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Swiss operator of online classifieds marketplaces for real estate, cars and jobs, similar to a Swiss version of Zillow/CarGurus/LinkedIn Jobs combined.
Swiss operator of online classifieds marketplaces for real estate, cars and jobs, similar to a Swiss version of Zillow/CarGurus/LinkedIn Jobs combined.
Earns from the people who list, not the people who browse: agents and dealers pay monthly packages for listings and prominent placement, and private sellers pay per advert, while buyers use the sites for free. It is strongest where one site is the first place buyers look, and the group was formed in 2021 by combining several Swiss classifieds brands.
In one line: A classifieds marketplace group like a smaller CoStar Group/Cars.com combination.
Moat: wide (network effects, brand, scale). Leading Swiss classifieds platforms benefit from strong two-sided network effects, making them hard for new entrants to dislodge.
Headquarters: Zurich, Switzerland · Founded: 2023 · Employees: 859
Size SMG Swiss Marketplace (SMG.SW) is a Switzerland Information Technology company (Internet Software/Services) with a market value of $3.77B, the 70th largest of 158 Switzerland companies the cockpit tracks. Shares closed at CHF 31.35 on 6 Nov 2026.
Performance Over six months the shares gained 7.2%, against -3.1% for the median peer and +11.6% for the Switzerland market (cap-weighted) — 9th highest of 20 in its peer set.
Growth Revenue grew 12.6% over the last twelve months (peer median +7.9%); the operating margin is 35.0% (peer median 18.0%).
Valuation It trades at 23.9× forward earnings against a peer median of 35.1× (6th cheapest of 19).
Price implies For today's price to make sense, revenue must grow about 6% a year for seven years (Req g). Recent delivered growth is +12%, so the hurdle is -7 pp: the price already allows for a slowdown.
Capital Return on invested capital runs 4.4 points above its cost of capital (5.0% WACC).
Next results Next results expected around 24 Feb 2027 (exchange calendar; dates can move).
| TTM | FY2025 | FY2024 | FY2023 | FY2022 | |
|---|---|---|---|---|---|
| Revenue | CHF 350M | CHF 332M | CHF 291M | CHF 260M | CHF 234M |
| Revenue growth | — | +14% | +12% | +11% | — |
| Gross profit | CHF 194M | CHF 151M | CHF 136M | CHF 106M | CHF 39.9M |
| EBITDA | CHF 179M | CHF 145M | CHF 130M | CHF 105M | CHF 52.0M |
| Net income | CHF 96.3M | CHF 67.7M | CHF 61.6M | CHF 46.1M | -CHF 72.2M |
| Free cash flow | CHF 148M | CHF 137M | CHF 122M | CHF 87.4M | CHF 46.2M |
| Capital expenditure | CHF 32.3M | CHF 33.9M | CHF 32.1M | CHF 28.4M | CHF 22.9M |
| Total debt | n/a | CHF 256M | CHF 276M | CHF 73.6M | CHF 82.4M |
The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.
| Company | Market cap | 6M return | Revenue growth | Op. margin | Forward P/E | Req g |
|---|---|---|---|---|---|---|
| SMG Swiss Marketplace SMG.SW | $3.77B | +7% | +13% | 35% | 23.9× | 5.8% |
| Scout24 G24.DE | $6.99B | +19% | +16% | 49% | 22.3× | 10.3% |
| Autotrader AUTO.L | $5.68B | +12% | +4% | 62% | 14.3× | -0.7% |
| Rightmove RMV.L | $5.38B | +35% | +7% | 66% | 18.1× | 11.6% |
| Hemnet HEM.ST | $691M | -31% | -18% | 37% | 18.6× | n/a |
Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.
