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freee K.K.4478.TCompetitor analysis, valuation and peers

Japan · JPY·Information Technology›Packaged Software

Japanese cloud accounting and back-office software company serving small businesses and freelancers.

≈ Japan's answer to QuickBooks Online / XeroMomentum leader 100
Mkt cap
$1.72B
US dollars, full cap
Free float
72%
of shares outstanding
$/day
$23.1M
20-day average traded
Fwd P/E
79.1×
forward earnings
ROIC−WACC
n/a
WACC 7.0%
Hurdle
n/a
no reverse DCF
Next earnings
5 days
11 Nov 2026
Close · JPY¥4,540
1D-3.0%
1W+3.5%
1M+29.5%
3M+78.0%
6M+100.3%
YTD+51.1%
1Y+23.7%
ATR %4.9%
52w lowhigh6.9% off high

What freee K.K does

Japanese cloud accounting and back-office software company serving small businesses and freelancers.

Charges small businesses a monthly subscription, with price tiers by features and number of users, and relies heavily on accountants and tax advisers, who recommend software to their clients, as a sales channel. Because customers keep their books in it, revenue recurs and cancellations are the main thing to watch.

In one line: Japan's answer to QuickBooks Online / Xero.

Products and services

  • Cloud accounting software
  • Payroll/HR SaaS
  • Invoicing software

Customers

  • Small businesses and freelancers in Japan

Where it sits in the supply chain

  • Information technology
  • Cloud/SaaS software
  • Cloud accounting, payroll, HR software…

What could go right

  • SMB cloud accounting adoption growth

What could go wrong

  • Path to sustained profitability amid heavy sales/marketing spend

Moat: narrow (switching costs, brand). Embedded accounting workflows create switching costs, though it competes with several rival cloud vendors.

Headquarters: Tokyo, Japan · Founded: 2012 · Employees: 2,327

Named competitors

freee K.K at a glance

Size freee K.K (4478.T) is a Japan Information Technology company (Packaged Software) with a market value of $1.72B, the 525th largest of 1,379 Japan companies the cockpit tracks. Shares closed at ¥4,540 on 6 Nov 2026.

Performance Over six months the shares gained 100.3%, against -4.7% for the median peer and +1.8% for the Japan market (cap-weighted) — highest of 20 in its peer set.

Growth Revenue grew 27.6% over the last twelve months (peer median +17.3%); the operating margin is 2.6% (peer median 9.2%).

Valuation It trades at 79.1× forward earnings against a peer median of 27.4× (3rd most expensive of 18).

Next results Next results expected around 11 Nov 2026 (exchange calendar; dates can move).

Relative performance

10015020011 May 202611 Aug 20266 Nov 20264478.T 200Peer median 94
Six months, rebased to 100: freee K.K against the median of its 20 peers (local-currency closes).

freee K.K financials

Reported figures in JPY; fiscal year ends 2026-06-30. TTM = trailing twelve months.
TTMFY2026FY2025FY2024FY2023
Revenue¥42.4B¥42.4B¥33.3B¥25.4B¥19.2B
Revenue growth—+28%+31%+32%—
Gross profit¥34.4B¥34.4B¥27.4B¥21.0B¥16.1B
EBITDA¥2.57B¥2.57B¥1.02B-¥8.39B-¥7.92B
Net income¥1.08B¥1.08B¥1.37B-¥10.2B-¥12.3B
Free cash flown/a¥909M¥3.62B-¥7.43B-¥5.44B
Capital expendituren/a¥4.93B¥3.88B¥663M¥731M
Total debt¥14.3B¥14.3B¥9.60B¥4.70B¥0

Quarterly statements and history in the cockpit →

freee K.K competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-50%0%+50%+100%-25%0%+25%300229ADEAHACK3001136886922706KFINTECH4443PRGSWLTHSHADOWFAXDFIN9911NAZARACERTAI0021744478.T6-month return →1-month return →
Up and to the right = strong over both horizons. freee K.K is the large dot.

