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IntuitINTUCompetitor analysis, valuation and peers

United States · USD·Information Technology›Packaged Software

US financial software company making TurboTax, QuickBooks, Credit Karma and Mailchimp for consumers and small businesses.

Momentum neutral 56
Mkt cap
$91.3B
US dollars, full cap
Free float
98%
of shares outstanding
$/day
$1.06B
20-day average traded
Fwd P/E
14.8×
forward earnings
ROIC−WACC
+15.1 pp
WACC 9.1%
Hurdle
-14 pp
Req g minus delivered
Official | Implied
A / BBB
agencies · bond market
Next earnings
13 days
19 Nov 2026
Close · USD$341.50
1D-3.8%
1W+0.1%
1M+12.4%
3M+2.1%
6M-13.8%
YTD-48.2%
1Y-47.6%
ATR %4.2%
Beta0.24
52w lowhigh49.7% off high

What Intuit does

US financial software company making TurboTax, QuickBooks, Credit Karma and Mailchimp for consumers and small businesses.

Sells by subscription and per-use fees: TurboTax is paid by the return and peaks in the January to April tax season, QuickBooks is subscribed monthly and attached to payroll and payments, and Credit Karma is free to users but paid by lenders for referrals.

Products and services

  • TurboTax (consumer tax filing)
  • QuickBooks (small business accounting)
  • Credit Karma (consumer finance)
  • Mailchimp (marketing)

Customers

  • Individual taxpayers
  • Small/mid-size businesses
  • Accounting professionals

Where it sits in the supply chain

  • Software/fintech
  • Tax, accounting & small-business…
  • Consumers, small businesses…

What could go right

  • Small business software adoption growth
  • Credit Karma/Mailchimp cross-sell

What could go wrong

  • Free tax-filing (IRS Direct File) policy risk
  • Competitive pressure in accounting software

Moat: wide (switching costs, brand, network effects). QuickBooks' accountant ecosystem and TurboTax's brand trust create high switching costs and referral network effects.

Headquarters: Mountain View, California, US · Founded: 1983 · Employees: 18,600

Named competitors

Intuit at a glance

Size Intuit (INTU) is a United States Information Technology company (Packaged Software) with a market value of $91.3B, the 142nd largest of 3,117 United States companies the cockpit tracks. Shares closed at $341.50 on 6 Nov 2026.

Performance Over six months the shares fell 13.8%, against +9.4% for the median peer and -1.1% for the United States market (cap-weighted) — 2nd lowest of 21 in its peer set.

Growth Revenue grew 13.9% over the last twelve months (peer median +23.1%); the operating margin is 28.8% (peer median 12.3%).

Valuation It trades at 14.8× forward earnings against a peer median of 25.6× (4th cheapest of 20).

Price implies For today's price to make sense, revenue must grow about 3% a year for seven years (Req g). Recent delivered growth is +17%, so the hurdle is -14 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 15.1 points above its cost of capital (9.1% WACC).

Credit Intuit has 7 bonds outstanding ($6.00B), rated A by the agencies and trading like BBB at a weighted spread of 100 bp.

Short interest Short interest is 3.0% of the free float (15 Oct 2026).

Next results Next results expected around 19 Nov 2026 (exchange calendar; dates can move).

Relative performance

608010012011 May 202611 Aug 20266 Nov 2026Peer median 112INTU 87
Six months, rebased to 100: Intuit against the median of its 20 peers (local-currency closes).

Intuit financials

Reported figures in USD; fiscal year ends 2026-07-31. TTM = trailing twelve months.
TTMFY2026FY2025FY2024FY2023
Revenue$21.4B$21.4B$18.8B$16.3B$14.4B
Revenue growth—+14%+16%+13%—
Gross profit$16.7B$16.7B$14.5B$12.3B$10.7B
EBITDA$7.02B$7.02B$5.75B$4.64B$3.95B
Net income$4.57B$4.57B$3.87B$2.96B$2.38B
Free cash flow$8.62B$8.62B$6.08B$4.63B$4.79B
Capital expenditure$221M$221M$124M$250M$260M
Total debt$8.42B$8.42B$6.64B$6.57B$6.69B

Quarterly statements and history in the cockpit →

Intuit competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%+40%+60%-20%0%+20%ADBECDNSSNPSSNOWPRXNOWDDOGAPPADSKCSUCRMROPDSYTEAMCRWDNBISPANWZSTWLOSAPINTU6-month return →1-month return →
Up and to the right = strong over both horizons. Intuit is the large dot.

Fundamentals: revenue growth against valuation

0%+20%+40%0×50×100×150×ADBECDNSSNPSSNOWPRXNOWDDOGAPPADSKCSUCRMROPDSYTEAMCRWDPANWZSSAPINTURevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Intuit is the large dot.

