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← CockpitCompetitor Analysis › 2914.T Japan Tobacco IncOpen in the cockpit ↗

Japan Tobacco Inc2914.TCompetitor analysis, valuation and peers

Japan · JPY·Consumer Staples›Tobacco

Japan's dominant cigarette maker domestically and a top-3 global tobacco company internationally via brands like Winston and Camel (outside the US).

≈ Japan's Altria, with a bigger international footprintMomentum neutral 44
Mkt cap
$70.6B
US dollars, full cap
Free float
55%
of shares outstanding
$/day
$235M
20-day average traded
Fwd P/E
16.8×
forward earnings
ROIC−WACC
+8.4 pp
WACC 5.0%
Hurdle
-16 pp
Req g minus delivered
Official | Implied
A / AA+
agencies · bond market
Next earnings
96 days
10 Feb 2027
Close · JPY¥6,269
1D-19.3%
1W-15.3%
1M-9.6%
3M-10.3%
6M+9.1%
YTD+13.4%
1Y+31.6%
ATR %4.2%
52w lowhigh19.3% off high

What Japan Tobacco does

Japan's dominant cigarette maker domestically and a top-3 global tobacco company internationally via brands like Winston and Camel (outside the US).

Earns from cigarettes in two ways: Japan, where price rises have offset falling volume, and an international business run from Geneva, built through the purchases of RJR's non-US tobacco brands in 1999 and Gallaher in 2007. The Japanese government must by law hold about a third of the shares.

In one line: Japan's Altria, with a bigger international footprint.

Products and services

  • Domestic Japan tobacco (Mevius brand)
  • International tobacco (Winston, Camel ex-US)
  • Reduced-risk products (heated tobacco Ploom)
  • Pharmaceuticals & processed foods

Customers

  • Adult smokers in Japan and internationally

Where it sits in the supply chain

  • Consumer staples
  • Tobacco
  • Cigarette manufacturing & international…

What could go right

  • Heated tobacco share gains
  • International pricing power

What could go wrong

  • Global smoking rate decline
  • Tobacco regulation/taxation

Moat: narrow (brand, distribution, regulatory licence). Entrenched domestic near-monopoly plus globally recognized international cigarette brands.

Headquarters: Tokyo, Japan · Founded: 1985 · Employees: 52,867

Named competitors

Japan Tobacco at a glance

Size Japan Tobacco (2914.T) is a Japan Consumer Staples company (Tobacco) with a market value of $70.6B, the 21st largest of 1,379 Japan companies the cockpit tracks. Shares closed at ¥6,269 on 6 Nov 2026.

Performance Over six months the shares gained 9.1%, against -7.9% for the median peer and +1.8% for the Japan market (cap-weighted) — 4th highest of 14 in its peer set.

Growth Revenue grew 12.8% over the last twelve months (peer median +1.2%); the operating margin is 25.1% (peer median 21.3%).

Valuation It trades at 16.8× forward earnings against a peer median of 15.6× (6th most expensive of 13).

Price implies For today's price to make sense, revenue must grow about -5% a year for seven years (Req g). Recent delivered growth is +11%, so the hurdle is -16 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 8.4 points above its cost of capital (5.0% WACC).

Credit Japan Tobacco has 6 bonds outstanding ($5.00B), rated A by the agencies and trading like AA+ at a weighted spread of 65 bp.

Next results Next results expected around 10 Feb 2027 (exchange calendar; dates can move).

Relative performance

10012011 May 202611 Aug 20266 Nov 20262914.T 109Peer median 92
Six months, rebased to 100: Japan Tobacco against the median of its 13 peers (local-currency closes).

Japan Tobacco financials

Reported figures in JPY; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue¥3.83T¥3.47T¥3.06T¥2.84T¥2.66T
Revenue growth—+13%+8%+7%—
Gross profit¥2.20T¥1.83T¥1.57T¥1.51T¥1.45T
EBITDA¥1.14T¥978B¥470B¥835B¥861B
Net income¥617B¥510B¥179B¥482B¥443B
Free cash flow¥821B¥371B¥502B¥472B¥402B
Capital expenditure¥156B¥162B¥150B¥121B¥99.4B
Total debt¥1.67T¥1.75T¥1.79T¥1.20T¥1.02T

Quarterly statements and history in the cockpit →

Japan Tobacco competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%-20%0%MOBATSITCIMBPM0337806969GODFRYPHLP6055TPBSTGMCMVSTIND2914.T6-month return →1-month return →
Up and to the right = strong over both horizons. Japan Tobacco is the large dot.

