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AltriaMOCompetitor analysis, valuation and peers

United States · USD·Consumer Staples›Tobacco

Sells Marlboro cigarettes in the US plus Copenhagen/Skoal smokeless tobacco and on! nicotine pouches; holds a stake in AB InBev.

Momentum leader 82
Mkt cap
$127B
US dollars, full cap
Free float
100%
of shares outstanding
$/day
$658M
20-day average traded
Fwd P/E
12.9×
forward earnings
ROIC−WACC
+56.8 pp
WACC 6.9%
Hurdle
-10 pp
Req g minus delivered
Official | Implied
BBB+ / BBB
agencies · bond market
Next earnings
90 days
4 Feb 2027
Close · USD$76.12
1D-1.9%
1W-2.5%
1M+6.6%
3M+16.1%
6M+13.4%
YTD+36.2%
1Y+39.9%
ATR %2.4%
Beta-0.45
52w lowhigh4.7% off high

What Altria does

Sells Marlboro cigarettes in the US plus Copenhagen/Skoal smokeless tobacco and on! nicotine pouches; holds a stake in AB InBev.

Earns from selling Marlboro and other tobacco in the US, where price rises have offset falling cigarette volumes for years, mostly through wholesalers to convenience stores. It spun off Philip Morris International in 2008, which now sells Marlboro outside the US, and holds a stake in AB InBev.

Products and services

  • Marlboro cigarettes (US)
  • Copenhagen/Skoal smokeless
  • on! nicotine pouches
  • NJOY vapor

Customers

  • US adult smokers
  • US smokeless/pouch users

Where it sits in the supply chain

  • Consumer staples
  • Tobacco/nicotine
  • US combustible + smoke-free

What could go right

  • Pricing power on Marlboro
  • Nicotine pouch category growth

What could go wrong

  • Declining US cigarette volumes
  • Vapor/flavor regulation

Moat: wide (brand, distribution, scale). Marlboro's dominant US share and deep retail distribution network are very hard to displace.

Headquarters: Richmond, Virginia, USA · Founded: 1985 · Employees: 5,900

Named competitors

Altria at a glance

Size Altria (MO) is a United States Consumer Staples company (Tobacco) with a market value of $127B, the 97th largest of 3,117 United States companies the cockpit tracks. Shares closed at $76.12 on 6 Nov 2026.

Performance Over six months the shares gained 13.4%, against -7.9% for the median peer and -1.1% for the United States market (cap-weighted) — 2nd highest of 14 in its peer set.

Growth Revenue grew 2.4% over the last twelve months (peer median +1.2%); the operating margin is 75.1% (peer median 21.3%).

Valuation It trades at 12.9× forward earnings against a peer median of 16.4× (5th cheapest of 13).

Price implies For today's price to make sense, revenue must grow about -11% a year for seven years (Req g). Recent delivered growth is -1%, so the hurdle is -10 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 56.8 points above its cost of capital (6.9% WACC).

Credit Altria has 24 bonds outstanding ($24.2B), rated BBB+ by the agencies and trading like BBB at a weighted spread of 104 bp.

Short interest Short interest is 2.4% of the free float (15 Oct 2026).

Next results Next results expected around 4 Feb 2027 (exchange calendar; dates can move).

Relative performance

9010011011 May 202611 Aug 20266 Nov 2026MO 113Peer median 92
Six months, rebased to 100: Altria against the median of its 13 peers (local-currency closes).

Altria financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$20.7B$20.1B$20.4B$20.5B$20.7B
Revenue growth—-2%0%-1%—
Gross profit$17.9B$17.5B$17.8B$14.3B$14.2B
EBITDA$15.7B$15.3B$15.5B$12.2B$12.3B
Net income$8.10B$6.93B$11.2B$8.11B$5.75B
Free cash flow$9.07B$9.07B$8.61B$9.09B$8.05B
Capital expenditure$351M$216M$142M$196M$205M
Total debt$24.1B$25.7B$24.9B$26.2B$26.7B

Quarterly statements and history in the cockpit →

Altria competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%-20%0%BATS2914PMITCIMB0337806969GODFRYPHLP6055TPBSTGMCMVSTINDMO6-month return →1-month return →
Up and to the right = strong over both horizons. Altria is the large dot.

Fundamentals: revenue growth against valuation

-20%0%+20%20×40×60×BATS2914PMITCIMB0337806969GODFRYPHLP6055TPBSTGVSTINDMORevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Altria is the large dot.

