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← CockpitCompetitor Analysis › IMB.L Imperial Brands PLCOpen in the cockpit ↗

Imperial Brands PLCIMB.LCompetitor analysis, valuation and peers

United Kingdom · GBP·Consumer Staples›Tobacco

British tobacco company selling cigarettes (Davidoff, West, JPS) and vapour products (blu), smaller than BAT and Philip Morris.

Momentum strong 71
Mkt cap
$29.9B
US dollars, full cap
Free float
82%
of shares outstanding
$/day
$122M
20-day average traded
Fwd P/E
8.9×
forward earnings
ROIC−WACC
+10.6 pp
WACC 6.9%
Hurdle
-12 pp
Req g minus delivered
Official | Implied
BBB / BBB+
agencies · bond market
Next earnings
11 days
17 Nov 2026
Close · GBP£2,973
1D-2.9%
1W+1.2%
1M+13.7%
3M+11.6%
6M+5.0%
YTD-4.7%
1Y-6.2%
ATR %2.1%
52w lowhigh11.0% off high

What Imperial Brands does

British tobacco company selling cigarettes (Davidoff, West, JPS) and vapour products (blu), smaller than BAT and Philip Morris.

Sells cigarettes and rolling tobacco to wholesalers and retailers; falling smoker numbers are offset by regular price rises, and much of the shelf price goes to governments as excise duty. Profit is concentrated in a few mature markets such as the US, UK, Germany, Australia and Spain. Next-generation products remain a small side.

Products and services

  • Combustible cigarettes
  • Next Generation Products (blu vapour)
  • Fine-cut tobacco/cigars

Customers

  • Adult smokers/nicotine consumers, especially Europ

Where it sits in the supply chain

  • Consumer Staples
  • Tobacco & nicotine
  • Combustibles and next-generation…

What could go right

  • Pricing power/cash generation
  • Share buybacks

What could go wrong

  • Cigarette volume decline
  • Regulatory/excise tax risk

Moat: narrow (brand, distribution). Regional-leader cigarette brands in select markets, smaller scale than BAT, Philip Morris or Altria globally.

Headquarters: Bristol, UK · Founded: 1901 · Employees: 25,100

Named competitors

Imperial Brands at a glance

Size Imperial Brands (IMB.L) is a United Kingdom Consumer Staples company (Tobacco) with a market value of $29.9B, the 28th largest of 363 United Kingdom companies the cockpit tracks. Shares closed at £2,973 on 6 Nov 2026.

Performance Over six months the shares gained 5.0%, against -7.9% for the median peer and +3.6% for the United Kingdom market (cap-weighted) — 6th highest of 14 in its peer set.

Growth Revenue grew 4.7% over the last twelve months (peer median +1.2%); the operating margin is 19.1% (peer median 21.4%).

Valuation It trades at 8.9× forward earnings against a peer median of 16.4× (3rd cheapest of 13).

Price implies For today's price to make sense, revenue must grow about -9% a year for seven years (Req g). Recent delivered growth is +3%, so the hurdle is -12 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 10.6 points above its cost of capital (6.9% WACC).

Credit Imperial Brands has 14 bonds outstanding ($12.1B), rated BBB by the agencies and trading like BBB+ at a weighted spread of 121 bp.

Next results Next results expected around 17 Nov 2026 (exchange calendar; dates can move).

Relative performance

9010011011 May 202611 Aug 20266 Nov 2026IMB.L 108Peer median 92
Six months, rebased to 100: Imperial Brands against the median of its 13 peers (local-currency closes).

Imperial Brands financials

Reported figures in GBP; fiscal year ends 2025-09-30. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue£19.4B£19.0B£18.5B£18.1B£16.9B
Revenue growth—+3%+2%+7%—
Gross profit£6.68B£6.63B£6.43B£6.29B£5.65B
EBITDA£4.37B£4.40B£4.21B£4.08B£4.07B
Net income£1.74B£2.07B£2.61B£2.33B£1.57B
Free cash flow£2.82B£2.86B£2.52B£2.40B£2.60B
Capital expenditure£398M£461M£413M£508M£243M
Total debtn/a£10.00B£9.08B£9.73B£10.3B

Quarterly statements and history in the cockpit →

Imperial Brands competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%-20%0%ITC0337802914MOBATS6969GODFRYPHLPPM6055TPBSTGMCMVSTINDIMB.L6-month return →1-month return →
Up and to the right = strong over both horizons. Imperial Brands is the large dot.

Fundamentals: revenue growth against valuation

-20%0%+20%20×40×60×ITC0337802914MOBATS6969GODFRYPHLPPM6055TPBSTGIMB.LRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Imperial Brands is the large dot.

