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← CockpitCompetitor Analysis › 600556.SS InMyShow Digital Technology (Group) Co., Ltd. Class AOpen in the cockpit ↗

InMyShow Digital Technology (Group) Co., Ltd. Class A600556.SSCompetitor analysis, valuation and peers

China · CNY·Communication Services›Advertising/Marketing Services

Chinese platform connecting brand advertisers with social-media influencers and content creators for influencer marketing campaigns.

≈ A Chinese influencer-marketing marketplace, akin to a mix of AspireIQ and an agencyMomentum leader 82
Mkt cap
$1.33B
US dollars, full cap
Free float
97%
of shares outstanding
$/day
$50.0M
20-day average traded
Fwd P/E
492.0×
forward earnings
ROIC−WACC
-10.5 pp
WACC 9.1%
Hurdle
n/a
no reverse DCF
Next earnings
172 days
27 Apr 2027
Close · CNYCN¥4.92
1D-1.4%
1W+18.0%
1M+9.8%
3M+3.6%
6M-17.3%
YTD-18.9%
1Y-15.2%
ATR %5.3%
52w lowhigh47.9% off high

What InMyShow Digital Technology (Group) does

Chinese platform connecting brand advertisers with social-media influencers and content creators for influencer marketing campaigns.

Earns a share of what brand advertisers spend on influencer campaigns it places with creators, so income follows marketing budgets rather than technology licences. Creators and the agencies that manage them, known as MCNs, are paid out of those budgets.

In one line: A Chinese influencer-marketing marketplace, akin to a mix of AspireIQ and an agency.

Products and services

  • WEIQ influencer marketing platform
  • SMART full-service marketing brand
  • Topklout creator value-ranking platform

Customers

  • Brand advertisers
  • Content creators/influencers and MCNs

Where it sits in the supply chain

  • Communication services
  • Influencer marketing
  • Creator-brand matching platform

What could go right

  • Growth of influencer/livestream commerce marketing in China

What could go wrong

  • Declining industry revenue/earnings recently
  • Intense platform competition

Moat: none (data, network effects). Platform matches creators/brands with ranking data, but influencer marketing is fragmented with many competing platforms.

Headquarters: Hangzhou, China · Employees: 1,465

Named competitors

InMyShow Digital Technology (Group) at a glance

Size InMyShow Digital Technology (Group) (600556.SS) is a China Communication Services company (Advertising/Marketing Services) with a market value of $1.33B, the 1815th largest of 4,839 China companies the cockpit tracks. Shares closed at CN¥4.92 on 6 Nov 2026.

Performance Over six months the shares fell 17.3%, against -7.3% for the median peer and -16.4% for the China market (cap-weighted) — 6th lowest of 21 in its peer set.

Growth Revenue grew 25.1% over the last twelve months (peer median +7.1%); the operating margin is -2.1% (peer median 3.3%).

Valuation It trades at 492.0× forward earnings against a peer median of 16.0× (most expensive of 13).

Capital Return on invested capital runs 10.5 points below its cost of capital (9.1% WACC).

Next results Next results expected around 27 Apr 2027 (exchange calendar; dates can move).

Relative performance

8010011 May 202611 Aug 20266 Nov 2026Peer median 92600556.SS 81
Six months, rebased to 100: InMyShow Digital Technology (Group) against the median of its 20 peers (local-currency closes).

InMyShow Digital Technology (Group) financials

Reported figures in CNY; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
RevenueCN¥4.70BCN¥3.90BCN¥4.05BCN¥4.20BCN¥4.12B
Revenue growth—-4%-3%+2%—
Gross profitCN¥640MCN¥685MCN¥629MCN¥701MCN¥872M
EBITDAn/aCN¥109MCN¥123MCN¥143MCN¥217M
Net income-CN¥108MCN¥30.9MCN¥51.5MCN¥92.8MCN¥180M
Free cash flow-CN¥863MCN¥84.9MCN¥138MCN¥279M-CN¥42.7M
Capital expenditureCN¥162MCN¥66.7MCN¥23.3MCN¥28.7MCN¥239M
Total debtCN¥892MCN¥580MCN¥422MCN¥1.03BCN¥840M

Quarterly statements and history in the cockpit →

InMyShow Digital Technology (Group) competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%-20%0%+20%600640605168SBET0300000009175032002115QNST2556DJT002400600358002181HAVAS603598002291300494APGNSAX600556.SS6-month return →1-month return →
Up and to the right = strong over both horizons. InMyShow Digital Technology (Group) is the large dot.

