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← CockpitCompetitor Analysis › SLF.TO Sun Life Financial Inc.Open in the cockpit ↗

Sun Life Financial Inc.SLF.TOCompetitor analysis, valuation and peers

Canada · CAD·Financials›Multi-Line Insurance

Canadian life and health insurer and asset manager with operations across Canada, the US and Asia, also owning MFS Investment Management.

≈ Canada's MetLife/PrudentialMomentum neutral 43
Mkt cap
$40.1B
US dollars, full cap
Free float
100%
of shares outstanding
$/day
$95.9M
20-day average traded
P/B
2.38×
price to book
ROE
13.4%
delivered
Implied ROE
13.7%
what the price asks
Next earnings
95 days
9 Feb 2027
Close · CADC$101.10
1D-1.7%
1W-10.7%
1M-6.6%
3M-11.5%
6M+6.7%
YTD+18.0%
1Y+16.2%
ATR %2.5%
52w lowhigh15.0% off high

What Sun Life Financial does

Canadian life and health insurer and asset manager with operations across Canada, the US and Asia, also owning MFS Investment Management.

Earns premiums on life, health and group insurance, fees on retirement and wealth assets, and fees from MFS, a Boston fund manager it has owned since 1982, and SLC Management, which runs private-market assets. Canada and the US are the base, with Asia the growth region. This is the Toronto-listed share.

In one line: Canada's MetLife/Prudential.

Products and services

  • Individual/group life & health insurance
  • Asset management (MFS Investment Management)
  • Wealth management
  • Asia insurance operations

Customers

  • Retail life/health insurance policyholders
  • Group/employer benefit plans
  • Institutional/retail asset management clients

Where it sits in the supply chain

  • Insurance
  • Life & health insurance
  • Asset management (MFS) + wealth

What could go right

  • Asia insurance market growth
  • Asset management (MFS) AUM growth

What could go wrong

  • Interest rate sensitivity (life insurance liabilities)
  • Equity market cyclicality (AUM fees)

Moat: narrow (brand, scale, distribution). Diversified global insurance and asset management franchise with long-standing distribution across multiple regions.

Headquarters: Toronto, Canada · Founded: 1865 · Employees: 32,151

Named competitors

Sun Life Financial at a glance

Size Sun Life Financial (SLF.TO) is a Canada Financials company (Multi-Line Insurance) with a market value of $40.1B, the 31st largest of 420 Canada companies the cockpit tracks. Shares closed at C$101.10 on 6 Nov 2026.

Performance Over six months the shares gained 6.7%, against +15.5% for the median peer and +5.2% for the Canada market (cap-weighted) — 7th lowest of 21 in its peer set.

Growth Revenue fell 0.6% over the last twelve months (peer median +9.6%); the operating margin is 58.3% (peer median 16.8%).

Valuation It trades at 2.38× book value against a peer median of 1.71× (5th most expensive of 21).

Price implies The share price implies a return on equity of about 13.7%; Sun Life Financial delivers 13.5%, so the price asks more than the business earns today.

Next results Next results expected around 9 Feb 2027 (exchange calendar; dates can move).

Relative performance

10011012011 May 202611 Aug 20266 Nov 2026Peer median 114SLF.TO 105
Six months, rebased to 100: Sun Life Financial against the median of its 20 peers (local-currency closes).

Sun Life Financial financials

Reported figures in CAD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
RevenueC$44.2BC$42.2BC$39.1BC$41.6BC$27.0B
Revenue growth—+8%-6%+54%—
Net incomeC$3.38BC$3.55BC$3.13BC$3.17BC$2.94B
Free cash flowC$17.3BC$13.6BC$10.9BC$10.2BC$7.69B
Capital expenditureC$131MC$145MC$143MC$172MC$0
Total debtC$9.12BC$21.3BC$19.5BC$18.1BC$17.6B

Quarterly statements and history in the cockpit →

Sun Life Financial competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%0%+10%8630AIGPOW2601ACGL8725601319SRENPUK2378AVCINFGWOHBANAFLMET2881UNISLF.TO6-month return →1-month return →
Up and to the right = strong over both horizons. Sun Life Financial is the large dot.

Fundamentals: return on equity against price-to-book

10%15%20%10×20×30×8630AIGPOW2601ACGL8725601319SRENPUKAVCINFGWOWRBHBANAFLMET2881ALLUNISLF.TOReturn on equity →Price / book →
A bank or insurer earning more on its equity usually trades at a higher multiple of book; points far above the trend are priced for more. Sun Life Financial is the large dot.

