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Asana, Inc. Class AASANCompetitor analysis, valuation and peers

United States · USD·Information Technology›Packaged Software

Sells cloud work-management software that teams use to organize, track and manage projects and tasks.

Momentum leader 93
Mkt cap
$2.43B
US dollars, full cap
Free float
56%
of shares outstanding
$/day
$48.3M
20-day average traded
Fwd P/E
27.4×
forward earnings
ROIC−WACC
n/a
WACC 9.4%
Hurdle
-18 pp
Req g minus delivered
Next earnings
25 days
1 Dec 2026
Close · USD$10.61
1D-5.0%
1W-5.5%
1M+7.5%
3M+14.9%
6M+60.0%
YTD-22.6%
1Y-19.3%
ATR %5.9%
Beta0.75
52w lowhigh30.6% off high

What Asana does

Sells cloud work-management software that teams use to organize, track and manage projects and tasks.

Customers pay a subscription priced per user and tiered by features, so revenue grows as teams add seats and move to higher tiers, and the free tier feeds the sales funnel. Co-founder Dustin Moskovitz controls the company through shares with extra votes.

Products and services

  • Project/task management boards
  • Workflow automation
  • Goals/portfolio tracking

Customers

  • Businesses of all sizes (teams/departments)

Where it sits in the supply chain

  • Information technology
  • Collaboration software
  • Work management/project collaboration…

What could go right

  • Cross-sell of premium/enterprise tiers
  • Enterprise account expansion

What could go wrong

  • Intense competition in project management software
  • Seat-based pricing sensitivity to headcount cuts

Moat: narrow (switching costs, brand). Workflow lock-in from adoption, but a crowded work-management software market with strong competitors.

Headquarters: San Francisco, California, United States · Founded: 2008 · Employees: 1,767

Named competitors

Asana at a glance

Size Asana (ASAN) is a United States Information Technology company (Packaged Software) with a market value of $2.43B, the 1676th largest of 3,117 United States companies the cockpit tracks. Shares closed at $10.61 on 6 Nov 2026.

Performance Over six months the shares gained 60.0%, against +7.0% for the median peer and -1.1% for the United States market (cap-weighted) — 3rd highest of 21 in its peer set.

Growth Revenue grew 9.5% over the last twelve months (peer median +15.9%); the operating margin is -15.0% (peer median 11.2%).

Valuation It trades at 27.4× forward earnings against a peer median of 16.8× (6th most expensive of 17).

Price implies For today's price to make sense, revenue must grow about 11% a year for seven years (Req g). Recent delivered growth is +28%, so the hurdle is -18 pp: the price already allows for a slowdown.

Backlog Backlog (remaining performance obligations) was $522M at 31 Jul 2026, up 3% on a year earlier — 0.6 years of trailing revenue. Backlog detail →

Short interest Short interest is 11.9% of the free float (15 Oct 2026).

Next results Next results expected around 1 Dec 2026 (exchange calendar; dates can move).

Relative performance

10015011 May 202611 Aug 20266 Nov 2026ASAN 167Peer median 109
Six months, rebased to 100: Asana against the median of its 20 peers (local-currency closes).

Asana financials

Reported figures in USD; fiscal year ends 2026-01-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$828M$791M$724M$653M$547M
Revenue growth—+9%+11%+19%—
Gross profit$725M$704M$647M$589M$491M
EBITDA-$99.4M-$141M-$239M-$246M-$386M
Net income-$154M-$189M-$256M-$257M-$408M
Free cash flow$112M$77.0M$2.64M-$31.1M-$167M
Capital expenditure$18.1M$13.4M$12.3M$13.2M$7.16M
Total debt$258M$249M$268M$278M$272M

Quarterly statements and history in the cockpit →

Asana competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

0%+50%+100%-20%0%+20%BLKB300738PLUSNCNO39231357AFFLE3994688507NTCTURBANCO000158SDGR002405LIFE0013392400VERXDVPBIASAN6-month return →1-month return →
Up and to the right = strong over both horizons. Asana is the large dot.

Fundamentals: revenue growth against valuation

0%+50%+100%0×1,000×2,000×BLKB300738PLUS3994688507LIFE001339PBIASANRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Asana is the large dot.

Capital: growth delivered against growth the price implies

0%+20%+40%+60%0%20%40%60%BLKBPLUSNCNO39231357AFFLENTCT2400VERXDVPBIASANGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Asana is the large dot.

