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← CockpitCompetitor Analysis › TRST.L Trustpilot Group PlcOpen in the cockpit ↗

Trustpilot Group PlcTRST.LCompetitor analysis, valuation and peers

United Kingdom · GBP·Information Technology›Internet Software/Services

UK operator of an online consumer-review platform that businesses use to collect and display customer reviews.

≈ A UK Yelp for businesses across all industriesMomentum neutral 53
Mkt cap
$1.36B
US dollars, full cap
Free float
86%
of shares outstanding
$/day
$5.04M
20-day average traded
Fwd P/E
52.4×
forward earnings
ROIC−WACC
n/a
WACC 7.5%
Hurdle
+13 pp
Req g minus delivered
Next earnings
137 days
23 Mar 2027
Close · GBP£265.00
1D-3.9%
1W+5.7%
1M+13.3%
3M-7.4%
6M+11.8%
YTD+61.2%
1Y+45.1%
ATR %5.2%
52w lowhigh11.6% off high

What Trustpilot does

UK operator of an online consumer-review platform that businesses use to collect and display customer reviews.

Businesses pay a monthly or annual subscription for tools to invite customers to leave reviews, display them on their own sites and analyse them, while consumers write reviews for free, so reviewers are the supply and companies the payers. It listed in London in 2021.

In one line: A UK Yelp for businesses across all industries.

Products and services

  • Review collection & display platform
  • Business analytics/insights tools
  • Paid subscription tiers for businesses

Customers

  • Businesses (subscription for review tools)
  • Consumers (free review submission)

Where it sits in the supply chain

  • Information Technology
  • Online reviews platform
  • Consumer review collection & display

What could go right

  • E-commerce trust/reviews demand growth
  • Enterprise subscription upsell

What could go wrong

  • Fake-review/regulatory scrutiny risk
  • Competition from free alternatives (Google)

Moat: narrow (network effects, brand, data). Large accumulated review database and brand recognition create switching costs.

Headquarters: London, UK · Founded: 2007 · Employees: 1,108

Named competitors

Trustpilot at a glance

Size Trustpilot (TRST.L) is a United Kingdom Information Technology company (Internet Software/Services) with a market value of $1.36B, the 194th largest of 363 United Kingdom companies the cockpit tracks. Shares closed at £265.00 on 6 Nov 2026.

Performance Over six months the shares gained 11.8%, against -6.0% for the median peer and +3.6% for the United Kingdom market (cap-weighted) — 8th highest of 21 in its peer set.

Growth Revenue grew 19.4% over the last twelve months (peer median +6.7%); the operating margin is 5.0% (peer median 10.5%).

Valuation It trades at 52.4× forward earnings against a peer median of 12.7× (most expensive of 15).

Price implies For today's price to make sense, revenue must grow about 33% a year for seven years (Req g). Recent delivered growth is +20%, so the hurdle is +13 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.

Next results Next results expected around 23 Mar 2027 (exchange calendar; dates can move).

Relative performance

10012011 May 202611 Aug 20266 Nov 2026TRST.L 114Peer median 91
Six months, rebased to 100: Trustpilot against the median of its 20 peers (local-currency closes).

Trustpilot financials

Reported figures in GBP; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue£216M£198M£165M£142M£121M
Revenue growth—+20%+16%+17%—
Gross profit£170M£155M£127M£110M£93.1M
EBITDA£20.2M£21.0M£11.4M£6.42M-£7.67M
Net income£3.08M£5.89M£4.88M£5.72M-£11.9M
Free cash flow£45.0M£44.5M£20.8M£16.5M-£5.20M
Capital expenditure£6.55M£6.33M£7.53M£2.86M£6.01M
Total debtn/a£13.5M£16.1M£17.9M£20.5M

Quarterly statements and history in the cockpit →

Trustpilot competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%+40%-20%0%181710CARTRADEWBTNMONY0007939898BCGMOONZDTBOTEKEVER603888HEPS7685OMDALZTMVIQTRST.L6-month return →1-month return →
Up and to the right = strong over both horizons. Trustpilot is the large dot.

Fundamentals: revenue growth against valuation

0%+20%+40%+60%+80%0×20×40×181710CARTRADEMONY9898BCGZDYELPTBOTEKEVER7685OMDALZTRST.LRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Trustpilot is the large dot.

Capital: growth delivered against growth the price implies

-40%-20%0%+20%+40%-25%0%25%50%181710CARTRADEMONY000793BCGMOONZDYELPEVER6038887685OMDALZTRST.LGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Trustpilot is the large dot.

