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← CockpitCompetitor Analysis › 6460.T Sega Sammy Holdings Inc.Open in the cockpit ↗

Sega Sammy Holdings Inc.6460.TCompetitor analysis, valuation and peers

Japan · JPY·Information Technology›Packaged Software

Japanese gaming group making pachinko/pachislot machines and video games (Sega), plus resort/entertainment operations.

≈ A Japanese mashup of a slot-machine maker and Sega's video-game businessMomentum leader 95
Mkt cap
$4.28B
US dollars, full cap
Free float
61%
of shares outstanding
$/day
$23.3M
20-day average traded
Fwd P/E
17.8×
forward earnings
ROIC−WACC
+4.8 pp
WACC 5.0%
Hurdle
-14 pp
Req g minus delivered
Close · JPY¥3,329
1D-5.2%
1W+3.4%
1M+2.8%
3M+21.9%
6M+46.1%
YTD+36.0%
1Y+13.5%
ATR %3.5%
52w lowhigh5.2% off high

What Sega Sammy does

Japanese gaming group making pachinko/pachislot machines and video games (Sega), plus resort/entertainment operations.

Profit comes from two sources that behave differently: pachinko and pachislot machines sold to parlour operators in lumps when new models launch, and video games, where major titles and catalogue sales bring in revenue. The 2004 merger of Sega and Sammy created the group, and the 2023 purchase of Rovio, maker of Angry Birds, added mobile games.

In one line: A Japanese mashup of a slot-machine maker and Sega's video-game business.

Products and services

  • Pachinko/pachislot machines
  • Sega console/mobile video games
  • Amusement arcade operations
  • Resort/hotel operations

Customers

  • Pachinko parlor operators
  • Gamers (console, mobile)
  • Arcade/resort visitors

Where it sits in the supply chain

  • Information technology
  • Gaming machines and video games
  • Pachinko/pachislot machines, Sega video…

What could go right

  • Sega IP licensing/game franchise growth

What could go wrong

  • Structurally shrinking pachinko industry

Moat: narrow (brand, IP / patents). Owns valuable Sega gaming IP (Sonic, etc.) but pachinko machine demand is structurally shrinking.

Headquarters: Tokyo, Japan · Founded: 1960 · Employees: 9,237

Named competitors

Sega Sammy at a glance

Size Sega Sammy (6460.T) is a Japan Information Technology company (Packaged Software) with a market value of $4.28B, the 273rd largest of 1,379 Japan companies the cockpit tracks. Shares closed at ¥3,329 on 6 Nov 2026.

Performance Over six months the shares gained 46.1%, against +5.4% for the median peer and +1.8% for the Japan market (cap-weighted) — 5th highest of 19 in its peer set.

Growth Revenue grew 23.8% over the last twelve months (peer median +14.5%); the operating margin is 10.0% (peer median 3.5%).

Valuation It trades at 17.8× forward earnings against a peer median of 20.8× (6th cheapest of 15).

Price implies For today's price to make sense, revenue must grow about -2% a year for seven years (Req g). Recent delivered growth is +12%, so the hurdle is -14 pp: the price already allows for a slowdown.

Capital Return on invested capital runs 4.8 points above its cost of capital (5.0% WACC).

Relative performance

10012014011 May 202611 Aug 20266 Nov 20266460.T 145Peer median 106
Six months, rebased to 100: Sega Sammy against the median of its 20 peers (local-currency closes).

Sega Sammy financials

Reported figures in JPY; fiscal year ends 2026-03-31. TTM = trailing twelve months.
TTMFY2025FY2024FY2023FY2022
Revenue¥502B¥488B¥429B¥469B¥390B
Revenue growth—+14%-9%+20%—
Gross profit¥225B¥262B¥226B¥234B¥186B
EBITDA¥72.3B¥68.5B¥64.2B¥73.9B¥59.6B
Net income-¥199M-¥5.76B¥45.1B¥33.1B¥45.9B
Free cash flown/a¥21.6B¥16.7B¥62.6B¥43.3B
Capital expendituren/a¥13.3B¥11.9B¥11.1B¥10.8B
Total debt¥142B¥149B¥156B¥164B¥58.7B

Quarterly statements and history in the cockpit →

Sega Sammy competitor charts

The default views of Competitor Analysis ▸ Charts, drawn from the same data. Open them in the cockpit to change the axes, pin companies and read every value.

Performance: 6-month against 1-month return

-50%0%+50%+100%-20%0%+20%SRAD600536OPLNHUB0268TENB0022613888BILLMAASFACCCRXOHTFLKXSPLDLOMGNI6460.T6-month return →1-month return →
Up and to the right = strong over both horizons. Sega Sammy is the large dot.

Fundamentals: revenue growth against valuation

-20%0%+20%+40%+60%50×100×SRAD600536OPLNHUB0268TENB3888BILLFARXOKXSDLO6460.TRevenue growth (TTM) →Forward P/E →
Further right = faster growth; higher = more expensive. The dashed lines are the peer medians. Sega Sammy is the large dot.

Capital: growth delivered against growth the price implies

0%+20%+40%+60%0%20%40%60%SRAD600536OPLNHUB0268TENB3888BILLFACCCKXSDLOMGNI6460.TGrowth delivered (Del g) →Growth the price implies (Req g, 7 yrs) →
Above the diagonal = the price needs more growth than the company has been delivering; below = the price already allows for a slowdown. Sega Sammy is the large dot.

