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Sage Group plcSGE.LCompetitor analysis, valuation and peers

United Kingdom · GBP·Information Technology›Packaged Software

UK maker of accounting, payroll and business-management software for small and medium-sized businesses.

≈ A UK version of Intuit (QuickBooks) for small/mid-size business accounting softwareMomentum leader 87
Mkt cap
$14.1B
US dollars, full cap
Free float
98%
of shares outstanding
$/day
$52.3M
20-day average traded
Fwd P/E
23.1×
forward earnings
ROIC−WACC
+18.5 pp
WACC 7.4%
Hurdle
-3 pp
Req g minus delivered
Official | Implied
BBB+ / BBB-
agencies · bond market
Next earnings
13 days
19 Nov 2026
Close · GBP£1,165
1D-3.2%
1W+0.1%
1M+13.4%
3M+11.6%
6M+32.6%
YTD+7.6%
1Y+4.5%
ATR %2.7%
52w lowhigh3.6% off high

What Sage does

UK maker of accounting, payroll and business-management software for small and medium-sized businesses.

Sells subscriptions rather than one-off licences, so revenue builds from customers who renew each year, and it has been moving older customers from boxed desktop software to cloud plans. Accountants advise and often resell, so they influence which package a small business buys. Sage Intacct, bought in 2017, targets mid-sized firms; the UK and Ireland and North America are its largest regions.

In one line: A UK version of Intuit (QuickBooks) for small/mid-size business accounting software.

Products and services

  • Cloud accounting software (Sage Intacct, Sage Business Cloud
  • Payroll software
  • ERP for mid-market

Customers

  • Small and medium-sized businesses
  • Accountants

Where it sits in the supply chain

  • Information Technology
  • Packaged software
  • Accounting/ERP/payroll for SMBs

What could go right

  • Cloud subscription mix growth
  • SMB digitization demand

What could go wrong

  • Competition from Intuit/Xero cloud-native rivals
  • On-premise-to-cloud transition revenue risk

Moat: narrow (switching costs, installed base, distribution). Businesses embed accounting software deeply into operations, making migration costly once adopted.

Headquarters: Newcastle upon Tyne, UK · Founded: 1981 · Employees: 11,094

Named competitors

Sage at a glance

Size Sage (SGE.L) is a United Kingdom Information Technology company (Packaged Software) with a market value of $14.1B, the 42nd largest of 363 United Kingdom companies the cockpit tracks. Shares closed at £1,165 on 6 Nov 2026.

Performance Over six months the shares gained 32.6%, against +28.8% for the median peer and +3.6% for the United Kingdom market (cap-weighted) — 10th highest of 21 in its peer set.

Growth Revenue grew 8.8% over the last twelve months (peer median +17.6%); the operating margin is 22.6% (peer median 19.9%).

Valuation It trades at 23.1× forward earnings against a peer median of 27.0× (10th cheapest of 20).

Price implies For today's price to make sense, revenue must grow about 3% a year for seven years (Req g). Recent delivered growth is +6%, so the hurdle is -3 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 18.5 points above its cost of capital (7.4% WACC).

Credit Sage has 5 bonds outstanding ($2.52B), rated BBB+ by the agencies and trading like BBB- at a weighted spread of 133 bp.

Next results Next results expected around 19 Nov 2026 (exchange calendar; dates can move).

Relative performance

10012014011 May 202611 Aug 20266 Nov 2026SGE.L 137Peer median 128
Six months, rebased to 100: Sage against the median of its 20 peers (local-currency closes).

Sage financials

Reported figures in GBP; fiscal year ends 2025-09-30. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue£2.63B£2.51B£2.33B£2.18B£1.95B
Revenue growth—+8%+7%+12%—
Gross profit£2.35B£2.24B£2.07B£1.92B£1.71B
EBITDA£685M£650M£577M£523M£432M
Net income£385M£369M£323M£211M£260M
Free cash flow£507M£498M£490M£394M£274M
Capital expenditure£51.0M£59.0M£37.0M£22.0M£52.0M
Total debtn/a£1.58B£1.25B£1.26B£1.22B

Quarterly statements and history in the cockpit →

Sage competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-25%0%+25%+50%+75%-20%0%+20%+40%002602TEMDOCUMANHTRMBEVODTFROG688111CHYMCRCLPCORFFIVGEN9697SAILSSNCPAYCWTCFIGSGE.L6-month return →1-month return →
Up and to the right = strong over both horizons. Sage is the large dot.

Fundamentals: revenue growth against valuation

0%+20%+40%+60%25×50×75×002602DOCUMANHTRMBEVODTFROG688111CHYMCRCLFFIVGENSAILSSNCWTCFIGSGE.LRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Sage is the large dot.

Capital: growth delivered against growth the price implies

0%+20%+40%0%20%40%002602DOCUMANHTRMBEVODTFROG688111CHYMCRCLFFIVGEN9697SAILSSNCWTCFIGSGE.LGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Sage is the large dot.