Fundamentals: revenue growth against valuation

0%+500%+1,000%+1,500%0×200×400×605168SBET0300005032603598600556.SSRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. InMyShow Digital Technology (Group) is the large dot.

InMyShow Digital Technology (Group) competitors and peer comparison

Head to head with its named competitors (600556.SS vs 300058.SZ vs 600986.SS)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
InMyShow Digital Technology (Group) 600556.SS$1.33B-17%+25%-2%492.0×n/a
BlueFocus Intelligent Communications 300058.SZ$6.98B-24%+6%0%123.3×58.3%
Zhewen Interactive 600986.SS$1.72B-22%+18%2%33.7×n/a

How InMyShow Digital Technology (Group) compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

InMyShow Digital Technology (Group) against its 20 peers (data as of 6 Nov 2026)
Measure600556.SSPeer medianRank in peer set
1-month return+9.8%+1.9%5th highest of 21
6-month return-17.3%-7.3%6th lowest of 21
Distance from 52-week high-47.9%-37.2%8th lowest of 21
Revenue growth (TTM)+25.1%+7.1%5th highest of 21
Operating margin-2.1%3.3%6th lowest of 20
Forward P/E492.0×16.0×most expensive of 13
ROIC minus cost of capital-10.5 pp-4.3 pp6th lowest of 20

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
InMyShow Digital Technology (Group) 600556.SSChina$1.33B-17%+25%-2%492.0×n/an/a
New Guomai Digital Culture 600640.SSChina$1.35B-8%-11%-2%n/a57.0%-16.4%
Three's Company Future Technology 605168.SSChina$1.32B-12%+11%6%35.4×33.3%+5.5%
Sharplink SBETUnited States$1.36B-16%+1,497%-19%80.5×n/an/a
CheilWorldwide 030000.KSSouth Korea$1.26B-2%-4%7%10.8×-17.6%+10.6%
Hunan TV & Broadcast Intermediary 000917.SZChina$1.43B-23%-2%3%n/a17.1%-6.1%
ANYCOLOR 5032.TJapan$1.23B+16%+10%35%12.2×-8.9%+48.8%
Sunwave Communications 002115.SZChina$1.21B-35%+102%1%n/a26.1%+6.5%
QuinStreet QNSTUnited States$1.18B+58%+18%3%12.3×9.8%+17.5%
Marketingforce Management 2556.HKHong Kong$1.53B+10%+128%6%24.2×16.6%+38.8%
Trump Media & Technology DJTUnited States$1.11B-55%+22%-4,052%n/an/an/a
Guangdong Advertising 002400.SZChina$1.72B-27%+11%0%n/an/an/a
China Tourism And Culture Investment 600358.SSChina$911M-11%+125%n/an/an/an/a
Guangdong Guangzhou Daily Media 002181.SZChina$1.96B-32%0%-6%n/an/an/a
Havas HAVAS.ASNetherlands$1.99B+10%+1%9%8.2×-8.4%+1.8%
Inly Media 603598.SSChina$865M+4%+9%0%79.8×n/an/a
Guangdong Yowant Technology 002291.SZChina$786M-15%-22%-15%40.6×36.3%+9.0%
Hubei Century Network Technology 300494.SZChina$766M-5%-7%-6%n/an/an/a
Criteo CRTOUnited States$756M-6%-7%8%4.1×-19.8%-1.3%
Apg Sga APGN.SWSwitzerland$745M+13%+5%10%18.7×-2.7%+4.5%
Stroeer SE & Co. KGaA SAX.DEGermany$2.41B-1%+3%11%13.3×4.5%+7.5%

Questions

Who are InMyShow Digital Technology (Group)'s main competitors?
Named competitors: BlueFocus Communication Group (300058.SZ), Zhewen Interactive Group (600986.SS). The cockpit's measured peer set (industry) also includes New Guomai Digital Culture (600640.SS), Three's Company Future Technology (605168.SS), Sharplink (SBET), CheilWorldwide (030000.KS), Hunan TV & Broadcast Intermediary (000917.SZ), ANYCOLOR (5032.T).
Is InMyShow Digital Technology (Group) expensive compared with its peers?
On forward p/e it trades at 492.0× against a peer median of 16.0×, most expensive of 13 in its peer set.
How has InMyShow Digital Technology (Group) stock performed?
Over six months to 6 Nov 2026 the shares returned -17.3% against -7.3% for the median peer; over one year -15.2%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.