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SalesforceCRMCompetitor analysis, valuation and peers

United States · USD·Information Technology›Packaged Software

The largest cloud CRM software provider, also selling Slack, data tools and AI agents (Agentforce) to businesses.

Momentum strong 72
Mkt cap
$176B
US dollars, full cap
Free float
97%
of shares outstanding
$/day
$1.74B
20-day average traded
Fwd P/E
14.6×
forward earnings
ROIC−WACC
+0.8 pp
WACC 10.0%
Hurdle
-1 pp
Req g minus delivered
Official | Implied
A / BBB
agencies · bond market
Next earnings
32 days
8 Dec 2026
Close · USD$213.65
1D-3.9%
1W-6.8%
1M-6.2%
3M+8.2%
6M+17.8%
YTD-18.9%
1Y-14.9%
ATR %4.4%
Beta0.53
52w lowhigh20.4% off high

What Salesforce does

The largest cloud CRM software provider, also selling Slack, data tools and AI agents (Agentforce) to businesses.

Sells annual subscriptions priced per user, so growth means adding seats and selling more products to existing customers, with its Sales and Service clouds carrying the business. It grew by acquisition: MuleSoft in 2018, Tableau in 2019 and Slack in 2021. Its AI agent products add usage-based charges.

Products and services

  • Sales Cloud
  • Service Cloud
  • Slack
  • Data Cloud & Agentforce (AI agents)
  • MuleSoft / Tableau

Customers

  • enterprises of all sizes across industries

Where it sits in the supply chain

  • Enterprise software
  • Customer relationship management SaaS
  • Sales/Service/Marketing Cloud + Slack +…

What could go right

  • AI agent monetization (Agentforce)
  • Cross-selling across Slack/Data Cloud/Tableau

What could go wrong

  • Slowing seat-based software growth
  • Competition from Microsoft/AI-native entrants

Moat: narrow (switching costs, installed base, brand). CRM data and workflows are deeply embedded; migrating years of customer data is costly.

Headquarters: San Francisco, California, US · Founded: 1999 · Employees: 83,334

Named competitors

Salesforce at a glance

Size Salesforce (CRM) is a United States Information Technology company (Packaged Software) with a market value of $176B, the 71st largest of 3,117 United States companies the cockpit tracks. Shares closed at $213.65 on 6 Nov 2026.

Performance Over six months the shares gained 17.8%, against +7.0% for the median peer and -1.1% for the United States market (cap-weighted) — 7th highest of 18 in its peer set.

Growth Revenue grew 11.2% over the last twelve months (peer median +21.8%); the operating margin is 21.5% (peer median 23.4%).

Valuation It trades at 14.6× forward earnings against a peer median of 22.4× (4th cheapest of 18).

Price implies For today's price to make sense, revenue must grow about 14% a year for seven years (Req g). Recent delivered growth is +14%, so the hurdle is -1 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 0.8 points above its cost of capital (10.0% WACC).

Backlog Backlog (remaining performance obligations) was $66.3B at 31 Jul 2026, up 11% on a year earlier — 1.5 years of trailing revenue. Backlog detail →

Credit Salesforce has 14 bonds outstanding ($33.5B), rated A by the agencies and trading like BBB at a weighted spread of 100 bp.

Short interest Short interest is 3.4% of the free float (15 Oct 2026).

Next results Next results expected around 8 Dec 2026 (exchange calendar; dates can move).

Relative performance

8010012014011 May 202611 Aug 20266 Nov 2026CRM 121Peer median 111
Six months, rebased to 100: Salesforce against the median of its 17 peers (local-currency closes).

Salesforce financials

Reported figures in USD; fiscal year ends 2026-01-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$43.9B$41.5B$37.9B$34.9B$31.4B
Revenue growth—+10%+9%+11%—
Gross profit$32.8B$31.3B$28.4B$25.4B$22.1B
EBITDA$13.4B$12.5B$11.1B$9.96B$5.64B
Net income$9.66B$7.46B$6.20B$4.14B$208M
Free cash flow$15.2B$14.4B$12.4B$9.50B$6.31B
Capital expenditure$596M$594M$658M$736M$798M
Total debt$42.4B$17.7B$12.1B$13.6B$14.9B

Quarterly statements and history in the cockpit →

Salesforce competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-50%0%+50%-25%0%+25%CRWDAPPPANWSAPNOWSNOWADBEINTUORCLCDNSSNPSPRXPLTRDDOGADSKCSUROPCRM6-month return →1-month return →
Up and to the right = strong over both horizons. Salesforce is the large dot.

Fundamentals: revenue growth against valuation

+20%+40%+60%+80%0×50×100×150×CRWDAPPPANWSAPNOWSNOWADBEINTUCDNSSNPSPRXPLTRDDOGADSKROPCRMRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Salesforce is the large dot.

Capital: growth delivered against growth the price implies

0%+20%+40%+60%0%20%40%60%CRWDAPPSAPNOWSNOWADBEINTUCDNSSNPSPRXPLTRADSKCSUROPCRMGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Salesforce is the large dot.

