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← CockpitCompetitor Analysis › STJ.L St. James's Place PlcOpen in the cockpit ↗

St. James's Place PlcSTJ.LCompetitor analysis, valuation and peers

United Kingdom · GBP·Financials›Life/Health Insurance

UK wealth-management group providing financial advice and investment/pension products through self-employed "Partner" advisers.

≈ A UK version of a large advisor-network wealth manager like Ameriprise FinancialMomentum neutral 42
Mkt cap
$7.48B
US dollars, full cap
Free float
95%
of shares outstanding
$/day
$20.5M
20-day average traded
P/B
3.64×
price to book
ROE
38.4%
delivered
Implied ROE
43.3%
what the price asks
Next earnings
110 days
24 Feb 2027
Close · GBP£1,124
1D-1.1%
1W+8.1%
1M+10.2%
3M-1.4%
6M-2.6%
YTD-18.8%
1Y-14.2%
ATR %3.3%
52w lowhigh28.7% off high

What St. James's Place does

UK wealth-management group providing financial advice and investment/pension products through self-employed "Partner" advisers.

Takes a share of the money clients invest, through initial and ongoing charges on the funds it manages for them, and those charges also pay its self-employed advisers, who recommend only its own investment products. Earnings therefore follow the value of client assets. Regulatory pressure on fees has pushed it to rework its charging structure.

In one line: A UK version of a large advisor-network wealth manager like Ameriprise Financial.

Products and services

  • Financial advice via Partners
  • Investment/pension products
  • Discretionary fund management

Customers

  • UK mass-affluent and high-net-worth individuals

Where it sits in the supply chain

  • Financial services
  • Wealth management
  • Financial advice & investment products

What could go right

  • UK wealth-management asset growth
  • Partner network expansion

What could go wrong

  • Regulatory scrutiny of adviser fees/charges
  • Client outflow risk from reputational issues

Moat: narrow (distribution, switching costs, brand). A large tied adviser (Partner) network creates distribution scale and client stickiness, though it faces fee-transparency scrutiny.

Headquarters: Cirencester, UK · Founded: 1991

Named competitors

St. James's Place at a glance

Size St. James's Place (STJ.L) is a United Kingdom Financials company (Life/Health Insurance) with a market value of $7.48B, the 63rd largest of 363 United Kingdom companies the cockpit tracks. Shares closed at £1,124 on 6 Nov 2026.

Performance Over six months the shares fell 2.6%, against +12.0% for the median peer and +3.6% for the United Kingdom market (cap-weighted) — 6th lowest of 21 in its peer set.

Growth Revenue grew 164.2% over the last twelve months (peer median +13.8%); the operating margin is 4.2% (peer median 9.0%).

Valuation It trades at 3.64× book value against a peer median of 2.41× (8th most expensive of 20).

Price implies The share price implies a return on equity of about 43.3%; St. James's Place delivers 38.4%, so the price asks more than the business earns today.

Next results Next results expected around 24 Feb 2027 (exchange calendar; dates can move).

Relative performance

9010011011 May 202611 Aug 20266 Nov 2026Peer median 111STJ.L 97
Six months, rebased to 100: St. James's Place against the median of its 20 peers (local-currency closes).

St. James's Place financials

Reported figures in GBP; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue£44.9B£30.2B£25.9B£19.0B-£7.44B
Revenue growth—+17%+36%——
Net income£562M£531M£398M-£10.1M£407M
Free cash flow£560M£1.07B-£659M£7.40M-£795M
Capital expenditure£1.30M£1.10M£8.70M£22.1M£20.1M
Total debtn/a£442M£624M£372M£280M

Quarterly statements and history in the cockpit →

St. James's Place competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%+40%0%+10%+20%ICICILIFEJXNVOYAPRIMPLCGF7181ELFMFSLSDLFHDFCLIFE8795EQHCRBGSTARHEALTHRGA2883002423PRVASBILIFESTJ.L6-month return →1-month return →
Up and to the right = strong over both horizons. St. James's Place is the large dot.

Fundamentals: return on equity against price-to-book

-100%0%00×200×400×ICICILIFEJXNVOYAMPL7181MFSLSDLFSTJ.LReturn on equity →Price / book →
A bank or insurer earning more on its equity usually trades at a higher multiple of book; points far above the trend are priced for more. St. James's Place is the large dot.

Capital: ROE delivered against the ROE the price implies

0%25%50%75%100%0%50%100%ICICILIFEJXNVOYAPRIMPLCGF7181ELFMFSLHDFCLIFE8795STARHEALTHPRVASBILIFESTJ.LROE delivered →ROE the price implies →
Above the diagonal = the price asks for a higher return on equity than the business earns today. St. James's Place is the large dot.

