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Synchrony FinancialSYFCompetitor analysis, valuation and peers

United States · USD·Financials›Finance/Rental/Leasing

Consumer finance company issuing private-label and co-branded credit cards for retail and healthcare partners.

Momentum neutral 50
Mkt cap
$23.0B
US dollars, full cap
Free float
99%
of shares outstanding
$/day
$312M
20-day average traded
P/B
1.55×
price to book
ROE
19.8%
delivered
Implied ROE
16.7%
what the price asks
Official | Implied
BBB- / BBB-
agencies · bond market
Next earnings
77 days
22 Jan 2027
Close · USD$73.74
1D-0.5%
1W-2.1%
1M0.0%
3M-5.7%
6M+0.8%
YTD-10.9%
1Y0.0%
ATR %3.0%
Beta1.05
52w lowhigh16.2% off high

What Synchrony Financial does

Consumer finance company issuing private-label and co-branded credit cards for retail and healthcare partners.

Earns mainly finance charges on balances cardholders carry, plus fees, and shares part of the profit with each retail partner under program agreements, so partners' sales and credit losses both affect results. Funding comes largely from deposits at its online bank. It was part of GE Capital until its 2014 IPO and full separation in 2015.

Products and services

  • Retail card (private label)
  • Co-brand cards
  • CareCredit health financing
  • Direct-to-consumer

Customers

  • Retail partners (large chains)
  • Healthcare/dental providers
  • Consumers

Where it sits in the supply chain

  • Consumer finance
  • Private-label / co-brand credit cards
  • Point-of-sale financing

What could go right

  • Retail partner card spend growth
  • Healthcare financing demand

What could go wrong

  • Consumer credit losses
  • Loss of a major retail partner contract

Moat: narrow (switching costs, scale, distribution). Long-term exclusive retail partner contracts create high switching costs.

Headquarters: Stamford, Connecticut, US · Founded: 2003 · Employees: 20,000

Named competitors

Synchrony Financial at a glance

Size Synchrony Financial (SYF) is a United States Financials company (Finance/Rental/Leasing) with a market value of $23.0B, the 451st largest of 3,117 United States companies the cockpit tracks. Shares closed at $73.74 on 6 Nov 2026.

Performance Over six months the shares gained 0.8%, against -0.8% for the median peer and -1.1% for the United States market (cap-weighted) — 11th highest of 21 in its peer set.

Growth Revenue fell 1.8% over the last twelve months (peer median +15.2%); the operating margin is 27.4% (peer median 24.0%).

Valuation It trades at 1.55× book value against a peer median of 1.75× (10th cheapest of 21).

Price implies The share price implies a return on equity of about 16.7%; Synchrony Financial delivers 19.8%, so the price asks less than the business earns today.

Credit Synchrony Financial has 13 bonds outstanding ($8.65B), rated BBB- by the agencies and trading like BBB- at a weighted spread of 128 bp.

Short interest Short interest is 5.3% of the free float (15 Oct 2026).

Next results Next results expected around 22 Jan 2027 (exchange calendar; dates can move).

Relative performance

9010011011 May 202611 Aug 20266 Nov 2026SYF 105Peer median 101
Six months, rebased to 100: Synchrony Financial against the median of its 20 peers (local-currency closes).

Synchrony Financial financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$18.9B$19.1B$20.8B$17.3B$13.2B
Revenue growth—-8%+20%+31%—
Gross profit$15.4B$15.4B$16.6B$14.1B$11.8B
EBITDA$10.8B$11.0B$12.4B$9.92B$8.21B
Net income$3.33B$3.55B$3.50B$2.24B$3.02B
Free cash flow$9.55B$9.85B$9.85B$8.59B$6.69B
Capital expenditure$0$0$0$0$0
Total debt$17.0B$15.2B$15.5B$16.0B$14.2B

Quarterly statements and history in the cockpit →

Synchrony Financial competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%+40%-10%0%+10%+20%AFRMSHRIRAMFINSOFIGPNAERKSPICHOLAFINTATACAP8591RKTPAYTMMUTHOOTFIN8593PFCALLYIRFCAYVRECLTDFCFS8439SYF6-month return →1-month return →
Up and to the right = strong over both horizons. Synchrony Financial is the large dot.

Fundamentals: return on equity against price-to-book

10%20%30%40%20×40×AFRMSHRIRAMFINSOFIGPNAERKSPICHOLAFINTATACAP8591RKTPAYTMMUTHOOTFIN8593PFCALLYIRFCAYVRECLTDFCFSSYFReturn on equity →Price / book →
A bank or insurer earning more on its equity usually trades at a higher multiple of book; points far above the trend are priced for more. Synchrony Financial is the large dot.

