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← CockpitCompetitor Analysis › TPB Turning Point Brands IncOpen in the cockpit ↗

Turning Point Brands IncTPBCompetitor analysis, valuation and peers

United States · USD·Consumer Staples›Tobacco

Makes alternative tobacco/nicotine products — Zig-Zag rolling papers, moist snuff/chew and modern nicotine pouches/vapor.

Momentum weak 27
Mkt cap
$1.32B
US dollars, full cap
Free float
94%
of shares outstanding
$/day
$24.0M
20-day average traded
Fwd P/E
71.8×
forward earnings
ROIC−WACC
+3.6 pp
WACC 9.4%
Hurdle
+8 pp
Req g minus delivered
Next earnings
3 days
9 Nov 2026
Close · USD$65.88
1D-2.4%
1W-2.1%
1M+15.5%
3M-26.3%
6M-29.5%
YTD-39.2%
1Y-34.9%
ATR %4.8%
Beta0.69
52w lowhigh55.1% off high

What Turning Point Brands does

Makes alternative tobacco/nicotine products — Zig-Zag rolling papers, moist snuff/chew and modern nicotine pouches/vapor.

Sells through wholesalers to convenience stores and smoke shops, with Zig-Zag papers, whose US and Canadian rights it holds, as the profit base. Management has steered growth toward nicotine pouches, a newer product it is building alongside the older smokeless and papers lines.

Products and services

  • Zig-Zag rolling papers/wraps
  • Stoker's moist snuff/chew
  • Modern oral nicotine pouches
  • Vapor / e-liquids (NewGen)

Customers

  • Convenience stores
  • Tobacco/vape specialty retailers
  • Adult nicotine consumers

Where it sits in the supply chain

  • Tobacco/nicotine
  • Alternative nicotine products
  • Rolling papers, smokeless, modern…

What could go right

  • Growth of modern oral nicotine pouches
  • Zig-Zag brand extension

What could go wrong

  • Regulatory/FDA restrictions on flavors
  • Category share loss to ZYN

Moat: narrow (brand, distribution). Zig-Zag brand recognition and retail distribution help, but big tobacco dominates modern nicotine growth.

Headquarters: Louisville, Kentucky · Founded: 1988 · Employees: 484

Named competitors

Turning Point Brands at a glance

Size Turning Point Brands (TPB) is a United States Consumer Staples company (Tobacco) with a market value of $1.32B, the 2073rd largest of 3,117 United States companies the cockpit tracks. Shares closed at $65.88 on 6 Nov 2026.

Performance Over six months the shares fell 29.5%, against -23.5% for the median peer and -1.1% for the United States market (cap-weighted) — lowest of 6 in its peer set.

Growth Revenue grew 20.1% over the last twelve months (peer median -3.6%); the operating margin is 16.9% (peer median 15.0%).

Valuation It trades at 71.8× forward earnings against a peer median of 12.3× (most expensive of 5).

Price implies For today's price to make sense, revenue must grow about 11% a year for seven years (Req g). Recent delivered growth is +3%, so the hurdle is +8 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.

Capital Return on invested capital runs 3.6 points above its cost of capital (9.4% WACC).

Short interest Short interest is 16.1% of the free float (15 Oct 2026).

Next results Next results expected around 9 Nov 2026 (exchange calendar; dates can move).

Relative performance

608010011 May 202611 Aug 20266 Nov 2026Peer median 74TPB 71
Six months, rebased to 100: Turning Point Brands against the median of its 5 peers (local-currency closes).

Turning Point Brands financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$507M$463M$361M$325M$415M
Revenue growth—+28%+11%-22%—
Gross profit$300M$264M$202M$183M$205M
EBITDA$94.1M$112M$94.3M$95.3M$84.9M
Net income$44.6M$58.2M$39.8M$38.5M$11.6M
Free cash flow$19.6M$36.6M$62.3M$58.7M$22.6M
Capital expenditure$12.6M$13.5M$4.62M$5.71M$7.68M
Total debt$311M$309M$261M$378M$420M

Quarterly statements and history in the cockpit →

Turning Point Brands competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-30%-20%-10%0%+10%-20%0%STG6055GODFRYPHLPMCMVSTINDTPB6-month return →1-month return →
Up and to the right = strong over both horizons. Turning Point Brands is the large dot.

Fundamentals: revenue growth against valuation

-20%-10%0%+10%+20%20×40×60×STG6055GODFRYPHLPVSTINDTPBRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Turning Point Brands is the large dot.

Capital: growth delivered against growth the price implies

-10%0%+10%+20%+30%0%20%STG6055GODFRYPHLPMCMVSTINDTPBGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Turning Point Brands is the large dot.

Turning Point Brands competitors and peer comparison

Head to head with its named competitors (TPB vs MO vs PM)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Turning Point Brands TPB$1.32B-29%+20%17%71.8×11.0%
Altria MO$127B+13%+2%75%12.9×-10.9%
Philip Morris International PM$308B+17%+8%38%22.6×-0.8%

How Turning Point Brands compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Turning Point Brands against its 5 peers (data as of 6 Nov 2026)
MeasureTPBPeer medianRank in peer set
1-month return+15.5%-3.6%2nd highest of 6
6-month return-29.5%-23.5%lowest of 6
Distance from 52-week high-55.1%-32.3%lowest of 6
Revenue growth (TTM)+20.1%-3.6%highest of 6
Operating margin16.9%15.0%3rd highest of 6
Forward P/E71.8×12.3×most expensive of 5
Growth the price implies (Req g, 7 yrs)11.0%4.1%2nd most demanding of 6
Growth delivered (Del g)+2.7%+5.7%2nd lowest of 6
Hurdle (Req g minus delivered)+8.3 pp-10.5 ppmost demanding of 6
ROIC minus cost of capital+3.6 pp+2.2 pp3rd highest of 6
EV / EBITDA14.7×6.9×2nd most expensive of 6
Net debt / EBITDA0.5×-0.3×2nd most indebted of 6

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Turning Point Brands TPBUnited States$1.32B-29%+20%17%71.8×11.0%+2.7%
Scandinavian Tobacco Group A/S STG.CODenmark$890M+10%-4%14%7.6×-9.1%+2.4%
China Tobacco International (HK) 6055.HKHong Kong$2.31B-12%-20%10%19.8×4.1%+33.1%
Godfrey Phillips India GODFRYPHLP.NSIndia$2.96B-24%+1%21%16.0×27.1%+20.6%
Miquel y Costas & Miquel MCM.MCSpain$434M-29%-4%15%n/a-7.7%+2.7%
VST Industries VSTIND.NSIndia$349M-25%-2%22%8.7×9.5%+5.7%

Questions

Who are Turning Point Brands's main competitors?
Named competitors: Altria Group (MO), Philip Morris International (PM), Swisher International (private or unlisted), National Tobacco Company (private or unlisted), 22nd Century Group (private or unlisted). The cockpit's measured peer set (industry) also includes Scandinavian Tobacco Group A/S (STG.CO), China Tobacco International (HK) (6055.HK), Godfrey Phillips India (GODFRYPHLP.NS), Miquel y Costas & Miquel (MCM.MC), VST Industries (VSTIND.NS).
Is Turning Point Brands expensive compared with its peers?
On forward p/e it trades at 71.8× against a peer median of 12.3×, most expensive of 5 in its peer set. For today's price to make sense, revenue must grow about 11% a year for seven years (Req g). Recent delivered growth is +3%, so the hurdle is +8 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.
How has Turning Point Brands stock performed?
Over six months to 6 Nov 2026 the shares returned -29.5% against -23.5% for the median peer; over one year -34.9%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.