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Aviva plcAV..LCompetitor analysis, valuation and peers

United Kingdom · GBP·Financials›Multi-Line Insurance

UK's largest composite insurer, providing life, general (property/casualty), health and asset management/wealth products.

≈ A UK version of a diversified insurer like Allstate combined with a life insurerMomentum strong 69
Mkt cap
$29.5B
US dollars, full cap
Free float
95%
of shares outstanding
$/day
$50.2M
20-day average traded
P/B
2.46×
price to book
ROE
6.8%
delivered
Implied ROE
23.8%
what the price asks
Official | Implied
BBB+ / AA+
agencies · bond market
Next earnings
118 days
4 Mar 2027
Close · GBP£733.80
1D-2.5%
1W0.0%
1M+9.1%
3M+3.8%
6M+18.3%
YTD+7.2%
1Y+8.6%
ATR %1.7%
52w lowhigh3.6% off high

What Aviva does

UK's largest composite insurer, providing life, general (property/casualty), health and asset management/wealth products.

Collects premiums on motor, home and business insurance and on life and savings products, and earns fees from managing customers' retirement savings and investments. After selling most of its overseas businesses in 2020 and 2021 it focuses on the UK, Ireland and Canada, and in 2025 it completed the purchase of Direct Line, the motor and home insurer.

In one line: A UK version of a diversified insurer like Allstate combined with a life insurer.

Products and services

  • General insurance (motor, home)
  • Life insurance & savings
  • Wealth/asset management
  • Health insurance

Customers

  • UK retail and business insurance customers
  • Savers

Where it sits in the supply chain

  • Financial services
  • Insurance
  • Life, general insurance, health…

What could go right

  • General-insurance pricing hardening
  • Bulk annuity/wealth business growth

What could go wrong

  • UK motor/home insurance claims inflation
  • Catastrophe/weather-related claims volatility

Moat: narrow (scale, brand, distribution). The largest UK composite-insurance scale and multi-brand distribution give pricing and cost advantages.

Headquarters: London, UK · Founded: 1696 · Employees: 39,359

Named competitors

Aviva at a glance

Size Aviva (AV..L) is a United Kingdom Financials company (Multi-Line Insurance) with a market value of $29.5B, the 29th largest of 363 United Kingdom companies the cockpit tracks. Shares closed at £733.80 on 6 Nov 2026.

Performance Over six months the shares gained 18.3%, against +14.2% for the median peer and +3.6% for the United Kingdom market (cap-weighted) — 4th highest of 21 in its peer set.

Growth Revenue grew 86.1% over the last twelve months (peer median +8.2%); the operating margin is 2.5% (peer median 17.3%).

Valuation It trades at 2.46× book value against a peer median of 1.68× (4th most expensive of 21).

Price implies The share price implies a return on equity of about 23.8%; Aviva delivers 6.8%, so the price asks more than the business earns today.

Credit Aviva has 10 bonds outstanding ($6.28B), rated BBB+ by the agencies and trading like AA+ at a weighted spread of 41 bp.

Next results Next results expected around 4 Mar 2027 (exchange calendar; dates can move).

Relative performance

10011012011 May 202611 Aug 20266 Nov 2026AV..L 119Peer median 114
Six months, rebased to 100: Aviva against the median of its 20 peers (local-currency closes).

Aviva financials

Reported figures in GBP; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue£72.7B£58.5B£40.9B£41.3B£5.56B
Revenue growth—+43%-1%+643%—
Net income£559M£979M£650M£1.05B-£1.07B
Free cash flow£4.63B-£2.96B£8.07B-£3.09B£15.4B
Capital expenditure£188M£191M£173M£350M£99.0M
Total debtn/a£8.30B£7.38B£7.87B£8.57B

Quarterly statements and history in the cockpit →

Aviva competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%0%+10%CINF2378WRBPUKHBANACGLUNI8630LGENSLF601336AIGPOW26018725601319ASRNLSRENAV..L6-month return →1-month return →
Up and to the right = strong over both horizons. Aviva is the large dot.

Fundamentals: return on equity against price-to-book

10%15%20%10×20×30×CINF2378WRBPUKHBANUNI8630LGENSLF601336AIGPOW26018725601319ASRNLSRENPZUGWOAV..LReturn on equity →Price / book →
A bank or insurer earning more on its equity usually trades at a higher multiple of book; points far above the trend are priced for more. Aviva is the large dot.

Capital: ROE delivered against the ROE the price implies

5%10%15%20%25%10%20%CINF2378WRBPUKHBANACGLUNI8630LGENSLF601336AIGPOW26018725601319SRENPZUGWOAV..LROE delivered →ROE the price implies →
Above the diagonal = the price asks for a higher return on equity than the business earns today. Aviva is the large dot.

