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People IncorporatedPPLICompetitor analysis, valuation and peers

United States · USD·Information Technology›Internet Software/Services

Digital and print publisher behind People, Allrecipes and Investopedia, plus a minority MGM Resorts stake; formerly IAC.

Momentum neutral 57
Mkt cap
$3.16B
US dollars, full cap
Free float
89%
of shares outstanding
$/day
$43.3M
20-day average traded
Fwd P/E
38.9×
forward earnings
ROIC−WACC
-7.9 pp
WACC 8.5%
Hurdle
+39 pp
Req g minus delivered
Next earnings
102 days
16 Feb 2027
Close · USD$42.08
1D+2.6%
1W+18.1%
1M+2.8%
3M+3.5%
6M-4.5%
YTD+7.6%
1Y+27.5%
ATR %4.1%
Beta0.96
52w lowhigh12.9% off high

What People does

Digital and print publisher behind People, Allrecipes and Investopedia, plus a minority MGM Resorts stake; formerly IAC.

Most revenue comes from selling advertising on its websites and magazines, plus performance-marketing commissions, content licensing and print subscriptions and newsstand sales. Search and social traffic drives ad volume, so audience reach decides earnings. The parent also holds a significant minority stake in MGM Resorts.

Products and services

  • People Inc. digital brands (advertising, performance marketi
  • Print magazines (subscription, newsstand, advertising)
  • MGM Resorts minority stake
  • Vivian Health job marketplace
  • The Daily Beast (under sale review)

Customers

  • Advertisers and brand marketers
  • Online readers and magazine subscribers
  • Affiliate and licensing partners
  • Healthcare professionals (Vivian)

Where it sits in the supply chain

  • Media
  • Digital and print publishing
  • Advertising, licensing and…

What could go right

  • Content licensing and performance-marketing growth
  • Simpler portfolio focused on People Inc.

What could go wrong

  • Dependence on search and social traffic
  • Pursuit of MGM Resorts adds deal and funding risk
  • Print magazine decline

Moat: narrow (brand, audience scale). Long-running consumer brands such as People draw large audiences that advertisers and licensors pay for.

Headquarters: New York, United States · Employees: 5,156

Named competitors

People at a glance

Size People (PPLI) is a United States Information Technology company (Internet Software/Services) with a market value of $3.16B, the 1508th largest of 3,117 United States companies the cockpit tracks. Shares closed at $42.08 on 6 Nov 2026.

Performance Over six months the shares fell 4.5%, against -3.1% for the median peer and -1.1% for the United States market (cap-weighted) — 9th lowest of 20 in its peer set.

Growth Revenue fell 29.2% over the last twelve months (peer median +6.8%); the operating margin is 1.9% (peer median 18.0%).

Valuation It trades at 38.9× forward earnings against a peer median of 28.8× (7th most expensive of 19).

Price implies For today's price to make sense, revenue must grow about 37% a year for seven years (Req g). Recent delivered growth is -3%, so the hurdle is +39 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.

Capital Return on invested capital runs 7.9 points below its cost of capital (8.5% WACC).

Short interest Short interest is 16.8% of the free float (15 Oct 2026).

Next results Next results expected around 16 Feb 2027 (exchange calendar; dates can move).

Relative performance

9010011011 May 202611 Aug 20266 Nov 2026PPLI 101Peer median 100
Six months, rebased to 100: People against the median of its 20 peers (local-currency closes).

People financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$1.94B$2.39B$2.62B$4.37B$5.24B
Revenue growth—-9%-40%-17%—
Gross profit$1.16B$1.45B$1.44B$2.55B$2.90B
EBITDA$149M$241M$154M$320M$220M
Net income-$251M-$104M-$540M$257M-$1.17B
Free cash flow$101M$42.1M$340M$48.2M-$223M
Capital expenditure$30.6M$19.2M$15.0M$141M$140M
Total debt$1.41B$1.63B$1.83B$2.49B$2.64B

Quarterly statements and history in the cockpit →

People competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-50%0%+50%+100%0%+25%+50%CRISILSEK603000ABSLAMCSMGDAO601519AG1POLICYBZRBRZERMVTBOTEKAUTOZDPPLI6-month return →1-month return →
Up and to the right = strong over both horizons. People is the large dot.

Fundamentals: revenue growth against valuation

-25%0%+25%+50%+75%0×200×CRISILSEK603000ABSLAMCDAO300253POLICYBZRVENDBRZETBOTEKAUTOZDCARPPLIRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. People is the large dot.

Capital: growth delivered against growth the price implies

0%+20%+40%0%20%40%SEK603000SMGDAO300253VENDBRZE603888RMVAUTOMBGLZDCARPPLIGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. People is the large dot.

