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← CockpitCompetitor Analysis › 3994.T Money Forward, Inc.Open in the cockpit ↗

Money Forward, Inc.3994.TCompetitor analysis, valuation and peers

Japan · JPY·Information Technology›Packaged Software

Japanese cloud software company offering personal finance apps and business accounting/back-office SaaS tools.

≈ A Japanese mashup of Mint and Intuit QuickBooksMomentum leader 98
Mkt cap
$2.52B
US dollars, full cap
Free float
79%
of shares outstanding
$/day
$28.7M
20-day average traded
Fwd P/E
2,235.1×
forward earnings
ROIC−WACC
-7.5 pp
WACC 8.5%
Hurdle
n/a
no reverse DCF
Next earnings
69 days
14 Jan 2027
Close · JPY¥7,155
1D-2.1%
1W+7.5%
1M+13.8%
3M+36.9%
6M+51.4%
YTD+53.3%
1Y+43.3%
ATR %4.1%
52w lowhigh2.7% off high

What Money Forward does

Japanese cloud software company offering personal finance apps and business accounting/back-office SaaS tools.

Earns monthly subscription fees from small and midsize companies using its cloud accounting and back-office tools, with revenue per client growing as they add modules. The consumer app brings advertising and premium income and funnels users to financial products. The business cloud is the larger revenue driver.

In one line: A Japanese mashup of Mint and Intuit QuickBooks.

Products and services

  • Personal finance management app
  • Business cloud accounting/ERP
  • Payroll/HR SaaS

Customers

  • Individual consumers (personal finance)
  • SMBs needing accounting/back-office software

Where it sits in the supply chain

  • Information technology
  • Cloud/SaaS software
  • Personal finance apps, business…

What could go right

  • SMB cloud accounting adoption growth

What could go wrong

  • Path to sustained profitability amid competition

Moat: narrow (switching costs, brand, data). Bank/card data integrations and embedded workflows create switching costs once adopted by SMBs.

Headquarters: Tokyo, Japan · Founded: 2012 · Employees: 2,839

Named competitors

Money Forward at a glance

Size Money Forward (3994.T) is a Japan Information Technology company (Packaged Software) with a market value of $2.52B, the 412th largest of 1,379 Japan companies the cockpit tracks. Shares closed at ¥7,155 on 6 Nov 2026.

Performance Over six months the shares gained 51.4%, against +6.0% for the median peer and +1.8% for the Japan market (cap-weighted) — 4th highest of 21 in its peer set.

Growth Revenue grew 34.7% over the last twelve months (peer median +12.9%); the operating margin is 1.6% (peer median 10.8%).

Valuation It trades at 2,235.1× forward earnings against a peer median of 16.8× (most expensive of 17).

Capital Return on invested capital runs 7.5 points below its cost of capital (8.5% WACC).

Next results Next results expected around 14 Jan 2027 (exchange calendar; dates can move).

Relative performance

10012515011 May 202611 Aug 20266 Nov 20263994.T 152Peer median 105
Six months, rebased to 100: Money Forward against the median of its 20 peers (local-currency closes).

Money Forward financials

Reported figures in JPY; fiscal year ends 2025-11-30. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue¥62.0B¥50.3B¥40.4B¥30.4B¥21.5B
Revenue growth—+25%+33%+41%—
Gross profit¥42.7B¥34.2B¥27.1B¥19.1B¥13.4B
EBITDA¥8.70B¥2.38B-¥1.18B-¥3.90B-¥6.90B
Net income¥5.47B¥1.59B-¥6.33B-¥6.32B-¥9.45B
Free cash flown/a¥3.32B-¥2.88B¥3.23B-¥3.76B
Capital expendituren/a¥9.10B¥6.37B¥5.38B¥4.27B
Total debt¥45.8B¥33.8B¥35.4B¥30.4B¥16.9B

Quarterly statements and history in the cockpit →

Money Forward competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

0%+50%+100%-20%0%+20%1357URBANCO300738BLKBASANPLUS000158NCNO3923AFFLE0013396885072400NTCTVERX603171SDGRTATATECHSPSC0024053994.T6-month return →1-month return →
Up and to the right = strong over both horizons. Money Forward is the large dot.

Fundamentals: revenue growth against valuation

0%+10%+20%+30%+40%0×1,000×2,000×1357300738BLKBASANPLUSNCNO3923AFFLE0013396885073994.TRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Money Forward is the large dot.

