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Prudential FinancialPRUCompetitor analysis, valuation and peers

United States · USD·Financials›Life/Health Insurance

Large US life insurer and retirement services provider, also managing assets via PGIM globally.

Momentum strong 71
Mkt cap
$41.1B
US dollars, full cap
Free float
100%
of shares outstanding
$/day
$227M
20-day average traded
P/B
1.39×
price to book
ROE
12.6%
delivered
Implied ROE
11.4%
what the price asks
Official | Implied
A / A-
agencies · bond market
Next earnings
95 days
9 Feb 2027
Close · USD$119.24
1D-2.6%
1W+2.4%
1M+5.0%
3M-2.4%
6M+19.9%
YTD+8.5%
1Y+18.9%
ATR %2.6%
Beta0.64
52w lowhigh7.4% off high

What Prudential Financial does

Large US life insurer and retirement services provider, also managing assets via PGIM globally.

Earns premiums on life and group insurance, fees on retirement assets and from PGIM's institutional and retail funds, and spread income from investing premiums. Japan, where it sells through its Life Planner agents and Gibraltar Life, is a significant part of earnings.

Products and services

  • Life insurance
  • Retirement/annuities
  • Asset management (PGIM)
  • International insurance (Japan, etc.)

Customers

  • Retail insurance/annuity policyholders
  • Institutional retirement plan sponsors
  • Institutional asset management clients

Where it sits in the supply chain

  • Financial services/insurance
  • Life insurance & retirement
  • Asset management (PGIM)

What could go right

  • Retirement/annuity asset growth
  • PGIM institutional asset management fees

What could go wrong

  • Interest rate/mortality risk in insurance liabilities
  • Legacy variable annuity guarantee exposure

Moat: narrow (scale, brand, distribution). Long-established brand (the Rock) and broad distribution across insurance, retirement and asset management create scale.

Headquarters: Newark, New Jersey, US · Founded: 1875 · Employees: 36,824

Named competitors

Prudential Financial at a glance

Size Prudential Financial (PRU) is a United States Financials company (Life/Health Insurance) with a market value of $41.1B, the 294th largest of 3,117 United States companies the cockpit tracks. Shares closed at $119.24 on 6 Nov 2026.

Performance Over six months the shares gained 19.9%, against +21.5% for the median peer and -1.1% for the United States market (cap-weighted) — 10th lowest of 21 in its peer set.

Growth Revenue grew 4.1% over the last twelve months (peer median +11.5%); the operating margin is 8.2% (peer median 11.6%).

Valuation It trades at 1.39× book value against a peer median of 2.13× (9th cheapest of 20).

Price implies The share price implies a return on equity of about 11.4%; Prudential Financial delivers 12.6%, so the price asks less than the business earns today.

Credit Prudential Financial has 33 bonds outstanding ($21.5B), rated A by the agencies and trading like A- at a weighted spread of 87 bp.

Short interest Short interest is 4.1% of the free float (15 Oct 2026).

Next results Next results expected around 9 Feb 2027 (exchange calendar; dates can move).

Relative performance

10011012011 May 202611 Aug 20266 Nov 2026Peer median 121PRU 120
Six months, rebased to 100: Prudential Financial against the median of its 20 peers (local-currency closes).

Prudential Financial financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$60.0B$60.8B$70.4B$54.0B$56.9B
Revenue growth—-14%+30%-5%—
Net income$3.88B$3.58B$2.73B$2.49B-$1.65B
Free cash flown/a$6.27B$8.50B$6.51B$5.16B
Capital expendituren/a$0$0$0$0
Total debt$34.3B$33.0B$28.8B$27.2B$28.0B

Quarterly statements and history in the cockpit →

Prudential Financial competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

0%+20%+40%-10%0%+10%HNR161788750TLX2882SLHNLICIBAJAJFINSV032830MFCNNMUV2SBILIFE2883RGACRBGEQH8795HDFCLIFESDLFPRU6-month return →1-month return →
Up and to the right = strong over both horizons. Prudential Financial is the large dot.

Fundamentals: return on equity against price-to-book

-150%-100%-50%0%00×200×400×HNR161788750SLHNSBILIFEHDFCLIFESDLFPRUReturn on equity →Price / book →
A bank or insurer earning more on its equity usually trades at a higher multiple of book; points far above the trend are priced for more. Prudential Financial is the large dot.

Capital: ROE delivered against the ROE the price implies

0%25%50%75%100%0%50%100%HNR161788750SLHNBAJAJFINSV032830SBILIFEHDFCLIFEPRUROE delivered →ROE the price implies →
Above the diagonal = the price asks for a higher return on equity than the business earns today. Prudential Financial is the large dot.