Fundamentals: revenue growth against valuation

-20%0%+20%20×40×60×MOBATSITCIMBPM0337806969GODFRYPHLP6055TPBSTG2914.TRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Japan Tobacco is the large dot.

Capital: growth delivered against growth the price implies

-10%0%+10%+20%+30%0%20%MOBATSITCIMBPM0337806969GODFRYPHLP6055TPBSTGVSTIND2914.TGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Japan Tobacco is the large dot.

Japan Tobacco competitors and peer comparison

Head to head with its named competitors (2914.T vs PM vs BATS.L vs MO)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Japan Tobacco 2914.T$70.6B+9%+13%25%16.8×-5.3%
Philip Morris International PM$308B+17%+8%38%22.6×-0.8%
British American Tobacco p.l.c BATS.L$132B-1%+1%38%12.6×3.8%
Altria MO$127B+13%+2%75%12.9×-10.9%

How Japan Tobacco compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Japan Tobacco against its 13 peers (data as of 6 Nov 2026)
Measure2914.TPeer medianRank in peer set
1-month return-9.6%+5.7%2nd lowest of 14
6-month return+9.1%-7.9%4th highest of 14
Distance from 52-week high-19.3%-31.8%6th highest of 14
Revenue growth (TTM)+12.8%+1.2%3rd highest of 14
Operating margin25.1%21.3%5th highest of 14
Forward P/E16.8×15.6×6th most expensive of 13
Growth the price implies (Req g, 7 yrs)-5.3%3.8%5th least demanding of 14
Growth delivered (Del g)+10.6%+5.4%3rd highest of 14
Hurdle (Req g minus delivered)-15.9 pp-7.9 pp2nd least demanding of 14
ROIC minus cost of capital+8.4 pp+5.4 pp7th highest of 14
EV / EBITDA10.4×11.2×6th cheapest of 14
Net debt / EBITDA0.7×0.4×6th most indebted of 14
Bond spread65 bp113 bptightest of 5

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Japan Tobacco 2914.TJapan$70.6B+9%+13%25%16.8×-5.3%+10.6%
Altria MOUnited States$127B+13%+2%75%12.9×-10.9%-0.7%
British American Tobacco p.l.c BATS.LUnited Kingdom$132B-1%+1%38%12.6×3.8%-0.1%
ITC ITC.NSIndia$37.5B-8%-2%30%20.2×13.2%+9.8%
Imperial Brands IMB.LUnited Kingdom$29.9B+5%+5%19%8.9×-9.3%+2.7%
Philip Morris International PMUnited States$308B+17%+8%38%22.6×-0.8%+7.2%
KT&G 033780.KSSouth Korea$14.5B+7%+11%21%15.2×-4.2%+5.4%
Smoore International 6969.HKHong Kong$6.61B-19%+25%7%32.3×28.7%+6.6%
Godfrey Phillips India GODFRYPHLP.NSIndia$2.96B-24%+1%21%16.0×27.1%+20.6%
China Tobacco International (HK) 6055.HKHong Kong$2.31B-12%-20%10%19.8×4.1%+33.1%
Turning Point Brands TPBUnited States$1.32B-29%+20%17%71.8×11.0%+2.7%
Scandinavian Tobacco Group A/S STG.CODenmark$890M+10%-4%14%7.6×-9.1%+2.4%
Miquel y Costas & Miquel MCM.MCSpain$434M-29%-4%15%n/a-7.7%+2.7%
VST Industries VSTIND.NSIndia$349M-25%-2%22%8.7×9.5%+5.7%

Japan Tobacco bonds and credit

Japan Tobacco has 6 bonds outstanding with $5.00B face value. The agencies rate it A; its bonds trade like AA+. Weighted yield 5.26%, a spread of 65 bp over government bonds.

Every bond, yield and spread in the cockpit →

Questions

Who are Japan Tobacco's main competitors?
Named competitors: Philip Morris International (PM), British American Tobacco (BATS.L), Altria Group (MO). The cockpit's measured peer set (industry) also includes Altria (MO), British American Tobacco p.l.c (BATS.L), ITC (ITC.NS), Imperial Brands (IMB.L), Philip Morris International (PM), KT&G (033780.KS).
Is Japan Tobacco expensive compared with its peers?
On forward p/e it trades at 16.8× against a peer median of 15.6×, 6th most expensive of 13 in its peer set. For today's price to make sense, revenue must grow about -5% a year for seven years (Req g). Recent delivered growth is +11%, so the hurdle is -16 pp: the price already allows for a slowdown.
How has Japan Tobacco stock performed?
Over six months to 6 Nov 2026 the shares returned +9.1% against -7.9% for the median peer; over one year +31.6%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.