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← CockpitCompetitor Analysis › 9898.HK Weibo Corp Class AOpen in the cockpit ↗

Weibo Corp Class A9898.HKCompetitor analysis, valuation and peers

Hong Kong · HKD·Information Technology›Internet Software/Services

Operator of Weibo, China's largest microblogging and social-media platform for public conversation and celebrity/brand content.

≈ China's Twitter/XMomentum weak 39
Mkt cap
$1.58B
US dollars, full cap
Free float
58%
of shares outstanding
$/day
$825,764
20-day average traded
Fwd P/E
5.2×
forward earnings
ROIC−WACC
+2.6 pp
WACC 8.2%
Hurdle
n/a
no reverse DCF
Next earnings
11 days
17 Nov 2026
Close · HKDHK$50.40
1D-1.5%
1W+4.3%
1M+0.6%
3M-18.4%
6M-24.5%
YTD-36.2%
1Y-43.1%
ATR %2.8%
52w lowhigh43.0% off high

What Weibo does

Operator of Weibo, China's largest microblogging and social-media platform for public conversation and celebrity/brand content.

Sells advertising, mostly brand and performance ads placed into feeds and on celebrity pages, while paid memberships and live-stream services bring in the rest. Its parent, Sina, remains the largest shareholder.

In one line: China's Twitter/X.

Products and services

  • Weibo social media platform
  • Advertising & marketing services
  • Value-added services (membership, live-streaming)

Customers

  • Advertisers/brands
  • Content creators/influencers
  • Chinese internet users

Where it sits in the supply chain

  • Communication Services
  • Social media
  • Microblogging platform

What could go right

  • China digital ad spend recovery

What could go wrong

  • Competition from short-video platforms (Douyin, Kuaishou)
  • Ad-spend cyclicality

Moat: narrow (network effects, brand, scale). Dominant network effects as China's leading open microblogging platform for real-time public discourse and celebrity engagement.

Headquarters: Beijing, China · Founded: 2009 · Employees: 5,651

Named competitors

Weibo at a glance

Size Weibo (9898.HK) is a Hong Kong Information Technology company (Internet Software/Services) with a market value of $1.58B, the 477th largest of 891 Hong Kong companies the cockpit tracks. Shares closed at HK$50.40 on 6 Nov 2026.

Performance Over six months the shares fell 24.5%, against -5.0% for the median peer and -13.4% for the Hong Kong market (cap-weighted) — 6th lowest of 21 in its peer set.

Growth Revenue grew 1.9% over the last twelve months (peer median +6.7%); the operating margin is 24.5% (peer median 8.9%).

Valuation It trades at 5.2× forward earnings against a peer median of 15.7× (2nd cheapest of 15).

Capital Return on invested capital runs 2.6 points above its cost of capital (8.2% WACC).

Next results Next results expected around 17 Nov 2026 (exchange calendar; dates can move).

Relative performance

8010011 May 202611 Aug 20266 Nov 2026Peer median 959898.HK 75
Six months, rebased to 100: Weibo against the median of its 20 peers (local-currency closes).

Weibo financials

Reported figures in HKD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
RevenueHK$14.0BHK$13.7BHK$13.7BHK$13.8BHK$14.4B
Revenue growth—0%-1%-4%—
Gross profitHK$10.3BHK$10.4BHK$10.8BHK$10.8BHK$11.2B
EBITDAHK$3.89BHK$4.19BHK$4.58BHK$4.42BHK$4.36B
Net incomeHK$2.49BHK$3.50BHK$2.35BHK$2.68BHK$670M
Free cash flown/aHK$3.72BHK$4.51BHK$4.98BHK$4.08B
Capital expendituren/aHK$330MHK$480MHK$288MHK$338M
Total debtHK$14.6BHK$14.8BHK$14.8BHK$21.1BHK$19.4B

Quarterly statements and history in the cockpit →

Weibo competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%+40%-10%0%+10%+20%ZDMONYCARTRADETBOTEKTRST181710603888WBTN000793BCGMOON300253YELPEVER601519DAOHEPS7685ABSLAMC9898.HK6-month return →1-month return →
Up and to the right = strong over both horizons. Weibo is the large dot.

