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UK online greeting-card and gifting company selling personalized cards, flowers and experience gifts.
UK online greeting-card and gifting company selling personalized cards, flowers and experience gifts.
Customers return through reminders of birthdays and other occasions saved in the app, so repeat orders carry the business, with gifts, flowers and experience gifts attached to the card to raise each order's value. The later purchase of Buyagift added experience gifts, and its Dutch brand Greetz widened it beyond the UK.
In one line: A UK Shutterfly/Cardstore hybrid.
Moat: narrow (brand, scale, data). Strong brand recall for occasion reminders and repeat-purchase customer data.
Headquarters: London, UK · Founded: 2000 · Employees: 694
Size Moonpig (MOON.L) is a United Kingdom Information Technology company (Internet Software/Services) with a market value of $1.13B, the 210th largest of 363 United Kingdom companies the cockpit tracks. Shares closed at £288.20 on 6 Nov 2026.
Performance Over six months the shares gained 41.3%, against -12.1% for the median peer and +3.6% for the United Kingdom market (cap-weighted) — 3rd highest of 21 in its peer set.
Growth Revenue grew 6.5% over the last twelve months (peer median +11.2%); the operating margin is 21.0% (peer median 7.5%).
Valuation It trades at 15.2× forward earnings against a peer median of 13.8× (6th most expensive of 15).
Price implies For today's price to make sense, revenue must grow about 4% a year for seven years (Req g). Recent delivered growth is 0%, so the hurdle is +3 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.
Capital Return on invested capital runs 98.1 points above its cost of capital (10.7% WACC).
Next results Next results expected around 8 Dec 2026 (exchange calendar; dates can move).
| TTM | FY2025 | FY2024 | FY2023 | FY2022 | |
|---|---|---|---|---|---|
| Revenue | £373M | £373M | £350M | £341M | £320M |
| Revenue growth | — | +7% | +3% | +7% | — |
| Gross profit | £199M | £199M | £188M | £183M | £164M |
| EBITDA | £103M | £103M | £95.6M | £90.9M | £74.7M |
| Net income | £51.7M | £51.7M | -£11.1M | £34.2M | £26.6M |
| Free cash flow | £77.5M | £77.5M | £68.2M | £59.2M | £27.5M |
| Capital expenditure | £15.8M | £15.8M | £13.3M | £13.7M | £22.6M |
| Total debt | n/a | £117M | £109M | £135M | £190M |
The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.
| Company | Market cap | 6M return | Revenue growth | Op. margin | Forward P/E | Req g |
|---|---|---|---|---|---|---|
| Moonpig MOON.L | $1.13B | +41% | +7% | 21% | 15.2× | 3.7% |
| Card Factory CARD.L | $389M | +35% | +7% | 11% | 7.0× | -1.6% |
| Amazon AMZN | $2.80T | -5% | +15% | 13% | 26.3× | n/a |
Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.
| Measure | MOON.L | Peer median | Rank in peer set |
|---|---|---|---|
| 1-month return | +3.5% | -1.0% | 7th highest of 21 |
| 6-month return | +41.3% | -12.1% | 3rd highest of 21 |
| Distance from 52-week high | -4.4% | -31.3% | highest of 21 |
| Revenue growth (TTM) | +6.5% | +11.2% | 9th lowest of 20 |
| Operating margin | 21.0% | 7.5% | 6th highest of 20 |
| Forward P/E | 15.2× | 13.8× | 6th most expensive of 15 |
| Growth the price implies (Req g, 7 yrs) | 3.7% | 4.2% | 8th least demanding of 15 |
| Growth delivered (Del g) | +0.3% | +14.3% | 2nd lowest of 15 |
| Hurdle (Req g minus delivered) | +3.4 pp | -9.7 pp | 4th most demanding of 15 |
| ROIC minus cost of capital | +98.1 pp | +1.6 pp | 2nd highest of 16 |
| EV / EBITDA | 9.2× | 8.9× | 6th most expensive of 14 |
| Net debt / EBITDA | 1.1× | -0.2× | 3rd most indebted of 16 |
| Company | Market | Market cap | 6M return | Revenue growth | Op. margin | Forward P/E | Req g | Delivered g |
|---|---|---|---|---|---|---|---|---|
| Moonpig MOON.L | United Kingdom | $1.13B | +41% | +7% | 21% | 15.2× | 3.7% | +0.3% |
| Baltic Classifieds BCG.L | United Kingdom | $1.14B | -99% | +7% | 68% | 0.2× | 15.2% | +15.9% |
| Huawen Media 000793.SZ | China | $1.19B | -34% | 0% | -14% | n/a | 17.8% | -34.6% |
| Yelp YELP | United States | $1.06B | -28% | +2% | 13% | 8.1× | -18.4% | +10.9% |
| EverQuote EVER | United States | $1.02B | +41% | +24% | 11% | 14.3× | -7.0% | +14.8% |
| D-MARKET Elektronik Hizmetler ve Ticaret AS Sponsored ADR HEPS | United States | $979M | -3% | +22% | -3% | n/a | n/a | n/a |
| WEBTOON Entertainment WBTN | United States | $1.31B | -27% | 0% | -3% | n/a | n/a | n/a |
| NHN 181710.KS | South Korea | $1.34B | +44% | +12% | 6% | 16.3× | -4.4% | +8.9% |
| Sify Technologies Limited Sponsored ADR SIFY | United States | $941M | -20% | +11% | 8% | n/a | n/a | n/a |
| BuySell Technologies 7685.T | Japan | $938M | -28% | +58% | 11% | 15.0× | -1.2% | +46.8% |
| Trustpilot TRST.L | United Kingdom | $1.36B | +12% | +19% | 5% | 52.4× | 32.7% | +20.0% |
| Omada Health OMDA | United States | $924M | +2% | +48% | 0% | 37.1× | 28.7% | +42.9% |
| CarTrade Tech CARTRADE.NS | India | $1.39B | +40% | +16% | 30% | 47.7× | 34.5% | +25.6% |
| LegalZoom.com LZ | United States | $897M | -19% | +12% | 4% | 6.7× | 6.1% | +9.9% |
| Mony MONY.L | United Kingdom | $1.42B | +21% | +2% | 26% | 11.1× | -0.7% | +5.3% |
| TeamViewer TMV.DE | Germany | $894M | -5% | +2% | 34% | 5.2× | -11.0% | +10.4% |
| iQIYI, Inc. Sponsored ADR IQ | United States | $886M | -20% | -3% | -2% | n/a | n/a | n/a |
| Gushengtang 2273.HK | Hong Kong | $874M | +1% | +12% | 13% | 13.4× | 2.4% | +27.6% |
| Yalla Group Ltd. Sponsored ADR YALA | United States | $863M | -21% | -4% | 31% | 7.0× | n/a | n/a |
| FuboTV FUBO | United States | $830M | -26% | n/a | n/a | n/a | n/a | n/a |
| PubMatic PUBM | United States | $811M | +82% | -1% | -5% | 360.6× | 7.8% | +13.7% |