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Amplitude Inc Class AAMPLCompetitor analysis, valuation and peers

United States · USD·Information Technology›Packaged Software

Sells digital analytics software that tracks how users interact with apps and websites to help companies improve products.

Momentum leader 99
Mkt cap
$2.09B
US dollars, full cap
Free float
83%
of shares outstanding
$/day
$30.7M
20-day average traded
Fwd P/E
109.2×
forward earnings
ROIC−WACC
n/a
WACC 11.4%
Hurdle
+10 pp
Req g minus delivered
Next earnings
110 days
24 Feb 2027
Close · USD$16.70
1D+3.7%
1W-2.2%
1M+9.2%
3M+37.0%
6M+161.3%
YTD+44.2%
1Y+73.2%
ATR %5.5%
Beta1.13
52w lowhigh11.4% off high

What Amplitude does

Sells digital analytics software that tracks how users interact with apps and websites to help companies improve products.

Sells subscriptions priced on usage tiers, such as how many users or events it tracks, so customers pay more as their apps grow. A free plan brings in small teams, and experimentation and customer-data modules are sold to the same customers. It went public by direct listing in 2021.

Products and services

  • Product/user behavior analytics
  • Experimentation/A-B testing tools
  • Customer data platform (CDP)

Customers

  • Product managers/engineering teams at digital comp

Where it sits in the supply chain

  • Information technology
  • Product analytics software
  • Digital/product analytics…

What could go right

  • Growing digital product analytics adoption
  • Cross-sell of experimentation/CDP modules

What could go wrong

  • Competitive analytics software market (including free tools)
  • Customer seat/usage-based pricing sensitivity

Moat: narrow (switching costs, data). Historical user-behavior data accumulated in the platform creates switching costs, in a competitive analytics market.

Headquarters: San Francisco, California, United States · Founded: 2012 · Employees: 780

Named competitors

Amplitude at a glance

Size Amplitude (AMPL) is a United States Information Technology company (Packaged Software) with a market value of $2.09B, the 1764th largest of 3,117 United States companies the cockpit tracks. Shares closed at $16.70 on 6 Nov 2026.

Performance Over six months the shares gained 161.3%, against +5.8% for the median peer and -1.1% for the United States market (cap-weighted) — highest of 21 in its peer set.

Growth Revenue grew 18.3% over the last twelve months (peer median +9.6%); the operating margin is -27.2% (peer median 0.1%).

Valuation It trades at 109.2× forward earnings against a peer median of 26.2× (4th most expensive of 16).

Price implies For today's price to make sense, revenue must grow about 37% a year for seven years (Req g). Recent delivered growth is +27%, so the hurdle is +10 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.

Backlog Backlog (remaining performance obligations) was $497M at 30 Sep 2026, up 27% on a year earlier — 1.3 years of trailing revenue. Backlog detail →

Next results Next results expected around 24 Feb 2027 (exchange calendar; dates can move).

Relative performance

10020011 May 202611 Aug 20266 Nov 2026AMPL 263Peer median 105
Six months, rebased to 100: Amplitude against the median of its 20 peers (local-currency closes).

Amplitude financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$374M$343M$299M$276M$238M
Revenue growth—+15%+8%+16%—
Gross profit$271M$254M$222M$204M$168M
EBITDA-$90.9M-$86.4M-$101M-$88.8M-$88.2M
Net income-$99.5M-$88.5M-$94.3M-$90.4M-$93.4M
Free cash flow$29.4M$28.2M$16.8M$24.4M-$9.02M
Capital expenditure$6.67M$6.35M$6.78M$3.18M$5.81M
Total debt$9.71M$9.57M$5.58M$8.18M$11.1M

Quarterly statements and history in the cockpit →

Amplitude competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-50%0%+50%+100%+150%-20%0%+20%EMBRAC-B688158FIVNPBI600633DV18603004594686002354LIFE002405PINELABS603533300315SDGRKAROPLNW2026AMPL6-month return →1-month return →
Up and to the right = strong over both horizons. Amplitude is the large dot.

Fundamentals: revenue growth against valuation

0%+50%+100%0×200×400×EMBRAC-B688158FIVNPBI6006331860002354LIFEPINELABS603533600271300315KAROPLNWAMPLRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Amplitude is the large dot.

Capital: growth delivered against growth the price implies

-20%0%+20%+40%+60%0%25%50%EMBRAC-BFIVNPBI600633DV18603004594686002354603533300315KAROPLNWAMPLGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Amplitude is the large dot.

