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← CockpitCompetitor Analysis › BATS.L British American Tobacco p.l.c.Open in the cockpit ↗

British American Tobacco p.l.c.BATS.LCompetitor analysis, valuation and peers

United Kingdom · GBP·Consumer Staples›Tobacco

World's second-largest tobacco company, selling cigarettes (Dunhill, Lucky Strike, Camel outside US, Newport) and next-generation nicotine products.

≈ UK's Altria/Philip Morris combinedMomentum neutral 56
Mkt cap
$132B
US dollars, full cap
Free float
86%
of shares outstanding
$/day
$164M
20-day average traded
Fwd P/E
12.6×
forward earnings
ROIC−WACC
+1.4 pp
WACC 7.6%
Hurdle
+4 pp
Req g minus delivered
Next earnings
97 days
11 Feb 2027
Close · GBP£4,567
1D-3.2%
1W-0.5%
1M+9.8%
3M+8.0%
6M-1.4%
YTD+8.4%
1Y+10.6%
ATR %2.2%
52w lowhigh8.7% off high

What British American Tobacco p.l.c does

World's second-largest tobacco company, selling cigarettes (Dunhill, Lucky Strike, Camel outside US, Newport) and next-generation nicotine products.

Cigarettes pay for the future: price rises outweigh falling volumes, producing cash that funds dividends and the push into vapes and nicotine pouches. The US, through Reynolds American, bought in 2017, is the largest market. It also holds a long-standing stake in ITC of India.

In one line: UK's Altria/Philip Morris combined.

Products and services

  • Combustible cigarettes
  • Vapour (Vuse)
  • Modern oral nicotine pouches (Velo)
  • Heated tobacco (glo)

Customers

  • Adult smokers/nicotine consumers globally

Where it sits in the supply chain

  • Consumer Staples
  • Tobacco & nicotine
  • Combustibles and reduced-risk products

What could go right

  • New-category (Vuse/Velo) volume growth
  • Pricing power in combustibles

What could go wrong

  • Cigarette volume decline
  • Regulatory/litigation and flavour-ban risk

Moat: wide (brand, scale, distribution). Global portfolio of century-old cigarette brands and distribution scale new entrants cannot legally replicate.

Headquarters: London, UK · Founded: 1902 · Employees: 47,797

Named competitors

British American Tobacco p.l.c at a glance

Size British American Tobacco p.l.c (BATS.L) is a United Kingdom Consumer Staples company (Tobacco) with a market value of $132B, the 7th largest of 363 United Kingdom companies the cockpit tracks. Shares closed at £4,567 on 6 Nov 2026.

Performance Over six months the shares fell 1.4%, against -7.9% for the median peer and +3.6% for the United Kingdom market (cap-weighted) — 7th highest of 14 in its peer set.

Growth Revenue grew 0.7% over the last twelve months (peer median +2.4%); the operating margin is 37.9% (peer median 21.3%).

Valuation It trades at 12.6× forward earnings against a peer median of 16.4× (4th cheapest of 13).

Price implies For today's price to make sense, revenue must grow about 4% a year for seven years (Req g). Recent delivered growth is 0%, so the hurdle is +4 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.

Capital Return on invested capital runs 1.4 points above its cost of capital (7.6% WACC).

Next results Next results expected around 11 Feb 2027 (exchange calendar; dates can move).

Relative performance

9010011 May 202611 Aug 20266 Nov 2026BATS.L 95Peer median 92
Six months, rebased to 100: British American Tobacco p.l.c against the median of its 13 peers (local-currency closes).

British American Tobacco p.l.c financials

Reported figures in GBP; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue£25.8B£25.6B£25.9B£27.3B£27.7B
Revenue growth—-1%-5%-1%—
Gross profit£15.7B£16.0B£16.4B£19.1B£19.4B
EBITDA£12.5B£12.4B£6.03B£13.4B£13.0B
Net income£6.35B£7.68B£3.03B-£14.4B£6.62B
Free cash flow£5.40B£4.36B£8.12B£8.72B£8.38B
Capital expenditure£727M£704M£608M£601M£656M
Total debtn/a£35.1B£37.0B£39.7B£38.9B

Quarterly statements and history in the cockpit →

British American Tobacco p.l.c competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-20%0%+20%-20%0%MO2914PMITCIMB0337806969GODFRYPHLP6055TPBSTGMCMVSTINDBATS.L6-month return →1-month return →
Up and to the right = strong over both horizons. British American Tobacco p.l.c is the large dot.

