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← CockpitCompetitor Analysis › 7272.T Yamaha Motor CoOpen in the cockpit ↗

Yamaha Motor Co7272.TCompetitor analysis, valuation and peers

Japan · JPY·Consumer Discretionary›Motor Vehicles

Maker of motorcycles, marine engines/boats, and power products, separate from the Yamaha musical-instruments company.

≈ A powersports company like a Japanese Polaris/Brunswick combinedMomentum leader 95
Mkt cap
$10.1B
US dollars, full cap
Free float
86%
of shares outstanding
$/day
$59.7M
20-day average traded
Fwd P/E
9.3×
forward earnings
ROIC−WACC
-1.2 pp
WACC 7.2%
Hurdle
-7 pp
Req g minus delivered
Next earnings
103 days
17 Feb 2027
Close · JPY¥1,668
1D-9.3%
1W-3.8%
1M-6.8%
3M+25.2%
6M+53.9%
YTD+46.8%
1Y+50.1%
ATR %3.4%
52w lowhigh16.1% off high

What Yamaha Motor does

Maker of motorcycles, marine engines/boats, and power products, separate from the Yamaha musical-instruments company.

Sells most of its motorcycles outside Japan, mainly in emerging Asia where a bike is the family's everyday transport, so that region carries the company. Outboard engines are the second pillar, strongest in North America, where boat builders fit them to new boats and dealers sell them for replacement.

In one line: A powersports company like a Japanese Polaris/Brunswick combined.

Products and services

  • Motorcycles
  • Marine (outboard engines, boats)
  • Power products (generators, golf carts)
  • Robotics/industrial (surface-mount equipment)

Customers

  • Consumers globally (motorcycles, marine)
  • Marine dealers/boat builders

Where it sits in the supply chain

  • Powersports/marine
  • Vehicle/engine manufacturing
  • Motorcycles, outboard motors/boats…

What could go right

  • Emerging-market motorcycle demand
  • Marine leisure demand in developed markets

What could go wrong

  • Cyclical leisure/marine demand
  • Raw-material and currency cost exposure

Moat: narrow (brand, distribution). Strong global brand recognition in motorcycles and marine outboards with established dealer networks.

Headquarters: Iwata, Japan · Founded: 1955 · Employees: 55,176

Named competitors

Yamaha Motor at a glance

Size Yamaha Motor (7272.T) is a Japan Consumer Discretionary company (Motor Vehicles) with a market value of $10.1B, the 136th largest of 1,379 Japan companies the cockpit tracks. Shares closed at ¥1,668 on 6 Nov 2026.

Performance Over six months the shares gained 53.9%, against -15.4% for the median peer and +1.8% for the Japan market (cap-weighted) — 2nd highest of 21 in its peer set.

Growth Revenue grew 9.9% over the last twelve months (peer median +5.8%); the operating margin is 6.2% (peer median 4.3%).

Valuation It trades at 9.3× forward earnings against a peer median of 15.1× (4th cheapest of 16).

Price implies For today's price to make sense, revenue must grow about 4% a year for seven years (Req g). Recent delivered growth is +11%, so the hurdle is -7 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 1.2 points below its cost of capital (7.2% WACC).

Next results Next results expected around 17 Feb 2027 (exchange calendar; dates can move).

Relative performance

10015011 May 202611 Aug 20266 Nov 20267272.T 156Peer median 84
Six months, rebased to 100: Yamaha Motor against the median of its 20 peers (local-currency closes).

Yamaha Motor financials

Reported figures in JPY; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue¥2.75T¥2.53T¥2.58T¥2.41T¥2.25T
Revenue growth—-2%+7%+7%—
Gross profit¥857B¥785B¥822B¥812B¥634B
EBITDA¥263B¥192B¥263B¥310B¥285B
Net income¥76.9B¥16.1B¥108B¥158B¥174B
Free cash flow¥133B¥25.3B¥61.0B-¥23.0B-¥18.5B
Capital expenditure¥123B¥113B¥116B¥109B¥89.4B
Total debt¥1.03T¥1.04T¥952B¥844B¥621B

Quarterly statements and history in the cockpit →

Yamaha Motor competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-50%-25%0%+25%+50%-10%0%+10%+20%6000669868000625RNO7202601127PAH3TMPV7309HEROMOTOCO7270OSK20159866ATHERENERGC07603129FSS6016337272.T6-month return →1-month return →
Up and to the right = strong over both horizons. Yamaha Motor is the large dot.

Fundamentals: revenue growth against valuation

-20%0%+20%+40%0×50×100×150×600066000625RNO7202601127PAH3TMPV7309HEROMOTOCOC07603129FSS7272.TRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Yamaha Motor is the large dot.

