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Adobe Inc.ADBECompetitor analysis, valuation and peers

United States · USD·Information Technology›Packaged Software

US software company making creative tools (Photoshop, Premiere), document software (Acrobat/PDF) and marketing cloud products.

Momentum neutral 40
Mkt cap
$93.1B
US dollars, full cap
Free float
100%
of shares outstanding
$/day
$1.05B
20-day average traded
Fwd P/E
8.9×
forward earnings
ROIC−WACC
+46.7 pp
WACC 11.3%
Hurdle
-12 pp
Req g minus delivered
Official | Implied
A+ / A+
agencies · bond market
Next earnings
33 days
9 Dec 2026
Close · USD$239.30
1D-2.9%
1W-4.4%
1M-0.7%
3M-12.3%
6M-5.4%
YTD-31.6%
1Y-28.7%
ATR %3.8%
Beta0.30
52w lowhigh34.0% off high

What Adobe does

US software company making creative tools (Photoshop, Premiere), document software (Acrobat/PDF) and marketing cloud products.

Sells almost everything as monthly or annual subscriptions, a shift from boxed software that began in 2013, so renewals drive revenue. Creative Cloud for professionals carries the company, while the free Acrobat Reader acts as a funnel into paid PDF tools. Generative AI features are being added to existing plans.

Products and services

  • Creative Cloud (Photoshop, Premiere, Illustrator)
  • Document Cloud (Acrobat/PDF)
  • Experience Cloud (marketing/analytics)
  • Firefly generative AI

Customers

  • Creative professionals/agencies
  • Enterprises (marketing/document workflows)
  • Consumers

Where it sits in the supply chain

  • Software
  • Creative, document & marketing software
  • Creative professionals, enterprises…

What could go right

  • Creative Cloud/Document Cloud subscription growth
  • Generative AI monetization

What could go wrong

  • Competition from AI-native tools (Canva, Figma)
  • Regulatory scrutiny (blocked Figma acquisition)

Moat: wide (switching costs, brand, network effects). Industry-standard creative file formats and workflows create deep switching costs across a huge user base.

Headquarters: San Jose, California, US · Founded: 1982 · Employees: 31,360

Named competitors

Adobe at a glance

Size Adobe (ADBE) is a United States Information Technology company (Packaged Software) with a market value of $93.1B, the 137th largest of 3,117 United States companies the cockpit tracks. Shares closed at $239.30 on 6 Nov 2026.

Performance Over six months the shares fell 5.4%, against +9.4% for the median peer and -1.1% for the United States market (cap-weighted) — 7th lowest of 21 in its peer set.

Growth Revenue grew 12.0% over the last twelve months (peer median +23.1%); the operating margin is 36.4% (peer median 12.3%).

Valuation It trades at 8.9× forward earnings against a peer median of 25.6× (cheapest of 20).

Price implies For today's price to make sense, revenue must grow about 1% a year for seven years (Req g). Recent delivered growth is +13%, so the hurdle is -12 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 46.7 points above its cost of capital (11.3% WACC).

Backlog Backlog (remaining performance obligations) was $22.2B at 28 Aug 2026, up 8% on a year earlier — 0.9 years of trailing revenue. Backlog detail →

Credit Adobe has 8 bonds outstanding ($6.15B), rated A+ by the agencies and trading like A+ at a weighted spread of 56 bp.

Short interest Short interest is 4.6% of the free float (15 Oct 2026).

Next results Next results expected around 9 Dec 2026 (exchange calendar; dates can move).

Relative performance

8010012011 May 202611 Aug 20266 Nov 2026Peer median 112ADBE 97
Six months, rebased to 100: Adobe against the median of its 20 peers (local-currency closes).

Adobe financials

Reported figures in USD; fiscal year ends 2025-11-30. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$26.0B$23.8B$21.5B$19.4B$17.4B
Revenue growth—+10%+11%+11%—
Gross profit$23.0B$21.1B$19.0B$16.8B$15.1B
EBITDA$10.2B$9.53B$8.77B$7.55B$6.86B
Net income$7.28B$7.13B$5.56B$5.43B$4.76B
Free cash flow$10.6B$9.85B$7.87B$6.94B$7.40B
Capital expenditure$212M$313M$291M$413M$488M
Total debt$6.76B$6.65B$6.06B$4.08B$4.63B

Quarterly statements and history in the cockpit →

Adobe competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%+40%+60%-20%0%+20%INTUSNOWCDNSSNPSPRXNOWAPPDDOGADSKCSUCRMROPCRWDDSYTEAMNBISPANWZSSAPTWLOADBE6-month return →1-month return →
Up and to the right = strong over both horizons. Adobe is the large dot.

Fundamentals: revenue growth against valuation

0%+20%+40%0×50×100×150×INTUSNOWCDNSSNPSPRXNOWAPPDDOGADSKCRMCRWDDSYTEAMPANWZSSAPADBERevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Adobe is the large dot.

Capital: growth delivered against growth the price implies

0%+20%+40%+60%0%20%40%60%INTUSNOWCDNSSNPSPRXNOWAPPADSKCSUCRMROPCRWDDSYTEAMZSSAPTWLOADBEGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Adobe is the large dot.

