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Primerica, Inc.PRICompetitor analysis, valuation and peers

United States · USD·Financials›Life/Health Insurance

Distributes term life insurance and financial products through a large network of independent, part-time sales representatives.

Momentum neutral 56
Mkt cap
$8.94B
US dollars, full cap
Free float
99%
of shares outstanding
$/day
$56.7M
20-day average traded
P/B
3.56×
price to book
ROE
32.9%
delivered
Implied ROE
24.9%
what the price asks
Official | Implied
A- / BBB
agencies · bond market
Next earnings
102 days
16 Feb 2027
Close · USD$290.58
1D+0.6%
1W+3.4%
1M+5.5%
3M-7.3%
6M+5.8%
YTD+12.5%
1Y+13.8%
ATR %2.3%
Beta0.15
52w lowhigh11.2% off high

What Primerica does

Distributes term life insurance and financial products through a large network of independent, part-time sales representatives.

Two engines: premiums on term life insurance, and commissions on mutual funds and annuities it sells for other providers. Self-employed representatives earn commission on their own sales and a share of the sales of people they recruit and train, which is how the network grows.

Products and services

  • Term life insurance
  • Investment/savings products distribution
  • Mortgage/loan referrals

Customers

  • Middle-income US and Canadian households

Where it sits in the supply chain

  • Financial services/insurance
  • Term life insurance distribution
  • Independent sales-force model

What could go right

  • Sales-force headcount and productivity growth
  • Middle-income insurance/investment demand

What could go wrong

  • Regulatory scrutiny of multi-level distribution model
  • Sales-force turnover/recruiting risk

Moat: narrow (distribution, scale, brand). A large, self-funded independent sales-representative network reaches middle-income households other insurers underserve.

Headquarters: Duluth, Georgia, US · Founded: 1977 · Employees: 2,833

Named competitors

Primerica at a glance

Size Primerica (PRI) is a United States Financials company (Life/Health Insurance) with a market value of $8.94B, the 832nd largest of 3,117 United States companies the cockpit tracks. Shares closed at $290.58 on 6 Nov 2026.

Performance Over six months the shares gained 5.8%, against +12.0% for the median peer and -1.1% for the United States market (cap-weighted) — 8th lowest of 21 in its peer set.

Growth Revenue grew 8.2% over the last twelve months (peer median +17.7%); the operating margin is 31.7% (peer median 9.0%).

Valuation It trades at 3.56× book value against a peer median of 2.34× (8th most expensive of 20).

Price implies The share price implies a return on equity of about 24.9%; Primerica delivers 32.9%, so the price asks less than the business earns today.

Credit Primerica has 1 bond outstanding ($600M), rated A- by the agencies and trading like BBB at a weighted spread of 91 bp.

Short interest Short interest is 4.4% of the free float (15 Oct 2026).

Next results Next results expected around 16 Feb 2027 (exchange calendar; dates can move).

Relative performance

10011012011 May 202611 Aug 20266 Nov 2026Peer median 111PRI 107
Six months, rebased to 100: Primerica against the median of its 20 peers (local-currency closes).

Primerica financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$3.49B$3.35B$3.15B$2.81B$2.78B
Revenue growth—+6%+12%+1%—
Net income$794M$749M$467M$574M$470M
Free cash flow$863M$881M$818M$673M$712M
Capital expenditure$49.6M$26.1M$29.2M$33.9M$25.8M
Total debt$1.72B$1.82B$1.95B$2.04B$2.08B

Quarterly statements and history in the cockpit →

Primerica competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%+40%0%+10%VOYAJXNMPLSTJ7181ICICILIFESDLFHDFCLIFE8795EQHCGFCRBGELFMFSLRGA2883SBILIFENNSTARHEALTH002423PRI6-month return →1-month return →
Up and to the right = strong over both horizons. Primerica is the large dot.

Fundamentals: return on equity against price-to-book

-100%0%00×200×400×VOYAJXNMPLSTJ7181SDLFMFSLPRIReturn on equity →Price / book →
A bank or insurer earning more on its equity usually trades at a higher multiple of book; points far above the trend are priced for more. Primerica is the large dot.

Capital: ROE delivered against the ROE the price implies

0%25%50%75%100%0%50%100%VOYAJXNMPLSTJ7181ICICILIFEHDFCLIFE8795CGFELFMFSLSBILIFESTARHEALTHPRIROE delivered →ROE the price implies →
Above the diagonal = the price asks for a higher return on equity than the business earns today. Primerica is the large dot.