Capital: growth delivered against growth the price implies

0%+20%+40%+60%0%20%40%60%ADBECDNSSNPSSNOWPRXNOWAPPADSKCSUCRMROPDSYTEAMCRWDZSTWLOSAPINTUGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Intuit is the large dot.

Intuit competitors and peer comparison

Head to head with its named competitors (INTU vs HRB vs XRO.AX vs SGE.L)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Intuit INTU$91.3B-14%+14%29%14.8×3.1%
H&R Block HRB$6.45B+43%+5%24%8.4×-15.4%
Xero XRO.AX$8.36B-13%+27%13%66.7×25.9%
Sage SGE.L$14.1B+33%+9%23%23.1×3.1%
BILL BILL$4.50B+25%+13%1%13.7×36.5%

How Intuit compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Intuit against its 20 peers (data as of 6 Nov 2026)
MeasureINTUPeer medianRank in peer set
1-month return+12.4%-7.2%7th highest of 21
6-month return-13.8%+9.4%2nd lowest of 21
Distance from 52-week high-49.7%-27.8%2nd lowest of 21
Revenue growth (TTM)+13.9%+23.1%6th lowest of 21
Operating margin28.8%12.3%4th highest of 21
Forward P/E14.8×25.6×4th cheapest of 20
Growth the price implies (Req g, 7 yrs)3.1%28.2%2nd least demanding of 18
Growth delivered (Del g)+17.4%+14.6%9th highest of 18
Hurdle (Req g minus delivered)-14.3 pp+4.4 pp2nd least demanding of 18
ROIC minus cost of capital+15.1 pp-0.8 pp4th highest of 21
EV / EBITDA13.2×24.1×2nd cheapest of 14
Net debt / EBITDA0.2×0.1×9th most indebted of 20
Bond spread100 bp91 bp5th widest of 16

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Intuit INTUUnited States$91.3B-14%+14%29%14.8×3.1%+17.4%
Adobe ADBEUnited States$93.1B-5%+12%36%8.9×0.9%+13.1%
Cadence Design Systems CDNSUnited States$87.8B-12%+18%30%34.0×29.9%+14.6%
Synopsys SNPSUnited States$86.3B-13%+46%12%25.6×39.2%+13.9%
SNOW SNOWUnited States$97.3B+81%+32%-22%108.4×41.3%+51.2%
Prosus PRX.ASNetherlands$83.9B-3%+45%3%10.1×55.8%+13.8%
ServiceNow NOWUnited States$106B+12%+22%13%22.4×29.5%+24.1%
Datadog DDOGUnited States$64.3B-11%+33%2%61.0×n/an/a
AppLovin APPUnited States$131B-16%+29%78%20.0×28.2%+30.4%
Autodesk ADSKUnited States$54.7B+7%+19%23%20.1×18.1%+13.7%
Constellation Software CSU.TOCanada$53.3B+37%+17%16%19.7×11.2%+25.0%
Salesforce CRMUnited States$176B+18%+11%22%14.6×13.7%+14.3%
Roper Technologies ROPUnited States$47.2B+39%+9%28%19.7×12.7%+10.2%
Dassault Systemes DSY.PAFrance$39.0B+32%0%26%19.2×8.3%+7.0%
Atlassian TEAMUnited States$38.7B+5%+26%4%28.7×44.7%+25.8%
CrowdStrike CRWDUnited States$222B+64%+24%-1%153.6×52.4%+40.6%
NBIS NBISUnited States$35.2B-8%+461%-49%n/an/an/a
Palo Alto Networks PANWUnited States$257B+51%+24%5%75.0×n/an/a
Zscaler ZSUnited States$32.2B+30%+25%-4%40.5×20.7%+37.9%
Twilio TWLOUnited States$31.3B0%+19%8%30.7×38.2%+23.5%
Sap SAP.DEGermany$276B+49%+8%29%29.8×14.9%+6.1%

Intuit bonds and credit

Intuit has 7 bonds outstanding with $6.00B face value. The agencies rate it A; its bonds trade like BBB. Weighted yield 5.79%, a spread of 100 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Who are Intuit's main competitors?
Named competitors: H&R Block (HRB), Xero (XRO.AX), Sage Group (SGE.L), Bill.com (BILL). The cockpit's measured peer set (industry) also includes Adobe (ADBE), Cadence Design Systems (CDNS), Synopsys (SNPS), SNOW (SNOW), Prosus (PRX.AS), ServiceNow (NOW).
Is Intuit expensive compared with its peers?
On forward p/e it trades at 14.8× against a peer median of 25.6×, 4th cheapest of 20 in its peer set. For today's price to make sense, revenue must grow about 3% a year for seven years (Req g). Recent delivered growth is +17%, so the hurdle is -14 pp: the price already allows for a slowdown.
How has Intuit stock performed?
Over six months to 6 Nov 2026 the shares returned -13.8% against +9.4% for the median peer; over one year -47.6%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.