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Wingstop, Inc.WINGCompetitor analysis, valuation and peers

United States · USD·Consumer Discretionary›Restaurants

Fast-casual chicken wings chain, almost entirely franchised, with rapidly growing off-premise and delivery sales.

Momentum leader 96
Mkt cap
$4.42B
US dollars, full cap
Free float
99%
of shares outstanding
$/day
$215M
20-day average traded
Fwd P/E
35.3×
forward earnings
ROIC−WACC
+34.6 pp
WACC 11.8%
Hurdle
-1 pp
Req g minus delivered
Next earnings
110 days
24 Feb 2027
Close · USD$163.28
1D-1.5%
1W+9.1%
1M+37.8%
3M+38.9%
6M+25.9%
YTD-31.5%
1Y-35.4%
ATR %5.1%
Beta0.94
52w lowhigh46.1% off high

What Wingstop does

Fast-casual chicken wings chain, almost entirely franchised, with rapidly growing off-premise and delivery sales.

Franchisees pay Wingstop a royalty on their sales and a contribution to a shared advertising fund, so the company earns on system-wide sales without carrying restaurant costs. It owns only a handful of restaurants itself, and digital orders have become a main way sales are made.

Products and services

  • Classic/boneless wings
  • Chicken sandwiches
  • Fries/sides

Customers

  • Franchisees
  • Delivery-platform customers
  • Dine-in/carryout customers

Where it sits in the supply chain

  • Consumer discretionary
  • Quick-service restaurants
  • Franchised chicken-wing restaurants

What could go right

  • Rapid unit growth via franchising
  • International expansion

What could go wrong

  • Chicken wing commodity cost volatility
  • High valuation multiple raises execution bar

Moat: narrow (brand, distribution). Asset-light franchise model and flavor-forward brand support high unit economics and rapid unit growth.

Headquarters: Dallas, Texas, US · Founded: 1994 · Employees: 1,367

Named competitors

Wingstop at a glance

Size Wingstop (WING) is a United States Consumer Discretionary company (Restaurants) with a market value of $4.42B, the 1278th largest of 3,117 United States companies the cockpit tracks. Shares closed at $163.28 on 6 Nov 2026.

Performance Over six months the shares gained 25.9%, against +16.5% for the median peer and -1.1% for the United States market (cap-weighted) — 7th highest of 20 in its peer set.

Growth Revenue grew 6.9% over the last twelve months (peer median +10.1%); the operating margin is 28.4% (peer median 8.5%).

Valuation It trades at 35.3× forward earnings against a peer median of 31.5× (10th most expensive of 21).

Price implies For today's price to make sense, revenue must grow about 22% a year for seven years (Req g). Recent delivered growth is +23%, so the hurdle is -1 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 34.6 points above its cost of capital (11.8% WACC).

Short interest Short interest is 17.3% of the free float (15 Oct 2026).

Next results Next results expected around 24 Feb 2027 (exchange calendar; dates can move).

Relative performance

8010012014011 May 202611 Aug 20266 Nov 2026WING 128Peer median 119
Six months, rebased to 100: Wingstop against the median of its 20 peers (local-currency closes).

Wingstop financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$730M$697M$626M$460M$358M
Revenue growth—+11%+36%+29%—
Gross profit$599M$576M$515M$376M$283M
EBITDA$236M$217M$186M$126M$104M
Net income$117M$174M$109M$70.2M$52.9M
Free cash flow$117M$106M$106M$80.8M$52.3M
Capital expenditure$70.4M$47.4M$51.9M$40.8M$23.9M
Total debt$1.28B$1.27B$1.27B$733M$731M

Quarterly statements and history in the cockpit →

Wingstop competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

0%+50%0%+20%+40%3197CAKEBROSJUBLFOODSHAKCAVA6862339727023563MAB75813387EATSSPG9861GYGWING6-month return →1-month return →
Up and to the right = strong over both horizons. Wingstop is the large dot.

Fundamentals: revenue growth against valuation

+10%+20%20×40×60×3197CAKEBROSJMKEJUBLFOODSHAKCAVA6862339727023563MAB75813387EATSW9861GYGWINGRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Wingstop is the large dot.

Capital: growth delivered against growth the price implies

0%+10%+20%+30%+40%0%20%40%3197CAKEBROSJUBLFOODCAVA6862339727023563MAB75813387EATSSPG9861GYGDPZWINGGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Wingstop is the large dot.

