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← CockpitCompetitor Analysis › GWO.TO Great-West Lifeco Inc.Open in the cockpit ↗

Great-West Lifeco Inc.GWO.TOCompetitor analysis, valuation and peers

Canada · CAD·Financials›Multi-Line Insurance

Canadian insurance holding company selling life, health and wealth/retirement products in Canada, the US and Europe.

≈ A Canadian peer to MetLife/Prudential.Momentum strong 73
Mkt cap
$57.4B
US dollars, full cap
Free float
29%
of shares outstanding
$/day
$42.9M
20-day average traded
P/B
3.02×
price to book
ROE
16.0%
delivered
Implied ROE
15.7%
what the price asks
Official | Implied
A+ / A
agencies · bond market
Next earnings
97 days
11 Feb 2027
Close · CADC$90.17
1D+0.1%
1W-2.2%
1M+3.0%
3M-1.4%
6M+18.1%
YTD+33.2%
1Y+52.0%
ATR %2.3%
52w lowhigh6.0% off high

What Great-West Lifeco does

Canadian insurance holding company selling life, health and wealth/retirement products in Canada, the US and Europe.

Earns premiums on the insurance it writes plus fees on retirement and investment assets it administers, and Power Corporation of Canada controls it. In the US it exited individual life and annuities in 2019 and later sold Putnam Investments, to concentrate on Empower, the retirement-plan business that grew by buying MassMutual's retirement unit in 2020.

In one line: A Canadian peer to MetLife/Prudential..

Products and services

  • Canada life & health insurance (Canada Life)
  • US insurance & retirement (Empower)
  • Europe insurance (Ireland/UK/Germany)
  • Wealth & asset management

Customers

  • Individual policyholders
  • Group/employer benefit plans
  • Retirement plan sponsors & savers

Where it sits in the supply chain

  • Financial services
  • Insurance
  • Life & health insurance
  • Wealth/retirement

What could go right

  • US retirement savings (Empower) growth
  • Cross-sell across wealth & insurance

What could go wrong

  • Interest-rate sensitivity of insurance liabilities
  • Equity market swings hitting fee income

Moat: narrow (scale, brand, distribution). Long-established brands (Canada Life, Empower) with entrenched broker/advisor distribution and large in-force books.

Headquarters: Winnipeg, Canada · Founded: 1891 · Employees: 33,430

Named competitors

Great-West Lifeco at a glance

Size Great-West Lifeco (GWO.TO) is a Canada Financials company (Multi-Line Insurance) with a market value of $57.4B, the 20th largest of 420 Canada companies the cockpit tracks. Shares closed at C$90.17 on 6 Nov 2026.

Performance Over six months the shares gained 18.1%, against +14.9% for the median peer and +5.2% for the Canada market (cap-weighted) — 7th highest of 21 in its peer set.

Growth Revenue grew 4.3% over the last twelve months (peer median +11.1%); the operating margin is 48.0% (peer median 17.3%).

Valuation It trades at 3.02× book value against a peer median of 1.90× (2nd most expensive of 21).

Price implies The share price implies a return on equity of about 15.7%; Great-West Lifeco delivers 16.0%, so the price asks less than the business earns today.

Credit Great-West Lifeco has 3 bonds outstanding ($1.67B), rated A+ by the agencies and trading like A at a weighted spread of 99 bp.

Next results Next results expected around 11 Feb 2027 (exchange calendar; dates can move).

Relative performance

10011012011 May 202611 Aug 20266 Nov 2026GWO.TO 118Peer median 114
Six months, rebased to 100: Great-West Lifeco against the median of its 20 peers (local-currency closes).

Great-West Lifeco financials

Reported figures in CAD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
RevenueC$48.6BC$49.2BC$46.8BC$42.1BC$20.2B
Revenue growth—+5%+11%+108%—
Net incomeC$4.63BC$4.12BC$4.03BC$2.99BC$3.76B
Free cash flowC$4.22BC$2.71BC$4.75BC$5.20BC$3.77B
Capital expenditureC$0C$0C$0C$0C$0
Total debtC$10.5BC$11.0BC$11.8BC$11.2BC$12.9B

Quarterly statements and history in the cockpit →

Great-West Lifeco competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%0%+5%+10%AFLMET2881ALLSREN13398725601601POWAIGSLF8630ACGLCS1299PUK2378AVGWO.TO6-month return →1-month return →
Up and to the right = strong over both horizons. Great-West Lifeco is the large dot.

Fundamentals: return on equity against price-to-book

10%15%20%25%10×20×30×AFLMET2881ALLSREN13398725601601POWAIGSLF8630ACGLCS1299PUKAVZURNCINFGWO.TOReturn on equity →Price / book →
A bank or insurer earning more on its equity usually trades at a higher multiple of book; points far above the trend are priced for more. Great-West Lifeco is the large dot.