Adobe competitors and peer comparison

Head to head with its named competitors (ADBE vs FIG vs MSFT vs CRM)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Adobe ADBE$93.1B-5%+12%36%8.9×0.9%
Figma FIG$10.0B-9%+43%-124%54.8×22.2%
Microsoft MSFT$3.94T+28%+18%47%25.5×17.2%
Salesforce CRM$176B+18%+11%22%14.6×13.7%

How Adobe compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Adobe against its 20 peers (data as of 6 Nov 2026)
MeasureADBEPeer medianRank in peer set
1-month return-0.7%-7.2%10th highest of 21
6-month return-5.4%+9.4%7th lowest of 21
Distance from 52-week high-34.0%-27.8%10th lowest of 21
Revenue growth (TTM)+12.0%+23.1%5th lowest of 21
Operating margin36.4%12.3%2nd highest of 21
Forward P/E8.9×25.6×cheapest of 20
Growth the price implies (Req g, 7 yrs)0.9%28.2%least demanding of 18
Growth delivered (Del g)+13.1%+17.4%4th lowest of 18
Hurdle (Req g minus delivered)-12.2 pp+4.4 pp4th least demanding of 18
ROIC minus cost of capital+46.7 pp-0.8 pp2nd highest of 21
EV / EBITDA9.2×24.1×cheapest of 14
Net debt / EBITDA0.1×0.1×10th most indebted of 20
Bond spread56 bp94 bptightest of 16

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Adobe ADBEUnited States$93.1B-5%+12%36%8.9×0.9%+13.1%
Intuit INTUUnited States$91.3B-14%+14%29%14.8×3.1%+17.4%
SNOW SNOWUnited States$97.3B+81%+32%-22%108.4×41.3%+51.2%
Cadence Design Systems CDNSUnited States$87.8B-12%+18%30%34.0×29.9%+14.6%
Synopsys SNPSUnited States$86.3B-13%+46%12%25.6×39.2%+13.9%
Prosus PRX.ASNetherlands$83.9B-3%+45%3%10.1×55.8%+13.8%
ServiceNow NOWUnited States$106B+12%+22%13%22.4×29.5%+24.1%
AppLovin APPUnited States$131B-16%+29%78%20.0×28.2%+30.4%
Datadog DDOGUnited States$64.3B-11%+33%2%61.0×n/an/a
Autodesk ADSKUnited States$54.7B+7%+19%23%20.1×18.1%+13.7%
Constellation Software CSU.TOCanada$53.3B+37%+17%16%19.7×11.2%+25.0%
Salesforce CRMUnited States$176B+18%+11%22%14.6×13.7%+14.3%
Roper Technologies ROPUnited States$47.2B+39%+9%28%19.7×12.7%+10.2%
CrowdStrike CRWDUnited States$222B+64%+24%-1%153.6×52.4%+40.6%
Dassault Systemes DSY.PAFrance$39.0B+32%0%26%19.2×8.3%+7.0%
Atlassian TEAMUnited States$38.7B+5%+26%4%28.7×44.7%+25.8%
NBIS NBISUnited States$35.2B-8%+461%-49%n/an/an/a
Palo Alto Networks PANWUnited States$257B+51%+24%5%75.0×n/an/a
Zscaler ZSUnited States$32.2B+30%+25%-4%40.5×20.7%+37.9%
Sap SAP.DEGermany$276B+49%+8%29%29.8×14.9%+6.1%
Twilio TWLOUnited States$31.3B0%+19%8%30.7×38.2%+23.5%

Adobe bonds and credit

Adobe has 8 bonds outstanding with $6.15B face value. The agencies rate it A+; its bonds trade like A+. Weighted yield 5.12%, a spread of 56 bp over government bonds.

Every bond, yield and spread in the cockpit →

Adobe backlog

Adobe reported $22.2B of remaining performance obligations at 28 Aug 2026, up 8% from a year earlier and down 0% from the previous quarter. That is 0.9 years of trailing revenue already under contract. Book-to-bill last quarter: 0.98.

Questions

Who are Adobe's main competitors?
Named competitors: Canva (private or unlisted), Figma (FIG), Microsoft (MSFT), Salesforce (CRM). The cockpit's measured peer set (industry) also includes Intuit (INTU), SNOW (SNOW), Cadence Design Systems (CDNS), Synopsys (SNPS), Prosus (PRX.AS), ServiceNow (NOW).
Is Adobe expensive compared with its peers?
On forward p/e it trades at 8.9× against a peer median of 25.6×, cheapest of 20 in its peer set. For today's price to make sense, revenue must grow about 1% a year for seven years (Req g). Recent delivered growth is +13%, so the hurdle is -12 pp: the price already allows for a slowdown.
How has Adobe stock performed?
Over six months to 6 Nov 2026 the shares returned -5.4% against +9.4% for the median peer; over one year -28.7%.
What is Adobe's backlog?
Adobe's remaining performance obligations (contracted revenue not yet recognised) were $22.2B at 28 Aug 2026, +8% on a year earlier.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.