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← CockpitCompetitor Analysis › PUB.PA Publicis Groupe SAOpen in the cockpit ↗

Publicis Groupe SAPUB.PACompetitor analysis, valuation and peers

France · EUR·Communication Services›Advertising/Marketing Services

French global advertising and marketing communications holding company.

Momentum leader 91
Mkt cap
$29.0B
US dollars, full cap
Free float
91%
of shares outstanding
$/day
$62.7M
20-day average traded
Fwd P/E
13.0×
forward earnings
ROIC−WACC
+5.3 pp
WACC 8.7%
Hurdle
-9 pp
Req g minus delivered
Official | Implied
BBB+ / A
agencies · bond market
Next earnings
90 days
4 Feb 2027
Close · EUR€102.95
1D-1.9%
1W+2.8%
1M+8.1%
3M+4.2%
6M+32.6%
YTD+16.2%
1Y+20.0%
ATR %2.2%
52w lowhigh2.9% off high

What Publicis Groupe does

French global advertising and marketing communications holding company.

Is paid fees and commissions by advertisers to plan and buy media and create campaigns, plus fees for data and technology work through Epsilon, bought in 2019, and Publicis Sapient, bought in 2015. The Badinter family, descendants of founder Marcel Bleustein-Blanchet, is the largest shareholder.

Products and services

  • Creative advertising agencies
  • Media buying/planning
  • Data & marketing technology (Epsilon)
  • Healthcare communications

Customers

  • Global consumer and B2B brand advertisers

Where it sits in the supply chain

  • Communication Services
  • Advertising
  • Creative, media buying & marketing…

What could go right

  • Digital/data-driven ad spend shift
  • AI marketing tool adoption

What could go wrong

  • Ad spend cyclicality/recession sensitivity
  • In-housing of marketing by large clients

Moat: narrow (scale, brand, data). Data-driven media/creative platform (via Epsilon) provides scale versus rival ad holding companies.

Headquarters: Paris, France · Founded: 1926 · Employees: 114,079

Named competitors

Publicis Groupe at a glance

Size Publicis Groupe (PUB.PA) is a France Communication Services company (Advertising/Marketing Services) with a market value of $29.0B, the 25th largest of 206 France companies the cockpit tracks. Shares closed at €102.95 on 6 Nov 2026.

Performance Over six months the shares gained 32.6%, against +0.5% for the median peer and -0.4% for the France market (cap-weighted) — 4th highest of 21 in its peer set.

Growth Revenue grew 4.7% over the last twelve months (peer median +5.3%); the operating margin is 14.8% (peer median 4.3%).

Valuation It trades at 13.0× forward earnings against a peer median of 20.9× (5th cheapest of 16).

Price implies For today's price to make sense, revenue must grow about 1% a year for seven years (Req g). Recent delivered growth is +10%, so the hurdle is -9 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 5.3 points above its cost of capital (8.7% WACC).

Credit Publicis Groupe has 2 bonds outstanding ($1.39B), rated BBB+ by the agencies and trading like A at a weighted spread of 77 bp.

Next results Next results expected around 4 Feb 2027 (exchange calendar; dates can move).

Relative performance

10012014011 May 202611 Aug 20266 Nov 2026PUB.PA 134Peer median 99
Six months, rebased to 100: Publicis Groupe against the median of its 20 peers (local-currency closes).

Publicis Groupe financials

Reported figures in EUR; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue€17.6B€17.4B€16.0B€14.8B€14.2B
Revenue growth—+9%+8%+4%—
Gross profit€2.62B€2.59B€2.42B€2.21B€2.06B
EBITDA€3.36B€3.32B€3.15B€2.96B€2.88B
Net income€1.62B€1.65B€1.66B€1.31B€1.22B
Free cash flow€2.48B€2.72B€2.13B€1.96B€2.20B
Capital expenditure€226M€250M€238M€180M€198M
Total debtn/a€5.66B€5.17B€5.54B€6.17B

Quarterly statements and history in the cockpit →

Publicis Groupe competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%+40%-20%-10%0%+10%OMC1024REA300058DEC4324CBDGWPPPTRN3011712433SAXHAVAS0021810024002556000917SBET600640600556PUB.PA6-month return →1-month return →
Up and to the right = strong over both horizons. Publicis Groupe is the large dot.

Fundamentals: revenue growth against valuation

0%+500%+1,000%+1,500%0×200×400×OMC1024REA300058301171SBET600556PUB.PARevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Publicis Groupe is the large dot.

Capital: growth delivered against growth the price implies

0%+100%+200%0%100%200%OMC1024REA300058DECCBDGPTRN2556600640PUB.PAGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Publicis Groupe is the large dot.

