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Xero LimitedXRO.AXCompetitor analysis, valuation and peers

Australia · AUD·Information Technology›Packaged Software

Cloud-based accounting software for small businesses, founded in New Zealand and now serving customers worldwide.

≈ The Intuit QuickBooks of Australia/NZMomentum neutral 50
Mkt cap
$8.36B
US dollars, full cap
Free float
94%
of shares outstanding
$/day
$42.4M
20-day average traded
Fwd P/E
66.7×
forward earnings
ROIC−WACC
-6.4 pp
WACC 11.3%
Hurdle
+1 pp
Req g minus delivered
Next earnings
6 days
12 Nov 2026
Close · AUDA$70.74
1D-0.2%
1W+13.9%
1M+22.4%
3M-10.3%
6M-12.7%
YTD-38.0%
1Y-50.6%
ATR %4.5%
52w lowhigh50.8% off high

What Xero does

Cloud-based accounting software for small businesses, founded in New Zealand and now serving customers worldwide.

Customers pay a monthly subscription that rises with the plan chosen, and accountants and bookkeepers recommend and use it for their clients, which supplies much of the new business. Australia, New Zealand and the UK are the main markets, and in 2025 it agreed to buy US payments firm Melio to push further into payments and the US.

In one line: The Intuit QuickBooks of Australia/NZ.

Products and services

  • Core accounting software
  • Payroll
  • Payments/banking integrations
  • Practice management for accountants

Customers

  • Small businesses
  • Accountants/bookkeepers (partner channel)

Where it sits in the supply chain

  • Software
  • Cloud accounting SaaS
  • Small business financial management

What could go right

  • Small business digitisation/subscriber growth
  • Average revenue per user growth (add-ons)

What could go wrong

  • SMB churn sensitivity to economic downturns
  • Competition from Intuit in core markets

Moat: narrow (switching costs, network effects, brand). Data lock-in and a large accountant/bookkeeper partner ecosystem make switching costly.

Headquarters: Wellington, New Zealand · Founded: 2006 · Employees: 5,114

Named competitors

Xero at a glance

Size Xero (XRO.AX) is an Australia Information Technology company (Packaged Software) with a market value of $8.36B, the 42nd largest of 316 Australia companies the cockpit tracks. Shares closed at A$70.74 on 6 Nov 2026.

Performance Over six months the shares fell 12.7%, against +15.1% for the median peer and +4.1% for the Australia market (cap-weighted) — 6th lowest of 21 in its peer set.

Growth Revenue grew 27.3% over the last twelve months (peer median +19.6%); the operating margin is 13.4% (peer median 2.9%).

Valuation It trades at 66.7× forward earnings against a peer median of 41.3× (5th most expensive of 19).

Price implies For today's price to make sense, revenue must grow about 26% a year for seven years (Req g). Recent delivered growth is +25%, so the hurdle is +1 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.

Capital Return on invested capital runs 6.4 points below its cost of capital (11.3% WACC).

Next results Next results expected around 12 Nov 2026 (exchange calendar; dates can move).

Relative performance

8010012011 May 202611 Aug 20266 Nov 2026Peer median 121XRO.AX 96
Six months, rebased to 100: Xero against the median of its 20 peers (local-currency closes).

Xero financials

Reported figures in AUD; fiscal year ends 2026-03-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
RevenueA$2.44BA$2.45BA$1.91BA$1.59BA$1.28B
Revenue growth—+28%+20%+25%—
Gross profitA$1.72BA$1.72BA$1.46BA$1.17BA$923M
EBITDAA$665MA$669MA$588MA$483MA$278M
Net incomeA$152MA$149MA$207MA$162M-A$103M
Free cash flowA$796MA$821MA$727MA$542MA$350M
Capital expenditureA$372MA$383MA$276MA$230MA$260M
Total debtn/aA$1.77BA$1.22BA$1.12BA$1.07B

Quarterly statements and history in the cockpit →

Xero competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-50%0%+50%0%+20%SNAPNEM301638DOCN601360DSGNTSKGTLBTTAN300454ZETAPCTY4716301269ESTC9660SYOUDBXDUOLXRO.AX6-month return →1-month return →
Up and to the right = strong over both horizons. Xero is the large dot.

Fundamentals: revenue growth against valuation

0%+20%+40%0×200×SNAPNEMDOCN601360GTLBTTAN300454ZETA47163012699660YOUDBXXRO.AXRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Xero is the large dot.

