Loading…
← CockpitCompetitor Analysis › LIFE Ethos Technologies Inc. Class AOpen in the cockpit ↗

Ethos Technologies Inc. Class ALIFECompetitor analysis, valuation and peers

United States · USD·Information Technology›Packaged Software

Sells term life insurance directly online, using data and AI to underwrite policies quickly, often without medical exams.

Momentum strong 64
Mkt cap
$2.18B
US dollars, full cap
Free float
40%
of shares outstanding
$/day
$67.3M
20-day average traded
Fwd P/E
33.9×
forward earnings
ROIC−WACC
-49.8 pp
WACC 19.7%
Hurdle
n/a
no reverse DCF
Next earnings
117 days
3 Mar 2027
Close · USD$33.51
1D+2.7%
1W-22.8%
1M-7.5%
3M+3.3%
6M+12.6%
YTDn/a
1Yn/a
ATR %9.3%
52w lowhigh33.0% off high

What Ethos Technologies does

Sells term life insurance directly online, using data and AI to underwrite policies quickly, often without medical exams.

Acts as the seller, not the insurer: partner life insurers carry the claim risk and pay Ethos a commission on each policy sold, so earnings follow policy sales and how long customers keep their policies. The website's underwriting technology lets it approve many applicants quickly.

Products and services

  • Term life insurance policies
  • AI/data-driven underwriting technology

Customers

  • Individual consumers seeking life insurance

Where it sits in the supply chain

  • Information technology
  • InsurTech
  • Direct-to-consumer term life insurance

What could go right

  • Online/direct life insurance adoption growth
  • Underwriting accuracy improving loss ratios

What could go wrong

  • Mortality/underwriting model risk at scale
  • Customer acquisition cost competition

Moat: narrow (data, brand, distribution). Fast, data-driven underwriting improves conversion versus traditional life insurance's slow, exam-based process.

Headquarters: San Francisco, California, United States · Founded: 2016 · Employees: 614

Named competitors

  • Bestow private or unlisted
  • Ladder Life private or unlisted
  • Haven Life (MassMutual) private or unlisted
  • Primerica PRI
  • Globe Life GL

Ethos Technologies at a glance

Size Ethos Technologies (LIFE) is a United States Information Technology company (Packaged Software) with a market value of $2.18B, the 1740th largest of 3,117 United States companies the cockpit tracks. Shares closed at $33.51 on 6 Nov 2026.

Performance Over six months the shares gained 12.6%, against +21.5% for the median peer and -1.1% for the United States market (cap-weighted) — 10th lowest of 21 in its peer set.

Growth Revenue grew 111.6% over the last twelve months (peer median +12.0%); the operating margin is -16.1% (peer median 5.0%).

Valuation It trades at 33.9× forward earnings against a peer median of 21.0× (8th most expensive of 17).

Capital Return on invested capital runs 49.8 points below its cost of capital (19.7% WACC).

Short interest Short interest is 9.9% of the free float (15 Oct 2026).

Next results Next results expected around 3 Mar 2027 (exchange calendar; dates can move).

Relative performance

5010015011 May 202611 Aug 20266 Nov 2026Peer median 118LIFE 113
Six months, rebased to 100: Ethos Technologies against the median of its 20 peers (local-currency closes).

Ethos Technologies financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023
Revenue$728M$388M$255M$160M
Revenue growth—+52%+60%—
Gross profit$707M$375M$243M$148M
EBITDA-$110M$79.2M$54.2M$2.82M
Net income-$118M$71.2M$48.8M$1.69M
Free cash flow$107M$30.4M-$11.7M-$37.4M
Capital expenditure$6.03M$6.28M$1.03M$323,000
Total debt$16.9M$26.6M$36.2M$7.10M

Quarterly statements and history in the cockpit →

Ethos Technologies competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

0%+50%+100%-20%0%+20%002405SDGRDVPBIFIVNAMPLEMBRAC-B688158NTCT6006336885071860300459AFFLE46860023543923PINELABS603533LIFE6-month return →1-month return →
Up and to the right = strong over both horizons. Ethos Technologies is the large dot.

