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← CockpitCompetitor Analysis › AFRM Affirm Holdings, Inc. Class AOpen in the cockpit ↗

Affirm Holdings, Inc. Class AAFRMCompetitor analysis, valuation and peers

United States · USD·Financials›Finance/Rental/Leasing

Buy-now-pay-later fintech offering installment loans to consumers at checkout with merchant partners.

Momentum neutral 42
Mkt cap
$23.1B
US dollars, full cap
Free float
96%
of shares outstanding
$/day
$301M
20-day average traded
P/B
4.19×
price to book
ROE
45.1%
delivered
Implied ROE
73.6%
what the price asks
Next earnings
97 days
11 Feb 2027
Close · USD$68.11
1D-2.2%
1W-7.3%
1M-11.7%
3M-9.8%
6M+6.4%
YTD-8.5%
1Y-4.8%
ATR %6.2%
Beta2.42
52w lowhigh24.7% off high

What Affirm does

Buy-now-pay-later fintech offering installment loans to consumers at checkout with merchant partners.

Earns interest on installment loans, fees paid by merchants who want shoppers to finance purchases, and card fees on the Affirm Card; it funds loans through bank partners, investor purchase agreements and securitizations (loans bundled and sold as bonds). Large merchant and platform partners such as Shopify and Amazon drive volume.

Products and services

  • Pay-in-4 / installment loans
  • Affirm Card (debit+BNPL)
  • Merchant checkout financing

Customers

  • Online & in-store retail merchants
  • Consumers

Where it sits in the supply chain

  • Consumer finance
  • Point-of-sale lending (BNPL)
  • Checkout financing

What could go right

  • BNPL adoption growth
  • Merchant network expansion

What could go wrong

  • Consumer credit losses in downturn
  • Funding-cost/rate sensitivity

Moat: narrow (data, distribution, switching costs). Underwriting data and embedded merchant integrations create switching friction versus rivals.

Headquarters: San Francisco, California, US · Founded: 2012 · Employees: 2,358

Named competitors

Affirm at a glance

Size Affirm (AFRM) is a United States Financials company (Finance/Rental/Leasing) with a market value of $23.1B, the 447th largest of 3,117 United States companies the cockpit tracks. Shares closed at $68.11 on 6 Nov 2026.

Performance Over six months the shares gained 6.4%, against -1.6% for the median peer and -1.1% for the United States market (cap-weighted) — 7th highest of 21 in its peer set.

Growth Revenue grew 32.4% over the last twelve months (peer median +11.7%); the operating margin is 22.1% (peer median 26.2%).

Valuation It trades at 4.19× book value against a peer median of 1.65× (3rd most expensive of 21).

Price implies The share price implies a return on equity of about 73.6%; Affirm delivers 45.1%, so the price asks more than the business earns today.

Credit Affirm has 2 bonds outstanding ($1.14B).

Short interest Short interest is 5.8% of the free float (15 Oct 2026).

Next results Next results expected around 11 Feb 2027 (exchange calendar; dates can move).

Relative performance

10012011 May 202611 Aug 20266 Nov 2026AFRM 102Peer median 101
Six months, rebased to 100: Affirm against the median of its 20 peers (local-currency closes).

Affirm financials

Reported figures in USD; fiscal year ends 2026-06-30. TTM = trailing twelve months.
TTMFY2026FY2025FY2024FY2023
Revenue$3.95B$3.95B$2.98B$2.14B$1.45B
Revenue growth—+32%+39%+48%—
Gross profit$3.03B$3.03B$2.30B$1.63B$1.06B
EBITDA$1.97B$1.97B$1.18B$373M-$458M
Net income$1.93B$1.93B$52.2M-$518M-$985M
Free cash flow$994M$994M$602M$291M-$274M
Capital expenditure$238M$238M$192M$159M$121M
Total debt$9.82B$9.82B$7.64B$6.45B$5.40B

Quarterly statements and history in the cockpit →

Affirm competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%+40%-10%0%+10%+20%SYFSHRIRAMFINSOFIGPNAERKSPICHOLAFINTATACAP8591RKTPAYTMMUTHOOTFIN8593PFCALLYIRFCAYVRECLTDFCFS8439AFRM6-month return →1-month return →
Up and to the right = strong over both horizons. Affirm is the large dot.

Fundamentals: return on equity against price-to-book

10%20%30%40%20×40×SYFSHRIRAMFINSOFIGPNAERKSPICHOLAFINTATACAP8591RKTPAYTMMUTHOOTFIN8593PFCALLYIRFCAYVRECLTDFCFSAFRMReturn on equity →Price / book →
A bank or insurer earning more on its equity usually trades at a higher multiple of book; points far above the trend are priced for more. Affirm is the large dot.