Capital: growth delivered against growth the price implies

-10%0%+10%+20%+30%0%20%ITC0337802914MOBATS6969GODFRYPHLPPM6055TPBSTGVSTINDIMB.LGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Imperial Brands is the large dot.

Imperial Brands competitors and peer comparison

Head to head with its named competitors (IMB.L vs BATS.L vs PM vs MO)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Imperial Brands IMB.L$29.9B+5%+5%19%8.9×-9.3%
British American Tobacco p.l.c BATS.L$132B-1%+1%38%12.6×3.8%
Philip Morris International PM$308B+17%+8%38%22.6×-0.8%
Altria MO$127B+13%+2%75%12.9×-10.9%
Japan Tobacco 2914.T$70.6B+9%+13%25%16.8×-5.3%

How Imperial Brands compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Imperial Brands against its 13 peers (data as of 6 Nov 2026)
MeasureIMB.LPeer medianRank in peer set
1-month return+13.7%+3.6%3rd highest of 14
6-month return+5.0%-7.9%6th highest of 14
Distance from 52-week high-11.0%-31.8%5th highest of 14
Revenue growth (TTM)+4.7%+1.2%6th highest of 14
Operating margin19.1%21.4%6th lowest of 14
Forward P/E8.9×16.4×3rd cheapest of 13
Growth the price implies (Req g, 7 yrs)-9.3%3.8%2nd least demanding of 14
Growth delivered (Del g)+2.7%+5.7%4th lowest of 14
Hurdle (Req g minus delivered)-12.0 pp-7.9 pp3rd least demanding of 14
ROIC minus cost of capital+10.6 pp+5.4 pp6th highest of 14
EV / EBITDA7.7×11.2×4th cheapest of 14
Net debt / EBITDA2.5×0.4×3rd most indebted of 14
Bond spread121 bp88 bp2nd widest of 5

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Imperial Brands IMB.LUnited Kingdom$29.9B+5%+5%19%8.9×-9.3%+2.7%
ITC ITC.NSIndia$37.5B-8%-2%30%20.2×13.2%+9.8%
KT&G 033780.KSSouth Korea$14.5B+7%+11%21%15.2×-4.2%+5.4%
Japan Tobacco 2914.TJapan$70.6B+9%+13%25%16.8×-5.3%+10.6%
Altria MOUnited States$127B+13%+2%75%12.9×-10.9%-0.7%
British American Tobacco p.l.c BATS.LUnited Kingdom$132B-1%+1%38%12.6×3.8%-0.1%
Smoore International 6969.HKHong Kong$6.61B-19%+25%7%32.3×28.7%+6.6%
Godfrey Phillips India GODFRYPHLP.NSIndia$2.96B-24%+1%21%16.0×27.1%+20.6%
Philip Morris International PMUnited States$308B+17%+8%38%22.6×-0.8%+7.2%
China Tobacco International (HK) 6055.HKHong Kong$2.31B-12%-20%10%19.8×4.1%+33.1%
Turning Point Brands TPBUnited States$1.32B-29%+20%17%71.8×11.0%+2.7%
Scandinavian Tobacco Group A/S STG.CODenmark$890M+10%-4%14%7.6×-9.1%+2.4%
Miquel y Costas & Miquel MCM.MCSpain$434M-29%-4%15%n/a-7.7%+2.7%
VST Industries VSTIND.NSIndia$349M-25%-2%22%8.7×9.5%+5.7%

Imperial Brands bonds and credit

Imperial Brands has 14 bonds outstanding with $12.1B face value. The agencies rate it BBB; its bonds trade like BBB+. Weighted yield 5.28%, a spread of 121 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Who are Imperial Brands's main competitors?
Named competitors: British American Tobacco (BATS.L), Philip Morris International (PM), Altria Group (MO), Japan Tobacco (2914.T). The cockpit's measured peer set (industry) also includes ITC (ITC.NS), KT&G (033780.KS), Japan Tobacco (2914.T), Altria (MO), British American Tobacco p.l.c (BATS.L), Smoore International (6969.HK).
Is Imperial Brands expensive compared with its peers?
On forward p/e it trades at 8.9× against a peer median of 16.4×, 3rd cheapest of 13 in its peer set. For today's price to make sense, revenue must grow about -9% a year for seven years (Req g). Recent delivered growth is +3%, so the hurdle is -12 pp: the price already allows for a slowdown.
How has Imperial Brands stock performed?
Over six months to 6 Nov 2026 the shares returned +5.0% against -7.9% for the median peer; over one year -6.2%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.