Amplitude competitors and peer comparison

Head to head with its named competitors (AMPL vs GOOGL vs ADBE vs TWLO)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Amplitude AMPL$2.09B+161%+18%-27%109.2×36.9%
Alphabet Inc. (Class A) GOOGL$3.47T-29%+22%33%20.5×18.5%
Adobe ADBE$93.1B-5%+12%36%8.9×0.9%
Twilio TWLO$31.3B0%+19%8%30.7×38.2%

How Amplitude compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Amplitude against its 20 peers (data as of 6 Nov 2026)
MeasureAMPLPeer medianRank in peer set
1-month return+9.2%+5.8%9th highest of 21
6-month return+161.3%+5.8%highest of 21
Distance from 52-week high-11.4%-31.3%6th highest of 21
Revenue growth (TTM)+18.3%+9.6%8th highest of 21
Operating margin-27.2%0.1%7th lowest of 21
Forward P/E109.2×26.2×4th most expensive of 16
Growth the price implies (Req g, 7 yrs)36.9%13.9%4th most demanding of 15
Growth delivered (Del g)+27.4%+12.0%2nd highest of 14
Hurdle (Req g minus delivered)+9.6 pp-3.5 pp6th most demanding of 14

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Amplitude AMPLUnited States$2.09B+161%+18%-27%109.2×36.9%+27.4%
Embracer EMBRAC-B.STSweden$2.08B+37%-31%-43%16.4×-9.8%+12.0%
UCloud Technology 688158.SSChina$2.08B-34%+26%2%499.0×n/an/a
Five9 FIVNUnited States$2.10B+27%+9%6%8.1×17.9%+21.4%
Pitney Bowes PBIUnited States$2.11B-1%-4%25%9.6×-5.4%-11.8%
Zhejiang Digital Culture Technology 600633.SSChina$2.06B-15%+14%10%20.8×15.4%-2.8%
DoubleVerify DVUnited States$2.12B+23%+7%14%21.3×9.7%+25.1%
Mobvista Incorporation 1860.HKHong Kong$2.05B-43%+26%4%19.6×-1.1%+31.9%
Zhejiang Jinke Tom Culture Industry 300459.SZChina$2.01B-9%-10%-108%n/a43.2%-12.5%
Justsystems 4686.TJapan$2.01B+33%+10%44%n/a-6.3%+4.6%
Tianyu Digital Technology 002354.SZChina$2.00B+31%+8%-2%135.3×25.9%+15.8%
Ethos Technologies LIFEUnited States$2.18B+13%+112%-16%33.9×24.1%n/a
SeeWay.ai 002405.SZChina$2.18B-32%+22%-29%n/an/an/a
Pine Labs PINELABS.NSIndia$1.98B-19%+50%7%79.2×n/an/a
iReader Technology 603533.SSChina$1.98B+20%+14%-2%91.2×37.2%+9.5%
Aisino 600271.SSChina$1.96B-16%-12%-24%26.2×n/an/a
Ourpalm 300315.SZChina$1.96B-3%-5%-65%125.6×55.8%-17.0%
Schrodinger SDGRUnited States$2.23B+125%+9%-59%n/an/an/a
Karooooo KAROUnited States$1.95B+25%+32%25%24.1×10.4%+17.7%
Planisware Societe anonyme PLNW.PAFrance$1.94B+46%+8%31%28.2×12.3%+16.8%
Pony AI 2026.HKHong Kong$1.93B-56%+67%-214%n/an/an/a

Amplitude backlog

Amplitude reported $497M of remaining performance obligations at 30 Sep 2026, up 27% from a year earlier and up 3% from the previous quarter. That is 1.3 years of trailing revenue already under contract. Book-to-bill last quarter: 1.13.

Questions

Who are Amplitude's main competitors?
Named competitors: Mixpanel (private or unlisted), Google Analytics (Alphabet) (GOOGL), Heap (private or unlisted), Adobe (ADBE), Twilio (TWLO). The cockpit's measured peer set (industry) also includes Embracer (EMBRAC-B.ST), UCloud Technology (688158.SS), Five9 (FIVN), Pitney Bowes (PBI), Zhejiang Digital Culture Technology (600633.SS), DoubleVerify (DV).
Is Amplitude expensive compared with its peers?
On forward p/e it trades at 109.2× against a peer median of 26.2×, 4th most expensive of 16 in its peer set. For today's price to make sense, revenue must grow about 37% a year for seven years (Req g). Recent delivered growth is +27%, so the hurdle is +10 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.
How has Amplitude stock performed?
Over six months to 6 Nov 2026 the shares returned +161.3% against +5.8% for the median peer; over one year +73.2%.
What is Amplitude's backlog?
Amplitude's remaining performance obligations (contracted revenue not yet recognised) were $497M at 30 Sep 2026, +27% on a year earlier.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.