3%
Affirm AFRM$23.1B+6%+32%45%4.19×73.6%
Upstart UPST$2.17B-24%+39%8%2.44×37.8%
JPMorgan Chase JPM$889B+11%+9%18%2.53×20.7%

How SOFI compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

SOFI against its 20 peers (data as of 6 Nov 2026)
MeasureSOFIPeer medianRank in peer set
1-month return+3.8%+1.2%9th highest of 21
6-month return+2.9%-1.6%9th highest of 21
Return on equity7.3%14.4%4th lowest of 21
Price / book1.86×1.65×9th most expensive of 21
Trailing P/E29.8×11.0×4th most expensive of 21
ROE the price implies27.5%15.9%8th most demanding of 21
ROE delivered7.4%14.0%4th lowest of 20

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthROEPrice / bookImplied ROEDelivered ROE
SOFI SOFIUnited States$21.0B+3%+38%7%1.86×27.5%7.4%
Synchrony Financial SYFUnited States$23.0B+1%-2%20%1.55×16.7%19.8%
Affirm AFRMUnited States$23.1B+6%+32%45%4.19×73.6%45.1%
Shriram Finance SHRIRAMFIN.NSIndia$23.9B-5%+10%15%2.03×27.6%14.7%
Kaspi.kz Joint Stock Company Sponsored ADR RegS KSPIUnited States$17.7B+7%+39%45%3.15×13.6%45.4%
Global Payments GPNUnited States$25.8B+41%+7%2%1.12×9.8%2.2%
AerCap AERUnited States$26.2B+13%0%17%1.38×12.4%17.0%
Cholamandalam Investment and Finance CHOLAFIN.NSIndia$16.2B+6%+21%21%4.43×67.7%20.6%
Tata Capital TATACAP.NSIndia$16.0B+10%+18%14%3.08×41.2%14.0%
Orix 8591.TJapan$35.7B+2%+17%14%1.26×12.4%13.9%
One 97 Communications PAYTM.NSIndia$12.2B+50%+24%5%6.92×47.0%5.4%
Muthoot Finance MUTHOOTFIN.NSIndia$12.2B-20%+47%32%2.62×32.0%31.8%
Mitsubishi HC Capital 8593.TJapan$11.9B-9%+1%7%0.93×5.9%7.2%
Power Finance PFC.NSIndia$11.5B-28%+4%21%0.76×14.4%n/a
Ally Financial ALLYUnited States$11.5B-14%+5%10%0.88×9.8%9.9%
Indian Railway Finance IRFC.NSIndia$11.1B-25%+13%13%1.74×28.2%12.6%
Rocket Companies RKTUnited States$42.7B-4%+88%8%1.76×26.3%7.9%
Ayvens AYV.PAFrance$8.45B-16%0%9%0.68×8.0%9.2%
REC RECLTD.NSIndia$8.27B-18%-3%17%0.83×15.1%17.0%
FirstCash FCFSUnited States$7.96B-18%+23%18%3.50×19.9%18.2%
Tokyo Century 8439.TJapan$7.50B+12%+8%12%1.01×7.7%11.6%

Questions

Who are SOFI's main competitors?
Named competitors: Chime (private or unlisted), Block (Cash App) (XYZ), Affirm (AFRM), Upstart (UPST), JPMorgan Chase (JPM). The cockpit's measured peer set (industry) also includes Synchrony Financial (SYF), Affirm (AFRM), Shriram Finance (SHRIRAMFIN.NS), Kaspi.kz Joint Stock Company Sponsored ADR RegS (KSPI), Global Payments (GPN), AerCap (AER).
Is SOFI expensive compared with its peers?
On price / book it trades at 1.86× against a peer median of 1.65×, 9th most expensive of 21 in its peer set. The share price implies a return on equity of about 27.5%; SOFI delivers 7.4%, so the price asks more than the business earns today.
How has SOFI stock performed?
Over six months to 6 Nov 2026 the shares returned +2.9% against -1.6% for the median peer; over one year -46.1%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.