Aviva competitors and peer comparison

Head to head with its named competitors (AV..L vs LGEN.L vs ADM.L vs ZURN.SW)
CompanyMarket cap6M returnRevenue growthROEPrice / bookImplied ROE
Aviva AV..L$29.5B+18%+86%7%2.46×23.8%
Legal & General LGEN.L$21.9B+24%+137%26%7.73×70.7%
Admiral ADM.L$16.1B+23%0%46%8.04×33.5%
Zurich Insurance ZURN.SW$114B+16%+19%26%3.67×11.2%
Allianz ALV.DE$192B+19%+21%21%2.98×16.0%

How Aviva compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Aviva against its 20 peers (data as of 6 Nov 2026)
MeasureAV..LPeer medianRank in peer set
1-month return+9.1%+2.6%3rd highest of 21
6-month return+18.3%+14.2%4th highest of 21
Return on equity6.8%16.7%2nd lowest of 21
Price / book2.46×1.68×4th most expensive of 21
Trailing P/E42.8×10.7×2nd most expensive of 21
ROE the price implies23.8%10.9%2nd most demanding of 21
ROE delivered6.8%16.8%2nd lowest of 21
Bond spread41 bp89 bp2nd tightest of 9

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthROEPrice / bookImplied ROEDelivered ROE
Aviva AV..LUnited Kingdom$29.5B+18%+86%7%2.46×23.8%6.8%
Cincinnati Financial CINFUnited States$28.5B+15%+10%17%1.76×10.6%16.9%
Prudential 2378.HKHong Kong$30.8B-24%+30%19%1.54×11.3%19.3%
W. R. Berkley WRBUnited States$27.9B+16%+1%19%2.91×12.8%19.2%
Prudential plc Sponsored ADR PUKUnited States$31.7B-21%+39%19%1.56×11.4%19.2%
Helvetia Baloise HBAN.SWSwitzerland$27.0B+5%+54%4%1.80×4.8%4.0%
Arch Capital ACGLUnited States$36.6B+14%-5%19%1.58×8.3%18.7%
Unipol Assicurazioni UNI.MIItaly$23.8B+13%+7%17%1.62×14.9%16.9%
Sompo 8630.TJapan$39.6B+17%+41%15%1.14×6.2%14.6%
Legal & General LGEN.LUnited Kingdom$21.9B+24%+137%26%7.73×70.7%26.2%
Sun Life Financial SLF.TOCanada$40.1B+7%-1%13%2.38×13.7%13.5%
New China Life Insurance 601336.SSChina$21.7B-19%+19%22%1.27×13.6%22.4%
American International AIGUnited States$40.7B+2%+1%8%1.04×7.5%8.2%
Power Corporation of Canada POW.TOCanada$40.7B+16%+10%11%2.42×15.9%11.0%
China Pacific Insurance (Group) 2601.HKHong Kong$42.5B-22%+9%14%0.69×8.4%14.4%
Ms&ad Ins Gp Hldgs 8725.TJapan$44.4B+22%+21%17%1.07×6.9%16.6%
People's Insurance Co. (Group) of China 601319.SSChina$44.4B+1%+4%10%0.96×6.0%9.7%
ASR Nederland ASRNL.ASNetherlands$17.3B+14%+6%13%1.74×8.3%13.1%
Swiss Re SREN.SWSwitzerland$50.6B+27%-12%20%2.27×6.1%20.4%
Powszechny Zaklad Ubezpieczen Spolka Akcyjna PZU.WAPoland$16.1B+15%+1%20%1.83×19.5%19.5%
Great-West Lifeco GWO.TOCanada$57.4B+18%+4%16%3.02×15.7%16.0%

Aviva bonds and credit

Aviva has 10 bonds outstanding with $6.28B face value. The agencies rate it BBB+; its bonds trade like AA+. Weighted yield 3.31%, a spread of 41 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Who are Aviva's main competitors?
Named competitors: Legal & General Group (LGEN.L), Direct Line Insurance Group (private or unlisted), Admiral Group (ADM.L), Zurich Insurance Group (ZURN.SW), Allianz (ALV.DE). The cockpit's measured peer set (industry) also includes Cincinnati Financial (CINF), Prudential (2378.HK), W. R. Berkley (WRB), Prudential plc Sponsored ADR (PUK), Helvetia Baloise (HBAN.SW), Arch Capital (ACGL).
Is Aviva expensive compared with its peers?
On price / book it trades at 2.46× against a peer median of 1.68×, 4th most expensive of 21 in its peer set. The share price implies a return on equity of about 23.8%; Aviva delivers 6.8%, so the price asks more than the business earns today.
How has Aviva stock performed?
Over six months to 6 Nov 2026 the shares returned +18.3% against +14.2% for the median peer; over one year +8.6%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.