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JCDecaux SEDEC.PACompetitor analysis, valuation and peers

France · EUR·Communication Services›Advertising/Marketing Services

French outdoor advertising company operating street furniture, billboards, transit and airport ad displays worldwide.

Momentum leader 94
Mkt cap
$6.40B
US dollars, full cap
Free float
33%
of shares outstanding
$/day
$4.57M
20-day average traded
Fwd P/E
18.6×
forward earnings
ROIC−WACC
-1.4 pp
WACC 8.0%
Hurdle
-5 pp
Req g minus delivered
Official | Implied
BBB- / A-
agencies · bond market
Next earnings
125 days
11 Mar 2027
Close · EUR€26.66
1D-0.4%
1W+9.8%
1M+11.4%
3M+11.6%
6M+42.0%
YTD+72.2%
1Y+77.5%
ATR %2.5%
52w lowhigh2.8% off high

What JCDecaux does

French outdoor advertising company operating street furniture, billboards, transit and airport ad displays worldwide.

Wins long contracts from cities, airports and transit operators to place its advertising displays, then sells the space to brands; in many cities it also provides and maintains street furniture such as bus shelters in return for the advertising rights. Airport and transport sites are most exposed to travel. The Decaux family controls the company.

Products and services

  • Street furniture advertising
  • Billboard advertising
  • Transport advertising (airports, metro, buses)
  • Digital out-of-home (DOOH)

Customers

  • Municipalities (concession contracts)
  • Global brand advertisers

Where it sits in the supply chain

  • Communication Services
  • Out-of-home advertising
  • Street furniture, billboard & transit…

What could go right

  • DOOH digital transition raising yield per panel
  • Airport/transit traffic recovery

What could go wrong

  • Municipal concession renewal/competition risk
  • Ad spend cyclicality

Moat: narrow (scale, regulatory licence, installed base). Long-term municipal advertising concessions create high barriers to entry in each city.

Headquarters: Neuilly-sur-Seine, France · Founded: 1964 · Employees: 11,320

Named competitors

JCDecaux at a glance

Size JCDecaux (DEC.PA) is a France Communication Services company (Advertising/Marketing Services) with a market value of $6.40B, the 59th largest of 206 France companies the cockpit tracks. Shares closed at €26.66 on 6 Nov 2026.

Performance Over six months the shares gained 42.0%, against +2.7% for the median peer and -0.4% for the France market (cap-weighted) — 2nd highest of 15 in its peer set.

Growth Revenue grew 1.1% over the last twelve months (peer median +5.3%); the operating margin is 12.5% (peer median 7.2%).

Valuation It trades at 18.6× forward earnings against a peer median of 14.9× (6th most expensive of 12).

Price implies For today's price to make sense, revenue must grow about 7% a year for seven years (Req g). Recent delivered growth is +12%, so the hurdle is -5 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 1.4 points below its cost of capital (8.0% WACC).

Credit JCDecaux has 3 bonds outstanding ($1.89B), rated BBB- by the agencies and trading like A- at a weighted spread of 79 bp.

Next results Next results expected around 11 Mar 2027 (exchange calendar; dates can move).

Relative performance

10012014011 May 202611 Aug 20266 Nov 2026DEC.PA 143Peer median 105
Six months, rebased to 100: JCDecaux against the median of its 14 peers (local-currency closes).

JCDecaux financials

Reported figures in EUR; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue€3.74B€3.67B€3.63B€3.30B€3.07B
Revenue growth—+1%+10%+7%—
Gross profit€1.19B€1.14B€1.08B€954M€818M
EBITDA€1.26B€1.29B€1.30B€1.27B€1.28B
Net income€327M€263M€259M€209M€132M
Free cash flow€927M€878M€811M€728M€748M
Capital expenditure€288M€303M€319M€373M€351M
Total debtn/a€3.99B€4.52B€5.41B€6.43B

Quarterly statements and history in the cockpit →

JCDecaux competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-25%0%+25%+50%0%+20%4324CBDGWPP300058PTRN3011712433REA1024SAXHAVAS002181OMC002400DEC.PA6-month return →1-month return →
Up and to the right = strong over both horizons. JCDecaux is the large dot.

Fundamentals: revenue growth against valuation

0%+20%+40%0×50×100×4324WPP300058PTRN3011712433REA1024SAXHAVASOMCDEC.PARevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. JCDecaux is the large dot.

Capital: growth delivered against growth the price implies

0%+100%+200%0%100%200%4324CBDGWPP300058PTRNREASAXDEC.PAGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. JCDecaux is the large dot.