Fundamentals: revenue growth against valuation

0%+20%+40%+60%+80%0×200×ZDMONYCARTRADETBOTEKTRST181710BCG300253EVERDAO76859898.HKRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Weibo is the large dot.

Weibo competitors and peer comparison

Head to head with its named competitors (9898.HK vs 0700.HK vs 1024.HK)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Weibo 9898.HK$1.58B-24%+2%25%5.2×n/a
Tencent 0700.HK$482B-11%+16%32%12.5×6.4%
Kuaishou-w 1024.HK$16.0B-39%+11%11%14.9×-4.4%

How Weibo compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Weibo against its 20 peers (data as of 6 Nov 2026)
Measure9898.HKPeer medianRank in peer set
1-month return+0.6%+1.1%11th highest of 21
6-month return-24.5%-5.0%6th lowest of 21
Distance from 52-week high-43.0%-25.8%7th lowest of 21
Revenue growth (TTM)+1.9%+6.7%7th lowest of 21
Operating margin24.5%8.9%5th highest of 21
Forward P/E5.2×15.7×2nd cheapest of 15
ROIC minus cost of capital+2.6 pp+1.6 pp8th highest of 16
EV / EBITDA1.8×8.8×cheapest of 13
Net debt / EBITDA-1.6×-0.2×7th least indebted of 14

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Weibo 9898.HKHong Kong$1.58B-24%+2%25%5.2×n/an/a
Ziff Davis ZDUnited States$1.70B+21%-8%10%8.9×-10.6%+4.6%
Mony MONY.LUnited Kingdom$1.42B+21%+2%26%11.1×-0.7%+5.3%
CarTrade Tech CARTRADE.NSIndia$1.39B+40%+16%30%47.7×34.5%+25.6%
TBO Tek TBOTEK.NSIndia$1.80B+24%+74%11%41.6×n/an/a
Trustpilot TRST.LUnited Kingdom$1.36B+12%+19%5%52.4×32.7%+20.0%
NHN 181710.KSSouth Korea$1.34B+44%+12%6%16.3×-4.4%+8.9%
XinhuaNet 603888.SSChina$1.89B-7%-1%8%n/a22.6%+9.3%
WEBTOON Entertainment WBTNUnited States$1.31B-27%0%-3%n/an/an/a
Huawen Media 000793.SZChina$1.19B-34%0%-14%n/a17.8%-34.6%
Baltic Classifieds BCG.LUnited Kingdom$1.14B-99%+7%68%0.2×15.2%+15.9%
Moonpig MOON.LUnited Kingdom$1.13B+41%+7%21%15.2×3.7%+0.3%
Winning Health Technology 300253.SZChina$2.31B-19%+6%-20%351.5×18.9%-1.4%
Yelp YELPUnited States$1.06B-28%+2%13%8.1×-18.4%+10.9%
EverQuote EVERUnited States$1.02B+41%+24%11%14.3×-7.0%+14.8%
Shanghai Great Wisdom 601519.SSChina$2.49B-18%+6%-8%n/an/an/a
Youdao, Inc. Sponsored ADR DAOUnited States$2.50B+59%+10%4%59.4×33.6%+17.6%
D-MARKET Elektronik Hizmetler ve Ticaret AS Sponsored ADR HEPSUnited States$979M-3%+22%-3%n/an/an/a
Sify Technologies Limited Sponsored ADR SIFYUnited States$941M-20%+11%8%n/an/an/a
BuySell Technologies 7685.TJapan$938M-28%+58%11%15.0×-1.2%+46.8%
Aditya Birla Sun Life Amc ABSLAMC.NSIndia$2.68B-19%+4%60%23.9×n/an/a

Questions

Who are Weibo's main competitors?
Named competitors: Tencent (WeChat) (0700.HK), Kuaishou (1024.HK). The cockpit's measured peer set (industry) also includes Ziff Davis (ZD), Mony (MONY.L), CarTrade Tech (CARTRADE.NS), TBO Tek (TBOTEK.NS), Trustpilot (TRST.L), NHN (181710.KS).
Is Weibo expensive compared with its peers?
On forward p/e it trades at 5.2× against a peer median of 15.7×, 2nd cheapest of 15 in its peer set.
How has Weibo stock performed?
Over six months to 6 Nov 2026 the shares returned -24.5% against -5.0% for the median peer; over one year -43.1%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.