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← CockpitCompetitor Analysis › FCFS FirstCash Holdings, Inc.Open in the cockpit ↗

FirstCash Holdings, Inc.FCFSCompetitor analysis, valuation and peers

United States · USD·Financials›Finance/Rental/Leasing

Operates pawn stores across the US and Latin America, offering pawn loans and retail lease-to-own financing.

Momentum weak 28
Mkt cap
$7.96B
US dollars, full cap
Free float
91%
of shares outstanding
$/day
$122M
20-day average traded
P/B
3.50×
price to book
ROE
18.2%
delivered
Implied ROE
19.9%
what the price asks
Official | Implied
BB / BB+
agencies · bond market
Next earnings
90 days
4 Feb 2027
Close · USD$185.67
1D-1.0%
1W+2.4%
1M-12.2%
3M-11.1%
6M-18.4%
YTD+16.5%
1Y+14.5%
ATR %4.5%
Beta0.73
52w lowhigh22.3% off high

What FirstCash does

Operates pawn stores across the US and Latin America, offering pawn loans and retail lease-to-own financing.

Lends small amounts secured by items such as jewellery and tools, earning interest and fees when loans are repaid and selling the collateral in its stores when they are not, so losses are limited because it holds the pledged item. Gold prices matter because jewellery is a large part of collateral. Latin America, mainly Mexico, is a large and growing share of its stores. American First Finance, bought in 2021, added lease-to-own financing.

Products and services

  • Pawn loans & merchandise sales
  • Retail POS/lease-to-own (American First Finance)

Customers

  • Credit-constrained consumers in US, Mexico & Latin

Where it sits in the supply chain

  • Consumer finance
  • Pawn lending & retail
  • Retail POS lease-to-own (AFF)

What could go right

  • Store count growth in Mexico/Latin America
  • Retail POS financing partnerships

What could go wrong

  • Consumer credit cycle/gold price swings
  • FX exposure to Mexican peso

Moat: narrow (scale, distribution, brand). Largest pawn store network in the Americas gives density and collateral-appraisal expertise.

Headquarters: Fort Worth, Texas, US · Founded: 1988 · Employees: 22,000

Named competitors

FirstCash at a glance

Size FirstCash (FCFS) is a United States Financials company (Finance/Rental/Leasing) with a market value of $7.96B, the 888th largest of 3,117 United States companies the cockpit tracks. Shares closed at $185.67 on 6 Nov 2026.

Performance Over six months the shares fell 18.4%, against -9.3% for the median peer and -1.1% for the United States market (cap-weighted) — 6th lowest of 21 in its peer set.

Growth Revenue grew 22.9% over the last twelve months (peer median +6.5%); the operating margin is 16.1% (peer median 34.9%).

Valuation It trades at 3.50× book value against a peer median of 1.71× (4th most expensive of 21).

Price implies The share price implies a return on equity of about 19.9%; FirstCash delivers 18.2%, so the price asks more than the business earns today.

Credit FirstCash has 4 bonds outstanding ($2.30B), rated BB by the agencies and trading like BB+ at a weighted spread of 172 bp.

Short interest Short interest is 6.5% of the free float (15 Oct 2026).

Next results Next results expected around 4 Feb 2027 (exchange calendar; dates can move).

Relative performance

809010011 May 202611 Aug 20266 Nov 2026Peer median 91FCFS 80
Six months, rebased to 100: FirstCash against the median of its 20 peers (local-currency closes).

FirstCash financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$4.29B$3.66B$3.39B$3.15B$2.73B
Revenue growth—+8%+8%+15%—
Gross profit$2.19B$1.89B$1.67B$1.52B$1.28B
EBITDA$1.11B$993M$989M$910M$741M
Net income$406M$330M$259M$219M$253M
Free cash flow$518M$469M$386M$286M$351M
Capital expenditure$161M$117M$154M$131M$118M
Total debt$2.81B$2.57B$2.05B$1.92B$1.67B

Quarterly statements and history in the cockpit →

FirstCash competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%-10%0%+10%RECLTDAYV8439LTFPIRAMALFIN2588BAJAJHFL600901OMFSBICARD5871IRFCEFNALLYPFCCACC8593MUTHOOTFINPAYTMFIGRFCFS6-month return →1-month return →
Up and to the right = strong over both horizons. FirstCash is the large dot.

Fundamentals: return on equity against price-to-book

5%10%15%20%25%10×20×30×40×RECLTDAYV8439LTFPIRAMALFIN2588BAJAJHFL600901OMFSBICARDIRFCEFNALLYPFCCACC8593MUTHOOTFINPAYTMFIGRFCFSReturn on equity →Price / book →
A bank or insurer earning more on its equity usually trades at a higher multiple of book; points far above the trend are priced for more. FirstCash is the large dot.