Money Forward competitors and peer comparison

Head to head with its named competitors (3994.T vs 4478.T vs 4733.T vs 3923.T)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Money Forward 3994.T$2.52B+51%+35%2%2,235.1×n/a
freee K.K 4478.T$1.72B+100%+28%3%79.1×n/a
OBIC Business Consultants 4733.T$4.74B+62%+12%47%36.1×3.2%
RAKUS 3923.T$2.38B+24%+17%31%14.1×15.8%
TKC 9746.T$1.34B+21%+14%22%18.1×-9.9%
Miroku Jyoho Service 9928.T$382M+27%+6%15%13.4×-11.7%

How Money Forward compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Money Forward against its 20 peers (data as of 6 Nov 2026)
Measure3994.TPeer medianRank in peer set
1-month return+13.8%+5.7%8th highest of 21
6-month return+51.4%+6.0%4th highest of 21
Distance from 52-week high-2.7%-27.9%highest of 21
Revenue growth (TTM)+34.7%+12.9%3rd highest of 21
Operating margin1.6%10.8%7th lowest of 21
Forward P/E2,235.1×16.8×most expensive of 17
ROIC minus cost of capital-7.5 pp+0.9 pp4th lowest of 19
EV / EBITDA47.0×16.1×most expensive of 11
Net debt / EBITDA-0.2×-1.0×5th most indebted of 11

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Money Forward 3994.TJapan$2.52B+51%+35%2%2,235.1×n/an/a
Meitu 1357.HKHong Kong$2.50B-9%+24%24%12.8×7.5%+25.5%
Urban URBANCO.NSIndia$2.58B+8%+36%-26%n/an/an/a
Guangdong Aofei Data Technology 300738.SZChina$2.44B-34%+24%23%42.6×n/an/a
Blackbaud BLKBUnited States$2.43B+44%+2%21%9.4×-1.6%+4.3%
Asana ASANUnited States$2.43B+60%+9%-15%27.4×10.7%+28.4%
ePlus PLUSUnited States$2.40B+2%+15%7%16.1×4.3%+9.5%
Shijiazhuang Changshan Beiming Technology 000158.SZChina$2.64B-35%-14%2%n/an/an/a
nCino NCNOUnited States$2.40B+28%+9%9%15.8×23.9%+23.8%
RAKUS 3923.TJapan$2.38B+24%+17%31%14.1×15.8%+31.4%
Affle 3i AFFLE.NSIndia$2.36B+6%+20%18%40.0×33.0%+39.3%
JWIPC Technology 001339.SZChina$2.72B-19%+41%21%21.9×n/an/a
Shanghai Suochen Information Technology 688507.SSChina$2.31B+97%+32%-2%196.7×n/an/a
XD, Inc. 2400.HKHong Kong$2.77B-28%+6%26%11.9×3.0%+14.3%
NetScout Systems NTCTUnited States$2.29B-19%+6%15%11.6×-0.1%+0.7%
Vertex VERXUnited States$2.77B+14%+11%1%17.4×57.9%+14.8%
Servyou Software 603171.SSChina$2.84B-16%+6%5%72.7×40.3%+5.9%
Schrodinger SDGRUnited States$2.23B+125%+9%-59%n/an/an/a
Tata Technologies TATATECH.NSIndia$2.86B+6%+22%13%34.9×28.3%+18.3%
SPS Commerce SPSCUnited States$2.90B+45%+7%17%15.3×7.3%+19.2%
SeeWay.ai 002405.SZChina$2.18B-32%+22%-29%n/an/an/a

Questions

Who are Money Forward's main competitors?
Named competitors: freee (4478.T), OBIC Business Consultants (4733.T), Yayoi (private) (private or unlisted), Rakus (3923.T), TKC (9746.T), Miroku Jyoho Service (9928.T). The cockpit's measured peer set (industry) also includes Meitu (1357.HK), Urban (URBANCO.NS), Guangdong Aofei Data Technology (300738.SZ), Blackbaud (BLKB), Asana (ASAN), ePlus (PLUS).
Is Money Forward expensive compared with its peers?
On forward p/e it trades at 2,235.1× against a peer median of 16.8×, most expensive of 17 in its peer set.
How has Money Forward stock performed?
Over six months to 6 Nov 2026 the shares returned +51.4% against +6.0% for the median peer; over one year +43.3%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.