Capital: growth delivered against growth the price implies

0%+20%+40%+60%0%20%40%60%SNAPNEM301638DOCN601360DSGGTLBTTAN300454ZETA4716ESTCSYOUDBXDUOLXRO.AXGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Xero is the large dot.

Xero competitors and peer comparison

Head to head with its named competitors (XRO.AX vs INTU vs SGE.L)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Xero XRO.AX$8.36B-13%+27%13%66.7×25.9%
Intuit INTU$91.3B-14%+14%29%14.8×3.1%
Sage SGE.L$14.1B+33%+9%23%23.1×3.1%

How Xero compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Xero against its 20 peers (data as of 6 Nov 2026)
MeasureXRO.AXPeer medianRank in peer set
1-month return+22.4%-4.0%2nd highest of 21
6-month return-12.7%+15.1%6th lowest of 21
Distance from 52-week high-50.8%-25.7%3rd lowest of 21
Revenue growth (TTM)+27.3%+19.6%5th highest of 21
Operating margin13.4%2.9%7th highest of 21
Forward P/E66.7×41.3×5th most expensive of 19
Growth the price implies (Req g, 7 yrs)25.9%18.0%6th most demanding of 18
Growth delivered (Del g)+25.3%+22.8%7th highest of 18
Hurdle (Req g minus delivered)+0.6 pp-10.4 pp6th most demanding of 18
ROIC minus cost of capital-6.4 pp-7.3 pp9th highest of 18
EV / EBITDA18.4×22.3×4th cheapest of 10
Net debt / EBITDA0.2×-0.4×4th most indebted of 10

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Xero XRO.AXAustralia$8.36B-13%+27%13%66.7×25.9%+25.3%
Snap SNAPUnited States$8.39B-18%+13%-5%32.3×2.7%+18.8%
Nemetschek NEM.DEGermany$8.39B+10%+13%26%29.9×11.1%+14.8%
CSG Digital Power Grid Research Institute 301638.SZChina$8.52B-37%+18%10%n/a18.0%+8.2%
DigitalOcean DOCNUnited States$8.55B-56%+28%12%44.7×41.6%+23.1%
360 Security Technology 601360.SSChina$8.63B-26%+7%-4%172.6×55.2%-5.7%
Descartes Systems DSG.TOCanada$8.10B+32%+12%33%37.9×4.4%+16.8%
Netskope NTSKUnited States$8.70B+83%+30%-94%n/an/an/a
Gitlab GTLBUnited States$8.01B+85%+23%-8%55.0×18.8%+44.4%
ServiceTitan TTANUnited States$7.89B+36%+23%-13%55.6×20.7%+27.1%
Sangfor Technologies 300454.SZChina$7.84B+5%+21%2%71.4×46.1%+6.9%
Zeta Global ZETAUnited States$7.79B+81%+36%3%28.2×49.7%+28.8%
Paylocity PCTYUnited States$9.03B+56%+11%22%19.0×2.3%+22.8%
Oracle Corporation Japan 4716.TJapan$7.73B+10%+10%32%17.0×-6.9%+6.5%
Empyrean Technology 301269.SZChina$7.70B+5%+15%-10%357.4×n/an/a
Elastic ESTCUnited States$9.12B+65%+16%-1%24.4×13.0%+23.4%
Horizon Robotics 9660.HKHong Kong$7.61B-48%+46%-101%159.5×n/an/a
SentinelOne SUnited States$7.58B+31%+21%-26%54.7×53.7%+60.8%
Clear Secure YOUUnited States$7.55B-2%+23%26%24.2×15.8%+31.3%
Dropbox DBXUnited States$7.54B+20%0%26%11.1×-5.0%+5.7%
Duolingo DUOLUnited States$7.51B+49%+23%12%52.6×19.8%+45.0%

Questions

Who are Xero's main competitors?
Named competitors: Intuit (QuickBooks) (INTU), Sage Group (SGE.L), MYOB (private or unlisted). The cockpit's measured peer set (industry) also includes Snap (SNAP), Nemetschek (NEM.DE), CSG Digital Power Grid Research Institute (301638.SZ), DigitalOcean (DOCN), 360 Security Technology (601360.SS), Descartes Systems (DSG.TO).
Is Xero expensive compared with its peers?
On forward p/e it trades at 66.7× against a peer median of 41.3×, 5th most expensive of 19 in its peer set. For today's price to make sense, revenue must grow about 26% a year for seven years (Req g). Recent delivered growth is +25%, so the hurdle is +1 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.
How has Xero stock performed?
Over six months to 6 Nov 2026 the shares returned -12.7% against +15.1% for the median peer; over one year -50.6%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.