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Philip Morris InternationalPMCompetitor analysis, valuation and peers

United States · USD·Consumer Staples›Tobacco

Sells Marlboro and other cigarettes outside the US, plus IQOS heated tobacco and Zyn nicotine pouches.

Momentum strong 73
Mkt cap
$308B
US dollars, full cap
Free float
100%
of shares outstanding
$/day
$996M
20-day average traded
Fwd P/E
22.6×
forward earnings
ROIC−WACC
+28.2 pp
WACC 6.5%
Hurdle
-8 pp
Req g minus delivered
Official | Implied
A- / A-
agencies · bond market
Next earnings
97 days
11 Feb 2027
Close · USD$197.88
1D-1.8%
1W-5.2%
1M-1.3%
3M+6.4%
6M+16.7%
YTD+25.5%
1Y+36.9%
ATR %2.9%
Beta-0.05
52w lowhigh7.7% off high

What Philip Morris International does

Sells Marlboro and other cigarettes outside the US, plus IQOS heated tobacco and Zyn nicotine pouches.

Sells cigarettes outside the US and has been steering smokers to smoke-free products, with IQOS heated tobacco and Zyn nicotine pouches, to lower its dependence on cigarettes. Zyn, acquired through Swedish Match in 2022, has been its main US growth product.

Products and services

  • Marlboro & combustible cigarettes
  • IQOS heated tobacco
  • Zyn nicotine pouches
  • Veev vapor

Customers

  • Adult smokers outside the US
  • Nicotine pouch users (US, via Zyn)

Where it sits in the supply chain

  • Consumer staples
  • Tobacco/nicotine
  • Combustible + smoke-free products

What could go right

  • Zyn growth in the US
  • IQOS share gains in Europe/Japan

What could go wrong

  • Nicotine pouch/flavor regulation
  • Illicit trade

Moat: wide (brand, scale, distribution). Marlboro brand power and a global distribution/regulatory-licence network are very hard to replicate.

Headquarters: Stamford, Connecticut, USA · Founded: 2008 · Employees: 84,900

Named competitors

Philip Morris International at a glance

Size Philip Morris International (PM) is a United States Consumer Staples company (Tobacco) with a market value of $308B, the 34th largest of 3,117 United States companies the cockpit tracks. Shares closed at $197.88 on 6 Nov 2026.

Performance Over six months the shares gained 16.7%, against -7.9% for the median peer and -1.1% for the United States market (cap-weighted) — highest of 14 in its peer set.

Growth Revenue grew 7.9% over the last twelve months (peer median +1.2%); the operating margin is 37.6% (peer median 21.3%).

Valuation It trades at 22.6× forward earnings against a peer median of 15.6× (3rd most expensive of 13).

Price implies For today's price to make sense, revenue must grow about -1% a year for seven years (Req g). Recent delivered growth is +7%, so the hurdle is -8 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 28.2 points above its cost of capital (6.5% WACC).

Credit Philip Morris International has 49 bonds outstanding ($43.2B), rated A- by the agencies and trading like A- at a weighted spread of 72 bp.

Short interest Short interest is 1.1% of the free float (15 Oct 2026).

Next results Next results expected around 11 Feb 2027 (exchange calendar; dates can move).

Relative performance

9010011011 May 202611 Aug 20266 Nov 2026PM 110Peer median 92
Six months, rebased to 100: Philip Morris International against the median of its 13 peers (local-currency closes).

Philip Morris International financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$43.0B$40.5B$37.7B$35.1B$31.5B
Revenue growth—+8%+8%+11%—
Gross profit$28.1B$27.2B$23.6B$21.8B$20.1B
EBITDA$18.2B$19.0B$15.0B$15.6B$13.5B
Net income$10.7B$11.3B$7.03B$7.79B$9.02B
Free cash flow$13.6B$10.7B$10.8B$7.88B$9.73B
Capital expenditure$1.56B$1.57B$1.44B$1.32B$1.08B
Total debt$47.6B$49.4B$46.1B$48.4B$43.6B

Quarterly statements and history in the cockpit →

Philip Morris International competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%-20%0%BATSMO2914ITCIMB0337806969GODFRYPHLP6055TPBSTGMCMVSTINDPM6-month return →1-month return →
Up and to the right = strong over both horizons. Philip Morris International is the large dot.

Fundamentals: revenue growth against valuation

-20%0%+20%20×40×60×BATSMO2914ITCIMB0337806969GODFRYPHLP6055TPBSTGVSTINDPMRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Philip Morris International is the large dot.