Capital: ROE delivered against the ROE the price implies

10%15%20%10%15%20%8630AIGPOW2601ACGL8725601319SRENPUK2378AVCINFGWOWRBHBANAFLMETALLUNISLF.TOROE delivered →ROE the price implies →
Above the diagonal = the price asks for a higher return on equity than the business earns today. Sun Life Financial is the large dot.

Sun Life Financial competitors and peer comparison

Head to head with its named competitors (SLF.TO vs MFC.TO vs GWO.TO vs MET)
CompanyMarket cap6M returnRevenue growthROEPrice / bookImplied ROE
Sun Life Financial SLF.TO$40.1B+7%-1%13%2.38×13.7%
Manulife Financial MFC.TO$72.2B+13%+18%13%2.22×13.0%
Great-West Lifeco GWO.TO$57.4B+18%+4%16%3.02×15.7%
MetLife MET$62.4B+27%+9%13%2.28×16.2%
Prudential Financial PRU$41.1B+20%+4%13%1.39×11.4%

How Sun Life Financial compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Sun Life Financial against its 20 peers (data as of 6 Nov 2026)
MeasureSLF.TOPeer medianRank in peer set
1-month return-6.6%+3.3%2nd lowest of 21
6-month return+6.7%+15.5%7th lowest of 21
Return on equity13.4%16.3%7th lowest of 21
Price / book2.38×1.71×5th most expensive of 21
Trailing P/E17.1×11.3×6th most expensive of 21
ROE the price implies13.7%10.2%6th most demanding of 21
ROE delivered13.5%16.3%7th lowest of 21

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthROEPrice / bookImplied ROEDelivered ROE
Sun Life Financial SLF.TOCanada$40.1B+7%-1%13%2.38×13.7%13.5%
Sompo 8630.TJapan$39.6B+17%+41%15%1.14×6.2%14.6%
American International AIGUnited States$40.7B+2%+1%8%1.04×7.5%8.2%
Power Corporation of Canada POW.TOCanada$40.7B+16%+10%11%2.42×15.9%11.0%
China Pacific Insurance (Group) 2601.HKHong Kong$42.5B-22%+9%14%0.69×8.4%14.4%
Arch Capital ACGLUnited States$36.6B+14%-5%19%1.58×8.3%18.7%
Ms&ad Ins Gp Hldgs 8725.TJapan$44.4B+22%+21%17%1.07×6.9%16.6%
People's Insurance Co. (Group) of China 601319.SSChina$44.4B+1%+4%10%0.96×6.0%9.7%
Swiss Re SREN.SWSwitzerland$50.6B+27%-12%20%2.27×6.1%20.4%
Prudential plc Sponsored ADR PUKUnited States$31.7B-21%+39%19%1.56×11.4%19.2%
Prudential 2378.HKHong Kong$30.8B-24%+30%19%1.54×11.3%19.3%
Aviva AV..LUnited Kingdom$29.5B+18%+86%7%2.46×23.8%6.8%
Cincinnati Financial CINFUnited States$28.5B+15%+10%17%1.76×10.6%16.9%
Great-West Lifeco GWO.TOCanada$57.4B+18%+4%16%3.02×15.7%16.0%
W. R. Berkley WRBUnited States$27.9B+16%+1%19%2.91×12.8%19.2%
Helvetia Baloise HBAN.SWSwitzerland$27.0B+5%+54%4%1.80×4.8%4.0%
Aflac AFLUnited States$62.2B+10%+14%17%2.06×12.5%16.9%
MetLife METUnited States$62.4B+27%+9%13%2.28×16.2%13.2%
Fubon Financial Hldg 2881.TWTaiwan$62.7B+66%+12%16%1.66×7.4%16.0%
Allstate ALLUnited States$64.4B+20%+6%46%2.04×9.9%46.1%
Unipol Assicurazioni UNI.MIItaly$23.8B+13%+7%17%1.62×14.9%16.9%

Questions

Who are Sun Life Financial's main competitors?
Named competitors: Manulife Financial (MFC.TO), Great-West Lifeco (GWO.TO), MetLife (MET), Prudential Financial (PRU). The cockpit's measured peer set (industry) also includes Sompo (8630.T), American International (AIG), Power Corporation of Canada (POW.TO), China Pacific Insurance (Group) (2601.HK), Arch Capital (ACGL), Ms&ad Ins Gp Hldgs (8725.T).
Is Sun Life Financial expensive compared with its peers?
On price / book it trades at 2.38× against a peer median of 1.71×, 5th most expensive of 21 in its peer set. The share price implies a return on equity of about 13.7%; Sun Life Financial delivers 13.5%, so the price asks more than the business earns today.
How has Sun Life Financial stock performed?
Over six months to 6 Nov 2026 the shares returned +6.7% against +15.5% for the median peer; over one year +16.2%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.