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← CockpitCompetitor Analysis › WBTN WEBTOON Entertainment Inc.Open in the cockpit ↗

WEBTOON Entertainment Inc.WBTNCompetitor analysis, valuation and peers

United States · USD·Information Technology›Internet Software/Services

Operates the WEBTOON digital comics platform, publishing user-generated and licensed webtoons and adapting them into film/TV/games.

Momentum weak 38
Mkt cap
$1.31B
US dollars, full cap
Free float
17%
of shares outstanding
$/day
$3.99M
20-day average traded
Fwd P/E
n/m
no positive forecast
ROIC−WACC
-22.9 pp
WACC 17.9%
Hurdle
n/a
no reverse DCF
Next earnings
116 days
2 Mar 2027
Close · USD$9.67
1D+2.2%
1W+9.0%
1M-2.4%
3M+2.3%
6M-27.2%
YTD-25.8%
1Y-45.1%
ATR %5.8%
Beta1.69
52w lowhigh45.7% off high

What WEBTOON Entertainment does

Operates the WEBTOON digital comics platform, publishing user-generated and licensed webtoons and adapting them into film/TV/games.

Earns mainly from readers paying for episodes, with advertising and the licensing of titles for film, TV and games adding to it. Korea's Naver is the parent. The company also owns Wattpad, the story-sharing site, and listed in the US in 2024.

Products and services

  • Webtoon platform (originals and licensed)
  • Creator monetization tools
  • IP licensing for film/TV/games

Customers

  • Comic readers
  • Independent creators
  • Film/TV/game studios (IP licensing)

Where it sits in the supply chain

  • Digital media/entertainment
  • Webtoon/digital comics platform
  • Readers, creators and IP licensing…

What could go right

  • Global webtoon readership growth
  • IP licensing/adaptation revenue

What could go wrong

  • Creator monetization/retention competition
  • Parent company (Naver) influence on strategy

Moat: narrow (network effects, installed base, IP / patents). Large creator and reader network plus a valuable IP catalog for adaptation versus smaller comics platforms.

Headquarters: Los Angeles, California, United States · Founded: 2004 · Employees: 1,800

Named competitors

  • Tapas Media (Kakao) private or unlisted
  • Lezhin Comics private or unlisted
  • Manta private or unlisted

WEBTOON Entertainment at a glance

Size WEBTOON Entertainment (WBTN) is a United States Information Technology company (Internet Software/Services) with a market value of $1.31B, the 2075th largest of 3,117 United States companies the cockpit tracks. Shares closed at $9.67 on 6 Nov 2026.

Performance Over six months the shares fell 27.2%, against -3.8% for the median peer and -1.1% for the United States market (cap-weighted) — 5th lowest of 21 in its peer set.

Growth Revenue fell 0.5% over the last twelve months (peer median +9.0%); the operating margin is -3.3% (peer median 10.5%).

Valuation It trades at 0.6× enterprise value to sales against a peer median of 2.0× (3rd cheapest of 21).

Capital Return on invested capital runs 22.9 points below its cost of capital (17.9% WACC).

Backlog Backlog (remaining performance obligations) was $85.9M at 31 Dec 2024, up 12% on a year earlier — 0.1 years of trailing revenue. Backlog detail →

Short interest Short interest is 3.2% of the free float (15 Oct 2026).

Next results Next results expected around 2 Mar 2027 (exchange calendar; dates can move).

Relative performance

608010012011 May 202611 Aug 20266 Nov 2026Peer median 96WBTN 73
Six months, rebased to 100: WEBTOON Entertainment against the median of its 20 peers (local-currency closes).

WEBTOON Entertainment financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$1.37B$1.38B$1.35B$1.28B$1.08B
Revenue growth—+3%+5%+19%—
Gross profit$334M$320M$336M$292M$270M
EBITDA-$11.7M-$22.9M-$22.5M$3.83M-$81.9M
Net income-$344M-$346M-$144M-$116M-$130M
Free cash flow-$4.01M$3.60M$15.5M$4.61M-$143M
Capital expenditure$19.9M$17.9M$13.1M$22.3M$21.2M
Total debt$22.6M$23.7M$17.2M$33.4M$53.6M

Quarterly statements and history in the cockpit →

WEBTOON Entertainment competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%+40%-20%0%181710TRSTCARTRADEMONY000793BCGMOON9898YELPEVERZDHEPSTBOTEKSIFY7685OMDA603888LZTMVIQWBTN6-month return →1-month return →
Up and to the right = strong over both horizons. WEBTOON Entertainment is the large dot.