JCDecaux competitors and peer comparison

Head to head with its named competitors (DEC.PA vs CCO vs LAMR vs 002027.SZ)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
JCDecaux DEC.PA$6.40B+42%+1%12%18.6×6.6%
Clear Channel Outdoor CCOn/a+2%n/an/an/an/a
Lamar Advertising LAMR$15.8B-1%+4%32%25.0×n/a
Focus Media Information Technology 002027.SZ$12.0B-12%-2%30%14.4×1.2%

How JCDecaux compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

JCDecaux against its 14 peers (data as of 6 Nov 2026)
MeasureDEC.PAPeer medianRank in peer set
1-month return+11.4%+9.2%4th highest of 15
6-month return+42.0%+2.7%2nd highest of 15
Distance from 52-week high-2.8%-16.2%highest of 15
Revenue growth (TTM)+1.1%+5.3%5th lowest of 15
Operating margin12.5%7.2%3rd highest of 15
Forward P/E18.6×14.9×6th most expensive of 12
Growth the price implies (Req g, 7 yrs)6.6%0.8%6th most demanding of 13
Growth delivered (Del g)+11.8%+9.0%5th highest of 13
Hurdle (Req g minus delivered)-5.2 pp-8.4 pp6th most demanding of 13
ROIC minus cost of capital-1.4 pp+1.0 pp7th lowest of 15
EV / EBITDA6.8×6.2×4th most expensive of 9
Net debt / EBITDA2.1×0.4×3rd most indebted of 10
Bond spread79 bp117 bptightest of 4

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
JCDecaux DEC.PAFrance$6.40B+42%+1%12%18.6×6.6%+11.8%
Dentsu 4324.TJapan$6.37B+30%+4%10%12.8×-12.0%+8.8%
Compagnie du Cambodge CBDG.PAFrance$6.33B-11%+45%-11%n/a55.9%+269.1%
WPP WPP.LUnited Kingdom$5.93B+58%-6%9%7.8×-8.1%+2.5%
BlueFocus Intelligent Communications 300058.SZChina$6.98B-24%+6%0%123.3×58.3%+11.1%
Pattern PTRNUnited States$3.24B+15%+44%1%24.0×37.8%+36.2%
Easy Click Worldwide Network Technology 301171.SZChina$3.20B+3%+29%2%99.2×57.4%+9.1%
Hakuhodo Dy 2433.TJapan$3.05B+34%-6%5%20.9×-2.8%+3.8%
REA REA.AXAustralia$15.9B+2%+4%48%31.3×19.3%+14.5%
Kuaishou-w 1024.HKHong Kong$16.0B-39%+11%11%14.9×-4.4%+18.6%
Stroeer SE & Co. KGaA SAX.DEGermany$2.41B-1%+3%11%13.3×4.5%+7.5%
Havas HAVAS.ASNetherlands$1.99B+10%+1%9%8.2×-8.4%+1.8%
Guangdong Guangzhou Daily Media 002181.SZChina$1.96B-32%0%-6%n/an/an/a
Omnicom OMCUnited States$23.6B+13%+54%15%7.9×-6.9%+5.6%
Guangdong Advertising 002400.SZChina$1.72B-27%+11%0%n/an/an/a

JCDecaux bonds and credit

JCDecaux has 3 bonds outstanding with $1.89B face value. The agencies rate it BBB-; its bonds trade like A-. Weighted yield 4.07%, a spread of 79 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Who are JCDecaux's main competitors?
Named competitors: Clear Channel Outdoor (CCO), Lamar Advertising (LAMR), Ocean Outdoor (private or unlisted), Focus Media (002027.SZ). The cockpit's measured peer set (industry) also includes Dentsu (4324.T), Compagnie du Cambodge (CBDG.PA), WPP (WPP.L), BlueFocus Intelligent Communications (300058.SZ), Pattern (PTRN), Easy Click Worldwide Network Technology (301171.SZ).
Is JCDecaux expensive compared with its peers?
On forward p/e it trades at 18.6× against a peer median of 14.9×, 6th most expensive of 12 in its peer set. For today's price to make sense, revenue must grow about 7% a year for seven years (Req g). Recent delivered growth is +12%, so the hurdle is -5 pp: the price already allows for a slowdown.
How has JCDecaux stock performed?
Over six months to 6 Nov 2026 the shares returned +42.0% against +2.7% for the median peer; over one year +77.5%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.