Capital: growth delivered against growth the price implies

-10%0%+10%+20%+30%0%20%BATSMO2914ITCIMB0337806969GODFRYPHLP6055TPBSTGVSTINDPMGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Philip Morris International is the large dot.

Philip Morris International competitors and peer comparison

Head to head with its named competitors (PM vs BATS.L vs MO vs 2914.T)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Philip Morris International PM$308B+17%+8%38%22.6×-0.8%
British American Tobacco p.l.c BATS.L$132B-1%+1%38%12.6×3.8%
Altria MO$127B+13%+2%75%12.9×-10.9%
Japan Tobacco 2914.T$70.6B+9%+13%25%16.8×-5.3%
Imperial Brands IMB.L$29.9B+5%+5%19%8.9×-9.3%

How Philip Morris International compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Philip Morris International against its 13 peers (data as of 6 Nov 2026)
MeasurePMPeer medianRank in peer set
1-month return-1.3%+5.7%6th lowest of 14
6-month return+16.7%-7.9%highest of 14
Distance from 52-week high-7.7%-31.8%3rd highest of 14
Revenue growth (TTM)+7.9%+1.2%5th highest of 14
Operating margin37.6%21.3%3rd highest of 14
Forward P/E22.6×15.6×3rd most expensive of 13
Growth the price implies (Req g, 7 yrs)-0.8%3.8%7th least demanding of 14
Growth delivered (Del g)+7.2%+5.4%5th highest of 14
Hurdle (Req g minus delivered)-7.9 pp-9.6 pp7th most demanding of 14
ROIC minus cost of capital+28.2 pp+5.4 pp2nd highest of 14
EV / EBITDA19.2×10.5×3rd most expensive of 14
Net debt / EBITDA2.2×0.4×4th most indebted of 14
Bond spread72 bp113 bp2nd tightest of 5

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Philip Morris International PMUnited States$308B+17%+8%38%22.6×-0.8%+7.2%
British American Tobacco p.l.c BATS.LUnited Kingdom$132B-1%+1%38%12.6×3.8%-0.1%
Altria MOUnited States$127B+13%+2%75%12.9×-10.9%-0.7%
Japan Tobacco 2914.TJapan$70.6B+9%+13%25%16.8×-5.3%+10.6%
ITC ITC.NSIndia$37.5B-8%-2%30%20.2×13.2%+9.8%
Imperial Brands IMB.LUnited Kingdom$29.9B+5%+5%19%8.9×-9.3%+2.7%
KT&G 033780.KSSouth Korea$14.5B+7%+11%21%15.2×-4.2%+5.4%
Smoore International 6969.HKHong Kong$6.61B-19%+25%7%32.3×28.7%+6.6%
Godfrey Phillips India GODFRYPHLP.NSIndia$2.96B-24%+1%21%16.0×27.1%+20.6%
China Tobacco International (HK) 6055.HKHong Kong$2.31B-12%-20%10%19.8×4.1%+33.1%
Turning Point Brands TPBUnited States$1.32B-29%+20%17%71.8×11.0%+2.7%
Scandinavian Tobacco Group A/S STG.CODenmark$890M+10%-4%14%7.6×-9.1%+2.4%
Miquel y Costas & Miquel MCM.MCSpain$434M-29%-4%15%n/a-7.7%+2.7%
VST Industries VSTIND.NSIndia$349M-25%-2%22%8.7×9.5%+5.7%

Philip Morris International bonds and credit

Philip Morris International has 49 bonds outstanding with $43.2B face value. The agencies rate it A-; its bonds trade like A-. Weighted yield 5.18%, a spread of 72 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Who are Philip Morris International's main competitors?
Named competitors: British American Tobacco (BATS.L), Altria (MO), Japan Tobacco (2914.T), Imperial Brands (IMB.L). The cockpit's measured peer set (industry) also includes British American Tobacco p.l.c (BATS.L), Altria (MO), Japan Tobacco (2914.T), ITC (ITC.NS), Imperial Brands (IMB.L), KT&G (033780.KS).
Is Philip Morris International expensive compared with its peers?
On forward p/e it trades at 22.6× against a peer median of 15.6×, 3rd most expensive of 13 in its peer set. For today's price to make sense, revenue must grow about -1% a year for seven years (Req g). Recent delivered growth is +7%, so the hurdle is -8 pp: the price already allows for a slowdown.
How has Philip Morris International stock performed?
Over six months to 6 Nov 2026 the shares returned +16.7% against -7.9% for the median peer; over one year +36.9%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.