| Measure | SMG.SW | Peer median | Rank in peer set |
|---|---|---|---|
| 1-month return | +12.6% | +5.7% | 8th highest of 21 |
| 6-month return | +7.2% | -3.1% | 9th highest of 20 |
| Distance from 52-week high | -28.8% | -26.3% | 9th lowest of 21 |
| Revenue growth (TTM) | +12.6% | +7.9% | 9th highest of 21 |
| Operating margin | 35.0% | 18.0% | 7th highest of 21 |
| Forward P/E | 23.9× | 35.1× | 6th cheapest of 19 |
| Growth the price implies (Req g, 7 yrs) | 5.8% | 20.4% | 3rd least demanding of 15 |
| Growth delivered (Del g) | +12.4% | +12.0% | 8th highest of 15 |
| Hurdle (Req g minus delivered) | -6.7 pp | +10.0 pp | 4th least demanding of 15 |
| ROIC minus cost of capital | +4.4 pp | -4.0 pp | 4th highest of 15 |
| EV / EBITDA | 18.1× | 17.1× | 5th most expensive of 11 |
| Net debt / EBITDA | 1.0× | 0.6× | 6th most indebted of 12 |
| Company | Market | Market cap | 6M return | Revenue growth | Op. margin | Forward P/E | Req g | Delivered g |
|---|---|---|---|---|---|---|---|---|
| SMG Swiss Marketplace SMG.SW | Switzerland | $3.77B | +7% | +13% | 35% | 23.9× | 5.8% | +12.4% |
| Seek SEK.AX | Australia | $3.59B | +8% | +17% | 24% | 25.8× | 17.7% | +11.1% |
| Crisil CRISIL.NS | India | $3.40B | +6% | +24% | 26% | 35.0× | n/a | n/a |
| AUTO1 AG1.DE | Germany | $4.34B | -14% | +21% | 1% | 29.2× | n/a | n/a |
| People PPLI | United States | $3.16B | -4% | -29% | 2% | 38.9× | 36.5% | -2.8% |
| PB Fintech POLICYBZR.NS | India | $4.74B | -43% | +37% | 7% | 41.0× | n/a | n/a |
| Vend Marketplaces VEND.OL | Norway | $5.11B | -4% | -14% | 29% | 35.2× | 10.7% | -13.2% |
| Braze BRZE | United States | $5.20B | +111% | +27% | -13% | 57.1× | 27.9% | +37.5% |
| People.cn 603000.SS | China | $2.69B | -15% | 0% | 12% | 77.2× | 28.6% | -0.4% |
| Aditya Birla Sun Life Amc ABSLAMC.NS | India | $2.68B | -19% | +4% | 60% | 23.9× | n/a | n/a |
| Rightmove RMV.L | United Kingdom | $5.38B | +35% | +7% | 66% | 18.1× | 11.6% | +15.6% |
| Autotrader AUTO.L | United Kingdom | $5.68B | +12% | +4% | 62% | 14.3× | -0.7% | +18.9% |
| Youdao, Inc. Sponsored ADR DAO | United States | $2.50B | +59% | +10% | 4% | 59.4× | 33.6% | +17.6% |
| Shanghai Great Wisdom 601519.SS | China | $2.49B | -18% | +6% | -8% | n/a | n/a | n/a |
| Mobility Global MBGL | United States | $5.79B | n/a | +8% | 51% | 13.2× | -6.0% | +8.5% |
| Winning Health Technology 300253.SZ | China | $2.31B | -19% | +6% | -20% | 351.5× | 18.9% | -1.4% |
| CAR CAR.AX | Australia | $6.85B | -3% | +6% | 38% | 28.5× | 21.8% | +24.0% |
| Scout24 G24.DE | Germany | $6.99B | +19% | +16% | 49% | 22.3× | 10.3% | +12.9% |
| XinhuaNet 603888.SS | China | $1.89B | -7% | -1% | 8% | n/a | 22.6% | +9.3% |
| TBO Tek TBOTEK.NS | India | $1.80B | +24% | +74% | 11% | 41.6× | n/a | n/a |
| Info Edge India NAUKRI.NS | India | $8.18B | +21% | +13% | 34% | 59.6× | 51.8% | +23.8% |