Sega Sammy competitors and peer comparison

Head to head with its named competitors (6460.T vs 7832.T vs 9766.T vs 6412.T)
CompanyMarket cap6M returnRevenue growthOp. marginForward P/EReq g
Sega Sammy 6460.T$4.28B+46%+24%10%17.8×-2.3%
Bandai Namco 7832.T$26.1B+76%+9%15%25.5×-0.4%
Konami 9766.T$23.5B+45%+25%33%25.7×-1.5%
Heiwa 6412.T$1.32B+16%+47%16%10.2×4.1%
Square Enix 9684.T$7.02B+25%+1%20%26.9×-5.4%

How Sega Sammy compares with its peers

Peer set: Industry: the same industry and sector in any market, nearest in size. This is the same default set the interactive Competitor Analysis opens with.

Sega Sammy against its 20 peers (data as of 6 Nov 2026)
Measure6460.TPeer medianRank in peer set
1-month return+2.8%+7.8%10th lowest of 21
6-month return+46.1%+5.4%5th highest of 19
Distance from 52-week high-5.2%-25.5%3rd highest of 21
Revenue growth (TTM)+23.8%+14.5%8th highest of 21
Operating margin10.0%3.5%10th highest of 21
Forward P/E17.8×20.8×6th cheapest of 15
Growth the price implies (Req g, 7 yrs)-2.3%20.8%2nd least demanding of 14
Growth delivered (Del g)+11.9%+20.6%5th lowest of 14
Hurdle (Req g minus delivered)-14.2 pp-0.1 pp4th least demanding of 14
ROIC minus cost of capital+4.8 pp-6.4 pp4th highest of 20
EV / EBITDA9.3×23.5×2nd cheapest of 12
Net debt / EBITDA0.0×0.0×7th least indebted of 14

Peer table

Peer set: Industry: the same industry and sector in any market, nearest in size
CompanyMarketMarket cap6M returnRevenue growthOp. marginForward P/EReq gDelivered g
Sega Sammy 6460.TJapan$4.28B+46%+24%10%17.8×-2.3%+11.9%
Sportradar SRADUnited States$4.22B+4%+25%13%30.2×11.3%+25.8%
China National Software & Service 600536.SSChina$4.22B-20%-16%0%131.0×49.7%-7.3%
OPENLANE OPLNUnited States$4.22B-9%+13%17%20.7×11.1%-2.4%
HUB24 HUB.AXAustralia$4.39B-4%+23%29%42.6×35.6%+35.7%
Kingdee International Software 0268.HKHong Kong$4.16B+3%+17%2%65.4×45.4%+15.0%
Tenable TENBUnited States$4.40B+93%+10%5%17.8×30.1%+17.8%
Talkweb Information System 002261.SZChina$4.11B-39%+9%1%n/an/an/a
Kingsoft 3888.HKHong Kong$4.46B+4%0%14%15.1×-5.8%+10.8%
BILL BILLUnited States$4.50B+25%+13%1%13.7×36.5%+47.3%
Maase MAASUnited States$4.51B+7%-84%-16%n/an/an/a
First Advantage FAUnited States$4.04B+47%+33%11%17.4×20.8%+25.3%
CCC Intelligent Solutions CCCUnited States$4.54B+50%+11%18%15.1×11.2%+10.8%
RXO RXOUnited States$4.55B+27%+10%0%53.0×n/an/a
Momenta Global 6880.HKHong Kong$4.02Bn/a+82%-32%n/an/an/a
HeartFlow HTFLUnited States$4.56B+15%+40%-34%n/an/an/a
Kinaxis KXS.TOCanada$4.01B+35%+16%18%30.9×12.9%+20.6%
Planet Labs PBC PLUnited States$4.57B-68%+44%-26%n/an/an/a
Beijing DeepZero Technology 2723.HKHong Kong$4.58Bn/a+31%1%n/an/an/a
DLocal DLOUnited States$3.94B+2%+57%18%14.4×2.4%+60.0%
Magnite MGNIUnited States$3.93B+94%+8%16%20.9×31.9%+26.4%

Questions

Who are Sega Sammy's main competitors?
Named competitors: Bandai Namco (7832.T), Konami Group (9766.T), Heiwa Corporation (6412.T), Square Enix (9684.T). The cockpit's measured peer set (industry) also includes Sportradar (SRAD), China National Software & Service (600536.SS), OPENLANE (OPLN), HUB24 (HUB.AX), Kingdee International Software (0268.HK), Tenable (TENB).
Is Sega Sammy expensive compared with its peers?
On forward p/e it trades at 17.8× against a peer median of 20.8×, 6th cheapest of 15 in its peer set. For today's price to make sense, revenue must grow about -2% a year for seven years (Req g). Recent delivered growth is +12%, so the hurdle is -14 pp: the price already allows for a slowdown.
How has Sega Sammy stock performed?
Over six months to 6 Nov 2026 the shares returned +46.1% against +5.4% for the median peer; over one year +13.5%.

How these numbers are made. Returns are close-to-close in local currency. Revenue growth and margins are trailing twelve months. Req g is the revenue growth that today's enterprise value requires for seven years at the company's own cost of capital; Delivered g is what it actually grew; the gap is the hurdle (honest precision about ±8 points, so read the ranking more than the decimal). No fair values, price targets or analyst ratings are shown, by design. Method and validation.