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← CockpitCompetitor Analysis › SDLF.L Standard Life plcOpen in the cockpit ↗

Standard Life plcSDLF.LCompetitor analysis, valuation and peers

United Kingdom · GBP·Financials›Life/Health Insurance

UK's largest long-term savings and retirement group (formerly Phoenix Group), consolidating closed pension books and writing new pensions as Standard Life.

≈ A UK life-insurance consolidator, like a much larger Athene HoldingMomentum strong 72
Mkt cap
$12.5B
US dollars, full cap
Free float
86%
of shares outstanding
$/day
$36.1M
20-day average traded
P/B
38.09×
price to book
ROE
-179.3%
delivered
Implied ROE
n/a
what the price asks
Official | Implied
BBB+ / BB+
agencies · bond market
Next earnings
136 days
22 Mar 2027
Close · GBP£928.00
1D-1.8%
1W+0.3%
1M+10.7%
3M-0.5%
6M+25.1%
YTD+25.9%
1Y+37.0%
ATR %2.0%
52w lowhigh3.3% off high

What Standard Life does

UK's largest long-term savings and retirement group (formerly Phoenix Group), consolidating closed pension books and writing new pensions as Standard Life.

Buys closed books of old life and pension policies from other insurers and runs them more cheaply on one platform, so cash comes from the policies gradually running off rather than from new sales. A newer part sells workplace pensions and bulk annuities, where a pension scheme pays an insurer to take over its pension promises. It bought Standard Life Assurance in 2018.

In one line: A UK life-insurance consolidator, like a much larger Athene Holding.

Products and services

  • Heritage/closed life & pension books
  • Workplace pensions (Standard Life)
  • Retirement income/annuities
  • SunLife (over-50s insurance)

Customers

  • UK pension savers
  • Employers (workplace pensions)
  • Retirees

Where it sits in the supply chain

  • Financial services
  • Life insurance & pensions
  • Closed-book consolidation, workplace…

What could go right

  • Bulk purchase annuity (BPA) market growth
  • Closed-book M&A consolidation

What could go wrong

  • Interest-rate/longevity risk on annuity books
  • Regulatory (Solvency UK) capital requirements

Moat: narrow (scale, regulatory licence, brand). Scale in consolidating closed insurance books and the rebuilt Standard Life brand support market leadership in UK long-term savings.

Headquarters: London, UK · Founded: 2009

Named competitors

Standard Life at a glance

Size Standard Life (SDLF.L) is a United Kingdom Financials company (Life/Health Insurance) with a market value of $12.5B, the 47th largest of 363 United Kingdom companies the cockpit tracks. Shares closed at £928.00 on 6 Nov 2026.

Performance Over six months the shares gained 25.1%, against +12.0% for the median peer and +3.6% for the United Kingdom market (cap-weighted) — 3rd highest of 21 in its peer set.

Growth Revenue grew 134.9% over the last twelve months (peer median +11.2%); the operating margin is 0.7% (peer median 12.6%).

Valuation It trades at 38.09× book value against a peer median of 2.34× (most expensive of 20).

Credit Standard Life has 4 bonds outstanding ($2.12B), rated BBB+ by the agencies and trading like BB+ at a weighted spread of 146 bp.

Next results Next results expected around 22 Mar 2027 (exchange calendar; dates can move).

Relative performance

10011012011 May 202611 Aug 20266 Nov 2026SDLF.L 124Peer median 111
Six months, rebased to 100: Standard Life against the median of its 20 peers (local-currency closes).

Standard Life financials

Reported figures in GBP; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue£50.5B£18.2B£17.0B£15.6B£30.9B
Revenue growth—+7%+9%-49%—
Net income-£493M-£472M-£1.12B£34.0M-£2.75B
Free cash flow£3.19B£3.85B£4.07B£6.92B-£3.32B
Capital expenditure£11.0M£0£0£0£0
Total debtn/a£3.79B£4.18B£4.46B£4.57B

Quarterly statements and history in the cockpit →

Standard Life competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

0%+20%-10%0%+10%HDFCLIFE71818795EQHCRBGMPLRGA2883PRIVOYAJXNSBILIFESTJNNICICILIFECGF032830BAJAJFINSVELFSLHNSDLF.L6-month return →1-month return →
Up and to the right = strong over both horizons. Standard Life is the large dot.

Fundamentals: return on equity against price-to-book

-100%0%00×200×400×HDFCLIFE71818795CRBGPRISBILIFEICICILIFESDLF.LReturn on equity →Price / book →
A bank or insurer earning more on its equity usually trades at a higher multiple of book; points far above the trend are priced for more. Standard Life is the large dot.