Primerica competitors and peer comparison

Head to head with its named competitors (PRI vs MET vs GL vs PRU)
CompanyMarket cap6M returnRevenue growthROEPrice / bookImplied ROE
Primerica PRI$8.94B+6%+8%33%3.56×24.9%
MetLife MET$62.4B+27%+9%13%2.28×16.2%
Globe Life GL$12.1B+4%+6%21%2.08×11.7%
Prudential Financial PRU$41.1B+20%+4%13%1.39×11.4%
Lincoln National LNC$7.67B+12%+12%23%0.74×8.6%
Ameriprise Financial AMP$43.5B+8%+9%72%8.54×66.8%

How Primerica compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Primerica against its 20 peers (data as of 6 Nov 2026)
MeasurePRIPeer medianRank in peer set
1-month return+5.5%+2.1%6th highest of 21
6-month return+5.8%+12.0%8th lowest of 21
Return on equity32.9%11.7%2nd highest of 21
Price / book3.56×2.34×8th most expensive of 20
Trailing P/E11.7×15.6×9th cheapest of 20
ROE the price implies24.9%16.5%7th most demanding of 19
ROE delivered32.9%11.7%2nd highest of 20
Bond spread91 bp107 bptightest of 7

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthROEPrice / bookImplied ROEDelivered ROE
Primerica PRIUnited States$8.94B+6%+8%33%3.56×24.9%32.9%
Voya Financial VOYAUnited States$8.91B+21%-3%14%2.34×17.2%14.3%
Jackson Financial Incorporation JXNUnited States$8.70B+17%+34%9%1.10×12.5%9.5%
Medibank Private MPL.AXAustralia$9.94B+14%+9%27%5.90×23.8%26.8%
St. James's Place STJ.LUnited Kingdom$7.48B-3%+164%38%3.64×43.3%38.4%
JAPAN POST INSURANCE 7181.TJapan$11.2B+8%-6%4%0.38×2.9%4.2%
ICICI Life Insurance ICICILIFE.NSIndia$6.77B-22%-8%13%4.67×65.0%12.6%
Standard Life SDLF.LUnited Kingdom$12.5B+25%+135%-179%38.09×n/a-179.3%
HDFC Life Insurance HDFCLIFE.NSIndia$13.0B-10%+19%11%6.31×72.0%11.2%
T&d 8795.TJapan$14.0B+21%+6%9%1.32×5.6%9.3%
Equitable EQHUnited States$14.1B+24%+6%-183%n/an/an/a
Challenger CGF.AXAustralia$5.59B+36%-25%13%2.01×15.8%13.3%
Corebridge Financial CRBGUnited States$14.9B+25%+10%22%2.41×19.3%21.7%
E-L Financial ELF.TOCanada$4.74B+10%+32%20%0.68×6.4%20.2%
Max Financial Services MFSL.NSIndia$4.68B-25%+18%3%7.71×78.7%3.3%
Reinsurance Group of America RGAUnited States$17.1B+24%+20%12%1.25×8.0%11.7%
Kgi Financial 2883.TWTaiwan$17.3B+60%+32%14%1.33×7.1%14.4%
SBI Life Insurance SBILIFE.NSIndia$18.9B-5%+18%14%8.72×105.4%13.7%
NN Group N.V. NN.ASNetherlands$22.4B+4%+39%9%1.08×6.9%9.2%
Star Health & Allied Insurance STARHEALTH.NSIndia$3.52B+9%+21%12%3.19×47.7%11.7%
COFCO Capital 002423.SZChina$3.15B-11%-31%6%0.85×6.2%5.6%

Primerica bonds and credit

Primerica has 1 bond outstanding with $600M face value. The agencies rate it A-; its bonds trade like BBB. Weighted yield 5.52%, a spread of 91 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Who are Primerica's main competitors?
Named competitors: MetLife (MET), Globe Life (GL), Northwestern Mutual (private or unlisted), New York Life (private or unlisted), Prudential Financial (PRU), Lincoln National (LNC). The cockpit's measured peer set (industry) also includes Voya Financial (VOYA), Jackson Financial Incorporation (JXN), Medibank Private (MPL.AX), St. James's Place (STJ.L), JAPAN POST INSURANCE (7181.T), ICICI Life Insurance (ICICILIFE.NS).
Is Primerica expensive compared with its peers?
On price / book it trades at 3.56× against a peer median of 2.34×, 8th most expensive of 20 in its peer set. The share price implies a return on equity of about 24.9%; Primerica delivers 32.9%, so the price asks less than the business earns today.
How has Primerica stock performed?
Over six months to 6 Nov 2026 the shares returned +5.8% against +12.0% for the median peer; over one year +13.8%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.