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← CockpitCompetitor Analysis › LAMR Lamar Advertising Company Class AOpen in the cockpit ↗

Lamar Advertising Company Class ALAMRCompetitor analysis, valuation and peers

United States · USD·Real Estate›Real Estate Investment Trusts

Owns and operates outdoor billboards and other out-of-home advertising displays across the United States and Canada.

Momentum strong 61
Mkt cap
$15.8B
US dollars, full cap
Free float
99%
of shares outstanding
$/day
$94.8M
20-day average traded
P/B
16.13×
price to book
ROE
58.9%
delivered
Implied ROE
134.1%
what the price asks
Official | Implied
BB / BBB-
agencies · bond market
Next earnings
105 days
19 Feb 2027
Close · USD$155.99
1D-0.8%
1W-1.0%
1M+7.1%
3M+0.9%
6M-1.2%
YTD+23.2%
1Y+31.6%
ATR %2.1%
Beta0.29
52w lowhigh6.2% off high

What Lamar Advertising does

Owns and operates outdoor billboards and other out-of-home advertising displays across the United States and Canada.

Rents out space on billboards under mostly short contracts, and local advertisers account for most of its business, so income follows local advertising demand. Digital boards rotate several advertisers on one structure, raising income per board. It converted to a REIT in 2014, so most taxable income is paid out as dividends.

Products and services

  • Billboard advertising (static and digital)
  • Transit/airport advertising
  • Logo signage

Customers

  • National and local advertisers
  • Advertising agencies

Where it sits in the supply chain

  • Real estate
  • Out-of-home advertising REIT
  • Billboard/outdoor advertising

What could go right

  • Digital billboard conversion boosting ad inventory/pricing
  • Local advertiser demand growth

What could go wrong

  • Ad-spend cyclicality tied to the broader economy
  • Competition from digital/online advertising channels

Moat: narrow (scale, regulatory licence, installed base). Permitted billboard locations are hard to replace given local zoning restrictions on new sign permits.

Headquarters: Baton Rouge, Louisiana, United States · Founded: 1902 · Employees: 3,500

Named competitors

Lamar Advertising at a glance

Size Lamar Advertising (LAMR) is a United States Real Estate company (Real Estate Investment Trusts) with a market value of $15.8B, the 578th largest of 3,117 United States companies the cockpit tracks. Shares closed at $155.99 on 6 Nov 2026.

Performance Over six months the shares fell 1.2%, against -0.8% for the median peer and -1.1% for the United States market (cap-weighted) — 10th lowest of 21 in its peer set.

Growth Revenue grew 4.4% over the last twelve months (peer median +4.5%); the operating margin is 31.6% (peer median 34.6%).

Valuation It trades at 16.13× book value against a peer median of 1.79× (most expensive of 20).

Price implies The share price implies a return on equity of about 134.1%; Lamar Advertising delivers 58.9%, so the price asks more than the business earns today.

Credit Lamar Advertising has 4 bonds outstanding ($2.09B), rated BB by the agencies and trading like BBB- at a weighted spread of 117 bp.

Short interest Short interest is 3.6% of the free float (15 Oct 2026).

Next results Next results expected around 19 Feb 2027 (exchange calendar; dates can move).

Relative performance

9510010511 May 202611 Aug 20266 Nov 2026LAMR 102Peer median 99
Six months, rebased to 100: Lamar Advertising against the median of its 20 peers (local-currency closes).

Lamar Advertising financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$2.33B$2.27B$2.21B$2.11B$2.03B
Revenue growth—+3%+5%+4%—
Gross profit$1.25B$1.19B$1.02B$1.13B$1.02B
EBITDA$1.07B$1.04B$1.00B$978M$922M
Net income$556M$587M$362M$496M$439M
Free cash flow$718M$683M$748M$605M$615M
Capital expenditure$189M$181M$125M$178M$167M
Total debt$4.98B$4.92B$4.56B$4.64B$4.57B

Quarterly statements and history in the cockpit →

Lamar Advertising competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-10%0%+10%+5%+10%+15%INVHWYSGROWPCHSTKIMNLYC38UOHISUIESSDOC0823MAAREGCPTSCGAHRSBACELSLAMR6-month return →1-month return →
Up and to the right = strong over both horizons. Lamar Advertising is the large dot.

Fundamentals: return on equity against price-to-book

0%20%40%60%00×50×100×150×INVHWYSGROHSTOHISUI0823SCGELSLAMRReturn on equity →Price / book →
A bank or insurer earning more on its equity usually trades at a higher multiple of book; points far above the trend are priced for more. Lamar Advertising is the large dot.