Capital: ROE delivered against the ROE the price implies

0%20%40%60%0%25%50%75%SYFSHRIRAMFINSOFIGPNAERKSPICHOLAFINTATACAP8591RKTPAYTMMUTHOOTFIN8593FCFSAFRMROE delivered →ROE the price implies →
Above the diagonal = the price asks for a higher return on equity than the business earns today. Affirm is the large dot.

Affirm competitors and peer comparison

Head to head with its named competitors (AFRM vs KLAR vs XYZ vs PYPL)
CompanyMarket cap6M returnRevenue growthROEPrice / bookImplied ROE
Affirm AFRM$23.1B+6%+32%45%4.19×73.6%
Klarna KLAR$5.13B-6%+34%-6%2.11×24.0%
Block XYZ$51.7B+14%+7%2%2.26×36.3%
PayPal PYPL$49.2B+31%+5%24%2.54×24.8%
Sezzle SEZL$5.05B+146%+43%89%21.59×367.0%

How Affirm compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Affirm against its 20 peers (data as of 6 Nov 2026)
MeasureAFRMPeer medianRank in peer set
1-month return-11.7%+2.5%2nd lowest of 21
6-month return+6.4%-1.6%7th highest of 21
Return on equity45.1%14.0%2nd highest of 21
Price / book4.19×1.65×3rd most expensive of 21
Trailing P/E12.3×11.7×11th cheapest of 21
ROE the price implies73.6%15.9%most demanding of 21
ROE delivered45.1%13.9%2nd highest of 20

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthROEPrice / bookImplied ROEDelivered ROE
Affirm AFRMUnited States$23.1B+6%+32%45%4.19×73.6%45.1%
Synchrony Financial SYFUnited States$23.0B+1%-2%20%1.55×16.7%19.8%
Shriram Finance SHRIRAMFIN.NSIndia$23.9B-5%+10%15%2.03×27.6%14.7%
SOFI SOFIUnited States$21.0B+3%+38%7%1.86×27.5%7.4%
Global Payments GPNUnited States$25.8B+41%+7%2%1.12×9.8%2.2%
AerCap AERUnited States$26.2B+13%0%17%1.38×12.4%17.0%
Kaspi.kz Joint Stock Company Sponsored ADR RegS KSPIUnited States$17.7B+7%+39%45%3.15×13.6%45.4%
Cholamandalam Investment and Finance CHOLAFIN.NSIndia$16.2B+6%+21%21%4.43×67.7%20.6%
Tata Capital TATACAP.NSIndia$16.0B+10%+18%14%3.08×41.2%14.0%
Orix 8591.TJapan$35.7B+2%+17%14%1.26×12.4%13.9%
Rocket Companies RKTUnited States$42.7B-4%+88%8%1.76×26.3%7.9%
One 97 Communications PAYTM.NSIndia$12.2B+50%+24%5%6.92×47.0%5.4%
Muthoot Finance MUTHOOTFIN.NSIndia$12.2B-20%+47%32%2.62×32.0%31.8%
Mitsubishi HC Capital 8593.TJapan$11.9B-9%+1%7%0.93×5.9%7.2%
Power Finance PFC.NSIndia$11.5B-28%+4%21%0.76×14.4%n/a
Ally Financial ALLYUnited States$11.5B-14%+5%10%0.88×9.8%9.9%
Indian Railway Finance IRFC.NSIndia$11.1B-25%+13%13%1.74×28.2%12.6%
Ayvens AYV.PAFrance$8.45B-16%0%9%0.68×8.0%9.2%
REC RECLTD.NSIndia$8.27B-18%-3%17%0.83×15.1%17.0%
FirstCash FCFSUnited States$7.96B-18%+23%18%3.50×19.9%18.2%
Tokyo Century 8439.TJapan$7.50B+12%+8%12%1.01×7.7%11.6%

Affirm bonds and credit

Affirm has 2 bonds outstanding with $1.14B face value.

Every bond, yield and spread in the cockpit →

Questions

Who are Affirm's main competitors?
Named competitors: Klarna (KLAR), Block/Afterpay (XYZ), PayPal Pay-in-4 (PYPL), Sezzle (SEZL). The cockpit's measured peer set (industry) also includes Synchrony Financial (SYF), Shriram Finance (SHRIRAMFIN.NS), SOFI (SOFI), Global Payments (GPN), AerCap (AER), Kaspi.kz Joint Stock Company Sponsored ADR RegS (KSPI).
Is Affirm expensive compared with its peers?
On price / book it trades at 4.19× against a peer median of 1.65×, 3rd most expensive of 21 in its peer set. The share price implies a return on equity of about 73.6%; Affirm delivers 45.1%, so the price asks more than the business earns today.
How has Affirm stock performed?
Over six months to 6 Nov 2026 the shares returned +6.4% against -1.6% for the median peer; over one year -4.8%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.