Fundamentals: revenue growth against valuation

0%+20%+40%+60%0×5×10×15×181710TRSTCARTRADEMONY000793BCGMOON9898YELPEVERZDHEPSTBOTEK7685OMDA603888LZWBTNRevenue growth (TTM) →EV / Sales →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. WEBTOON Entertainment is the large dot.

WEBTOON Entertainment competitors and peer comparison

How WEBTOON Entertainment compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

WEBTOON Entertainment against its 20 peers (data as of 6 Nov 2026)
MeasureWBTNPeer medianRank in peer set
1-month return-2.4%+0.3%10th lowest of 21
6-month return-27.2%-3.8%5th lowest of 21
Distance from 52-week high-45.7%-31.0%5th lowest of 21
Revenue growth (TTM)-0.5%+9.0%4th lowest of 21
Operating margin-3.3%10.5%2nd lowest of 21
EV / Sales0.6×2.0×3rd cheapest of 21
ROIC minus cost of capital-22.9 pp+3.8 pplowest of 17

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginEV / SalesReq gDelivered g
WEBTOON Entertainment WBTNUnited States$1.31B-27%0%-3%0.6×n/an/a
NHN 181710.KSSouth Korea$1.34B+44%+12%6%0.6×-4.4%+8.9%
Trustpilot TRST.LUnited Kingdom$1.36B+12%+19%5%4.7×32.7%+20.0%
CarTrade Tech CARTRADE.NSIndia$1.39B+40%+16%30%14.9×34.5%+25.6%
Mony MONY.LUnited Kingdom$1.42B+21%+2%26%2.4×-0.7%+5.3%
Huawen Media 000793.SZChina$1.19B-34%0%-14%22.2×17.8%-34.6%
Baltic Classifieds BCG.LUnited Kingdom$1.14B-99%+7%68%11.6×15.2%+15.9%
Moonpig MOON.LUnited Kingdom$1.13B+41%+7%21%2.5×3.7%+0.3%
Weibo 9898.HKHong Kong$1.58B-24%+2%25%0.5×n/an/a
Yelp YELPUnited States$1.06B-28%+2%13%0.7×-18.4%+10.9%
EverQuote EVERUnited States$1.02B+41%+24%11%1.0×-7.0%+14.8%
Ziff Davis ZDUnited States$1.70B+21%-8%10%0.7×-10.6%+4.6%
D-MARKET Elektronik Hizmetler ve Ticaret AS Sponsored ADR HEPSUnited States$979M-3%+22%-3%0.4×n/an/a
TBO Tek TBOTEK.NSIndia$1.80B+24%+74%11%4.6×n/an/a
Sify Technologies Limited Sponsored ADR SIFYUnited States$941M-20%+11%8%1.8×n/an/a
BuySell Technologies 7685.TJapan$938M-28%+58%11%1.2×-1.2%+46.8%
Omada Health OMDAUnited States$924M+2%+48%0%2.3×28.7%+42.9%
XinhuaNet 603888.SSChina$1.89B-7%-1%8%4.5×22.6%+9.3%
LegalZoom.com LZUnited States$897M-19%+12%4%0.9×6.1%+9.9%
TeamViewer TMV.DEGermany$894M-5%+2%34%2.2×-11.0%+10.4%
iQIYI, Inc. Sponsored ADR IQUnited States$886M-20%-3%-2%0.6×n/an/a

WEBTOON Entertainment backlog

WEBTOON Entertainment reported $85.9M of remaining performance obligations at 31 Dec 2024, up 12% from a year earlier. That is 0.1 years of trailing revenue already under contract.

Questions

Who are WEBTOON Entertainment's main competitors?
Named competitors: Tapas Media (Kakao) (private or unlisted), Lezhin Comics (private or unlisted), Manta (private or unlisted). The cockpit's measured peer set (industry) also includes NHN (181710.KS), Trustpilot (TRST.L), CarTrade Tech (CARTRADE.NS), Mony (MONY.L), Huawen Media (000793.SZ), Baltic Classifieds (BCG.L).
Is WEBTOON Entertainment expensive compared with its peers?
On ev / sales it trades at 0.6× against a peer median of 2.0×, 3rd cheapest of 21 in its peer set.
How has WEBTOON Entertainment stock performed?
Over six months to 6 Nov 2026 the shares returned -27.2% against -3.8% for the median peer; over one year -45.1%.
What is WEBTOON Entertainment's backlog?
WEBTOON Entertainment's remaining performance obligations (contracted revenue not yet recognised) were $85.9M at 31 Dec 2024, +12% on a year earlier.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.