Salesforce competitors and peer comparison

Head to head with its named competitors (CRM vs MSFT vs SAP.DE vs ORCL)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Salesforce CRM$176B+18%+11%22%14.6×13.7%
Microsoft MSFT$3.94T+28%+18%47%25.5×17.2%
Sap SAP.DE$276B+49%+8%29%29.8×14.9%
Oracle ORCL$351B-41%+22%34%13.6×n/a
HubSpot HUBS$10.0B+2%+21%4%12.5×25.1%

How Salesforce compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Salesforce against its 17 peers (data as of 6 Nov 2026)
MeasureCRMPeer medianRank in peer set
1-month return-6.2%-8.3%9th highest of 18
6-month return+17.8%+7.0%7th highest of 18
Distance from 52-week high-20.4%-27.4%6th highest of 18
Revenue growth (TTM)+11.2%+21.8%3rd lowest of 18
Operating margin21.5%23.4%9th lowest of 18
Forward P/E14.6×22.4×4th cheapest of 18
Growth the price implies (Req g, 7 yrs)13.7%28.9%5th least demanding of 15
Growth delivered (Del g)+14.3%+16.0%7th lowest of 15
Hurdle (Req g minus delivered)-0.7 pp+4.9 pp6th least demanding of 15
ROIC minus cost of capital+0.8 pp-0.8 pp8th highest of 17
EV / EBITDA15.5×19.6×4th cheapest of 12
Net debt / EBITDA2.3×0.1×4th most indebted of 17
Bond spread100 bp91 bp5th widest of 14

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Salesforce CRMUnited States$176B+18%+11%22%14.6×13.7%+14.3%
CrowdStrike CRWDUnited States$222B+64%+24%-1%153.6×52.4%+40.6%
AppLovin APPUnited States$131B-16%+29%78%20.0×28.2%+30.4%
Palo Alto Networks PANWUnited States$257B+51%+24%5%75.0×n/an/a
Sap SAP.DEGermany$276B+49%+8%29%29.8×14.9%+6.1%
ServiceNow NOWUnited States$106B+12%+22%13%22.4×29.5%+24.1%
SNOW SNOWUnited States$97.3B+81%+32%-22%108.4×41.3%+51.2%
Adobe ADBEUnited States$93.1B-5%+12%36%8.9×0.9%+13.1%
Intuit INTUUnited States$91.3B-14%+14%29%14.8×3.1%+17.4%
Oracle ORCLUnited States$351B-41%+22%34%13.6×n/an/a
Cadence Design Systems CDNSUnited States$87.8B-12%+18%30%34.0×29.9%+14.6%
Synopsys SNPSUnited States$86.3B-13%+46%12%25.6×39.2%+13.9%
Prosus PRX.ASNetherlands$83.9B-3%+45%3%10.1×55.8%+13.8%
Palantir Technologies PLTRUnited States$386B+16%+87%46%69.8×56.6%+32.6%
Datadog DDOGUnited States$64.3B-11%+33%2%61.0×n/an/a
Autodesk ADSKUnited States$54.7B+7%+19%23%20.1×18.1%+13.7%
Constellation Software CSU.TOCanada$53.3B+37%+17%16%19.7×11.2%+25.0%
Roper Technologies ROPUnited States$47.2B+39%+9%28%19.7×12.7%+10.2%

Salesforce bonds and credit

Salesforce has 14 bonds outstanding with $33.5B face value. The agencies rate it A; its bonds trade like BBB. Weighted yield 5.75%, a spread of 100 bp over government bonds.

Every bond, yield and spread in the cockpit →

Salesforce backlog

Salesforce reported $66.3B of remaining performance obligations at 31 Jul 2026, up 11% from a year earlier and down 2% from the previous quarter. That is 1.5 years of trailing revenue already under contract. Book-to-bill last quarter: 0.86.

Questions

Who are Salesforce's main competitors?
Named competitors: Microsoft Dynamics (MSFT), SAP (SAP.DE), Oracle (ORCL), HubSpot (HUBS). The cockpit's measured peer set (industry) also includes CrowdStrike (CRWD), AppLovin (APP), Palo Alto Networks (PANW), Sap (SAP.DE), ServiceNow (NOW), SNOW (SNOW).
Is Salesforce expensive compared with its peers?
On forward p/e it trades at 14.6× against a peer median of 22.4×, 4th cheapest of 18 in its peer set. For today's price to make sense, revenue must grow about 14% a year for seven years (Req g). Recent delivered growth is +14%, so the hurdle is -1 pp: the price already allows for a slowdown.
How has Salesforce stock performed?
Over six months to 6 Nov 2026 the shares returned +17.8% against +7.0% for the median peer; over one year -14.9%.
What is Salesforce's backlog?
Salesforce's remaining performance obligations (contracted revenue not yet recognised) were $66.3B at 31 Jul 2026, +11% on a year earlier.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.