Sage competitors and peer comparison

Head to head with its named competitors (SGE.L vs INTU vs XRO.AX vs SAP.DE)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Sage SGE.L$14.1B+33%+9%23%23.1×3.1%
Intuit INTU$91.3B-14%+14%29%14.8×3.1%
Xero XRO.AX$8.36B-13%+27%13%66.7×25.9%
Sap SAP.DE$276B+49%+8%29%29.8×14.9%
Oracle ORCL$351B-41%+22%34%13.6×n/a
Workday WDAY$46.5B+51%+14%13%16.0×19.7%

How Sage compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Sage against its 20 peers (data as of 6 Nov 2026)
MeasureSGE.LPeer medianRank in peer set
1-month return+13.4%+3.5%5th highest of 21
6-month return+32.6%+28.8%10th highest of 21
Distance from 52-week high-3.6%-14.2%highest of 21
Revenue growth (TTM)+8.8%+17.6%6th lowest of 21
Operating margin22.6%19.9%9th highest of 21
Forward P/E23.1×27.0×10th cheapest of 20
Growth the price implies (Req g, 7 yrs)3.1%18.2%5th least demanding of 20
Growth delivered (Del g)+5.7%+21.3%3rd lowest of 20
Hurdle (Req g minus delivered)-2.6 pp-4.7 pp9th most demanding of 20
ROIC minus cost of capital+18.5 pp+0.7 pp6th highest of 18
EV / EBITDA17.5×15.7×6th most expensive of 13
Net debt / EBITDA2.2×-0.8×4th most indebted of 15
Bond spread133 bp112 bp2nd widest of 4

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Sage SGE.LUnited Kingdom$14.1B+33%+9%23%23.1×3.1%+5.7%
Zhejiang Century Huatong 002602.SZChina$14.0B-20%+28%21%11.1×-0.2%+20.4%
Tempus AI TEMUnited States$13.9B+53%+37%-18%n/an/an/a
DocuSign DOCUUnited States$14.5B+62%+9%12%15.9×12.9%+17.2%
Manhattan Associates MANHUnited States$14.7B+77%+8%25%42.0×29.4%+13.0%
Trimble TRMBUnited States$12.6B-11%+7%18%13.6×15.3%+2.6%
Evolution EVO.STSweden$15.8B+33%-3%57%14.4×-0.3%+31.2%
Dynatrace DTUnited States$12.5B+7%+18%14%22.6×18.8%+23.5%
JFrog FROGUnited States$12.5B+43%+26%-13%89.6×37.7%+28.7%
Beijing Kingsoft Office Software 688111.SSChina$16.1B-8%+20%22%35.6×32.7%+21.3%
Chime Financial CHYMUnited States$11.9B+70%+18%-1%35.2×18.2%+24.8%
Circle Internet CRCLUnited States$17.3B-40%+26%13%68.1×23.2%+52.7%
Procore Technologies PCORUnited States$11.4B+41%+16%-1%33.8×19.9%+27.0%
F5, Inc. FFIVUnited States$17.7B-12%+11%24%17.1×9.7%+5.6%
Gen Digital GENUnited States$17.7B+32%+17%43%9.6×1.8%+14.4%
Capcom 9697.TJapan$11.0B+25%+21%41%27.0×-2.2%+15.4%
SailPoint SAILUnited States$11.0B+57%+20%-19%53.5×42.0%+24.7%
SS&C Technologies SSNCUnited States$18.2B+13%+9%24%10.2×6.9%+6.1%
Paycom Software PAYCUnited States$10.5B+73%+9%30%15.9×3.3%+19.5%
Wisetech Global WTC.AXAustralia$10.3B+15%+71%31%32.6×30.1%+32.3%
Figma FIGUnited States$10.0B-9%+43%-124%54.8×22.2%+43.4%

Sage bonds and credit

Sage has 5 bonds outstanding with $2.52B face value. The agencies rate it BBB+; its bonds trade like BBB-. Weighted yield 5.44%, a spread of 133 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Who are Sage's main competitors?
Named competitors: Intuit (INTU), Xero (XRO.AX), SAP (SAP.DE), Oracle NetSuite (ORCL), Workday (WDAY). The cockpit's measured peer set (industry) also includes Zhejiang Century Huatong (002602.SZ), Tempus AI (TEM), DocuSign (DOCU), Manhattan Associates (MANH), Trimble (TRMB), Evolution (EVO.ST).
Is Sage expensive compared with its peers?
On forward p/e it trades at 23.1× against a peer median of 27.0×, 10th cheapest of 20 in its peer set. For today's price to make sense, revenue must grow about 3% a year for seven years (Req g). Recent delivered growth is +6%, so the hurdle is -3 pp: the price already allows for a slowdown.
How has Sage stock performed?
Over six months to 6 Nov 2026 the shares returned +32.6% against +28.8% for the median peer; over one year +4.5%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.