Publicis Groupe competitors and peer comparison

Head to head with its named competitors (PUB.PA vs WPP.L vs OMC vs IPG.AX)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Publicis Groupe PUB.PA$29.0B+33%+5%15%13.0×1.1%
WPP WPP.L$5.93B+58%-6%9%7.8×-8.1%
Omnicom OMC$23.6B+13%+54%15%7.9×-6.9%
IPD IPG.AX$372M-18%+17%11%15.9×5.6%
Dentsu 4324.T$6.37B+30%+4%10%12.8×-12.0%

How Publicis Groupe compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Publicis Groupe against its 20 peers (data as of 6 Nov 2026)
MeasurePUB.PAPeer medianRank in peer set
1-month return+8.1%+8.7%10th lowest of 21
6-month return+32.6%+0.5%4th highest of 21
Distance from 52-week high-2.9%-33.9%2nd highest of 21
Revenue growth (TTM)+4.7%+5.3%11th highest of 21
Operating margin14.8%4.3%2nd highest of 21
Forward P/E13.0×20.9×5th cheapest of 16
Growth the price implies (Req g, 7 yrs)1.1%11.6%7th least demanding of 17
Growth delivered (Del g)+10.0%+9.0%8th highest of 17
Hurdle (Req g minus delivered)-8.9 pp-5.9 pp8th least demanding of 17
ROIC minus cost of capital+5.3 pp-1.7 pp6th highest of 21
EV / EBITDA8.7×6.7×3rd most expensive of 11
Net debt / EBITDA1.0×0.4×5th most indebted of 12
Bond spread77 bp110 bptightest of 5

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Publicis Groupe PUB.PAFrance$29.0B+33%+5%15%13.0×1.1%+10.0%
Omnicom OMCUnited States$23.6B+13%+54%15%7.9×-6.9%+5.6%
Kuaishou-w 1024.HKHong Kong$16.0B-39%+11%11%14.9×-4.4%+18.6%
REA REA.AXAustralia$15.9B+2%+4%48%31.3×19.3%+14.5%
BlueFocus Intelligent Communications 300058.SZChina$6.98B-24%+6%0%123.3×58.3%+11.1%
JCDecaux DEC.PAFrance$6.40B+42%+1%12%18.6×6.6%+11.8%
Dentsu 4324.TJapan$6.37B+30%+4%10%12.8×-12.0%+8.8%
Compagnie du Cambodge CBDG.PAFrance$6.33B-11%+45%-11%n/a55.9%+269.1%
WPP WPP.LUnited Kingdom$5.93B+58%-6%9%7.8×-8.1%+2.5%
Pattern PTRNUnited States$3.24B+15%+44%1%24.0×37.8%+36.2%
Easy Click Worldwide Network Technology 301171.SZChina$3.20B+3%+29%2%99.2×57.4%+9.1%
Hakuhodo Dy 2433.TJapan$3.05B+34%-6%5%20.9×-2.8%+3.8%
Stroeer SE & Co. KGaA SAX.DEGermany$2.41B-1%+3%11%13.3×4.5%+7.5%
Havas HAVAS.ASNetherlands$1.99B+10%+1%9%8.2×-8.4%+1.8%
Guangdong Guangzhou Daily Media 002181.SZChina$1.96B-32%0%-6%n/an/an/a
Guangdong Advertising 002400.SZChina$1.72B-27%+11%0%n/an/an/a
Marketingforce Management 2556.HKHong Kong$1.53B+10%+128%6%24.2×16.6%+38.8%
Hunan TV & Broadcast Intermediary 000917.SZChina$1.43B-23%-2%3%n/a17.1%-6.1%
Sharplink SBETUnited States$1.36B-16%+1,497%-19%80.5×n/an/a
New Guomai Digital Culture 600640.SSChina$1.35B-8%-11%-2%n/a57.0%-16.4%
InMyShow Digital Technology (Group) 600556.SSChina$1.33B-17%+25%-2%492.0×n/an/a

Publicis Groupe bonds and credit

Publicis Groupe has 2 bonds outstanding with $1.39B face value. The agencies rate it BBB+; its bonds trade like A. Weighted yield 4.13%, a spread of 77 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Who are Publicis Groupe's main competitors?
Named competitors: WPP (WPP.L), Omnicom Group (OMC), Interpublic Group (IPG.AX), Dentsu Group (4324.T). The cockpit's measured peer set (industry) also includes Omnicom (OMC), Kuaishou-w (1024.HK), REA (REA.AX), BlueFocus Intelligent Communications (300058.SZ), JCDecaux (DEC.PA), Dentsu (4324.T).
Is Publicis Groupe expensive compared with its peers?
On forward p/e it trades at 13.0× against a peer median of 20.9×, 5th cheapest of 16 in its peer set. For today's price to make sense, revenue must grow about 1% a year for seven years (Req g). Recent delivered growth is +10%, so the hurdle is -9 pp: the price already allows for a slowdown.
How has Publicis Groupe stock performed?
Over six months to 6 Nov 2026 the shares returned +32.6% against +0.5% for the median peer; over one year +20.0%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.