Capital: growth delivered against growth the price implies

-10%0%+10%+20%+30%0%20%600066RNOPAH37309HEROMOTOCO7270C07603129FSS6016337272.TGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Yamaha Motor is the large dot.

Yamaha Motor competitors and peer comparison

Head to head with its named competitors (7272.T vs 7267.T vs PII vs BC)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Yamaha Motor 7272.T$10.1B+54%+10%6%9.3×4.2%
Honda Motor 7267.T$45.2B+45%+4%-1%11.7×18.2%
Polaris PII$3.59B-8%+9%2%22.2×18.1%
Brunswick BC$5.00B-5%+10%6%14.5×13.0%

How Yamaha Motor compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Yamaha Motor against its 20 peers (data as of 6 Nov 2026)
Measure7272.TPeer medianRank in peer set
1-month return-6.8%+5.7%4th lowest of 21
6-month return+53.9%-15.4%2nd highest of 21
Distance from 52-week high-16.1%-28.1%6th highest of 21
Revenue growth (TTM)+9.9%+5.8%9th highest of 21
Operating margin6.2%4.3%9th highest of 21
Forward P/E9.3×15.1×4th cheapest of 16
Growth the price implies (Req g, 7 yrs)4.2%3.4%6th most demanding of 12
Growth delivered (Del g)+11.5%+9.2%5th highest of 12
Hurdle (Req g minus delivered)-7.3 pp-4.1 pp6th least demanding of 12
ROIC minus cost of capital-1.2 pp-1.1 pp10th highest of 19
EV / EBITDA8.6×7.4×4th most expensive of 11
Net debt / EBITDA2.4×1.1×2nd most indebted of 11

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Yamaha Motor 7272.TJapan$10.1B+54%+10%6%9.3×4.2%+11.5%
Yutong Bus 600066.SSChina$10.1B-12%+3%14%11.5×-10.0%+13.8%
XPeng 9868.HKHong Kong$9.51B-37%+29%-7%n/an/an/a
Chongqing Changan Automobile 000625.SZChina$9.51B-25%-7%0%28.5×n/an/a
Renault RNO.PAFrance$9.39B+2%+6%6%4.9×3.4%+5.9%
Isuzu Motors 7202.TJapan$9.26B-1%+5%6%8.8×n/an/a
Seres 601127.SSChina$11.0B-51%-6%-4%139.8×n/an/a
Porsche Automobil Holding SE Pref PAH3.DEGermany$8.98B-19%+13%108%33.4×9.4%+2.4%
Tata Motors Passenger Vehicles TMPV.NSIndia$11.4B-19%-22%0%10.7×n/an/a
Shimano 7309.TJapan$11.5B+29%+5%12%35.8×6.0%+4.3%
Hero Motocorp HEROMOTOCO.NSIndia$11.7B+3%+27%12%19.1×14.1%+9.2%
Subaru 7270.TJapan$12.3B+16%0%3%12.0×2.7%+11.1%
Oshkosh OSKUnited States$8.19B-3%+4%7%11.2×4.7%+8.7%
Li Auto-w 2015.HKHong Kong$12.4B-32%-24%-7%n/an/an/a
NIO 9866.HKHong Kong$7.60B-46%+70%-4%n/an/an/a
VinFast Auto VFSUnited States$7.60B-25%+74%-86%n/an/an/a
Ather Energy ATHERENERG.NSIndia$7.57B+101%+63%-7%n/an/an/a
Jardine Cycle & Carriage C07.SISingapore$7.36B-28%-11%10%8.2×-7.8%+8.9%
Zhejiang CFMoto Power 603129.SSChina$7.23B+16%+40%11%19.9×-3.9%+34.5%
Federal Signal FSSUnited States$6.92B-4%+24%17%20.1×11.8%+14.0%
Great Wall Motor 601633.SSChina$15.0B-29%+8%2%15.1×-7.1%+16.4%

Questions

Who are Yamaha Motor's main competitors?
Named competitors: Honda Motor (7267.T), Polaris (PII), Brunswick (BC). The cockpit's measured peer set (industry) also includes Yutong Bus (600066.SS), XPeng (9868.HK), Chongqing Changan Automobile (000625.SZ), Renault (RNO.PA), Isuzu Motors (7202.T), Seres (601127.SS).
Is Yamaha Motor expensive compared with its peers?
On forward p/e it trades at 9.3× against a peer median of 15.1×, 4th cheapest of 16 in its peer set. For today's price to make sense, revenue must grow about 4% a year for seven years (Req g). Recent delivered growth is +11%, so the hurdle is -7 pp: the price already allows for a slowdown.
How has Yamaha Motor stock performed?
Over six months to 6 Nov 2026 the shares returned +53.9% against -15.4% for the median peer; over one year +50.1%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.