Asana competitors and peer comparison

Head to head with its named competitors (ASAN vs MNDY vs TEAM vs MSFT)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Asana ASAN$2.43B+60%+9%-15%27.4×10.7%
monday.com MNDY$3.72B+22%+24%3%14.2×23.6%
Atlassian TEAM$38.7B+5%+26%4%28.7×44.7%
Microsoft MSFT$3.94T+28%+18%47%25.5×17.2%
Adobe ADBE$93.1B-5%+12%36%8.9×0.9%

How Asana compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Asana against its 20 peers (data as of 6 Nov 2026)
MeasureASANPeer medianRank in peer set
1-month return+7.5%+2.5%10th highest of 21
6-month return+60.0%+7.0%3rd highest of 21
Distance from 52-week high-30.6%-19.9%9th lowest of 21
Revenue growth (TTM)+9.5%+15.9%9th lowest of 21
Operating margin-15.0%11.2%5th lowest of 21
Forward P/E27.4×16.8×6th most expensive of 17
Growth the price implies (Req g, 7 yrs)10.7%8.6%6th most demanding of 13
Growth delivered (Del g)+28.4%+14.8%3rd highest of 12
Hurdle (Req g minus delivered)-17.6 pp-5.9 pp2nd least demanding of 12

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Asana ASANUnited States$2.43B+60%+9%-15%27.4×10.7%+28.4%
Blackbaud BLKBUnited States$2.43B+44%+2%21%9.4×-1.6%+4.3%
Guangdong Aofei Data Technology 300738.SZChina$2.44B-34%+24%23%42.6×n/an/a
ePlus PLUSUnited States$2.40B+2%+15%7%16.1×4.3%+9.5%
nCino NCNOUnited States$2.40B+28%+9%9%15.8×23.9%+23.8%
RAKUS 3923.TJapan$2.38B+24%+17%31%14.1×15.8%+31.4%
Meitu 1357.HKHong Kong$2.50B-9%+24%24%12.8×7.5%+25.5%
Affle 3i AFFLE.NSIndia$2.36B+6%+20%18%40.0×33.0%+39.3%
Money Forward 3994.TJapan$2.52B+51%+35%2%2,235.1×n/an/a
Shanghai Suochen Information Technology 688507.SSChina$2.31B+97%+32%-2%196.7×n/an/a
NetScout Systems NTCTUnited States$2.29B-19%+6%15%11.6×-0.1%+0.7%
Urban URBANCO.NSIndia$2.58B+8%+36%-26%n/an/an/a
Shijiazhuang Changshan Beiming Technology 000158.SZChina$2.64B-35%-14%2%n/an/an/a
Schrodinger SDGRUnited States$2.23B+125%+9%-59%n/an/an/a
SeeWay.ai 002405.SZChina$2.18B-32%+22%-29%n/an/an/a
Ethos Technologies LIFEUnited States$2.18B+13%+112%-16%33.9×24.1%n/a
JWIPC Technology 001339.SZChina$2.72B-19%+41%21%21.9×n/an/a
XD, Inc. 2400.HKHong Kong$2.77B-28%+6%26%11.9×3.0%+14.3%
Vertex VERXUnited States$2.77B+14%+11%1%17.4×57.9%+14.8%
DoubleVerify DVUnited States$2.12B+23%+7%14%21.3×9.7%+25.1%
Pitney Bowes PBIUnited States$2.11B-1%-4%25%9.6×-5.4%-11.8%

Asana backlog

Asana reported $522M of remaining performance obligations at 31 Jul 2026, up 3% from a year earlier and up 1% from the previous quarter. That is 0.6 years of trailing revenue already under contract. Book-to-bill last quarter: 1.02.

Questions

Who are Asana's main competitors?
Named competitors: monday.com (MNDY), Smartsheet (private or unlisted), Atlassian (Jira) (TEAM), Microsoft (MSFT), Adobe (ADBE). The cockpit's measured peer set (industry) also includes Blackbaud (BLKB), Guangdong Aofei Data Technology (300738.SZ), ePlus (PLUS), nCino (NCNO), RAKUS (3923.T), Meitu (1357.HK).
Is Asana expensive compared with its peers?
On forward p/e it trades at 27.4× against a peer median of 16.8×, 6th most expensive of 17 in its peer set. For today's price to make sense, revenue must grow about 11% a year for seven years (Req g). Recent delivered growth is +28%, so the hurdle is -18 pp: the price already allows for a slowdown.
How has Asana stock performed?
Over six months to 6 Nov 2026 the shares returned +60.0% against +7.0% for the median peer; over one year -19.3%.
What is Asana's backlog?
Asana's remaining performance obligations (contracted revenue not yet recognised) were $522M at 31 Jul 2026, +3% on a year earlier.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.