Capital: ROE delivered against the ROE the price implies

0%50%100%0%50%100%INVHWYHSTC38UELSLAMRROE delivered →ROE the price implies →
Above the diagonal = the price asks for a higher return on equity than the business earns today. Lamar Advertising is the large dot.

Lamar Advertising competitors and peer comparison

Head to head with its named competitors (LAMR vs OUT vs CCO vs DEC.PA)
CompanyMarket cap6M returnRevenue growthROEPrice / bookImplied ROE
Lamar Advertising LAMR$15.8B-1%+4%59%16.13×134.1%
OUTFRONT Media OUT$5.42B-9%+8%36%7.82×77.8%
Clear Channel Outdoor CCOn/a+2%n/an/an/an/a
JCDecaux DEC.PA$6.40B+42%+1%15%2.46×20.6%

How Lamar Advertising compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Lamar Advertising against its 20 peers (data as of 6 Nov 2026)
MeasureLAMRPeer medianRank in peer set
1-month return+7.1%+6.3%11th highest of 21
6-month return-1.2%-0.8%10th lowest of 21
Return on equity58.9%7.3%highest of 20
Price / book16.13×1.79×most expensive of 20
Trailing P/E28.5×25.2×9th most expensive of 18
ROE the price implies134.1%15.1%most demanding of 20
ROE delivered58.9%7.3%highest of 20
Bond spread117 bp93 bp2nd widest of 16

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthROEPrice / bookImplied ROEDelivered ROE
Lamar Advertising LAMRUnited States$15.8B-1%+4%59%16.13×134.1%58.9%
Invitation Homes INVHUnited States$15.6B-5%+5%7%1.79×13.6%7.4%
Weyerhaeuser WYUnited States$15.1B-10%-1%5%1.61×13.6%4.8%
SEGRO SGRO.LUnited Kingdom$16.6B+33%+7%2%1.03×14.8%2.5%
W. P. Carey WPCUnited States$15.0B-12%+9%8%1.71×12.9%7.7%
Host Hotels & Resorts HSTUnited States$16.9B+15%+5%16%2.64×22.6%15.8%
Kimco Realty KIMUnited States$17.0B+10%+3%7%1.67×13.9%7.2%
Annaly Capital Management NLYUnited States$14.8B-17%+23%7%1.05×11.8%7.3%
CapitaLand Integrated Commercial Trust C38U.SISingapore$14.6B+2%+5%8%1.09×6.1%7.6%
Omega Healthcare Investors OHIUnited States$14.6B+2%+14%14%2.66×15.3%14.2%
Sun Communities SUIUnited States$14.4B-4%-19%5%2.76×18.4%5.3%
Essex Property Trust ESSUnited States$17.5B+4%+5%6%3.30×20.8%6.4%
Healthpeak Properties DOCUnited States$14.3B+4%+9%5%1.78×15.1%4.9%
Link REIT 0823.HKHong Kong$13.8B+3%-3%-5%0.71×5.9%-4.7%
Mid-America Apartment Communities MAAUnited States$13.8B-8%+1%7%2.45×16.1%7.0%
Regency Centers REGUnited States$13.7B-3%+8%8%2.06×15.2%8.2%
Camden Property Trust CPTUnited States$13.4B-3%+1%8%2.68×18.2%7.8%
Scentre SCG.AXAustralia$13.1B-1%-4%10%0.97×11.6%10.4%
American Healthcare REIT AHRUnited States$12.7B+12%+16%4%3.05×20.7%4.0%
SBA Communications SBACUnited States$19.8B-13%+2%n/an/an/an/a
Equity LifeStyle Properties ELSUnited States$12.3B0%+3%22%6.99×37.4%22.3%

Lamar Advertising bonds and credit

Lamar Advertising has 4 bonds outstanding with $2.09B face value. The agencies rate it BB; its bonds trade like BBB-. Weighted yield 5.65%, a spread of 117 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Who are Lamar Advertising's main competitors?
Named competitors: Outfront Media (OUT), Clear Channel Outdoor (CCO), JCDecaux (DEC.PA). The cockpit's measured peer set (industry) also includes Invitation Homes (INVH), Weyerhaeuser (WY), SEGRO (SGRO.L), W. P. Carey (WPC), Host Hotels & Resorts (HST), Kimco Realty (KIM).
Is Lamar Advertising expensive compared with its peers?
On price / book it trades at 16.13× against a peer median of 1.79×, most expensive of 20 in its peer set. The share price implies a return on equity of about 134.1%; Lamar Advertising delivers 58.9%, so the price asks more than the business earns today.
How has Lamar Advertising stock performed?
Over six months to 6 Nov 2026 the shares returned -1.2% against -0.8% for the median peer; over one year +31.6%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.