St. James's Place competitors and peer comparison

Head to head with its named competitors (STJ.L vs QLT.L vs RAT.L vs AMP)
CompanyMarket cap6M returnRevenue growthROEPrice / bookImplied ROE
St. James's Place STJ.L$7.48B-3%+164%38%3.64×43.3%
Quilter QLT.L$3.30B+5%+191%9%1.82×20.8%
Rathbones RAT.L$2.42B-8%+5%9%1.45×17.1%
Ameriprise Financial AMP$43.5B+8%+9%72%8.54×66.8%
Brooks Macdonald BRK.L$307M+5%+6%2%1.60×15.6%

How St. James's Place compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

St. James's Place against its 20 peers (data as of 6 Nov 2026)
MeasureSTJ.LPeer medianRank in peer set
1-month return+10.2%+2.1%5th highest of 21
6-month return-2.6%+12.0%6th lowest of 21
Return on equity38.4%11.7%highest of 21
Price / book3.64×2.41×8th most expensive of 20
Trailing P/E10.6×15.9×4th cheapest of 20
ROE the price implies43.3%18.2%6th most demanding of 19
ROE delivered38.4%11.7%highest of 20

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthROEPrice / bookImplied ROEDelivered ROE
St. James's Place STJ.LUnited Kingdom$7.48B-3%+164%38%3.64×43.3%38.4%
ICICI Life Insurance ICICILIFE.NSIndia$6.77B-22%-8%13%4.67×65.0%12.6%
Jackson Financial Incorporation JXNUnited States$8.70B+17%+34%9%1.10×12.5%9.5%
Voya Financial VOYAUnited States$8.91B+21%-3%14%2.34×17.2%14.3%
Primerica PRIUnited States$8.94B+6%+8%33%3.56×24.9%32.9%
Medibank Private MPL.AXAustralia$9.94B+14%+9%27%5.90×23.8%26.8%
Challenger CGF.AXAustralia$5.59B+36%-25%13%2.01×15.8%13.3%
JAPAN POST INSURANCE 7181.TJapan$11.2B+8%-6%4%0.38×2.9%4.2%
E-L Financial ELF.TOCanada$4.74B+10%+32%20%0.68×6.4%20.2%
Max Financial Services MFSL.NSIndia$4.68B-25%+18%3%7.71×78.7%3.3%
Standard Life SDLF.LUnited Kingdom$12.5B+25%+135%-179%38.09×n/a-179.3%
HDFC Life Insurance HDFCLIFE.NSIndia$13.0B-10%+19%11%6.31×72.0%11.2%
T&d 8795.TJapan$14.0B+21%+6%9%1.32×5.6%9.3%
Equitable EQHUnited States$14.1B+24%+6%-183%n/an/an/a
Corebridge Financial CRBGUnited States$14.9B+25%+10%22%2.41×19.3%21.7%
Star Health & Allied Insurance STARHEALTH.NSIndia$3.52B+9%+21%12%3.19×47.7%11.7%
Reinsurance Group of America RGAUnited States$17.1B+24%+20%12%1.25×8.0%11.7%
Kgi Financial 2883.TWTaiwan$17.3B+60%+32%14%1.33×7.1%14.4%
COFCO Capital 002423.SZChina$3.15B-11%-31%6%0.85×6.2%5.6%
Privia Health PRVAUnited States$3.12B+6%+24%4%3.94×25.4%3.8%
SBI Life Insurance SBILIFE.NSIndia$18.9B-5%+18%14%8.72×105.4%13.7%

Questions

Who are St. James's Place's main competitors?
Named competitors: Quilter plc (QLT.L), Rathbones Group (RAT.L), Ameriprise Financial (AMP), Hargreaves Lansdown (private or unlisted), Brooks Macdonald (BRK.L). The cockpit's measured peer set (industry) also includes ICICI Life Insurance (ICICILIFE.NS), Jackson Financial Incorporation (JXN), Voya Financial (VOYA), Primerica (PRI), Medibank Private (MPL.AX), Challenger (CGF.AX).
Is St. James's Place expensive compared with its peers?
On price / book it trades at 3.64× against a peer median of 2.41×, 8th most expensive of 20 in its peer set. The share price implies a return on equity of about 43.3%; St. James's Place delivers 38.4%, so the price asks more than the business earns today.
How has St. James's Place stock performed?
Over six months to 6 Nov 2026 the shares returned -2.6% against +12.0% for the median peer; over one year -14.2%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.