Capital: ROE delivered against the ROE the price implies

0%20%40%60%0%25%50%75%AFRMSHRIRAMFINSOFIGPNAERKSPICHOLAFINTATACAP8591RKTPAYTMMUTHOOTFIN8593FCFSSYFROE delivered →ROE the price implies →
Above the diagonal = the price asks for a higher return on equity than the business earns today. Synchrony Financial is the large dot.

Synchrony Financial competitors and peer comparison

Head to head with its named competitors (SYF vs BFH vs AXP vs C)
CompanyMarket cap6M returnRevenue growthROEPrice / bookImplied ROE
Synchrony Financial SYF$23.0B+1%-2%20%1.55×16.7%
Bread Financial BFH$3.87B+17%+2%16%1.13×12.2%
American Express AXP$215B+2%+10%36%6.02×47.1%
Citigroup C$200B-5%+5%9%1.03×10.9%
Affirm AFRM$23.1B+6%+32%45%4.19×73.6%

How Synchrony Financial compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Synchrony Financial against its 20 peers (data as of 6 Nov 2026)
MeasureSYFPeer medianRank in peer set
1-month return0.0%+2.5%8th lowest of 21
6-month return+0.8%-0.8%11th highest of 21
Return on equity19.8%14.0%6th highest of 21
Price / book1.55×1.75×10th cheapest of 21
Trailing P/E7.7×13.0×4th cheapest of 21
ROE the price implies16.7%17.5%11th least demanding of 21
ROE delivered19.8%13.9%5th highest of 20
Bond spread128 bp108 bp4th widest of 12

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthROEPrice / bookImplied ROEDelivered ROE
Synchrony Financial SYFUnited States$23.0B+1%-2%20%1.55×16.7%19.8%
Affirm AFRMUnited States$23.1B+6%+32%45%4.19×73.6%45.1%
Shriram Finance SHRIRAMFIN.NSIndia$23.9B-5%+10%15%2.03×27.6%14.7%
SOFI SOFIUnited States$21.0B+3%+38%7%1.86×27.5%7.4%
Global Payments GPNUnited States$25.8B+41%+7%2%1.12×9.8%2.2%
AerCap AERUnited States$26.2B+13%0%17%1.38×12.4%17.0%
Kaspi.kz Joint Stock Company Sponsored ADR RegS KSPIUnited States$17.7B+7%+39%45%3.15×13.6%45.4%
Cholamandalam Investment and Finance CHOLAFIN.NSIndia$16.2B+6%+21%21%4.43×67.7%20.6%
Tata Capital TATACAP.NSIndia$16.0B+10%+18%14%3.08×41.2%14.0%
Orix 8591.TJapan$35.7B+2%+17%14%1.26×12.4%13.9%
Rocket Companies RKTUnited States$42.7B-4%+88%8%1.76×26.3%7.9%
One 97 Communications PAYTM.NSIndia$12.2B+50%+24%5%6.92×47.0%5.4%
Muthoot Finance MUTHOOTFIN.NSIndia$12.2B-20%+47%32%2.62×32.0%31.8%
Mitsubishi HC Capital 8593.TJapan$11.9B-9%+1%7%0.93×5.9%7.2%
Power Finance PFC.NSIndia$11.5B-28%+4%21%0.76×14.4%n/a
Ally Financial ALLYUnited States$11.5B-14%+5%10%0.88×9.8%9.9%
Indian Railway Finance IRFC.NSIndia$11.1B-25%+13%13%1.74×28.2%12.6%
Ayvens AYV.PAFrance$8.45B-16%0%9%0.68×8.0%9.2%
REC RECLTD.NSIndia$8.27B-18%-3%17%0.83×15.1%17.0%
FirstCash FCFSUnited States$7.96B-18%+23%18%3.50×19.9%18.2%
Tokyo Century 8439.TJapan$7.50B+12%+8%12%1.01×7.7%11.6%

Synchrony Financial bonds and credit

Synchrony Financial has 13 bonds outstanding with $8.65B face value. The agencies rate it BBB-; its bonds trade like BBB-. Weighted yield 5.78%, a spread of 128 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Who are Synchrony Financial's main competitors?
Named competitors: Bread Financial (BFH), American Express (AXP), Citi Retail Services (C), Affirm (AFRM). The cockpit's measured peer set (industry) also includes Affirm (AFRM), Shriram Finance (SHRIRAMFIN.NS), SOFI (SOFI), Global Payments (GPN), AerCap (AER), Kaspi.kz Joint Stock Company Sponsored ADR RegS (KSPI).
Is Synchrony Financial expensive compared with its peers?
On price / book it trades at 1.55× against a peer median of 1.75×, 10th cheapest of 21 in its peer set. The share price implies a return on equity of about 16.7%; Synchrony Financial delivers 19.8%, so the price asks less than the business earns today.
How has Synchrony Financial stock performed?
Over six months to 6 Nov 2026 the shares returned +0.8% against -0.8% for the median peer; over one year 0.0%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.