Fundamentals: revenue growth against valuation

-25%0%+25%+50%+75%0×100×200×ADEAHACK3001136886922706603927KFINTECHPRGSNYAXSHADOWFAXDFIN9911NAZARACERT4478.TRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. freee K.K is the large dot.

freee K.K competitors and peer comparison

Head to head with its named competitors (4478.T vs 3994.T vs 4733.T)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
freee K.K 4478.T$1.72B+100%+28%3%79.1×n/a
Money Forward 3994.T$2.52B+51%+35%2%2,235.1×n/a
OBIC Business Consultants 4733.T$4.74B+62%+12%47%36.1×3.2%

How freee K.K compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

freee K.K against its 20 peers (data as of 6 Nov 2026)
Measure4478.TPeer medianRank in peer set
1-month return+29.5%+5.0%3rd highest of 21
6-month return+100.3%-4.7%highest of 20
Distance from 52-week high-6.9%-30.8%4th highest of 21
Revenue growth (TTM)+27.6%+17.3%5th highest of 21
Operating margin2.6%9.2%7th lowest of 21
Forward P/E79.1×27.4×3rd most expensive of 18
EV / EBITDA97.0×14.7×most expensive of 11
Net debt / EBITDA-8.5×-0.8×least indebted of 12

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
freee K.K 4478.TJapan$1.72B+100%+28%3%79.1×n/an/a
TRS Information Technology 300229.SZChina$1.71B-27%-23%-76%n/an/an/a
Adeia ADEAUnited States$1.71B-47%+22%44%11.8×2.7%-13.0%
Hacksaw HACK.STSweden$1.71B-22%+21%82%8.1×-10.2%+85.9%
Hangzhou Shunwang Technology 300113.SZChina$1.70B-32%-36%26%27.1×26.2%+11.0%
Wuhan Dameng Database 688692.SSChina$1.75B-28%+28%28%33.4×12.7%+23.2%
Beijing Haizhi Technology 2706.HKHong Kong$1.75B-31%+23%-9%208.5×n/an/a
Lyntris LYNXUnited States$1.69Bn/a+16%9%n/an/an/a
Sinosoft 603927.SSChina$1.77B-14%-24%2%44.3×23.0%+0.9%
Kfin Technologies KFINTECH.NSIndia$1.67B-1%+27%32%40.6×n/an/a
Sansan 4443.TJapan$1.67B+65%+22%18%27.4×20.3%+27.1%
Progress Software PRGSUnited States$1.78B+46%+6%19%6.7×1.8%+17.2%
Nayax NYAXUnited States$1.78B-34%+28%5%59.1×26.9%+38.7%
Wealthfront WLTHUnited States$1.66B-7%+18%-41%26.7×-4.2%n/a
Shadowfax Technologies SHADOWFAX.NSIndia$1.79B+70%+69%10%60.0×47.0%+43.7%
Donnelley Financial Solutions DFINUnited States$1.63B+56%+5%20%12.3×-4.7%-3.0%
Newborn Town 9911.HKHong Kong$1.63B-5%+36%12%8.8×-3.5%+41.3%
Nazara Technologies NAZARA.NSIndia$1.62B+50%-2%3%138.0×n/an/a
Certara CERTUnited States$1.84B+91%+1%5%31.4×40.7%+11.5%
C3.ai AIUnited States$1.84B+18%-38%-198%n/an/an/a
YOOZOO Interactive 002174.SZChina$1.61B+9%-1%-20%24.7×n/an/a

Questions

Who are freee K.K's main competitors?
Named competitors: Money Forward (3994.T), OBIC Business Consultants (4733.T), Yayoi (private) (private or unlisted). The cockpit's measured peer set (industry) also includes TRS Information Technology (300229.SZ), Adeia (ADEA), Hacksaw (HACK.ST), Hangzhou Shunwang Technology (300113.SZ), Wuhan Dameng Database (688692.SS), Beijing Haizhi Technology (2706.HK).
Is freee K.K expensive compared with its peers?
On forward p/e it trades at 79.1× against a peer median of 27.4×, 3rd most expensive of 18 in its peer set.
How has freee K.K stock performed?
Over six months to 6 Nov 2026 the shares returned +100.3% against -4.7% for the median peer; over one year +23.7%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.