Wingstop competitors and peer comparison

Head to head with its named competitors (WING vs QSR vs LOCO vs YUM)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Wingstop WING$4.42B+26%+7%28%35.3×21.9%
Restaurant Brands International QSR$35.1B-3%+6%27%18.1×6.3%
El Pollo Loco LOCO$453M+6%+4%10%14.4×3.2%
Yum! Brands YUM$44.0B+7%+9%32%24.8×-0.2%
Domino's DPZ$11.0B+4%+4%20%16.3×1.8%
Papa John's International PZZA$650M-37%-6%5%19.7×4.8%

How Wingstop compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Wingstop against its 20 peers (data as of 6 Nov 2026)
MeasureWINGPeer medianRank in peer set
1-month return+37.8%+8.8%highest of 21
6-month return+25.9%+16.5%7th highest of 20
Distance from 52-week high-46.1%-14.2%2nd lowest of 21
Revenue growth (TTM)+6.9%+10.1%9th lowest of 21
Operating margin28.4%8.5%highest of 21
Forward P/E35.3×31.5×10th most expensive of 21
Growth the price implies (Req g, 7 yrs)21.9%6.6%5th most demanding of 19
Growth delivered (Del g)+22.9%+14.6%5th highest of 19
Hurdle (Req g minus delivered)-1.0 pp-2.2 pp7th most demanding of 19
ROIC minus cost of capital+34.6 pp+2.8 pp3rd highest of 21
EV / EBITDA23.4×14.6×5th most expensive of 21
Net debt / EBITDA4.8×2.2×2nd most indebted of 21

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Wingstop WINGUnited States$4.42B+26%+7%28%35.3×21.9%+22.9%
Skylark 3197.TJapan$5.18B+19%+11%7%38.5×6.4%+9.7%
Cheesecake Factory CAKEUnited States$5.32B+73%+8%7%21.2×16.7%+13.6%
Dutch Bros BROSUnited States$5.90B-36%+30%10%31.0×36.3%+38.0%
Jersey Mike's Subs JMKEUnited States$6.03Bn/a+11%21%26.3×n/an/a
Jubilant Foodworks JUBLFOOD.NSIndia$3.20B-5%+16%10%61.4×28.6%+23.5%
Shake Shack SHAKUnited States$3.08B+2%+17%5%55.7×n/an/a
CAVA CAVAUnited States$6.91B-26%+27%7%85.5×41.5%+27.9%
Haidilao 6862.HKHong Kong$7.24B-28%+11%12%11.4×2.0%+7.8%
TORIDOLL 3397.TJapan$2.68B+19%+3%7%57.7×5.9%+15.6%
McDonald's Holdings Company (Japan) 2702.TJapan$7.33B+7%+2%14%32.0×1.8%+7.6%
Food & Life Companies 3563.TJapan$7.34B+12%+24%10%35.6×6.9%+16.0%
Mitchells & Butlers MAB.LUnited Kingdom$2.56B+25%+3%12%10.2×4.7%+12.9%
Saizeriya 7581.TJapan$2.52B+60%+17%5%26.9×4.6%+19.0%
create restaurants 3387.TJapan$2.34B+14%+3%5%65.7×17.8%+17.3%
Brinker International EATUnited States$8.58B+49%+6%11%14.7×9.3%+11.7%
Sodexo SW.PAFrance$9.91B+28%0%3%17.7×6.0%+6.6%
SSP SSPG.LUnited Kingdom$1.87B+17%+5%7%13.9×2.6%+20.5%
Yoshinoya 9861.TJapan$1.84B+42%+10%4%45.5×11.2%+5.8%
Guzman y Gomez GYG.AXAustralia$1.82B+55%+19%17%51.0×32.7%+34.2%
Domino's DPZUnited States$11.0B+4%+4%20%16.3×1.8%+3.7%

Questions

Who are Wingstop's main competitors?
Named competitors: Restaurant Brands (Popeyes) (QSR), Raising Cane's (private or unlisted), El Pollo Loco (LOCO), Buffalo Wild Wings (private or unlisted), Yum! Brands (YUM), Domino's Pizza (DPZ). The cockpit's measured peer set (industry) also includes Skylark (3197.T), Cheesecake Factory (CAKE), Dutch Bros (BROS), Jersey Mike's Subs (JMKE), Jubilant Foodworks (JUBLFOOD.NS), Shake Shack (SHAK).
Is Wingstop expensive compared with its peers?
On forward p/e it trades at 35.3× against a peer median of 31.5×, 10th most expensive of 21 in its peer set. For today's price to make sense, revenue must grow about 22% a year for seven years (Req g). Recent delivered growth is +23%, so the hurdle is -1 pp: the price already allows for a slowdown.
How has Wingstop stock performed?
Over six months to 6 Nov 2026 the shares returned +25.9% against +16.5% for the median peer; over one year -35.4%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.