Capital: growth delivered against growth the price implies

-10%0%+10%+20%+30%0%20%BATS2914PMITCIMB0337806969GODFRYPHLP6055TPBSTGVSTINDMOGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Altria is the large dot.

Altria competitors and peer comparison

Head to head with its named competitors (MO vs PM vs BATS.L vs TPB)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Altria MO$127B+13%+2%75%12.9×-10.9%
Philip Morris International PM$308B+17%+8%38%22.6×-0.8%
British American Tobacco p.l.c BATS.L$132B-1%+1%38%12.6×3.8%
Turning Point Brands TPB$1.32B-29%+20%17%71.8×11.0%
Imperial Brands IMB.L$29.9B+5%+5%19%8.9×-9.3%
Japan Tobacco 2914.T$70.6B+9%+13%25%16.8×-5.3%

How Altria compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Altria against its 13 peers (data as of 6 Nov 2026)
MeasureMOPeer medianRank in peer set
1-month return+6.6%+3.6%5th highest of 14
6-month return+13.4%-7.9%2nd highest of 14
Distance from 52-week high-4.7%-31.8%highest of 14
Revenue growth (TTM)+2.4%+1.2%7th highest of 14
Operating margin75.1%21.3%highest of 14
Forward P/E12.9×16.4×5th cheapest of 13
Growth the price implies (Req g, 7 yrs)-10.9%3.8%least demanding of 14
Growth delivered (Del g)-0.7%+5.7%lowest of 14
Hurdle (Req g minus delivered)-10.2 pp-7.9 pp6th least demanding of 14
ROIC minus cost of capital+56.8 pp+5.4 pphighest of 14
EV / EBITDA9.4×11.2×5th cheapest of 14
Net debt / EBITDA1.4×0.4×5th most indebted of 14
Bond spread104 bp97 bp3rd tightest of 5

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Altria MOUnited States$127B+13%+2%75%12.9×-10.9%-0.7%
British American Tobacco p.l.c BATS.LUnited Kingdom$132B-1%+1%38%12.6×3.8%-0.1%
Japan Tobacco 2914.TJapan$70.6B+9%+13%25%16.8×-5.3%+10.6%
Philip Morris International PMUnited States$308B+17%+8%38%22.6×-0.8%+7.2%
ITC ITC.NSIndia$37.5B-8%-2%30%20.2×13.2%+9.8%
Imperial Brands IMB.LUnited Kingdom$29.9B+5%+5%19%8.9×-9.3%+2.7%
KT&G 033780.KSSouth Korea$14.5B+7%+11%21%15.2×-4.2%+5.4%
Smoore International 6969.HKHong Kong$6.61B-19%+25%7%32.3×28.7%+6.6%
Godfrey Phillips India GODFRYPHLP.NSIndia$2.96B-24%+1%21%16.0×27.1%+20.6%
China Tobacco International (HK) 6055.HKHong Kong$2.31B-12%-20%10%19.8×4.1%+33.1%
Turning Point Brands TPBUnited States$1.32B-29%+20%17%71.8×11.0%+2.7%
Scandinavian Tobacco Group A/S STG.CODenmark$890M+10%-4%14%7.6×-9.1%+2.4%
Miquel y Costas & Miquel MCM.MCSpain$434M-29%-4%15%n/a-7.7%+2.7%
VST Industries VSTIND.NSIndia$349M-25%-2%22%8.7×9.5%+5.7%

Altria bonds and credit

Altria has 24 bonds outstanding with $24.2B face value. The agencies rate it BBB+; its bonds trade like BBB. Weighted yield 5.86%, a spread of 104 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Who are Altria's main competitors?
Named competitors: Philip Morris International (PM), British American Tobacco (Reynolds American) (BATS.L), Turning Point Brands (TPB), Imperial Brands (IMB.L), Japan Tobacco (2914.T). The cockpit's measured peer set (industry) also includes British American Tobacco p.l.c (BATS.L), Japan Tobacco (2914.T), Philip Morris International (PM), ITC (ITC.NS), Imperial Brands (IMB.L), KT&G (033780.KS).
Is Altria expensive compared with its peers?
On forward p/e it trades at 12.9× against a peer median of 16.4×, 5th cheapest of 13 in its peer set. For today's price to make sense, revenue must grow about -11% a year for seven years (Req g). Recent delivered growth is -1%, so the hurdle is -10 pp: the price already allows for a slowdown.
How has Altria stock performed?
Over six months to 6 Nov 2026 the shares returned +13.4% against -7.9% for the median peer; over one year +39.9%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.