Capital: ROE delivered against the ROE the price implies

20%40%20%40%RECLTDAYV8439LTFPIRAMALFIN2588BAJAJHFL600901OMFSBICARD5871IRFCALLYCACC8593MUTHOOTFINPAYTMFIGRFCFSROE delivered →ROE the price implies →
Above the diagonal = the price asks for a higher return on equity than the business earns today. FirstCash is the large dot.

FirstCash competitors and peer comparison

Head to head with its named competitors (FCFS vs EZPW vs WRLD vs UPBD)
CompanyMarket cap6M returnRevenue growthROEPrice / bookImplied ROE
FirstCash FCFS$7.96B-18%+23%18%3.50×19.9%
EZCORP EZPW$1.75B-15%+29%15%1.51×11.5%
World Acceptance WRLD$671M0%+5%14%1.92×18.4%
Upbound UPBD$1.41B+29%+3%16%1.88×23.5%
PROG PRG$1.47B+4%+10%17%1.82×23.0%

How FirstCash compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

FirstCash against its 20 peers (data as of 6 Nov 2026)
MeasureFCFSPeer medianRank in peer set
1-month return-12.2%+0.9%2nd lowest of 21
6-month return-18.4%-9.3%6th lowest of 21
Return on equity18.2%12.4%6th highest of 21
Price / book3.50×1.71×4th most expensive of 21
Trailing P/E20.1×13.2×7th most expensive of 21
ROE the price implies19.9%14.8%9th most demanding of 21
ROE delivered18.2%12.3%5th highest of 20
Bond spread172 bp104 bp3rd widest of 10

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthROEPrice / bookImplied ROEDelivered ROE
FirstCash FCFSUnited States$7.96B-18%+23%18%3.50×19.9%18.2%
REC RECLTD.NSIndia$8.27B-18%-3%17%0.83×15.1%17.0%
Ayvens AYV.PAFrance$8.45B-16%0%9%0.68×8.0%9.2%
Tokyo Century 8439.TJapan$7.50B+12%+8%12%1.01×7.7%11.6%
L&T Finance LTF.NSIndia$7.36B-9%+17%12%2.38×45.8%12.3%
Piramal Finance PIRAMALFIN.NSIndia$7.17B+13%+71%7%1.58×13.0%6.5%
BOC Aviation 2588.HKHong Kong$7.09B-3%-2%12%1.01×6.2%11.8%
Bajaj Housing Finance BAJAJHFL.NSIndia$7.05B-9%+17%12%2.77×41.1%12.4%
Jiangsu Financial Leasing 600901.SSChina$6.66B+12%+14%13%1.67×5.9%13.5%
OneMain OMFUnited States$6.42B0%+6%23%1.90×18.5%22.7%
SBI Cards & Payment Services SBICARD.NSIndia$5.89B-10%+6%16%3.24×40.7%16.3%
Chailease 5871.TWTaiwan$5.74B-10%-4%12%0.97×3.8%11.5%
Indian Railway Finance IRFC.NSIndia$11.1B-25%+13%13%1.74×28.2%12.6%
Element Fleet Management EFN.TOCanada$5.61B-31%+5%11%2.06×9.2%10.6%
Ally Financial ALLYUnited States$11.5B-14%+5%10%0.88×9.8%9.9%
Power Finance PFC.NSIndia$11.5B-28%+4%21%0.76×14.4%n/a
Credit Acceptance CACCUnited States$5.37B-1%+2%23%3.86×38.2%22.7%
Mitsubishi HC Capital 8593.TJapan$11.9B-9%+1%7%0.93×5.9%7.2%
Muthoot Finance MUTHOOTFIN.NSIndia$12.2B-20%+47%32%2.62×32.0%31.8%
One 97 Communications PAYTM.NSIndia$12.2B+50%+24%5%6.92×47.0%5.4%
Figure Technology Solutions FIGRUnited States$5.10B-40%+66%26%3.58×26.5%26.2%

FirstCash bonds and credit

FirstCash has 4 bonds outstanding with $2.30B face value. The agencies rate it BB; its bonds trade like BB+. Weighted yield 6.42%, a spread of 172 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Who are FirstCash's main competitors?
Named competitors: EZCORP (EZPW), World Acceptance (WRLD), Upbound Group (UPBD), PRG Holdings (PRG), Cash Converters International (private or unlisted). The cockpit's measured peer set (industry) also includes REC (RECLTD.NS), Ayvens (AYV.PA), Tokyo Century (8439.T), L&T Finance (LTF.NS), Piramal Finance (PIRAMALFIN.NS), BOC Aviation (2588.HK).
Is FirstCash expensive compared with its peers?
On price / book it trades at 3.50× against a peer median of 1.71×, 4th most expensive of 21 in its peer set. The share price implies a return on equity of about 19.9%; FirstCash delivers 18.2%, so the price asks more than the business earns today.
How has FirstCash stock performed?
Over six months to 6 Nov 2026 the shares returned -18.4% against -9.3% for the median peer; over one year +14.5%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.