Fundamentals: revenue growth against valuation

-20%0%+20%20×40×60×MO2914PMITCIMB0337806969GODFRYPHLP6055TPBSTGVSTINDBATS.LRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. British American Tobacco p.l.c is the large dot.

Capital: growth delivered against growth the price implies

-10%0%+10%+20%+30%0%20%MO2914PMITCIMB0337806969GODFRYPHLP6055TPBSTGVSTINDBATS.LGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. British American Tobacco p.l.c is the large dot.

British American Tobacco p.l.c competitors and peer comparison

Head to head with its named competitors (BATS.L vs PM vs MO vs IMB.L)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
British American Tobacco p.l.c BATS.L$132B-1%+1%38%12.6×3.8%
Philip Morris International PM$308B+17%+8%38%22.6×-0.8%
Altria MO$127B+13%+2%75%12.9×-10.9%
Imperial Brands IMB.L$29.9B+5%+5%19%8.9×-9.3%
Japan Tobacco 2914.T$70.6B+9%+13%25%16.8×-5.3%

How British American Tobacco p.l.c compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

British American Tobacco p.l.c against its 13 peers (data as of 6 Nov 2026)
MeasureBATS.LPeer medianRank in peer set
1-month return+9.8%+3.6%4th highest of 14
6-month return-1.4%-7.9%7th highest of 14
Distance from 52-week high-8.7%-31.8%4th highest of 14
Revenue growth (TTM)+0.7%+2.4%6th lowest of 14
Operating margin37.9%21.3%2nd highest of 14
Forward P/E12.6×16.4×4th cheapest of 13
Growth the price implies (Req g, 7 yrs)3.8%-0.8%7th most demanding of 14
Growth delivered (Del g)-0.1%+5.7%2nd lowest of 14
Hurdle (Req g minus delivered)+3.9 pp-9.6 pp4th most demanding of 14
ROIC minus cost of capital+1.4 pp+8.4 pp3rd lowest of 14
EV / EBITDA10.5×11.2×7th cheapest of 14
Net debt / EBITDA2.6×0.4×2nd most indebted of 14

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
British American Tobacco p.l.c BATS.LUnited Kingdom$132B-1%+1%38%12.6×3.8%-0.1%
Altria MOUnited States$127B+13%+2%75%12.9×-10.9%-0.7%
Japan Tobacco 2914.TJapan$70.6B+9%+13%25%16.8×-5.3%+10.6%
Philip Morris International PMUnited States$308B+17%+8%38%22.6×-0.8%+7.2%
ITC ITC.NSIndia$37.5B-8%-2%30%20.2×13.2%+9.8%
Imperial Brands IMB.LUnited Kingdom$29.9B+5%+5%19%8.9×-9.3%+2.7%
KT&G 033780.KSSouth Korea$14.5B+7%+11%21%15.2×-4.2%+5.4%
Smoore International 6969.HKHong Kong$6.61B-19%+25%7%32.3×28.7%+6.6%
Godfrey Phillips India GODFRYPHLP.NSIndia$2.96B-24%+1%21%16.0×27.1%+20.6%
China Tobacco International (HK) 6055.HKHong Kong$2.31B-12%-20%10%19.8×4.1%+33.1%
Turning Point Brands TPBUnited States$1.32B-29%+20%17%71.8×11.0%+2.7%
Scandinavian Tobacco Group A/S STG.CODenmark$890M+10%-4%14%7.6×-9.1%+2.4%
Miquel y Costas & Miquel MCM.MCSpain$434M-29%-4%15%n/a-7.7%+2.7%
VST Industries VSTIND.NSIndia$349M-25%-2%22%8.7×9.5%+5.7%

Questions

Who are British American Tobacco p.l.c's main competitors?
Named competitors: Philip Morris International (PM), Altria Group (MO), Imperial Brands (IMB.L), Japan Tobacco (2914.T). The cockpit's measured peer set (industry) also includes Altria (MO), Japan Tobacco (2914.T), Philip Morris International (PM), ITC (ITC.NS), Imperial Brands (IMB.L), KT&G (033780.KS).
Is British American Tobacco p.l.c expensive compared with its peers?
On forward p/e it trades at 12.6× against a peer median of 16.4×, 4th cheapest of 13 in its peer set. For today's price to make sense, revenue must grow about 4% a year for seven years (Req g). Recent delivered growth is 0%, so the hurdle is +4 pp: the price needs faster growth than the company has been delivering — of companies that just grew 25–50% a year, 93.8% slowed down over the next four years.
How has British American Tobacco p.l.c stock performed?
Over six months to 6 Nov 2026 the shares returned -1.4% against -7.9% for the median peer; over one year +10.6%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.