Capital: ROE delivered against the ROE the price implies

10%15%20%25%10%20%AFLMET2881ALLSREN1339601601POWAIGSLF8630ACGLCS1299PUK2378AVZURNCINFGWO.TOROE delivered →ROE the price implies →
Above the diagonal = the price asks for a higher return on equity than the business earns today. Great-West Lifeco is the large dot.

Great-West Lifeco competitors and peer comparison

Head to head with its named competitors (GWO.TO vs MFC.TO vs SLF.TO vs MET)
CompanyMarket cap6M returnRevenue growthROEPrice / bookImplied ROE
Great-West Lifeco GWO.TO$57.4B+18%+4%16%3.02×15.7%
Manulife Financial MFC.TO$72.2B+13%+18%13%2.22×13.0%
Sun Life Financial SLF.TO$40.1B+7%-1%13%2.38×13.7%
MetLife MET$62.4B+27%+9%13%2.28×16.2%
Prudential Financial PRU$41.1B+20%+4%13%1.39×11.4%

How Great-West Lifeco compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Great-West Lifeco against its 20 peers (data as of 6 Nov 2026)
MeasureGWO.TOPeer medianRank in peer set
1-month return+3.0%+3.9%9th lowest of 21
6-month return+18.1%+14.9%7th highest of 21
Return on equity16.0%16.9%8th lowest of 21
Price / book3.02×1.90×2nd most expensive of 21
Trailing P/E18.6×11.3×4th most expensive of 21
ROE the price implies15.7%10.9%6th most demanding of 21
ROE delivered16.0%16.9%9th lowest of 21
Bond spread99 bp79 bp2nd widest of 12

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthROEPrice / bookImplied ROEDelivered ROE
Great-West Lifeco GWO.TOCanada$57.4B+18%+4%16%3.02×15.7%16.0%
Aflac AFLUnited States$62.2B+10%+14%17%2.06×12.5%16.9%
MetLife METUnited States$62.4B+27%+9%13%2.28×16.2%13.2%
Fubon Financial Hldg 2881.TWTaiwan$62.7B+66%+12%16%1.66×7.4%16.0%
Allstate ALLUnited States$64.4B+20%+6%46%2.04×9.9%46.1%
Swiss Re SREN.SWSwitzerland$50.6B+27%-12%20%2.27×6.1%20.4%
People's Insurance Co. (Group) of China 1339.HKHong Kong$46.1B-2%+11%18%0.60×5.6%18.1%
Ms&ad Ins Gp Hldgs 8725.TJapan$44.4B+22%+21%17%1.07×6.9%16.6%
China Pacific Insurance (Group) 601601.SSChina$42.6B-14%+4%14%0.93×8.2%14.4%
Power Corporation of Canada POW.TOCanada$40.7B+16%+10%11%2.42×15.9%11.0%
American International AIGUnited States$40.7B+2%+1%8%1.04×7.5%8.2%
Sun Life Financial SLF.TOCanada$40.1B+7%-1%13%2.38×13.7%13.5%
Sompo 8630.TJapan$39.6B+17%+41%15%1.14×6.2%14.6%
Arch Capital ACGLUnited States$36.6B+14%-5%19%1.58×8.3%18.7%
Axa CS.PAFrance$103B+13%+11%19%2.24×17.8%19.0%
AIA 1299.HKHong Kong$104B-10%+13%20%2.53×18.4%19.6%
Prudential plc Sponsored ADR PUKUnited States$31.7B-21%+39%19%1.56×11.4%19.2%
Prudential 2378.HKHong Kong$30.8B-24%+30%19%1.54×11.3%19.3%
Aviva AV..LUnited Kingdom$29.5B+18%+86%7%2.46×23.8%6.8%
Zurich Insurance ZURN.SWSwitzerland$114B+16%+19%26%3.67×11.2%25.5%
Cincinnati Financial CINFUnited States$28.5B+15%+10%17%1.76×10.6%16.9%

Great-West Lifeco bonds and credit

Great-West Lifeco has 3 bonds outstanding with $1.67B face value. The agencies rate it A+; its bonds trade like A. Weighted yield 4.02%, a spread of 99 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Who are Great-West Lifeco's main competitors?
Named competitors: Manulife Financial (MFC.TO), Sun Life Financial (SLF.TO), MetLife (MET), Prudential Financial (PRU). The cockpit's measured peer set (industry) also includes Aflac (AFL), MetLife (MET), Fubon Financial Hldg (2881.TW), Allstate (ALL), Swiss Re (SREN.SW), People's Insurance Co. (Group) of China (1339.HK).
Is Great-West Lifeco expensive compared with its peers?
On price / book it trades at 3.02× against a peer median of 1.90×, 2nd most expensive of 21 in its peer set. The share price implies a return on equity of about 15.7%; Great-West Lifeco delivers 16.0%, so the price asks less than the business earns today.
How has Great-West Lifeco stock performed?
Over six months to 6 Nov 2026 the shares returned +18.1% against +14.9% for the median peer; over one year +52.0%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.