Fundamentals: revenue growth against valuation

0%+50%+100%0×200×400×DVPBIAMPLEMBRAC-B6881586006336885071860002354PINELABS603533LIFERevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Ethos Technologies is the large dot.

Ethos Technologies competitors and peer comparison

Head to head with its named competitors (LIFE vs PRI vs GL)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Ethos Technologies LIFE$2.18B+13%+112%-16%33.9×24.1%
Primerica PRI$8.94B+6%+8%32%10.9×n/a
Globe Life GL$12.1B+4%+6%26%9.8×n/a

How Ethos Technologies compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Ethos Technologies against its 20 peers (data as of 6 Nov 2026)
MeasureLIFEPeer medianRank in peer set
1-month return-7.5%+9.6%6th lowest of 21
6-month return+12.6%+21.5%10th lowest of 21
Distance from 52-week high-33.0%-20.9%8th lowest of 21
Revenue growth (TTM)+111.6%+12.0%highest of 21
Operating margin-16.1%5.0%6th lowest of 21
Forward P/E33.9×21.0×8th most expensive of 17
Growth the price implies (Req g, 7 yrs)24.1%15.8%6th most demanding of 16
ROIC minus cost of capital-49.8 pp-5.2 pplowest of 17

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Ethos Technologies LIFEUnited States$2.18B+13%+112%-16%33.9×24.1%n/a
SeeWay.ai 002405.SZChina$2.18B-32%+22%-29%n/an/an/a
Schrodinger SDGRUnited States$2.23B+125%+9%-59%n/an/an/a
DoubleVerify DVUnited States$2.12B+23%+7%14%21.3×9.7%+25.1%
Pitney Bowes PBIUnited States$2.11B-1%-4%25%9.6×-5.4%-11.8%
Five9 FIVNUnited States$2.10B+27%+9%6%8.1×17.9%+21.4%
Amplitude AMPLUnited States$2.09B+161%+18%-27%109.2×36.9%+27.4%
Embracer EMBRAC-B.STSweden$2.08B+37%-31%-43%16.4×-9.8%+12.0%
UCloud Technology 688158.SSChina$2.08B-34%+26%2%499.0×n/an/a
NetScout Systems NTCTUnited States$2.29B-19%+6%15%11.6×-0.1%+0.7%
Zhejiang Digital Culture Technology 600633.SSChina$2.06B-15%+14%10%20.8×15.4%-2.8%
Shanghai Suochen Information Technology 688507.SSChina$2.31B+97%+32%-2%196.7×n/an/a
Mobvista Incorporation 1860.HKHong Kong$2.05B-43%+26%4%19.6×-1.1%+31.9%
Zhejiang Jinke Tom Culture Industry 300459.SZChina$2.01B-9%-10%-108%n/a43.2%-12.5%
Affle 3i AFFLE.NSIndia$2.36B+6%+20%18%40.0×33.0%+39.3%
Justsystems 4686.TJapan$2.01B+33%+10%44%n/a-6.3%+4.6%
Tianyu Digital Technology 002354.SZChina$2.00B+31%+8%-2%135.3×25.9%+15.8%
RAKUS 3923.TJapan$2.38B+24%+17%31%14.1×15.8%+31.4%
Pine Labs PINELABS.NSIndia$1.98B-19%+50%7%79.2×n/an/a
iReader Technology 603533.SSChina$1.98B+20%+14%-2%91.2×37.2%+9.5%
nCino NCNOUnited States$2.40B+28%+9%9%15.8×23.9%+23.8%

Questions

Who are Ethos Technologies's main competitors?
Named competitors: Bestow (private or unlisted), Ladder Life (private or unlisted), Haven Life (MassMutual) (private or unlisted), Primerica (PRI), Globe Life (GL). The cockpit's measured peer set (industry) also includes SeeWay.ai (002405.SZ), Schrodinger (SDGR), DoubleVerify (DV), Pitney Bowes (PBI), Five9 (FIVN), Amplitude (AMPL).
Is Ethos Technologies expensive compared with its peers?
On forward p/e it trades at 33.9× against a peer median of 21.0×, 8th most expensive of 17 in its peer set.
How has Ethos Technologies stock performed?
Over six months to 6 Nov 2026 the shares returned +12.6% against +21.5% for the median peer.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.