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State-linked Guangdong advertising and media group providing outdoor advertising, print media and marketing services.
State-linked Guangdong advertising and media group providing outdoor advertising, print media and marketing services.
In one line: A regional Chinese outdoor-advertising and media-services company.
Moat: none (distribution). Regional advertising-space assets and government-media ties, but advertising is a competitive, low-differentiation business.
Headquarters: Guangzhou, China · Employees: 2,691
Size Guangdong Advertising (002400.SZ) is a China Communication Services company (Advertising/Marketing Services) with a market value of $1.72B, the 1453rd largest of 4,839 China companies the cockpit tracks. Shares closed at CN¥6.56 on 6 Nov 2026.
Performance Over six months the shares fell 26.8%, against -5.2% for the median peer and -16.4% for the China market (cap-weighted) — 4th lowest of 21 in its peer set.
Growth Revenue grew 11.1% over the last twelve months (peer median +10.8%); the operating margin is 0.2% (peer median 2.0%).
Valuation It trades at 0.6× enterprise value to sales against a peer median of 2.2× (4th cheapest of 21).
Capital Return on invested capital runs 6.8 points below its cost of capital (7.8% WACC).
| TTM | FY2025 | FY2024 | FY2023 | FY2022 | |
|---|---|---|---|---|---|
| Revenue | CN¥24.0B | CN¥21.3B | CN¥20.6B | CN¥16.7B | CN¥14.6B |
| Revenue growth | — | +3% | +24% | +14% | — |
| Gross profit | CN¥1.35B | CN¥1.18B | CN¥1.35B | CN¥1.37B | CN¥1.42B |
| EBITDA | n/a | CN¥186M | CN¥279M | CN¥235M | CN¥353M |
| Net income | -CN¥43.3M | CN¥90.0M | CN¥101M | CN¥153M | CN¥213M |
| Free cash flow | -CN¥459M | -CN¥400M | -CN¥276M | CN¥471M | -CN¥384M |
| Capital expenditure | CN¥14.4M | CN¥12.7M | CN¥16.9M | CN¥10.5M | CN¥95.4M |
| Total debt | CN¥4.20B | CN¥3.36B | CN¥1.45B | CN¥1.34B | CN¥966M |
The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.
| Company | Market cap | 6M return | Revenue growth | Op. margin | EV / Sales | Req g |
|---|---|---|---|---|---|---|
| Guangdong Advertising 002400.SZ | $1.72B | -27% | +11% | 0% | 0.6× | n/a |
| Focus Media Information Technology 002027.SZ | $12.0B | -12% | -2% | 30% | 6.1× | 1.2% |
| BlueFocus Intelligent Communications 300058.SZ | $6.98B | -24% | +6% | 0% | 0.6× | 58.3% |
Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.
| Measure | 002400.SZ | Peer median | Rank in peer set |
|---|---|---|---|
| 1-month return | +5.3% | +2.6% | 8th highest of 21 |
| 6-month return | -26.8% | -5.2% | 4th lowest of 21 |
| Distance from 52-week high | -52.8% | -38.1% | 5th lowest of 21 |
| Revenue growth (TTM) | +11.1% | +10.8% | 11th highest of 21 |
| Operating margin | 0.2% | 2.0% | 7th lowest of 20 |
| EV / Sales | 0.6× | 2.2× | 4th cheapest of 21 |
| ROIC minus cost of capital | -6.8 pp | -2.7 pp | 7th lowest of 20 |
| Company | Market | Market cap | 6M return | Revenue growth | Op. margin | EV / Sales | Req g | Delivered g |
|---|---|---|---|---|---|---|---|---|
| Guangdong Advertising 002400.SZ | China | $1.72B | -27% | +11% | 0% | 0.6× | n/a | n/a |
| Marketingforce Management 2556.HK | Hong Kong | $1.53B | +10% | +128% | 6% | 2.5× | 16.6% | +38.8% |
| Guangdong Guangzhou Daily Media 002181.SZ | China | $1.96B | -32% | 0% | -6% | 22.0× | n/a | n/a |
| Havas HAVAS.AS | Netherlands | $1.99B | +10% | +1% | 9% | 0.7× | -8.4% | +1.8% |
| Hunan TV & Broadcast Intermediary 000917.SZ | China | $1.43B | -23% | -2% | 3% | 2.5× | 17.1% | -6.1% |
| Sharplink SBET | United States | $1.36B | -16% | +1,497% | -19% | 25.9× | n/a | n/a |
| New Guomai Digital Culture 600640.SS | China | $1.35B | -8% | -11% | -2% | 4.2× | 57.0% | -16.4% |
| InMyShow Digital Technology (Group) 600556.SS | China | $1.33B | -17% | +25% | -2% | 1.9× | n/a | n/a |
| Three's Company Future Technology 605168.SS | China | $1.32B | -12% | +11% | 6% | 2.1× | 33.3% | +5.5% |
| CheilWorldwide 030000.KS | South Korea | $1.26B | -2% | -4% | 7% | 0.4× | -17.6% | +10.6% |
| ANYCOLOR 5032.T | Japan | $1.23B | +16% | +10% | 35% | 3.1× | -8.9% | +48.8% |
| Stroeer SE & Co. KGaA SAX.DE | Germany | $2.41B | -1% | +3% | 11% | 1.9× | 4.5% | +7.5% |
| Sunwave Communications 002115.SZ | China | $1.21B | -35% | +102% | 1% | 0.4× | 26.1% | +6.5% |
| QuinStreet QNST | United States | $1.18B | +58% | +18% | 3% | 0.9× | 9.8% | +17.5% |
| Trump Media & Technology DJT | United States | $1.11B | -55% | +22% | -4,052% | 253.7× | n/a | n/a |
| Hakuhodo Dy 2433.T | Japan | $3.05B | +34% | -6% | 5% | 0.5× | -2.8% | +3.8% |
| Easy Click Worldwide Network Technology 301171.SZ | China | $3.20B | +3% | +29% | 2% | 4.1× | 57.4% | +9.1% |
| China Tourism And Culture Investment 600358.SS | China | $911M | -11% | +125% | n/a | 7.6× | n/a | n/a |
| Pattern PTRN | United States | $3.24B | +15% | +44% | 1% | 1.0× | 37.8% | +36.2% |
| Inly Media 603598.SS | China | $865M | +4% | +9% | 0% | 0.7× | n/a | n/a |
| Guangdong Yowant Technology 002291.SZ | China | $786M | -15% | -22% | -15% | 2.2× | 36.3% | +9.0% |