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← CockpitCompetitor Analysis › FRST Primis Financial Corp.Open in the cockpit ↗

Primis Financial Corp.FRSTCompetitor analysis, valuation and peers

United States · USD·Financials›Regional Banks
Momentum neutral 42
Mkt cap
$359M
US dollars, full cap
Free float
83%
of shares outstanding
$/day
$2.40M
20-day average traded
P/B
0.82×
price to book
ROE
13.4%
delivered
Implied ROE
7.5%
what the price asks
Next earnings
83 days
28 Jan 2027
Close · USD$14.48
1D-1.2%
1W-1.7%
1M-5.5%
3M-10.3%
6M+0.1%
YTD+4.1%
1Y+32.1%
ATR %2.8%
Beta0.42
52w lowhigh14.2% off high

What Primis Financial does

Employees: 593

Primis Financial at a glance

Size Primis Financial (FRST) is a United States Financials company (Regional Banks) with a market value of $359M, the 2958th largest of 3,117 United States companies the cockpit tracks. Shares closed at $14.48 on 6 Nov 2026.

Performance Over six months the shares gained 0.1%, against +8.9% for the median peer and -1.1% for the United States market (cap-weighted) — 5th lowest of 20 in its peer set.

Growth Revenue grew 17.4% over the last twelve months (peer median +8.1%); the operating margin is 30.3% (peer median 38.5%).

Valuation It trades at 0.82× book value against a peer median of 1.20× (4th cheapest of 21).

Price implies The share price implies a return on equity of about 7.5%; Primis Financial delivers 13.4%, so the price asks less than the business earns today.

Short interest Short interest is 2.6% of the free float (15 Oct 2026).

Next results Next results expected around 28 Jan 2027 (exchange calendar; dates can move).

Relative performance

10011011 May 202611 Aug 20266 Nov 2026Peer median 111FRST 102
Six months, rebased to 100: Primis Financial against the median of its 20 peers (local-currency closes).

Primis Financial financials

Reported figures in USD; fiscal year ends 2025-12-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue$321M$313M$248M$227M$142M
Revenue growth—+26%+9%+60%—
Net income$55.0M$61.4M-$16.2M-$7.83M$14.1M
Free cash flown/a$9.03M$7,000$2.45M$17.8M
Capital expendituren/a$1.73M$1.19M$1.92M$1.01M
Total debt$367M$201M$129M$161M$433M

Quarterly statements and history in the cockpit →

Primis Financial competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

0%+50%+100%0%+20%USCBHBLNGRLAISBAROGSCFFIAVBHBCMLMVBFISTRNWFL8551FDBCCZFSPARBCHMGFRST6-month return →1-month return →
Up and to the right = strong over both horizons. Primis Financial is the large dot.

Fundamentals: return on equity against price-to-book

5%10%15%10×1.50×USCBHBLNGRLAISBAROGSCFFIAVBHBCMLGBCMVBFISTRPKBKNWFLJMSB8551FDBCCZFSPARBCHMGFRSTReturn on equity →Price / book →
A bank or insurer earning more on its equity usually trades at a higher multiple of book; points far above the trend are priced for more. Primis Financial is the large dot.

Capital: ROE delivered against the ROE the price implies

-5%0%5%10%15%0%10%USCBGRLAISBAROGSCFFIAVBHBCMLMVBFPKBK8551FDBCFRSTROE delivered →ROE the price implies →
Above the diagonal = the price asks for a higher return on equity than the business earns today. Primis Financial is the large dot.

Primis Financial competitors and peer comparison

How Primis Financial compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Primis Financial against its 20 peers (data as of 6 Nov 2026)
MeasureFRSTPeer medianRank in peer set
1-month return-5.5%+3.6%3rd lowest of 20
6-month return+0.1%+8.9%5th lowest of 20
Return on equity13.4%11.3%4th highest of 21
Price / book0.82×1.20×4th cheapest of 21
Trailing P/E6.5×12.4×cheapest of 20
ROE the price implies7.5%7.6%9th least demanding of 20
ROE delivered13.4%11.0%4th highest of 20

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthROEPrice / bookImplied ROEDelivered ROE
Primis Financial FRSTUnited States$359M0%+17%13%0.82×7.5%13.4%
USCB Financial USCBUnited States$363M+5%+3%13%1.64×9.9%13.4%
Hypothekarbank Lenzburg HBLN.SWSwitzerland$368M0%+4%4%0.60×n/a4.3%
GronlandsBANKEN A/S GRLA.CODenmark$373M+43%-13%12%1.59×5.9%11.8%
Isabella Bank ISBAUnited States$345M-5%+11%9%1.22×7.1%8.9%
Rogaland Sparebank ROGS.OLNorway$375M+4%0%7%0.83×5.3%6.9%
C&F Financial CFFIUnited States$342M+41%+8%12%1.27×7.6%11.6%
Avidbank AVBHUnited States$378M+14%-32%-6%1.28×7.3%-5.6%
BayCom BCMLUnited States$340M+1%-5%3%1.02×6.6%2.8%
Georgia Banking GBCUnited States$382Mn/an/a12%1.23×8.9%n/a
MVB Financial MVBFUnited States$337M-1%+11%7%1.02×9.5%6.7%
Investar ISTRUnited States$383M-2%+34%11%1.00×7.7%11.0%
Parke Bancorp PKBKUnited States$384M+6%+9%14%1.17×8.3%14.1%
Norwood Financial NWFLUnited States$389M+17%+46%12%1.37×9.3%12.5%
CoastalSouth Bancshares COSOUnited States$330M+9%+8%12%1.26×7.2%11.5%
John Marshall Bancorp JMSBUnited States$327M+9%+7%10%1.18×7.7%9.9%
Kita-Nippon Bank 8551.TJapan$324M+98%+17%5%0.53×4.4%5.5%
Fidelity D & D Bancorp FDBCUnited States$399M+50%+8%14%1.62×12.4%13.5%
Citizens Financial Services CZFSUnited States$408M+33%+4%13%1.16×7.6%12.7%
Pareto Bank PARB.OLNorway$410M-25%-11%4%0.81×6.9%4.3%
Chemung Financial CHMGUnited States$410M+25%+19%15%1.50×10.2%14.7%

Questions

Which companies are Primis Financial's closest peers?
The cockpit's peer set: USCB Financial (USCB), Hypothekarbank Lenzburg (HBLN.SW), GronlandsBANKEN A/S (GRLA.CO), Isabella Bank (ISBA), Rogaland Sparebank (ROGS.OL), C&F Financial (CFFI), Avidbank (AVBH), BayCom (BCML).
Is Primis Financial expensive compared with its peers?
On price / book it trades at 0.82× against a peer median of 1.20×, 4th cheapest of 21 in its peer set. The share price implies a return on equity of about 7.5%; Primis Financial delivers 13.4%, so the price asks less than the business earns today.
How has Primis Financial stock performed?
Over six months to 6 Nov 2026 the shares returned +0.1% against +8.9% for the median peer; over one year +32.1%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.