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Samsung-affiliated global ad agency creating campaigns, digital and brand-experience work for Samsung Electronics and outside clients.
Samsung-affiliated global ad agency creating campaigns, digital and brand-experience work for Samsung Electronics and outside clients.
Is paid fees and commissions for creating campaigns and placing advertising, with Samsung group companies supplying a large share of its work, so its revenue follows Samsung's marketing budgets. Overseas offices, largely built through the purchase of foreign agencies, serve Samsung and other global clients.
In one line: Korea's WPP/Omnicom-style ad holding company, tied to Samsung.
Moat: narrow (installed base, customer qualification). Long-standing agency-of-record for Samsung Group's global ad spend.
Headquarters: Seoul, South Korea · Founded: 1973 · Employees: 1,511
Size CheilWorldwide (030000.KS) is a South Korea Communication Services company (Advertising/Marketing Services) with a market value of $1.26B, the 201st largest of 495 South Korea companies the cockpit tracks. Shares closed at ₩19,580 on 6 Nov 2026.
Performance Over six months the shares fell 2.3%, against -11.5% for the median peer and -24.5% for the South Korea market (cap-weighted) — 7th highest of 21 in its peer set.
Growth Revenue fell 4.0% over the last twelve months (peer median +10.8%); the operating margin is 6.8% (peer median 0.6%).
Valuation It trades at 10.8× forward earnings against a peer median of 24.2× (3rd cheapest of 12).
Price implies For today's price to make sense, revenue must grow about -18% a year for seven years (Req g). Recent delivered growth is +11%, so the hurdle is -28 pp: the price already allows for a slowdown.
Capital Return on invested capital runs 8.4 points above its cost of capital (5.3% WACC).
Next results Next results expected around 10 Mar 2027 (exchange calendar; dates can move).
| TTM | FY2025 | FY2024 | FY2023 | FY2022 | |
|---|---|---|---|---|---|
| Revenue | ₩4.33T | ₩4.55T | ₩4.34T | ₩4.14T | ₩4.25T |
| Revenue growth | — | +5% | +5% | -3% | — |
| Gross profit | n/a | ₩1.83T | ₩1.70T | ₩1.59T | ₩1.51T |
| EBITDA | n/a | ₩421B | ₩398B | ₩383B | ₩385B |
| Net income | ₩201B | ₩208B | ₩208B | ₩187B | ₩194B |
| Free cash flow | n/a | ₩182B | ₩320B | ₩245B | ₩165B |
| Capital expenditure | n/a | ₩40.6B | ₩39.0B | ₩26.2B | ₩22.3B |
| Total debt | n/a | ₩290B | ₩157B | ₩173B | ₩197B |
The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.
| Company | Market cap | 6M return | Revenue growth | Op. margin | Forward P/E | Req g |
|---|---|---|---|---|---|---|
| CheilWorldwide 030000.KS | $1.26B | -2% | -4% | 7% | 10.8× | -17.6% |
| INNOCEAN Worldwide 214320.KS | $518M | -11% | +2% | 8% | 6.0× | n/a |
| WPP Plc Sponsored ADR WPP | $6.09B | +53% | -3% | 9% | 7.7× | -10.2% |
| Omnicom OMC | $23.6B | +13% | +54% | 15% | 7.9× | -6.9% |
| Dentsu 4324.T | $6.37B | +30% | +4% | 10% | 12.8× | -12.0% |
Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.
| Measure | 030000.KS | Peer median | Rank in peer set |
|---|---|---|---|
| 1-month return | +3.3% | +1.6% | 9th highest of 21 |
| 6-month return | -2.3% | -11.5% | 7th highest of 21 |
| Distance from 52-week high | -15.2% | -38.2% | 4th highest of 21 |
| Revenue growth (TTM) | -4.0% | +10.8% | 5th lowest of 21 |
| Operating margin | 6.8% | 0.6% | 5th highest of 20 |
| Forward P/E | 10.8× | 24.2× | 3rd cheapest of 12 |
| Growth the price implies (Req g, 7 yrs) | -17.6% | 16.6% | 2nd least demanding of 12 |
| Growth delivered (Del g) | +10.6% | +5.5% | 4th highest of 12 |
| Hurdle (Req g minus delivered) | -28.2 pp | -7.2 pp | 2nd least demanding of 12 |
| ROIC minus cost of capital | +8.4 pp | -5.6 pp | 3rd highest of 20 |
| Company | Market | Market cap | 6M return | Revenue growth | Op. margin | Forward P/E | Req g | Delivered g |
|---|---|---|---|---|---|---|---|---|
| CheilWorldwide 030000.KS | South Korea | $1.26B | -2% | -4% | 7% | 10.8× | -17.6% | +10.6% |
| ANYCOLOR 5032.T | Japan | $1.23B | +16% | +10% | 35% | 12.2× | -8.9% | +48.8% |
| Three's Company Future Technology 605168.SS | China | $1.32B | -12% | +11% | 6% | 35.4× | 33.3% | +5.5% |
| Sunwave Communications 002115.SZ | China | $1.21B | -35% | +102% | 1% | n/a | 26.1% | +6.5% |
| InMyShow Digital Technology (Group) 600556.SS | China | $1.33B | -17% | +25% | -2% | 492.0× | n/a | n/a |
| QuinStreet QNST | United States | $1.18B | +58% | +18% | 3% | 12.3× | 9.8% | +17.5% |
| New Guomai Digital Culture 600640.SS | China | $1.35B | -8% | -11% | -2% | n/a | 57.0% | -16.4% |
| Sharplink SBET | United States | $1.36B | -16% | +1,497% | -19% | 80.5× | n/a | n/a |
| Hunan TV & Broadcast Intermediary 000917.SZ | China | $1.43B | -23% | -2% | 3% | n/a | 17.1% | -6.1% |
| Trump Media & Technology DJT | United States | $1.11B | -55% | +22% | -4,052% | n/a | n/a | n/a |
| Marketingforce Management 2556.HK | Hong Kong | $1.53B | +10% | +128% | 6% | 24.2× | 16.6% | +38.8% |
| Guangdong Advertising 002400.SZ | China | $1.72B | -27% | +11% | 0% | n/a | n/a | n/a |
| China Tourism And Culture Investment 600358.SS | China | $911M | -11% | +125% | n/a | n/a | n/a | n/a |
| Inly Media 603598.SS | China | $865M | +4% | +9% | 0% | 79.8× | n/a | n/a |
| Guangdong Guangzhou Daily Media 002181.SZ | China | $1.96B | -32% | 0% | -6% | n/a | n/a | n/a |
| Havas HAVAS.AS | Netherlands | $1.99B | +10% | +1% | 9% | 8.2× | -8.4% | +1.8% |
| Guangdong Yowant Technology 002291.SZ | China | $786M | -15% | -22% | -15% | 40.6× | 36.3% | +9.0% |
| Hubei Century Network Technology 300494.SZ | China | $766M | -5% | -7% | -6% | n/a | n/a | n/a |
| Criteo CRTO | United States | $756M | -6% | -7% | 8% | 4.1× | -19.8% | -1.3% |
| Apg Sga APGN.SW | Switzerland | $745M | +13% | +5% | 10% | 18.7× | -2.7% | +4.5% |
| Lecron Industrial Development 300343.SZ | China | $738M | -29% | +46% | 1% | n/a | n/a | n/a |