People competitors and peer comparison

Head to head with its named competitors (PPLI vs FUTR.L vs ZD vs NYT)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
People PPLI$3.16B-4%-29%2%38.9×36.5%
Future FUTR.L$372M+5%-8%16%3.1×-6.8%
Ziff Davis ZD$1.70B+21%-8%10%8.9×-10.6%
New York Times NYT$11.0B-14%+11%17%21.9×8.9%
News Corp (Class A) NWSA$14.7B-2%+1%13%18.4×8.0%

How People compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

People against its 20 peers (data as of 6 Nov 2026)
MeasurePPLIPeer medianRank in peer set
1-month return+2.8%+5.2%11th highest of 21
6-month return-4.5%-3.1%9th lowest of 20
Distance from 52-week high-12.9%-28.5%6th highest of 21
Revenue growth (TTM)-29.2%+6.8%lowest of 21
Operating margin1.9%18.0%5th lowest of 21
Forward P/E38.9×28.8×7th most expensive of 19
Growth the price implies (Req g, 7 yrs)36.5%17.7%most demanding of 14
Growth delivered (Del g)-2.8%+11.1%2nd lowest of 14
Hurdle (Req g minus delivered)+39.4 pp-2.2 ppmost demanding of 14
ROIC minus cost of capital-7.9 pp-0.8 pp4th lowest of 15
EV / EBITDA22.1×13.3×2nd most expensive of 11
Net debt / EBITDA0.6×0.5×6th most indebted of 12

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
People PPLIUnited States$3.16B-4%-29%2%38.9×36.5%-2.8%
Crisil CRISIL.NSIndia$3.40B+6%+24%26%35.0×n/an/a
Seek SEK.AXAustralia$3.59B+8%+17%24%25.8×17.7%+11.1%
People.cn 603000.SSChina$2.69B-15%0%12%77.2×28.6%-0.4%
Aditya Birla Sun Life Amc ABSLAMC.NSIndia$2.68B-19%+4%60%23.9×n/an/a
SMG Swiss Marketplace SMG.SWSwitzerland$3.77B+7%+13%35%23.9×5.8%+12.4%
Youdao, Inc. Sponsored ADR DAOUnited States$2.50B+59%+10%4%59.4×33.6%+17.6%
Shanghai Great Wisdom 601519.SSChina$2.49B-18%+6%-8%n/an/an/a
Winning Health Technology 300253.SZChina$2.31B-19%+6%-20%351.5×18.9%-1.4%
AUTO1 AG1.DEGermany$4.34B-14%+21%1%29.2×n/an/a
PB Fintech POLICYBZR.NSIndia$4.74B-43%+37%7%41.0×n/an/a
Vend Marketplaces VEND.OLNorway$5.11B-4%-14%29%35.2×10.7%-13.2%
Braze BRZEUnited States$5.20B+111%+27%-13%57.1×27.9%+37.5%
XinhuaNet 603888.SSChina$1.89B-7%-1%8%n/a22.6%+9.3%
Rightmove RMV.LUnited Kingdom$5.38B+35%+7%66%18.1×11.6%+15.6%
TBO Tek TBOTEK.NSIndia$1.80B+24%+74%11%41.6×n/an/a
Autotrader AUTO.LUnited Kingdom$5.68B+12%+4%62%14.3×-0.7%+18.9%
Mobility Global MBGLUnited States$5.79Bn/a+8%51%13.2×-6.0%+8.5%
Ziff Davis ZDUnited States$1.70B+21%-8%10%8.9×-10.6%+4.6%
Weibo 9898.HKHong Kong$1.58B-24%+2%25%5.2×n/an/a
CAR CAR.AXAustralia$6.85B-3%+6%38%28.5×21.8%+24.0%

Questions

Who are People's main competitors?
Named competitors: Future plc (FUTR.L), Ziff Davis (ZD), The New York Times (NYT), BuzzFeed (private or unlisted), News Corp (NWSA). The cockpit's measured peer set (industry) also includes Crisil (CRISIL.NS), Seek (SEK.AX), People.cn (603000.SS), Aditya Birla Sun Life Amc (ABSLAMC.NS), SMG Swiss Marketplace (SMG.SW), Youdao, Inc. Sponsored ADR (DAO).
Is People expensive compared with its peers?
On forward p/e it trades at 38.9× against a peer median of 28.8×, 7th most expensive of 19 in its peer set. For today's price to make sense, revenue must grow about 37% a year for seven years (Req g). Recent delivered growth is -3%, so the hurdle is +39 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.
How has People stock performed?
Over six months to 6 Nov 2026 the shares returned -4.5% against -3.1% for the median peer; over one year +27.5%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.