Prudential Financial competitors and peer comparison

Head to head with its named competitors (PRU vs MET vs MFC.TO vs VOYA)
CompanyMarket cap6M returnRevenue growthROEPrice / bookImplied ROE
Prudential Financial PRU$41.1B+20%+4%13%1.39×11.4%
MetLife MET$62.4B+27%+9%13%2.28×16.2%
Manulife Financial MFC.TO$72.2B+13%+18%13%2.22×13.0%
Voya Financial VOYA$8.91B+21%-3%14%2.34×17.2%
Lincoln National LNC$7.67B+12%+12%23%0.74×8.6%

How Prudential Financial compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Prudential Financial against its 20 peers (data as of 6 Nov 2026)
MeasurePRUPeer medianRank in peer set
1-month return+5.0%+2.4%8th highest of 21
6-month return+19.9%+21.5%10th lowest of 21
Return on equity12.6%13.1%10th lowest of 21
Price / book1.39×2.13×9th cheapest of 20
Trailing P/E10.8×12.9×5th cheapest of 20
ROE the price implies11.4%8.7%8th most demanding of 19
ROE delivered12.6%13.4%8th lowest of 19
Bond spread87 bp100 bp2nd tightest of 7

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthROEPrice / bookImplied ROEDelivered ROE
Prudential Financial PRUUnited States$41.1B+20%+4%13%1.39×11.4%12.6%
Hannover Rueck HNR1.DEGermany$39.6B+24%-2%22%2.66×8.3%22.4%
Japan Post Hldgs 6178.TJapan$39.0B+24%0%5%0.62×4.4%4.5%
Daiichi Life 8750.TJapan$39.0B+18%+17%14%1.34×8.1%13.6%
Talanx TLX.DEGermany$37.6B+24%+2%20%2.33×10.2%19.8%
Cathay Financial Hldg 2882.TWTaiwan$47.0B+42%-16%15%1.40×7.0%14.6%
Swiss Life SLHN.SWSwitzerland$33.0B+14%0%20%4.25×15.4%20.0%
Life Insurance Corp. of India LICI.NSIndia$53.0B-3%+11%7%0.68×11.8%n/a
Bajaj Finserv BAJAJFINSV.NSIndia$31.6B+2%+17%13%3.55×54.3%13.3%
Samsung Life 032830.KSSouth Korea$31.0B-6%+13%3%0.29×4.5%3.2%
Manulife Financial MFC.TOCanada$72.2B+13%+18%13%2.22×13.0%12.9%
NN Group N.V. NN.ASNetherlands$22.4B+4%+39%9%1.08×6.9%9.2%
Munchener Ruckversicherungs-Gesellschaft MUV2.DEGermany$80.3B+22%0%21%2.13×9.0%21.4%
SBI Life Insurance SBILIFE.NSIndia$18.9B-5%+18%14%8.72×105.4%13.7%
Kgi Financial 2883.TWTaiwan$17.3B+60%+32%14%1.33×7.1%14.4%
Reinsurance Group of America RGAUnited States$17.1B+24%+20%12%1.25×8.0%11.7%
Corebridge Financial CRBGUnited States$14.9B+25%+10%22%2.41×19.3%21.7%
Equitable EQHUnited States$14.1B+24%+6%-183%n/an/an/a
T&d 8795.TJapan$14.0B+21%+6%9%1.32×5.6%9.3%
HDFC Life Insurance HDFCLIFE.NSIndia$13.0B-10%+19%11%6.31×72.0%11.2%
Standard Life SDLF.LUnited Kingdom$12.5B+25%+135%-179%38.09×n/a-179.3%

Prudential Financial bonds and credit

Prudential Financial has 33 bonds outstanding with $21.5B face value. The agencies rate it A; its bonds trade like A-. Weighted yield 5.87%, a spread of 87 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Who are Prudential Financial's main competitors?
Named competitors: MetLife (MET), Manulife Financial (MFC.TO), Voya Financial (VOYA), Lincoln National (LNC). The cockpit's measured peer set (industry) also includes Hannover Rueck (HNR1.DE), Japan Post Hldgs (6178.T), Daiichi Life (8750.T), Talanx (TLX.DE), Cathay Financial Hldg (2882.TW), Swiss Life (SLHN.SW).
Is Prudential Financial expensive compared with its peers?
On price / book it trades at 1.39× against a peer median of 2.13×, 9th cheapest of 20 in its peer set. The share price implies a return on equity of about 11.4%; Prudential Financial delivers 12.6%, so the price asks less than the business earns today.
How has Prudential Financial stock performed?
Over six months to 6 Nov 2026 the shares returned +19.9% against +21.5% for the median peer; over one year +18.9%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.