Trustpilot competitors and peer comparison

Head to head with its named competitors (TRST.L vs YELP vs GOOGL)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Trustpilot TRST.L$1.36B+12%+19%5%52.4×32.7%
Yelp YELP$1.06B-28%+2%13%8.1×-18.4%
Alphabet Inc. (Class A) GOOGL$3.47T-29%+22%33%20.5×18.5%

How Trustpilot compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Trustpilot against its 20 peers (data as of 6 Nov 2026)
MeasureTRST.LPeer medianRank in peer set
1-month return+13.3%-1.1%2nd highest of 21
6-month return+11.8%-6.0%8th highest of 21
Distance from 52-week high-11.6%-37.7%4th highest of 21
Revenue growth (TTM)+19.4%+6.7%6th highest of 21
Operating margin5.0%10.5%7th lowest of 21
Forward P/E52.4×12.7×most expensive of 15
Growth the price implies (Req g, 7 yrs)32.7%1.5%2nd most demanding of 15
Growth delivered (Del g)+20.0%+10.2%4th highest of 15
Hurdle (Req g minus delivered)+12.7 pp-9.7 pp3rd most demanding of 15
EV / EBITDA50.2×8.1×most expensive of 15
Net debt / EBITDA-0.2×-1.6×7th most indebted of 17

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Trustpilot TRST.LUnited Kingdom$1.36B+12%+19%5%52.4×32.7%+20.0%
NHN 181710.KSSouth Korea$1.34B+44%+12%6%16.3×-4.4%+8.9%
CarTrade Tech CARTRADE.NSIndia$1.39B+40%+16%30%47.7×34.5%+25.6%
WEBTOON Entertainment WBTNUnited States$1.31B-27%0%-3%n/an/an/a
Mony MONY.LUnited Kingdom$1.42B+21%+2%26%11.1×-0.7%+5.3%
Huawen Media 000793.SZChina$1.19B-34%0%-14%n/a17.8%-34.6%
Weibo 9898.HKHong Kong$1.58B-24%+2%25%5.2×n/an/a
Baltic Classifieds BCG.LUnited Kingdom$1.14B-99%+7%68%0.2×15.2%+15.9%
Moonpig MOON.LUnited Kingdom$1.13B+41%+7%21%15.2×3.7%+0.3%
Ziff Davis ZDUnited States$1.70B+21%-8%10%8.9×-10.6%+4.6%
Yelp YELPUnited States$1.06B-28%+2%13%8.1×-18.4%+10.9%
TBO Tek TBOTEK.NSIndia$1.80B+24%+74%11%41.6×n/an/a
EverQuote EVERUnited States$1.02B+41%+24%11%14.3×-7.0%+14.8%
XinhuaNet 603888.SSChina$1.89B-7%-1%8%n/a22.6%+9.3%
D-MARKET Elektronik Hizmetler ve Ticaret AS Sponsored ADR HEPSUnited States$979M-3%+22%-3%n/an/an/a
Sify Technologies Limited Sponsored ADR SIFYUnited States$941M-20%+11%8%n/an/an/a
BuySell Technologies 7685.TJapan$938M-28%+58%11%15.0×-1.2%+46.8%
Omada Health OMDAUnited States$924M+2%+48%0%37.1×28.7%+42.9%
LegalZoom.com LZUnited States$897M-19%+12%4%6.7×6.1%+9.9%
TeamViewer TMV.DEGermany$894M-5%+2%34%5.2×-11.0%+10.4%
iQIYI, Inc. Sponsored ADR IQUnited States$886M-20%-3%-2%n/an/an/a

Questions

Who are Trustpilot's main competitors?
Named competitors: Yelp (YELP), Alphabet (Google Reviews) (GOOGL), Bazaarvoice (private or unlisted). The cockpit's measured peer set (industry) also includes NHN (181710.KS), CarTrade Tech (CARTRADE.NS), WEBTOON Entertainment (WBTN), Mony (MONY.L), Huawen Media (000793.SZ), Weibo (9898.HK).
Is Trustpilot expensive compared with its peers?
On forward p/e it trades at 52.4× against a peer median of 12.7×, most expensive of 15 in its peer set. For today's price to make sense, revenue must grow about 33% a year for seven years (Req g). Recent delivered growth is +20%, so the hurdle is +13 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.
How has Trustpilot stock performed?
Over six months to 6 Nov 2026 the shares returned +11.8% against -6.0% for the median peer; over one year +45.1%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.