Standard Life competitors and peer comparison

Head to head with its named competitors (SDLF.L vs LGEN.L vs AV..L vs MNG.L)
CompanyMarket cap6M returnRevenue growthROEPrice / bookImplied ROE
Standard Life SDLF.L$12.5B+25%+135%-179%38.09×n/a
Legal & General LGEN.L$21.9B+24%+137%26%7.73×70.7%
Aviva AV..L$29.5B+18%+86%7%2.46×23.8%
M&G MNG.L$10.3B+7%+68%-4%2.91×32.8%

How Standard Life compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Standard Life against its 20 peers (data as of 6 Nov 2026)
MeasureSDLF.LPeer medianRank in peer set
1-month return+10.7%+2.9%3rd highest of 21
6-month return+25.1%+12.0%3rd highest of 21
Return on equity-179.3%13.3%2nd lowest of 21
Price / book38.09×2.34×most expensive of 20
ROE delivered-179.3%13.3%lowest of 20
Bond spread146 bp105 bp2nd widest of 8

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthROEPrice / bookImplied ROEDelivered ROE
Standard Life SDLF.LUnited Kingdom$12.5B+25%+135%-179%38.09×n/a-179.3%
HDFC Life Insurance HDFCLIFE.NSIndia$13.0B-10%+19%11%6.31×72.0%11.2%
JAPAN POST INSURANCE 7181.TJapan$11.2B+8%-6%4%0.38×2.9%4.2%
T&d 8795.TJapan$14.0B+21%+6%9%1.32×5.6%9.3%
Equitable EQHUnited States$14.1B+24%+6%-183%n/an/an/a
Corebridge Financial CRBGUnited States$14.9B+25%+10%22%2.41×19.3%21.7%
Medibank Private MPL.AXAustralia$9.94B+14%+9%27%5.90×23.8%26.8%
Reinsurance Group of America RGAUnited States$17.1B+24%+20%12%1.25×8.0%11.7%
Kgi Financial 2883.TWTaiwan$17.3B+60%+32%14%1.33×7.1%14.4%
Primerica PRIUnited States$8.94B+6%+8%33%3.56×24.9%32.9%
Voya Financial VOYAUnited States$8.91B+21%-3%14%2.34×17.2%14.3%
Jackson Financial Incorporation JXNUnited States$8.70B+17%+34%9%1.10×12.5%9.5%
SBI Life Insurance SBILIFE.NSIndia$18.9B-5%+18%14%8.72×105.4%13.7%
St. James's Place STJ.LUnited Kingdom$7.48B-3%+164%38%3.64×43.3%38.4%
NN Group N.V. NN.ASNetherlands$22.4B+4%+39%9%1.08×6.9%9.2%
ICICI Life Insurance ICICILIFE.NSIndia$6.77B-22%-8%13%4.67×65.0%12.6%
Challenger CGF.AXAustralia$5.59B+36%-25%13%2.01×15.8%13.3%
Samsung Life 032830.KSSouth Korea$31.0B-6%+13%3%0.29×4.5%3.2%
Bajaj Finserv BAJAJFINSV.NSIndia$31.6B+2%+17%13%3.55×54.3%13.3%
E-L Financial ELF.TOCanada$4.74B+10%+32%20%0.68×6.4%20.2%
Swiss Life SLHN.SWSwitzerland$33.0B+14%0%20%4.25×15.4%20.0%

Standard Life bonds and credit

Standard Life has 4 bonds outstanding with $2.12B face value. The agencies rate it BBB+; its bonds trade like BB+. Weighted yield 5.39%, a spread of 146 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Who are Standard Life's main competitors?
Named competitors: Legal & General Group (LGEN.L), Aviva (AV..L), M&G Plc (MNG.L), Just Group (private or unlisted), Rothesay Life (private or unlisted). The cockpit's measured peer set (industry) also includes HDFC Life Insurance (HDFCLIFE.NS), JAPAN POST INSURANCE (7181.T), T&d (8795.T), Equitable (EQH), Corebridge Financial (CRBG), Medibank Private (MPL.AX).
Is Standard Life expensive compared with its peers?
On price / book it trades at 38.09× against a peer median of 2.34×, most expensive of 20 in its peer set.
How has Standard Life stock performed?
Over six months to 6 Nov 2026 the shares returned +25.1% against +12.0% for the median peer; over one year +37.0%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.